fairmischt

What fairmischt does

fairmischt GmbH is a Wuppertal, Germany-based food startup founded in 2022 by four co-founders (Dimi/Dimitri Petersen, Mario/Mario Fluck, Lissy, and Mina) that develops and sells organic, vegan oat drink concentrates. The core technology is a fermentation-based process — developed in collaboration with the Lebensmittelinstitut at TH Ostwestfalen-Lippe — that converts oat starch into short-chain sugars, yielding a 63% fermented whole-oat concentrate containing only oats, water, rapeseed oil, and sea salt, with no added sugar, stabilizers, or preservatives. A 0.2L concentrate is diluted with 0.8L of water by the end user to produce 1L of finished oat drink, which the company claims delivers 65% less packaging waste, 76% less CO2, and 76% less weight than conventional 1L oat drink cartons.

The product line comprises two SKUs — the standard Bio Haferdrink Konzentrat and the gastro-targeted Bio Barista Haferdrink Konzentrat — plus a starter package (6 concentrates + reusable glass bottle), the glass mixing bottle accessory, and digital gift vouchers (€10/€25/€50). Revenue is generated exclusively through a single-channel direct-to-consumer Shopify storefront at fairmischt.de (priced at €7.77 per 0.2L unit, €2.59/L diluted; bundle pricing down to €1.99/L in the starter pack) and inbound B2B/wholesale enquiries directed to [email protected] for cafés, markets, and shops. Distribution is Germany-only via DHL GoGreen, with optional local pickup at the Wuppertal headquarters. The company is entirely founder-financed, with the only disclosed capital being two non-dilutive public grants (Gründerstipendium NRW in January 2022 and Wuppertaler Gründungsstipendium in July 2022), holds no patents or trademarks, and currently lists all core SKUs as sold out pending restock.

Name

fairmischt

Legal name

fairmischt GmbH

Website

https://fairmischt.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

fairmischt GmbH is a Wuppertal-based food startup that develops and sells organic, vegan oat drink concentrates (0.2L yields 1L) via its own D2C e-commerce storefront and B2B channels targeting German cafés and gastro operators. Founded in 2022 by four co-founders, it is entirely grant-funded and Germany-only.

Ownership category

akta.pro rank

Headquarters

HQ city

Westphalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): Direct-to-consumer online sales through fairmischt.de. Consumers purchase concentrate products (single units, 3er/6er/10er/18er bundles), starter packages, mixing bottles, and gift vouchers. One-time purchase model with no subscription required.
2. B2B / Wholesale Sales: Sales to cafés, markets, and shops. B2B enquiries directed to [email protected]. Barista product line specifically targets gastro businesses. Possibly negotiated pricing for volume orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

fairmischt produces and sells organic, vegan oat drink concentrates (0.2L of concentrate diluted with 0.8L water yields 1L of finished oat drink) made from fermented whole-grain oats. Its product range includes a standard Bio Haferdrink Konzentrat, a gastro-focused Bio Barista Haferdrink Konzentrat designed for stable latte-art foam, a starter package bundle, a reusable glass mixing bottle, and digital gift vouchers. The company sells primarily through its own fairmischt.de storefront to German consumers and pursues B2B wholesale to cafés and foodservice operators.

Product overview

fairmischt is a food startup from Wuppertal, Germany offering sustainable plant-based oat drink concentrates. The core product line consists of Bio Haferdrink Konzentrat (standard oat drink concentrate) and Bio Barista Haferdrink Konzentrat (specialty version for coffee shops with stable foam for latte art). Both are fermented oat concentrates where 0.2L concentrate yields 1L finished drink. The fairmischt Starterpaket bundles 6 concentrates with a reusable glass bottle. Accessories include a glass mixing bottle with wooden lid. Gift vouchers are available in €10/€25/€50 denominations. The products are 100% organic, vegan (V-Label certified), and contain no additives—sweetness comes naturally from fermentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio Haferdrink Konzentrat (Organic Oat Drink Concentrate) Organic oat drink concentrate made from 63% fermented whole-grain oats, water, rapeseed oil, and sea salt; 0.2L concentrate mixed with 0.8L water yields 1L of finished oat drink. No added sugar or artificial additives, naturally sweet from fermentation. 12-month unopened shelf life, 5 days refrigerated after opening. Targeted at home consumers for cereals, coffee, tea, baking, and cooking.
• Bio Barista Haferdrink Konzentrat (Organic Barista Oat Drink Concentrate) Specialty oat drink concentrate designed for cafés, restaurants, and foodservice operators; produces creamy, stable milk foam ideal for latte art. Same 0.2L-to-1.0L dilution ratio as the standard concentrate. Targeted at B2B gastro partners via [email protected].
• fairmischt Starterpaket (Starter Package)

Quantifiable outcome

• 65% less packaging waste compared to conventional 1L oat drink cartons
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Lebensmittelinstitut der TH Ostwestfalen-Lippe (TH OWL)coreStrategic or Co-development Partner · 1 May 2022Partnership with the food institute of TH Ostwestfalen-Lippe for product development. First product tests conducted in the institute's laboratory. Food science experts from the technical university collaborated on the final formulation of the oat drink concentrate.
• CleanHubcoreStrategic or Co-development PartnerEnvironmental partnership to remove plastic waste from oceans. For every unit of fairmischt product sold, CleanHub removes an equivalent amount of plastic from marine ecosystems. Partnership compensates for the approximately 6.6 grams of plastic in current packaging. Long-term goal is fully plant-based, compostable packaging.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rude Health: UK organic plant-milk brand with a barista range and strong sustainability credentials. Comparable to fairmischt in premium organic positioning, food-quality ingredient story, and barista product line, with broader retail distribution in the UK and EU.
• Minor Figures: UK-based plant-based milk brand with a strong barista positioning and foodservice focus. Directly comparable to fairmischt's Barista Haferdrink Konzentrat in target customer (specialty cafés) and product category (barista plant milk), though Minor Figures sells ready-to-use rather than concentrate.
• Plenish: UK organic plant-based drinks and milks brand emphasizing clean ingredients. Comparable to fairmischt in organic, additive-free positioning and DTC-led GTM, though Plenish's product format is ready-to-drink rather than concentrate.
• Sproud: Sweden-based plant-based milk brand made from yellow split peas, with a barista variant. Comparable to fairmischt as a European challenger brand in the barista plant-milk segment, though Sproud uses a different base ingredient and is more established in foodservice.

Broad incumbents

• Oatly: Swedish oat-milk market leader with a broad portfolio of barista and consumer oat drinks globally. Comparable to fairmischt on the oat drink base and barista use case, but operates at vastly larger scale and a much wider product line; fairmischt's concentrate format is its key differentiator.
• Alpro (Danone): European plant-based beverage incumbent owned by Danone, offering a wide range of oat, soy, almond, and coconut drinks. Comparable as an oat-milk manufacturer serving both retail and foodservice; fairmischt competes on sustainability and concentrate innovation rather than scale or breadth.
• Califia Farms: US plant-based beverage brand (oat, almond, coconut) with a strong barista range. Comparable to fairmischt in barista product focus and sustainability messaging, but operates as a broad incumbent across multiple plant bases and ready-to-drink formats.
• Provamel (Alpro): Alpro's organic plant-milk sub-brand focused on natural and organic retail. Comparable to fairmischt on the organic, additive-free positioning, but offers ready-to-drink rather than concentrate format and is sold in mainstream retail across Europe.

Regional players

• JOI: US-based company producing plant-based milk concentrates that consumers reconstitute at home. The closest direct format competitor to fairmischt: both sell a shelf-stable concentrate consumers mix with water, targeting sustainability-minded home consumers. Different geography (US vs. Germany) but directly comparable product format.

Emerging players

• Blue Farm: Denmark-based oat-milk brand focused on the foodservice channel. Comparable to fairmischt as a small, barista-focused oat-milk challenger in a European market, though Blue Farm's product is ready-to-drink rather than a concentrate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fairmischt
• Facebookfacebook.com/fairmischt
• LinkedInlinkedin.com/company/fairmischt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fairmischt