The Mobility Broker

What The Mobility Broker does

De Mobiliteitsmakelaar (English: The Mobility Broker) is a private Belgian automotive dealership and mobility services group headquartered in the Antwerpse Kempen region (Belgium), operating a network of seven regional concessions in Turnhout, Geel, Herentals, Heist-op-den-Berg, and Lier. The group distributes new vehicles from the Volkswagen Group portfolio (Volkswagen, Audi, ŠKODA, SEAT, CUPRA) and Kia, alongside multi-brand used vehicles, through affiliated dealerships including Autobedrijf Deckx-team, KIA Turnhout, KIA Kempen Zuid, Garage Verellen, Garage Hermans, Liers Auto Center, and Garage Verschaeren. Headcount is reported in the 51-100 range and the company is privately held, with no parent company, private equity backing, or institutional investors identified in the source material.

The group's core offerings span vehicle sales, centralized bodywork (Wondercar Kempen, operating four centers with a smartrepairzone for minor repairs and central high-tech hubs for crash repairs, advanced color matching, and ADAS recalibration), a dedicated Fleet Business Unit providing B2B corporate mobility advisory (Car Policy, TCO budgeting, sustainable mobility mix planning), electric bicycle distribution via the Hello Vélo partnership, and motorhome rental through California Verhuur. Revenue mechanics combine one-time vehicle sales transaction fees, recurring fleet advisory and corporate mobility services, transaction-based bodywork and repair fees, and rental fees for campers and e-bikes; pricing is quote-based and not publicly disclosed.

Go-to-market is primarily regional and physical, with 7 physical dealership concessions and 4 bodywork centers serving both walk-in individual consumers and B2B fleet clients. The company markets through its corporate website (demobiliteitsmakelaar.be), per-concession websites, a dedicated jobs portal (jobs.demobiliteitsmakelaar.be), and active Facebook, LinkedIn, and Instagram channels, coordinated around a digital mascot named "Gust Kempenaar." Customer segments are split between a primary corporate/business fleet segment and a secondary individual consumer segment, with insurance companies and brokers acting as referral partners for Wondercar bodywork services.

Name

The Mobility Broker

Legal name

De Mobiliteitsmakelaar

Website

https://demobiliteitsmakelaar.be

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

De Mobiliteitsmakelaar (The Mobility Broker) is a Belgian automotive dealership group operating seven regional concessions in the Antwerp Kempen, distributing Volkswagen Group brands and Kia alongside a centralized Wondercar bodywork network, a B2B Fleet Business Unit, e-bike sales via Hello Vélo, and camper rental through California Verhuur.

Ownership category

akta.pro rank

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Vehicle Sales (New & Used): Sale of new vehicles from Volkswagen Group brands (VW, Audi, Skoda, Seat, Cupra) and Kia, plus multibrand used vehicles across all concession locations.
2. Fleet Management Services: Advisory and management services for corporate car fleets including Car Policy optimization, TCO budgeting, and sustainable mobility mix planning.
3. Bodywork & Repair Services: Wondercar multibrand bodywork services including scratch repair, dent removal, crash repairs, and recalibration. Operates 4 locations with smartrepairzone for small repairs and central centers for major work.
4. Mobilityhome Rental: Sharing formula allowing families to try recreational vehicle travel through rental of motorhomes via California Verhuur.
5. Electric Bicycle Distribution: Partnership with Hello Vélo for distribution of electric bicycles on the Belgian market.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

De Mobiliteitsmakelaar operates seven affiliated dealership concessions in the Belgian Kempen region selling new vehicles from Volkswagen Group brands (VW, Audi, Skoda, Seat, Cupra) and Kia, plus multi-brand used cars. The group runs a Fleet Business Unit providing car policy advisory, total cost of ownership (TCO) budgeting, and sustainable mobility planning for corporate fleets, and operates the Wondercar Kempen multibrand bodywork network with four locations for scratch, dent, and crash repair. Complementary offerings include motorhome rental through California Verhuur and electric bicycle distribution through the Hello Vélo partnership.

Product overview

The Mobility Broker (De Mobiliteitsmakelaar) is an independent mobility advisory and dealership group operating in the Antwerp Kempen region. The company functions as a one-stop-shop mobility partner offering: new vehicle sales across multiple brands (Volkswagen, Audi, ŠKODA, SEAT, CUPRA, Kia) through affiliated dealerships; the Fleet Business Unit for corporate fleet management and car policy advisory; Wondercar Kempen as a multi-brand body repair service with four locations; multi-brand used car sales; and mobilhome rental services. Additionally, the company has partnerships with Hello Vélo for electric bicycles. The group comprises 7 Kempen-area concessions including Autobedrijf Deckx-team (Turnhout), KIA Turnhout, KIA Kempen Zuid (Geel), Garage Verellen (Geel), Garage Hermans (Herentals), Liers Auto Center (Lier), and Garage Verschaeren (Heist-op-den-Berg).

Differentiator

Problem solved

Functional benefit

Brands

• Wondercar: Multi-brand bodywork and vehicle repair label with hightech infrastructure operating across 4 locations in the Kempen region (Geel, Heist-op-den-Berg, Turnhout, Herentals)
• Hello Vélo
• California Verhuur

Products and services

• Fleet Business Unit Fleet management and car policy advisory service for businesses, providing an impartial multi-brand approach covering everything from vehicle purchase to maintenance and last-mile solutions, with a central point of contact for Volkswagen Group brands (VW, Audi, Skoda, Seat, Cupra) and Kia.
• Wondercar Kempen Multi-brand body repair label (carrosserie) equipped with high-tech infrastructure, offering scratch repair, dent repair, and crash damage restoration using original parts while preserving manufacturer warranty, with smartrepairzone for small repairs and central workshops in Geel and Heist-op-den-Berg for major repairs across four locations (Geel, Heist-op-den-Berg, Turnhout, Herentals).
• Tweedehandswagens (Used Cars) Multi-brand second-hand vehicle sales offering used cars of all brands through the group's dealership network, browsable via a dedicated online used-car listings site.
• New Vehicle Sales (Multi-Brand) Sale of new vehicles through affiliated dealerships representing Volkswagen, Audi, Skoda, Seat, Cupra, and Kia brands across the Kempen region.
• Mobilhome Verhuur (Camper Rental) Mobilhome/camper rental service offered through California Verhuur (californiaverhuur.be), providing a sharing model that lets families try recreational vehicle travel before deciding to purchase their own.
• Hello Vélo Electric Bicycle Distribution Distribution of electric bicycles on the Belgian market as a partner of Hello Vélo, a grouping that supplies e-bikes for sustainable personal mobility.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Hello VélominorChannel Partner/ Reseller/ DistributorDe Mobiliteitsmakelaar is a partner of Hello Vélo, a group distributing electric bicycles on the Belgian market. This partnership expands the company's e-mobility offerings beyond vehicles to include sustainable personal transportation options.
• Volkswagen Group Belgium (VW, Audi, Skoda, Seat, CUPRA)coreChannel Partner/ Reseller/ DistributorDe Mobiliteitsmakelaar operates as a multi-brand dealer network for Volkswagen Group brands including VW, Audi, Skoda, Seat, and CUPRA across the Kempen region concessions.
• Kia Motors BelgiumcoreChannel Partner/ Reseller/ DistributorDe Mobiliteitsmakelaar operates KIA Turnhout and KIA Kempen Zuid concessions as official Kia dealers in the Kempen region.
• Insurance Companies (via Insurance Brokers)coreStrategic or Co-development PartnerWondercar works with many insurance companies for bodywork repairs, with insurance brokers actively directing customers to Wondercar for transparent pricing, quality repairs, and administrative support.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ayvens (formerly ALD Automotive): Ayvens is one of Europe's largest fleet management and vehicle leasing companies, providing corporate fleet leasing, TCO management, and sustainable mobility advisory. Comparable specifically to The Mobility Broker's Fleet Business Unit and corporate mobility advisory offering.
• Emil Frey Group: Emil Frey is a Swiss-headquartered European automotive dealer group operating multi-brand dealerships across multiple countries with fleet management services. Comparable for the multi-country, multi-brand, services-bundled dealer platform model.
• Hedin Mobility Group: Hedin Mobility Group is one of Europe's largest multi-brand automotive dealer groups, operating dealerships across Sweden, Germany, Belgium, and other markets with mobility services. Comparable for its multi-OEM portfolio and bundled mobility/aftermarket services model.
• Inchcape PLC: Inchcape is a global automotive distributor and retailer operating multi-brand dealerships across Asia, Africa, Europe, and the Americas. Comparable as a diversified multi-brand automotive retail platform with aftermarket services.
• Arval: Arval is a BNP Paribas-owned European leader in vehicle leasing and fleet management, serving corporate clients with full-service leasing and TCO advisory. Comparable as a benchmark for the type of scale fleet management offering The Mobility Broker's Fleet BU is targeting.

Direct peers

• Louyet Group: Louyet is a Belgian family-owned multi-brand automotive group operating multiple dealership locations across Benelux, with a similar regional concentration strategy and multi-OEM brand mix. Comparable as a similarly-sized Belgian dealer group with multi-brand scope.
• Van Mossel Automotive Group: Van Mossel is the largest automotive dealer group in the Benelux, operating 500+ locations across the Netherlands and Belgium with multi-brand dealerships, fleet leasing, and bodywork services. Comparable for its multi-brand, multi-service regional dealer platform strategy.
• Ginion Group: Ginion is a Belgian multi-brand automotive dealer group operating premium and volume brands with locations across Belgium. Comparable as a Belgian-headquartered multi-brand dealer group with similar brand portfolio dynamics.
• D'Ieteren: D'Ieteren is Belgium's largest multi-brand automotive group, operating D'Ieteren Automotive for retail and corporate fleet across VW Group brands plus services beyond vehicle sales. Highly comparable as a Belgian mobility-focused group combining dealer, fleet, and aftermarket services.

Regional players

• Bilia AB: Bilia is the leading Nordic multi-brand automotive dealer group operating dealerships across Sweden, Norway, and Belgium with fleet and service operations. Comparable for its multi-brand dealer + services model, though focused on Nordic markets rather than Benelux.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeMobiliteitsmakelaar
• LinkedInlinkedin.com/company/de-mobiliteitsmakelaar
• Instagraminstagram.com/demobiliteitsmakelaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mobility Broker