What P2i does

P2i is a French real estate developer and promoter (promoteur immobilier) operating as a société par actions simplifiée (SAS), founded in 1994 and headquartered in Angers, France. The company develops and sells new-build residential properties — apartments and houses — primarily under the VEFA (off-plan) model, alongside commercial real estate including office spaces, activity/logistics buildings, and mixed-use complexes. It also operates a third-party sales service that markets and sells units for partner developers, and a land proposition service that sources parcels for development. P2i generates revenue through one-time property sale prices, transaction commissions on third-party sales, and fees on land acquisitions, with no recurring subscription revenue.

The company serves three primary customer segments: individual homebuyers seeking a primary residence (with PTZ financing, lower notary fees, and new-construction guarantees), individual property investors leveraging French fiscal regimes (Pinel, LMNP, PLS, nue-propriété), and SMB business owners purchasing commercial premises. A fourth, newer segment is seniors, served through the co-developed La Promenade Royale village with Sérénya. Distribution is hybrid: 8 regional agencies (Angers, Lyon, Bordeaux, Nantes, La Baule, Orléans, Le Mans, La Ferté-Macé) provide face-to-face field sales, complemented by a web-based property search platform (www.p2i.fr), a client portal (monespace.p2i.fr), and a partner portal (p2i.leizee.com).

P2i operates under the Esencya holding/investment vehicle, was acquired by founder Gilles Madre in 2011, and itself acquired the Anjou-based developer Abraham Promotion in 2018 (retained as a subsidiary brand). The company employs approximately 25 people, holds a registered share capital of €20,557,845, and has cumulatively delivered 3,000+ residential units and 30,000 m² of commercial space since 1994. It holds a registered trademark, achieved an 81/100 score on the 2023 French Gender Equality Index, and maintains RGPD/GDPR-compliant data practices. Its underlying technology stack is operationally conventional — website, CRM, and portals — with no disclosed AI/ML, API, or proprietary platform capabilities.

Name

P2i

Legal name

P2i, société par actions simplifiée

Website

https://p2i.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

P2i is a French real estate developer founded in 1994 and headquartered in Angers that builds and sells new residential, commercial, and senior living properties via 8 regional agencies, serving individual homebuyers, property investors, and SMB business owners across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Residential Property Sales (VEFA): P2i develops and sells new residential properties (apartments and houses) under the VEFA (Vente en État Futur d'Achèvement) model — off-plan sales where buyers purchase before construction completion. Revenue is generated through the full sale price of completed properties.
2. Commercial & Professional Real Estate Development: Development and sale of commercial premises, office spaces, and activity buildings (locaux d'activités) for businesses, including custom-built solutions.
3. Third-Party Property Sales: P2i also sells properties developed by third parties (Ventes pour tiers), earning commissions on transactions.
4. Land Proposition Services: P2i collects land proposals from owners and earns fees when land is acquired for development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

P2i is a French real estate developer that designs, builds, and sells new-build residential apartments and houses off-plan (under the VEFA model), as well as commercial premises, office buildings, and activity units. The company operates through 8 regional agencies across France, serving individual homebuyers, property investors, and business buyers with associated fiscal-advantage advisory (Pinel, LMNP, PTZ, reduced VAT) and complementary services such as land proposition intake and third-party program sales.

Product overview

P2i is a French real estate developer and promoter founded in 1994, operating across multiple French cities. Its product portfolio includes: (1) Residential Housing Programs – new apartments and houses in cities including Angers, Orléans, Bordeaux, Nantes, Le Mans, Saint-Nazaire, Tours, and others, targeting both primary residence buyers and investors under various fiscal regimes (Pinel, LMNP, PTZ); (2) Professional Real Estate (Immobilier Pro) – commercial spaces including offices and activity/logistics units; (3) Senior Living – specialized residences like La Promenade Royale (Sérénya village concept); and (4) Third-Party Sales – commercial services selling programs for partner developers. P2i also operates client and partner digital portals. Key brands include Villa Caroline (Orléans), So'A and Ilot Alto (Angers), La Promenade Royale (Dreux), Éole Park and Les Ibis (commercial), among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Housing Programs

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SérényacoreStrategic or Co-development PartnerP2i and Sérénya entered into a co-promotion agreement to develop 'La Promenade Royale', a senior living village of 108 houses in Dreux. Sérénya provides senior living services, concierge, animation, and care assistance, while P2i handles property development and sales.
• BadadinesminorStrategic or Co-development PartnerBadadines partners with P2i at La Promenade Royale senior village to provide concierge services, animation activities, garden maintenance, and daily living assistance (housekeeping, laundry, medical support) for senior residents.
• Abraham PromotioncoreOthersAcquired by P2i in 2018, Abraham Promotion is a historic real estate developer in Anjou (Maine-et-Loire) with a portfolio of residential and mixed-use projects. It operates as a subsidiary brand alongside P2i, sharing the Angers headquarters.
• NobilitominorOthersNobilito designed and developed the P2i website, providing digital communication strategy, creative design, performance optimization, and technology implementation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Altarea: Listed French real estate group encompassing residential (Cogedim), commercial, and asset-management activities. Overlaps with P2i on residential VEFA development and commercial property, with a much broader national platform and capital-markets access.
• Bouygues Immobilier: Major French residential and commercial property developer and subsidiary of Bouygues Group. Directly competes with P2i on VEFA residential programs and commercial real estate in French cities, but operates at national scale with significantly larger development pipelines.
• Vinci Immobilier: Real estate development arm of the Vinci Group, active across residential, serviced residences, and commercial property in France. Same broad vertical overlap as P2i, with a substantially larger balance sheet and institutional project capacity.
• Kaufman & Broad: French homebuilder focused on new-build residential (apartments and houses) in French metropolitan and regional markets. Comparable buyer segments (primary residence, Pinel investors) but with a national footprint and significantly larger annual delivery volume than P2i.
• Nexity: France's largest residential real estate developer with national agency coverage, full-spectrum residential/commercial/tertiary offerings, and student/senior living platforms. Same core business (VEFA development) but at materially greater scale, geographic reach, and capital base than P2i.
• Eiffage Immobilier: Real estate development subsidiary of Eiffage Group operating across residential, commercial, and mixed-use projects in France. Competes with P2i on VEFA residential and commercial real estate but benefits from the parent's construction vertical integration.

Direct peers

• Pitch Promotion: Independent French residential and commercial real estate developer with regional agency coverage across France. Closely comparable in business model (VEFA new-build, mixed residential/commercial, tax-advantaged investor products) and city-tier focus, though somewhat larger in headcount.
• Edouard Denis: French homebuilder and real estate developer focused on new-build residential programs (VEFA) in regional and coastal cities. Similar geographic and product overlap with P2i, including Pinel/LMNP positioning and a comparable small-team operating profile.
• Groupe BDL: Family-owned French real estate developer active in residential and commercial property across secondary French cities. Comparable in scale, regional agency distribution model, and reliance on fiscal-incentive-driven buyer demand.
• Réalités: Listed French real estate developer headquartered in western France with a multi-segment platform (residential, commercial, senior living, managed residences). Comparable in regional anchoring, multi-product strategy, and the senior living (Senioriales) concept that parallels P2i's SéréNya initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/p2i-immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P2i