What Cloud10 does

Cloud10, trading under IT4Business Solutions Ltd, is a Manchester-headquartered managed IT services provider founded in 2006, serving SMB and mid-market organisations across the United Kingdom. The company delivers an integrated portfolio spanning managed IT support (TotalCover IT Support), cloud computing (Microsoft Azure, private cloud hosted in Manchester datacentres, hybrid cloud, Azure Virtual Desktop, Windows 365 Cloud PC), cybersecurity (Managed EDR, MDR for Microsoft 365, Cyber Essentials certification, penetration testing, vulnerability scanning, awareness training), modern workplace services (Microsoft 365 licensing, Intune, SharePoint, backup and recovery), and connectivity and telecoms (leased lines up to 10Gbps, Microsoft Teams Phone, Microsoft Teams Rooms with Yealink hardware). Proprietary offerings include CloudDeskPRO, a hosted remote desktop platform, and CharitySecure, a cybersecurity package tailored for not-for-profit organisations.

The technology stack is built almost entirely on the Microsoft ecosystem, anchored by Cloud10's Microsoft Solutions Partner status and supported by ISO 9001, ISO 27001, and Cyber Essentials certifications. The company focuses on four primary verticals — Property & Construction, Recruitment, Architects/Technical Planning, and Charity/CIC/Not-for-profit — and reports 100% customer retention in the charity sector over 19 years.

Cloud10 operates a sales-led, consultative go-to-market motion with direct outbound calling, free IT audits, partner referrals, and a self-service Client Portal for ticket management. Revenue is generated primarily through recurring monthly subscriptions for managed IT, cloud, and connectivity services, supplemented by hardware procurement, professional services, and project-based consultancy. The company employs between 11 and 50 people and serves over 100 customers, with the majority of clients based in North-West England but services delivered UK-wide.

Name

Cloud10

Legal name

IT4Business Solutions Ltd

Website

https://www.cloud10.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud10 is a Manchester-based managed IT services provider serving 100+ UK SMB and mid-market organisations with integrated IT support, cloud, cybersecurity, and telecoms solutions built on the Microsoft ecosystem, specialising in property, recruitment, architecture, and charity verticals.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA), Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF), Cloud Strategy, Assessment & Roadmap (BPAEACAA)

Keywords

• Managed IT services
• Cloud computing services
• Cyber security solutions
• Business connectivity
• Telecoms services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Support Services: Recurring monthly subscription-based managed IT support services under TotalCover IT Support packages. Includes remote and onsite support, monitoring, and management of technology infrastructure for fixed monthly costs.
2. Hardware & Equipment Sales: Sale of IT hardware including laptops, printers, mice, monitor arms, and other equipment. Provides access to numerous IT distributors for competitive pricing with setup and configuration services.
3. Charity Sector Services: Specialized IT support services for charities with discount schemes, including reduced pricing on managed detection and response services, cyber security offerings, and Microsoft licensing assistance.
4. Connectivity & Telecoms: High-speed internet connectivity solutions including wired leased lines, wireless leased lines, and FTTP/SOGEA services. Multi award-winning VoIP telecoms platform with Microsoft Teams Phone integration.
5. Cloud Computing Services: Private cloud, public cloud (Azure), and hybrid cloud solutions including Azure Virtual Desktop and Windows 365 Cloud PC with free migration management.
6. Professional Services: IT consultancy services for digital transformation, IT projects, strategy formulation, and change management. Uses Agile and PRINCE2 project management methodologies with ITIL4 framework.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cloud10 is a managed IT services provider selling recurring IT support, cloud computing, cybersecurity, and telecoms solutions built primarily on the Microsoft ecosystem to UK SMB and mid-market organisations of 10-500 employees. Their core offering bundles TotalCover IT Support (fixed-fee managed service), cloud platforms (Azure, Private Cloud, Hybrid Cloud, Azure Virtual Desktop, Windows 365 Cloud PC), cybersecurity services (Managed EDR, MDR, Cyber Essentials, PEN testing), and connectivity (leased lines, Teams Phone, Teams Rooms) into a single trusted partner relationship.

Product overview

Cloud10 is a managed IT services provider offering an integrated portfolio of IT support, cloud computing, cybersecurity, and telecommunications services primarily built on the Microsoft ecosystem. The core offerings include TotalCover IT Support (fully inclusive managed support), cloud services (Microsoft Azure, Private Cloud, Hybrid Cloud, Azure Virtual Desktop, Windows 365 Cloud PC), cybersecurity solutions (Managed EDR, MDR for Microsoft 365, Cyber Essentials, PEN Testing, Vulnerability Scanning), modern workplace tools (Microsoft 365 Licensing, Intune, SharePoint, Backup & Recovery), and connectivity/telecoms (High Speed Internet, Teams Phone, Teams Rooms). Services are designed for organizations with 5-500 employees across sectors including charity, property & construction, recruitment, and technical businesses.

Differentiator

Problem solved

Functional benefit

Brands

• CloudDeskPRO: Cloud-based hosted remote desktop solution with hotdesking and remote working capabilities.
• CharitySecure
• TotalCover IT Support

Products and services

• TotalCover IT Support Fully inclusive managed IT support package covering hardware issues, software problems, remote and onsite support, equipment setup, and service desk with guaranteed resolution timescales for SMB and mid-market organisations.
• IT Team/Manager Support Supplemental IT support for internal IT teams including day-to-day support, holiday cover (up to 20 days/year), infrastructure monitoring, and strategic IT guidance.
• Hardware & Equipment IT hardware procurement, delivery, setup, and configuration services including laptops, printers, and accessories with next-day delivery available.
• IT Consultancy Strategic IT guidance for digital transformation, IT projects, and technology strategy using Agile and PRINCE2 methodologies with ITIL4 change management framework.
• Microsoft Azure Public cloud platform services including Azure Virtual Desktop, cloud migrations, health checks, and cost optimization using Microsoft Cloud Adoption Framework.
• Private Cloud Manchester-based private cloud infrastructure with data sovereignty, full data control, disaster recovery, and scalable dedicated resources in UK datacentres.
• Hybrid Cloud Integrated public and private cloud environment combining scalability and cost-efficiency of public cloud with enhanced control and security of private cloud.
• Azure Virtual Desktop Secure, scalable remote desktop solution on Azure infrastructure with 99.99% availability guarantee, pay-as-you-go pricing, and integrated Microsoft Teams optimization.
• Windows 365 Cloud PC Streamlined remote desktop solution built on Microsoft 365 with dedicated cloud resources, fixed subscription pricing, and seamless Microsoft integration.
• Microsoft 365 Licensing Microsoft 365 licensing optimization, migration, and management services including Copilot integration, licensing health checks, and cost optimization.
• Microsoft Intune Mobile device management and endpoint security platform for managing company and BYOD devices with Conditional Access, MFA, encryption, and remote wipe capabilities.
• SharePoint SharePoint Online migration, optimization, and management including content restructuring, permissions configuration, workflow automation, and enhanced security.
• Microsoft 365 Backup & Recovery Managed backup service for Microsoft 365 data including email, calendar, Teams, OneDrive and SharePoint with custom retention periods and secure recovery.
• Disaster Recovery Planning IT disaster recovery planning and testing services creating practical roadmaps for business continuity during unforeseen disruptions.
• Managed Endpoint Detection and Response (EDR) 24/7 device monitoring with AI-powered threat detection for PCs, laptops, and servers. Combines advanced technology with constant SOC monitoring for threat hunting and device isolation.
• Managed Detection and Response (MDR) for Microsoft 365 24/7 security monitoring for Microsoft 365 services including email, Teams, OneDrive, SharePoint, and Azure. Human-powered SOC detection with automated remediation and account isolation.
• Cyber Security Awareness Training Phishing simulation and security awareness training with automated phishing campaigns, role-tailored content, and reporting on employee awareness levels.
• Cyber Essentials Government-backed cyber security certification (Cyber Essentials and Cyber Essentials Plus) including assessment, guidance, and certification submission.
• Penetration (PEN) Testing Ethical hacking and penetration testing to identify vulnerabilities in systems, networks, and applications with recommendations for security strengthening.
• Vulnerability Scanning Automated vulnerability scanning to identify and assess security weaknesses in systems, networks, and applications with continuous monitoring.
• High Speed Internet Business-grade connectivity including wired leased lines (up to 10Gbps), wireless leased lines (up to 2Gbps), FTTP, and SOGEA services with 99.95% uptime SLAs.
• Microsoft Teams Phone Cloud-based telephony replacing traditional PBX systems, integrated with Microsoft 365 for voice calls, video, instant messaging, and collaboration.
• Microsoft Teams Rooms Intelligent meeting room solutions using Microsoft-certified hardware (Yealink) for video conferencing, room booking, and collaborative experiences.

Quantifiable outcome

• 98.6% average customer satisfaction each month
• +8 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• M247coreTechnology or IntegrationM247 provides global connectivity technology for wireless leased lines. Cloud10 couples M247's advanced radio and microwave technology with their own connectivity team for installation, management and ongoing support.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner status with close collaboration as a technology leader. Provides Microsoft 365, Azure, Teams Phone, and related Microsoft cloud services. Cloud10 leverages Microsoft Cloud Adoption Framework for implementations.
• YealinkcoreTechnology or IntegrationHardware partner for Microsoft Teams Rooms providing Yealink Meeting Bar (A20, A30, A40 packages), WPP30 wireless presentation pod, and room control systems with AI-powered features.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kocho: UK Microsoft-focused managed services and security specialist. Highly comparable to Cloud10's M365/Azure/Intune-led stack and mid-market Microsoft-centric positioning.
• Air IT: UK managed service provider headquartered in the East Midlands with a similar portfolio of managed IT support, cloud, cybersecurity, and connectivity services for SMB and mid-market customers. Comparable in scale, service breadth, and Microsoft-aligned delivery.
• Netstar: UK-managed IT support and cloud services provider serving SMB customers. Similar recurring revenue model, Microsoft-centric delivery, and customer segment focus.
• Babble: UK managed IT, cloud, and unified communications provider serving SMB and mid-market customers. Similar converged portfolio (IT support, cloud, telecoms) and vertically-focused go-to-market approach.
• Focus Group: UK-wide managed IT, cloud, cybersecurity, and telecoms provider with strong Microsoft partnership credentials. Closely comparable to Cloud10 in service portfolio, SMB-mid-market positioning, and recurring revenue model.
• Littlefish: UK-based managed IT services and cloud provider with a similar mid-market focus and Microsoft-centric stack. Directly comparable to Cloud10 in service mix (managed support, cloud, cybersecurity) and customer profile (SMB to mid-market).
• Krome Technologies: UK managed IT services and technology consultancy with strong Microsoft and cybersecurity capabilities. Comparable in service breadth, Microsoft focus, and mid-market customer base.
• Giacom: UK cloud marketplace and managed services provider with strong Microsoft cloud and security portfolio. Comparable in SMB-mid-market cloud focus and recurring revenue model.

Broad incumbents

• Computacenter: Large UK-headquartered IT services and infrastructure provider offering managed services, cloud, and cybersecurity across enterprise and mid-market. Adjacent rather than head-to-head at Cloud10's customer segment, but operates broadly in the same managed services space.

Others

• Shield ICO: Not a peer in the commercial sense; included as the relevant UK data protection regulator that shapes Cloud10's GDPR-driven service design and DPO function. Useful framing for regulatory context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cloud10it
• Xx.com/cloud10services

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud10