What Vokey does

Vokey is a golf wedge design and manufacturing brand operating as a wholly-owned subsidiary of Acushnet Company (parent Acushnet Holdings Corp, NYSE: GOLF). Founded as a dedicated brand in 1996 when Titleist engaged master craftsman Bob Vokey to develop premium wedges, the company specializes in short-game equipment across pitching (44°-48°), gap (50°-52°), sand (54°-56°), and lob (58°-60°) categories. The current SM11 lineup is offered with six Tour-proven sole grinds (T, M, F, S, D, K), while the WedgeWorks program adds six specialty grinds (K*, A+, V, A, 62M, L) and extensive customization options including hand grinding, finishes (Tour Chrome, Nickel, Jet Black, Raw, Black Vapor), and personalization. Vokey holds an extensive patent portfolio covering golf club construction, manufacturing methods, and industrial design, and supports a network of custom-fit consumers ranging from elite Tour professionals (211 Vokey wedges in play at the 154th Open Championship versus 71 for the nearest competitor) to amateur golfers seeking improved short-game performance.

The company's core technology centers on Spin Milled Grooves for consistent spin across conditions, consistent center-of-gravity (CG) positioning across all grinds to lock launch windows, and proprietary sole grind engineering developed through decades of Tour player feedback. Hand-ground customization is performed at the Carlsbad, California workshop originally opened by Bob Vokey in 1976, while the Wedge Fitting App combines motion capture technology with Bob Vokey's wedge data to recommend specific grinds suited to player technique. Limited-edition innovations such as the Titanium Carbide Vapor Black Vapor finish, the Flight Lines hosel alignment system, and the 12-distinct-grind portfolio reflect ongoing product development, and partnerships with True Temper, Mitsubishi Rayon, and Golf Pride supply shafts and grips across configurations.

Vokey generates revenue primarily through direct-to-consumer hardware sales ($199-$229 for standard SM11 wedges, $249 for Black Vapor limited editions), with secondary revenue from premium professional fitting services — most notably the Bob Vokey Tour Experience at $2,400, which includes a 3-hour session at Titleist Performance Institute in Oceanside, CA, plus four hand-ground custom wedges — and ancillary branded merchandise (apparel, headwear, accessories). Distribution channels include vokey.com e-commerce with configuration tools, authorized fitters, the Titleist Performance Institute (Oceanside, CA), Manchester Lane Test Facility (Acushnet, MA), Team Titleist mobile fitting events, and a Find a Dealer network. The brand serves both elite Tour professionals and amateur golfers seeking custom-fit short-game equipment across the United States and select international markets, with operations centered in Fairhaven, Massachusetts (Acushnet headquarters), Carlsbad, California (WedgeWorks workshop), and Oceanside, California (TPI).

Name

Vokey

Legal name

Acushnet Company

Website

https://vokey.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Vokey is a golf wedge design and manufacturing brand owned by Acushnet Company, serving elite Tour professionals and amateur golfers through its SM11 wedge lineup, WedgeWorks customization program, and premium professional fitting services.

Ownership category

akta.pro rank

Product category

Golf Wedges

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industry

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Golf wedge manufacturing
• Custom wedge fitting
• Golf short game equipment
• Wedge sole grinds
• Tour-proven wedges

Headquarters

HQ city

Fairhaven

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Golf Wedge Sales: Vokey generates primary revenue through the direct sale of golf wedges. The SM11 lineup is priced at $199-$229 per wedge, with Black Vapor limited editions at $249. The company offers standard products and extensive customization through the WedgeWorks program, where customers can select specific lofts, bounces, grinds, orientations (LH/RH), and finishes (Tour Chrome, Nickel, Jet Black, Raw).
2. Custom Fitting Services: Revenue generated from professional fitting services, most notably the Bob Vokey Tour Experience priced at $2,400. This premium offering includes a 3-hour fitting session with Bob Vokey at the Titleist Performance Institute in Oceanside, CA, followed by four custom hand-ground wedges built to exact specifications.
3. Vokey Store Merchandise: Secondary revenue stream from branded merchandise including apparel (polo shirts, vests), headwear (caps), and accessories (towels, pouches, ball markers, gloves, shoe bags, scorecard holders).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vokey designs and manufactures precision golf wedges under the SM11 product line, with six Tour-proven sole grinds (T, M, F, S, D, K) and four wedge types (Pitching, Gap, Sand, Lob) covering lofts from 44-60 degrees. The WedgeWorks program delivers custom wedge configurations including six exclusive grinds (K*, A+, V, A, 62M, L), multiple finishes, hand-ground customization, and personalization options. Supporting offerings include the Bob Vokey Tour Experience premium fitting service, the Wedge Selector Tool, and the Wedge Fitting App with motion capture technology.

Product overview

Vokey is a golf wedge manufacturer under Acushnet Company (Titleist) specializing in Tour-proven precision wedges. The product portfolio centers on the SM11 as the current flagship wedge line, available in standard and WedgeWorks custom versions. SM11 wedges offer six core grinds (T, M, F, S, D, K) across four wedge types: Pitching Wedge (44-48°), Gap Wedge (50-52°), Sand Wedge (54-56°), and Lob Wedge (58-60°). The WedgeWorks program extends the lineup with six additional specialty grinds (K*, A+, V, A, 62M, L) and extensive customization including hand grinding, finishes (Tour Chrome, Nickel, Jet Black, Raw, Black Vapor), and personalization. Supporting products include the Wedge Selector Tool and Wedge Fitting App for fitting, Flight Lines alignment technology, and the Bob Vokey Tour Experience premium fitting service. The SM10 remains available as a previous generation option.

Differentiator

Problem solved

Functional benefit

Brands

• WedgeWorks: Custom wedge design service offering personalized grinds, finishes, stamping, and hand grinding options.

Products and services

• Vokey SM11 Wedges The SM11 is Vokey's latest generation of Tour-proven wedges featuring spin milled grooves, optimized CG for controlled flight, and six grinds (T, M, F, S, D, K) designed for cleaner contact, controlled trajectory, and precise spin. Available in pitching (44-48°), gap (50-52°), sand (54-56°), and lob (58-60°) wedge configurations priced $199-$229.
• SM11 Black Vapor Limited Edition Limited-edition SM11 featuring a Titanium Carbide Vapor finish with enhanced durability and smudge resistance, Dynamic Gold Onyx shafts, and Golf Pride Vokey Z Cord grip with gold accent. Available 48°-60° lofts with all SM11 grinds and built-in Flight Lines alignment system. Priced at $249 per wedge.
• WedgeWorks Custom Wedges Customizable SM11 wedges with options for loft (44-60 degrees), bounce, grind, finish (Tour Chrome, Nickel, Jet Black, Raw), orientation, hand stamping, and toe engraving. Includes six exclusive WedgeWorks-only grinds not available in the standard SM11 lineup.
• SM10 Wedges Previous generation Vokey wedges, still available through WedgeWorks, featuring tour-validated grinds and spin milled technology.
• Bob Vokey Tour Experience Premium fitting experience at Titleist Performance Institute in Oceanside, CA where clients work directly with Bob Vokey for 3 hours on bounce fitting, yardage gapping, and wedge selection, followed by four custom hand-ground wedges built to exact specifications. Priced at $2,400.
• Vokey Store Merchandise Exclusive Vokey branded merchandise including headwear (caps), apparel (polo shirts, vests), and accessories (towels, ball markers, pouches, shoe bags, gloves, scorecard holders).

Quantifiable outcome

• 211 Vokey wedges in play at the 154th Open championship (vs. 71 for nearest competitor)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Acushnet CompanycoreOthersVokey is a wholly-owned brand of Acushnet Company, which also owns Titleist, FootJoy, Scotty Cameron, Links & Kings, Pinnacle, KJUS, and MyTPI. Acushnet Company is a leading global sports equipment company specializing in golf. Vokey operates under the Acushnet umbrella with shared resources, distribution, and corporate governance.
• True TempercoreTechnology or IntegrationTrue Temper supplies golf shafts for Vokey wedges. Available shaft options include True Temper Dynamic Gold (S200 flex, 128g, 1.6° torque, low launch) and True Temper Dynamic Gold 105 (lightweight option at 101g, 1.9° torque, low/mild launch). The Dynamic Gold Onyx shaft is featured in Black Vapor limited editions.
• Mitsubishi Rayon (MRC)supportingTechnology or IntegrationMRC supplies the MMT AMC Red graphite shaft option for Vokey wedges. Available in R flex (62g, 3.2° torque, high launch) and R3 Ladies flex (54g, 3.3° torque, high launch).
• Golf PridesupportingTechnology or IntegrationGolf Pride supplies grips for Vokey wedges. The Titleist Universal 360 grip is standard (available in .580 core/52g, .600 core/50g, U.580/44g, U.600/40g). The Golf Pride Vokey Z Cord grip with gold accent is featured on Black Vapor limited editions.
• Titleist Performance Institute (TPI)coreStrategic or Co-development PartnerVokey operates fitting experiences at Titleist Performance Institute in Oceanside, CA, where the Bob Vokey Tour Experience takes place. TPI is a division of Titleist focused on golf fitness, instruction, and club fitting research. Vokey wedges are developed with input from TPI's research on biomechanics and player performance.
• FacebooksupportingGTM or Marketing PartnerVokey maintains an official Facebook page (@vokeywedges) for social media marketing, brand content, and community engagement.
• InstagramsupportingGTM or Marketing PartnerVokey maintains an official Instagram presence (@vokeywedges) for visual content marketing, Tour player features, and brand storytelling.
• YouTubesupportingGTM or Marketing PartnerVokey operates an official YouTube channel (@vokeywedges) featuring video content including Tour player testimonials, wedge technique education, and product showcases.
• X (formerly Twitter)supportingGTM or Marketing PartnerVokey maintains an official X account (@VokeyWedges) for real-time social media engagement, news updates, and brand communication.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cleveland Golf: Cleveland Golf is the most direct wedge competitor to Vokey, with the RTX wedge line offering multiple sole grinds and a strong custom-fitting program. Both brands compete head-to-head on Tour and at retail for the wedge-only buyer.
• Srixon: Srixon (owned by Sumitomo Rubber Industries, also parent of Cleveland Golf) produces the ZX wedge line. It is a direct wedge competitor with comparable grind philosophy and Tour presence.

Broad incumbents

• Callaway Golf: Callaway offers the JAWS wedge family as part of its full equipment lineup (drivers, irons, Odyssey putters). It is a broad incumbent competing with Vokey for professional Tour count and consumer wedge share, but with a far larger product portfolio.
• Wilson Sporting Goods: Wilson's Staff Model and Tour-validated wedge lines compete in the premium wedge space alongside Vokey. Wilson is a broad sporting-goods incumbent with a long golf heritage.
• Cobra Golf: Cobra (a Puma-owned brand) offers the King Cobra wedge line as part of a full equipment portfolio aimed at game-improvement players. It competes with Vokey on price-point wedges and Tour visibility.
• Ping Golf: Ping's Glide wedge line competes with Vokey, particularly through custom fitting and engineering-led positioning. Ping is a broad OEM with comparable brand equity and a Tour validation strategy.
• TaylorMade Golf: TaylorMade is a major OEM that produces the Hi-Toe wedge line alongside drivers, irons, and putters. While not wedge-only, it competes directly with Vokey for Tour counts and in retail, leveraging a much larger overall golf equipment portfolio.
• Mizuno Golf: Mizuno produces the Pro T-Series wedges as part of its full equipment line and is known for forged feel. It competes with Vokey in the premium wedge segment with comparable Tour presence and a multi-category golf business.

Emerging players

• Edel Golf: Edel is a smaller, premium-positioned wedge brand emphasizing custom fitting and unique sole geometries. It targets a similar high-end, fitting-conscious customer segment as Vokey's WedgeWorks.

Regional players

• Fourteen Golf: Fourteen is a Japan-based wedge specialist offering multiple grind options similar to Vokey's lineup. It is a regional player with strong Japanese Tour presence, comparable in grind philosophy but limited direct overlap in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VokeyWedges
• YouTubeyoutube.com/@titleist
• Facebookfacebook.com/vokeywedges
• Instagraminstagram.com/vokeywedges

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vokey