A to Z Fertility

What A to Z Fertility does

A to Z Fertility is a Toronto-based naturopathic medicine clinic specializing in evidence-based fertility care. Founded and operated by two naturopathic doctors, Alan Vu ND and Zeynep Uraz ND, the practice delivers one-on-one individual consultations (1 hour) and couples consultations (2 hours), 30-60 minute follow-up appointments, and 45-minute acupuncture sessions including pre- and post-embryo transfer services. The clinic is physically embedded within Hannam Fertility Centre at 160 Bloor Street East in downtown Toronto, while all consultations except acupuncture are offered virtually, enabling reach across Ontario and Canada. Patient scheduling is handled through the Jane App booking platform and a 15-minute complimentary consultation is offered as a top-of-funnel conversion mechanic.

The business monetizes through professional services fees on a pay-as-you-go basis (prices not publicly disclosed but verified via Jane App) and through a secondary education revenue stream on the learn.atozfertility.com platform, where the firm sells online courses for fertility practitioners covering continuous glucose monitoring ($49 with 1 category A credit), diet and human fertility, supplements for egg quality, fertility medications, and environmental health. Supporting technology is commodity: Jane App for scheduling, Square for payments, Squarespace for web, and Google Analytics for traffic analysis. The customer base consists of individuals and couples trying to conceive — both natural conception and IVF/IUI co-managed cases — including patients with specific diagnoses such as PCOS, endometriosis, poor egg/sperm quality, unexplained infertility, and recurrent pregnancy loss.

Marketing is content-led, anchored by an evidence-based blog and amplified through email newsletter sign-ups, organic social (Facebook, Twitter/X, LinkedIn, Pinterest), and speaking engagements at the Canadian Fertility & Andrology Society, American Association of Naturopathic Physicians Annual Convention, the Canadian Fertility Show, and the Institute of Women's Health and Integrative Medicine. Founder Alan Vu's adjunct faculty role at the Canadian College of Naturopathic Medicine since 2006 (having taught over 1,000 NDs) and Zeynep Uraz's prior chair role for Canadian Infertility Awareness Week 2017-2019 serve as the primary credibility and referral engines. The firm holds no patents, has no disclosed funding or institutional investors, and operates as a privately held Ontario-registered company (legal name: A TO Z FERTILITY).

Name

A to Z Fertility

Legal name

A TO Z FERTILITY

Website

https://atozfertility.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A to Z Fertility is a Toronto naturopathic clinic co-founded by Alan Vu ND and Zeynep Uraz ND providing evidence-based fertility consultations, acupuncture, and preconception care. It operates on-site at Hannam Fertility Centre and sells online practitioner education courses.

Ownership category

akta.pro rank

Product category

Naturopathic Fertility Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Naturopathic fertility care
• Fertility acupuncture services
• Preconception health support
• Evidence-based fertility care
• Fertility practitioner education

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Initial Consultations: One-on-one initial appointments lasting 1 hour for individuals and 1.5 hours for couples, involving comprehensive health history review and individualized evidence-based planning
2. Follow-up Appointments: Ongoing care appointments lasting 30-60 minutes for plan adjustments and wellness check-ins throughout fertility journey
3. Acupuncture Services: 45-minute acupuncture sessions including pre- and post-embryo transfer acupuncture provided on-site at Hannam Fertility Centre
4. Professional Education Courses: Online courses for fertility practitioners including Continuous Glucose Monitoring ($49, 1 category A credit), Diet/Nutrition and Human Fertility course, with additional courses on fertility meds, supplements, and environmental health

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

A to Z Fertility is a naturopathic medicine clinic specializing in fertility care, offering one-on-one individual and couples consultations, follow-up appointments, and 45-minute acupuncture sessions including pre- and post-embryo transfer services delivered on-site at Hannam Fertility Centre in Toronto. The practice supplements its clinical services with an online professional education arm that sells continuing-education courses on diet, continuous glucose monitoring, supplements, fertility medications, and environmental health to other fertility practitioners.

Product overview

A to Z Fertility is a naturopathic fertility clinic offering a suite of services including individual and couples consultations (initial 1-1.5 hours, follow-ups 30-60 minutes), acupuncture treatments (45 minutes), pre/post embryo transfer services, prenatal care, and professional education courses. The company operates within Hannam Fertility Centre in Toronto and provides virtual consultations. Their education arm offers courses on continuous glucose monitoring, diet and fertility, fertility medications, egg quality supplements, and environmental health.

Differentiator

Problem solved

Functional benefit

Products and services

• Initial Individual Consultation A 1-hour initial naturopathic consultation for individuals providing a thorough review of overall health history and fertility goals, with evidence-based dietary modifications, supplements, herbs, and an individualized plan.
• Couples Consultation A 2-hour initial appointment for couples providing comprehensive health history review and establishing fertility goals for both partners, encouraging both partners to attend.
• Follow-up Appointments 30-60 minute follow-up appointments for ongoing plan monitoring, adjustments, wellness check-ins, and emotional support throughout the fertility journey.
• Acupuncture Services 45-minute acupuncture sessions including pre- and post-embryo transfer acupuncture provided on-site at Hannam Fertility Centre in downtown Toronto.
• Prenatal Care Support and optimization of health during pregnancy for patients who have achieved pregnancy through their fertility journey with the practice.
• Continuous Glucose Monitoring Course A professional online education course for fertility practitioners on using continuous glucose monitoring as a patient care tool, priced at $49 and offering 1 category A credit.
• Diet, Nutrition and Human Fertility Course An evidence-based online course covering key studies in the scientific literature on diet and fertility, designed for fertility practitioners.
• Supplements to Support Egg Quality Course An online course covering evidence-based supplementation strategies for egg quality improvement, targeted at fertility practitioners.
• Environmental Health and Fertility Course An online course covering environmental factors affecting fertility outcomes, targeted at fertility practitioners.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hannam Fertility CentrecoreStrategic or Co-development PartnerA to Z Fertility is located on-site at Hannam Fertility Centre providing integrated complementary fertility care. They provide acupuncture services including pre- and post-embryo transfer acupuncture to Hannam patients, and consult virtually with referred patients. This partnership provides convenient access to naturopathic fertility support within the fertility clinic setting.
• The Canadian College of Naturopathic Medicine (CCNM)minorStrategic or Co-development PartnerTeaching clinic partnership where cost-sensitive patients can be referred for discounted services. Alan Vu serves as adjunct faculty at CCNM, teaching over 1000 naturopathic doctors since 2006.
• Fertility Matters CanadaminorGTM or Marketing PartnerZeynep Uraz previously served as advisory council member and chaired Canadian Infertility Awareness Week 2017-2019. Organization provides support and raises awareness about infertility in Canada.
• The Canadian Fertility ShowminorGTM or Marketing PartnerAnnual Toronto-based event providing information and support to individuals and couples trying to grow their families. A to Z Fertility participates as information provider.
• Fertility Friends FoundationminorOthersCanadian registered charity offering grants to cover fertility treatment expenses. A to Z Fertility recommends this resource to patients.
• Jane AppcoreTechnology or IntegrationOnline booking platform used by A to Z Fertility for appointment scheduling. Patients book consultations and acupuncture appointments through the Jane App platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Toronto Centre for Fertility and Women's Health (TCFI): Toronto fertility clinic with an integrative medicine approach. Same patient demographic and competitive overlap in the GTA fertility market.
• Olive Fertility Centre: Vancouver-based fertility clinic offering IVF and complementary care. Comparable fertility-care provider in Canada but in a different geographic market than A to Z's Toronto focus.
• Trio Fertility: Toronto-based fertility clinic offering IVF and complementary wellness services. Same geographic market as A to Z and a potential partner or competitor depending on in-house offerings.
• Markham Fertility Centre: Greater Toronto Area fertility clinic offering IVF and integrated care. A potential embedded-clinic partner for A to Z to replicate its Hannam-style on-site model.

Broad incumbents

• CCRM Fertility: Large North American fertility clinic network with multiple locations and an integrative medicine program. Comparable offering at scale and a benchmark for how fertility clinics formalize complementary care.
• Reproductive Medicine Associates (RMA): Large US fertility clinic network with integrative services. Represents the scaled incumbent model of fertility care that A to Z eventually could partner with or compete against.

Emerging players

• LifeSpring Fertility Naturopathy: Smaller-scale fertility naturopathic practice offering evidence-based natural fertility care. Comparable service model and patient positioning to A to Z.

Direct peers

• Pulling Down the Moon: US-based integrative fertility center offering naturopathic medicine, acupuncture, and nutrition for fertility. Closest US analog to A to Z's evidence-based natural fertility model.
• Hannam Fertility Centre: Toronto fertility clinic that hosts A to Z Fertility on-site and provides the IVF/IUI patient base that A to Z serves. Overlapping patient population and complementary rather than directly competing services.
• Conceive Health: Toronto-based integrative fertility clinic offering naturopathic medicine, acupuncture, and holistic care alongside IVF treatments. Closest direct competitor to A to Z Fertility's modality and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A to Z Fertility