DigitalGift

What DigitalGift does

DigitalGift, operated by The APocket Company LLC, is an Atlanta, Georgia-based FinTech company that operates a mobile-to-mobile digital gift card platform. Its core product is the DigitalGift Mobile App, available on Apple App Store and Google Play, which allows consumers to send and receive digital gift and discount cards from over 250 nationally and internationally recognized brands in any denomination, complete with custom text, pictures, and videos. The delivery mechanism is built around patented mobile-to-mobile technology, and the app also functions as a digital wallet for stored-value gift cards, loyalty cards, and donation cards. The app integrates Authorize.net for payment processing, Google Maps Platform APIs for geo-location and 50-mile geo-fencing promotions, and Facebook/Twitter for social login.

The company serves three primary customer segments: individual consumer gift-givers using the app for personal occasions and micro-gifting; small and local merchants (retailers, grocers, travel centers, convenience stores) who join the Buy Local program to offer digital gift cards alongside national brands; and large enterprises using the platform for employee incentives and business-relationship gifting. A nonprofit fundraising vertical was added in March 2022 through a partnership with USA for UNHCR. Beyond the app, DigitalGift sells the DigitalGift Station, an in-store kiosk concept intended to replace plastic gift card inventory and free up linear shelf space, and a configurable Digital Loyalty Program module supporting points, tier, value, and paid loyalty structures.

DigitalGift generates revenue through marketplace commissions on resale of national brand gift cards, recurring fees from the Buy Local merchant program, managed-services revenue from DigitalGift Station deployments to merchant chains, and transaction fees on donations (retaining up to 50% of donation value to cover operating expenses). Pricing for both the consumer app and merchant program is not publicly disclosed. The company is privately held, headquartered in Atlanta, GA, with a leadership team of 1–10 employees including CEO and Co-Founder Jim Clark, President Les Adkins, Founding Investor and Strategic Advisor Doreen Morgan, and Patent Attorney Brad Crose.

Name

DigitalGift

Legal name

The APocket Company LLC

Website

https://digitalgift.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DigitalGift, operated by The APocket Company LLC, is an Atlanta-based FinTech that runs a patented mobile-to-mobile digital gift card app and Buy Local merchant program, serving consumers, small local merchants, and large enterprises with branded gift, loyalty, and donation cards.

Ownership category

akta.pro rank

Product category

Digital Gift Card Marketplace

NAICS

Greeting Card Publishers (513191)

akta.pro primary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Digital gift cards
• Mobile gifting platform
• Merchant loyalty programs
• Gift card distribution
• Digital fundraising

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Buy Local merchant program revenue: Revenue from onboarding small merchants to the DigitalGift Buy Local platform; merchants use DigitalGift to run digital gift card and discount card programs as a marketing and revenue channel. Positioned as cheaper than pay-per-click, impressions, or Groupon campaigns.
2. Donation processing fees: DigitalGift, LLC retains up to 50% of donations to cover operating expenses, payment processor fees, overhead, and banking fees; remaining donations are remitted to the selected recipient (e.g., USA for UNHCR) at the close of each business month.
3. DigitalGift Station in-store deployments: Deployment of DigitalGift Stations to merchant chains (grocery, convenience) as a new revenue stream from a small (e.g., 3x3) in-store footprint, claimed to add millions annually per chain.
4. Digital gift card distribution markup (national brands): Resale/distribution of 250+ nationally and internationally recognized brand gift cards (retail, restaurant, travel, entertainment) through the DigitalGift mobile app.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

DigitalGift operates a patented mobile-to-mobile digital gift card platform through a consumer iOS/Android app, distributing 250+ national brand gift cards and discount cards. It offers a "Buy Local" program that lets small merchants run their own digital gift and discount card programs, deploys in-store DigitalGift Stations for retailers, and provides donation card functionality in partnership with USA for UNHCR.

Product overview

DigitalGift is a unified mobile-to-mobile digital gift card platform (operated by The APocket Company LLC) built around patented technology. The core product is the DigitalGift Mobile App, which serves as a digital wallet and gifting interface for consumers and a marketing/distribution channel for merchants. On top of this core app, DigitalGift offers several modules and sub-products: the Buy Local Program (a sub-product enabling small merchants to offer digital gift cards alongside national brands), the DigitalGift Station (an in-store hardware/display module for grocers, retailers, and convenience stores), a Digital Loyalty Program module (enabling points/tier/value/paid loyalty structures with geo-fencing), a Digital Fundraiser Program and Donation Card feature (partnered with USA for UNHCR for tax-deductible donations), and Micro Gifting (a small-amount gifting feature). Together these offerings position the DigitalGift app as an all-in-one gifting, loyalty, and donation platform for both consumers and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• DigitalGift Mobile App
• DigitalGift Station
• Buy Local Program Platform for small business merchants to offer digital gift cards alongside national brands on the DigitalGift App, enabling targeted, affordable marketing campaigns and new revenue streams.
• Digital Fundraiser Program Fundraising capability that enables organizations to receive donations through the DigitalGift App, with donors able to include personal video, audio, or text messages of support; launched with USA for UNHCR partnership.

Quantifiable outcome

• 2 billion gift cards purchased annually by Americans (2006–2022)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship charity and pr partnership, core infrastructure, core distribution channel and core marketplace supply.

• USA for UNHCR (UN Refugee Agency)flagship charity and pr partnershipGTM or Marketing Partner · 28 March 2022Announced March 28, 2022. DigitalGift added a USA for UNHCR donation card to the app enabling tax-deductible donations from $10 to $1,000, with donors able to attach personal video, audio, or text messages of support that DigitalGift posts to its social channels. Initial focus on Ukraine refugee relief. USA for UNHCR is a non-profit headquartered in Washington, D.C.
• Authorize.netcore infrastructureTechnology or IntegrationPayment processor referenced in DigitalGift's privacy policy. All payment data, including payment instrument numbers and security codes, is stored by Authorize.net. DigitalGift integrates Authorize.net to handle payment processing for gift card purchases and donations.
• Google Maps Platform APIs (Google Maps API, Places API)core infrastructureTechnology or IntegrationUsed to retrieve geo-location information including the location of a physical address in the user's profile and the user's location while using the app, supporting DigitalGift's geo-fencing merchant promotions.
• Apple App Storecore distribution channelOEM/ Whitelabel/ Licensing PartnerDigitalGift app is distributed through the Apple App Store under a non-transferable iOS license, with Apple serving as App Distributor per the Mobile Application License terms.
• Google Playcore distribution channelOEM/ Whitelabel/ Licensing PartnerDigitalGift Android app is distributed through Google Play under the standard App Distributor terms.
• National brand gift card partners (e.g., Cabela's, LongHorn Steakhouse, Marshalls, Papa John's, Regal, Saks Fifth Avenue, Uber, Uno's Pizza, Victoria's Secret, Wine.com, Zappos, 1-800-Baskets, 1-800-Flowers, AMC Theatres, American Airlines, Amtrak, AutoZone, Bloomingdale's, Bonefish Grill, Burlington)core marketplace supplyChannel Partner/ Reseller/ DistributorNetwork of 250+ nationally and internationally recognized brands whose digital gift and discount cards are sold through the DigitalGift mobile app alongside Buy Local merchant cards. Brand logos are featured prominently on the home page of digitalgift.com.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• InComm Payments: Major prepaid and gift card processor/distributor with deep retailer relationships and in-store digital gift card infrastructure — comparable to DigitalGift's DigitalGift Station in-store concept at significantly larger scale.
• Blackhawk Network: Large payments network and gift card distributor (owns GiftCards.com and many of the same brand relationships DigitalGift aggregates) — a much larger incumbent in the same gift card distribution rails.
• Cash App (Block, Inc.): Massive peer-to-peer payments app with a built-in gift card and Boost rewards marketplace — directly competes for the same consumer gifting and loyalty wallet use case, with vastly greater distribution.
• Apple Wallet (Apple Inc.): Pre-installed iOS wallet that stores gift cards, loyalty cards, and boarding passes, and integrates digital gift card purchases from major retailers — the dominant platform-level competitor for mobile gift and loyalty storage.

Direct peers

• Tango Card: B2B rewards and gifting infrastructure platform used by enterprises to send digital gift cards globally — highly comparable to DigitalGift's enterprise gifting and incentive use cases, with a similar catalog of 250+ brand partners.
• eGifter: Mobile and web platform for buying digital gift cards from hundreds of national brands, with B2B gifting and reward solutions for enterprise — directly overlaps with DigitalGift's consumer gifting app and corporate incentives segment.
• Raise: Marketplace for buying and selling gift cards at a discount — overlaps with DigitalGift's discount card capability and the same target consumer looking for value-priced gifting.
• GiftCards.com (Blackhawk Network): Major online retailer of physical and digital gift cards from hundreds of national brands — competes directly with DigitalGift on the consumer gifting side and benefits from Blackhawk's large brand relationships.
• Gyft (First Data / Fiserv): Direct-to-consumer digital gift card platform offering a mobile app to buy, send, and manage gift cards from hundreds of national brands — same core product as DigitalGift, including the 'cards inside an app' aggregator model.

Emerging players

• SpotOn: Restaurant and retail software platform with digital gift card and loyalty modules for SMBs — overlaps with DigitalGift's Buy Local merchant program and in-store Station concept, particularly in the restaurant vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gift_digital
• Facebookfacebook.com/theDigitalGift
• LinkedInlinkedin.com/company/digitalgift
• Instagraminstagram.com/officialdigitalgift

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigitalGift