Fertility Matters Canada
Fertility Matters Canada is a national registered Canadian charity providing fertility support, education, advocacy, and awareness services to the 1 in 6 Canadian adults affected by infertility, funded by individual donations, corporate sponsorships, and government grants.
- Company typePrivate
- Founded1983
- HeadquartersMoncton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fertility Matters Canada does
Fertility Matters Canada (FMC) is a registered Canadian charity founded in 1983 (originally as the Infertility Self Support Group in Ottawa, later the Infertility Awareness Association of Canada, rebranded to FMC in 2015) that operates as the country's national patient voice for fertility support, education, advocacy, and awareness. The organization is headquartered in Moncton, New Brunswick, and serves individual Canadians, couples, and families affected by infertility across all 13 provinces and territories, anchored by the public-facing statistic that 1 in 6 Canadian adults need access to fertility care during their lifetime. Its core offerings include a network of 20+ peer-led support groups, a fertility assessment tool, educational content (Fertility 101, treatment options, funding information), curated professional and clinic directories, an annual Fertility Matters 6K fundraising event, the Canadian Fertility Awareness Week campaign, the Fertility in Focus podcast (launched 2023), and the annual Fertility Matters Awards. FMC also operates the Fertility Benefits Matter employer-advocacy campaign in partnership with Conceivable Dreams.
The organization does not develop proprietary technology; its digital stack consists of a website, blog, Buzzsprout-hosted podcast, email newsletter, and standard social media channels (Facebook, Instagram, X/Twitter, Threads, YouTube). Revenue is generated through individual donations (one-time, monthly giving, honour/memorial gifts, matching gifts, processed via CanadaHelps), corporate sponsorships and Champion-tier donations from pharmaceutical and benefits companies (EMD Serono, Ferring Pharmaceuticals, Organon, Progyny), and professional and clinic membership dues. Additional funding comes from government grants, including a CAD $860,078 award from Health Canada under the Sexual and Reproductive Health Fund announced March 6, 2026, and from grassroots fundraising via the FM6K. All programs, content, and services are provided free of charge to Canadians; the organization charges no fees for support, education, or advocacy services.
FMC is governed by a Board of Directors chaired by Dr. Ari Baratz (President, affiliated with CReATe Fertility Centre) and led operationally by Executive Director Carolynn Dubé (joined February 2015), with an Advisory Council established in 2018 to formalize patient voice. Strategic priorities are organized around three pillars set in the June 2022 three-year plan: exceptional fertility support, advocacy, and sustainable finances. The organization's value proposition rests on its status as Canada's only national fertility charity, its 40+ year operating history, its dense partner ecosystem (15+ fertility clinic partners, 5+ provincial advocacy partners), and its brand association with the "1 in 6" fertility-prevalence framing in Canada.
Fertility Matters Canada firmographics
Firmographics- Name
- Fertility Matters Canada
- Legal name
- Fertility Matters Canada
- Website
- https://fertilitymatters.ca
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fertility Matters Canada is a national registered Canadian charity providing fertility support, education, advocacy, and awareness services to the 1 in 6 Canadian adults affected by infertility, funded by individual donations, corporate sponsorships, and government grants.
- Ownership category
- akta.pro rank
Fertility Matters Canada industry classification
Industry- Product category
- Fertility Support and Advocacy
- NAICS
- Individual and Family Services (6241), Social Assistance (624), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
Keywords
Where Fertility Matters Canada is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fertility Matters Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: FMC receives one-time and recurring donations from individual Canadians. Options include one-time gifts, monthly giving program, honour gifts, memorial gifts, and matching gift participation. Donations are made via CanadaHelps online portal, email money transfer, or phone. Tax receipts are issued for donations over $20 CAD. Charitable registration number: 12892-1459-RR0001.
- Corporate Sponsorship & Partnerships: FMC generates revenue through corporate donations and sponsorship arrangements with pharmaceutical companies (EMD Serono, Ferring Pharmaceuticals, Organon, Progyny), fertility clinics, and other corporate partners. Sponsorship dollars fund specific programs including Canadian Fertility Awareness Week, the Fertility Matters 6K, and the Fertility in Focus podcast.
- Professional & Clinic Memberships: FMC offers professional membership options for fertility and family-building professionals, and clinic membership for fertility clinics. These memberships provide network benefits and visibility through FMC's directory of professionals and clinics.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Fertility Matters Canada product offering
Product offeringCore offering
Fertility Matters Canada is a registered Canadian charity that provides fertility support, education, awareness, and advocacy services to Canadians affected by infertility. It operates a national network of peer and professional support groups, educational resources (Fertility 101, treatment options, funding information), a directory of fertility clinics and professionals, the Fertility in Focus podcast, and the annual Fertility Matters 6K fundraiser. The organization also runs the Fertility Benefits Matter workplace advocacy campaign and engages federal and provincial governments on equitable fertility care policy.
Product overview
Fertility Matters Canada operates as a national nonprofit organization offering a comprehensive fertility support and education ecosystem. The core offerings include a fertility assessment tool, support group networks, professional and clinic directories, and educational content covering fertility fundamentals, treatment options, and funding information. The organization runs several branded programs including the Fertility in Focus Podcast, Fertility Matters 6K annual fundraiser, Canadian Fertility Awareness Week, and the Fertility Benefits Matter workplace advocacy campaign. Educational resources span the Fertility 101 curriculum, blog content, and the Figuring Out Fertility YouTube channel. Together, these offerings provide Canadians with support, education, awareness, and advocacy for equitable access to fertility care.
Differentiator
Problem solved
Functional benefit
Products and services
- Support Groups & Meetings
- Find a Professional Directory
- Find a Fertility Clinic Directory
- Fertility Assessment Tool
- Fertility in Focus Podcast
- Fertility Matters 6K (FM6K)
- Fertility Benefits Matter Campaign
- Canadian Fertility Awareness Week (CFAW)
- Annual Fertility Matters Awards
Quantifiable outcome
- 1 in 6 Canadian adults needs access to fertility care
- +5 more outcomes
Companies that use Fertility Matters Canada
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Fertility Matters Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fertility Matters Canada partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered champion, core, flagship and regional.
- EMD SeronochampionEMD Serono is listed as a Champion Donor in FMC's corporate partner program. As a champion donor, EMD Serono provides financial support enabling FMC's mission of providing support, awareness, education, and advocating for equitable access to fertility care in Canada.
- Ferring PharmaceuticalschampionFerring Pharmaceuticals is listed as a Champion Donor in FMC's corporate partner program, providing financial contributions that support FMC's programs, events, and advocacy initiatives.
- OrganonchampionOrganon is listed as a Champion Donor in FMC's corporate partner program, supporting FMC's mission to advocate for equitable access to fertility care in Canada.
- ProgynychampionProgyny is listed as a Champion Donor in FMC's corporate partner program. Progyny is a benefits management company focused on fertility and family-building benefits, aligning with FMC's advocacy goals around workplace fertility benefits.
- Anova FertilitycoreAnova Fertility is a clinic partner listed on FMC's partners page. As a clinic partner, Anova Fertility collaborates with FMC in supporting patients on their fertility journey and is included in FMC's directory of fertility and family-building professionals and clinics.
- Aurora Reproductive CarecoreAurora Reproductive Care is a clinic partner listed on FMC's partners page. The clinic is part of FMC's network of fertility clinics that connect patients to support and services.
- CReATe Fertility CentrecoreCReATe Fertility Centre is a clinic partner of FMC. Dr. Ari Baratz, President of FMC's Board of Directors, is affiliated with CReATe, strengthening the partnership between the organization and this clinic.
- ConceptiacoreConceptia (Clinique Conceptia Clinic) is listed as a clinic partner on FMC's partners page, serving fertility patients in the Atlantic Canada region.
- Generation FertilitycoreGeneration Fertility is a clinic partner of FMC with locations in Newmarket and Vaughan, Ontario. Included in FMC's directory of fertility and family-building professionals.
- Hannam Fertility CentrecoreHannam Fertility Centre is listed as a clinic partner on FMC's partners page, connecting patients in Ontario to fertility services through FMC's referral network.
- Heartland Fertility & Gynecology CliniccoreHeartland Fertility & Gynecology Clinic is a Manitoba-based clinic partner listed on FMC's partners page, serving patients in the Prairie region.
- Mount Sinai FertilitycoreMount Sinai Fertility is a clinic partner listed on FMC's partners page, serving Ontario patients and included in FMC's directory of fertility clinics.
- Olive Fertility CentrecoreOlive Fertility Centre is a British Columbia-based clinic partner listed on FMC's partners page, serving patients in the BC region.
- Ontario Network of Experts in Fertility (ONE)coreONE Fertility is an Ontario-based clinic partner listed on FMC's partners page, connecting Ontario patients to fertility services.
- Ottawa Fertility CentrecoreOttawa Fertility Centre is a clinic partner listed on FMC's partners page, serving patients in the Ottawa and Eastern Ontario region.
- Procrea FertilitécoreProcrea Fertilité is a Quebec-based clinic partner with locations in Gatineau and Quebec City, listed on FMC's partners page.
- The Reproductive Care CentrecoreThe Reproductive Care Centre (RCC) is an Ontario-based clinic partner listed on FMC's partners page, serving patients in the Greater Toronto Area.
- Regional Fertility ProgramcoreRegional Fertility Program (and Pharmacy) is a clinic partner listed on FMC's partners page, serving patients in the Calgary/Southern Alberta region.
- TRIOcoreTRIO (including Dr. Tanya Williams Fertility Centre at Trio North York) is a clinic partner listed on FMC's partners page. Deborah Myers, Vice President of FMC's Board, is associated with TRIO Fertility, deepening the organizational connection.
- Conceivable DreamsflagshipConceivable Dreams is FMC's key provincial advocacy partner in Ontario for the Fertility Benefits Matter campaign. The campaign is a joint initiative of FMC and Conceivable Dreams dedicated to advocating for comprehensive fertility and family-building benefits in the workplace.
- Fertility AlbertaregionalFertility Alberta is a grassroots provincial advocacy group and FMC provincial advocacy partner, empowering Albertans to advocate for fertility education, awareness, and access to resources at the community level.
- Fertility Coalition of British ColumbiaregionalThe Fertility Coalition of British Columbia (FCBC) is FMC's grassroots provincial advocacy partner in BC, working to improve fertility education, awareness, and access to resources for British Columbians.
- East Coast MiraclesregionalEast Coast Miracles is FMC's grassroots provincial advocacy partner for Atlantic Canada. Carolynn Dubé, FMC's Executive Director, is a founding leader of East Coast Miracles, which advocates for improved fertility access in Atlantic Canada.
- Butterfly Run VancouverregionalButterfly Run Vancouver is a grassroots provincial advocacy partner of FMC in British Columbia, supporting awareness about miscarriage, pregnancy loss, and fertility challenges.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
Fertility Matters Canada competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fertility Matters Canada social profiles
Digital presenceFertility Matters Canada compliance and trust
Trust signalCompliance1 record
Fertility Matters Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fertility Matters Canada leadership team
Management profileNumber of profiles
Profiles15 records
Fertility Matters Canada funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fertility Matters Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fertility Matters Canada
What does Fertility Matters Canada do?
Fertility Matters Canada is a registered Canadian charity that provides fertility support, education, awareness, and advocacy services to Canadians affected by infertility. It operates a national network of peer and professional support groups, educational resources (Fertility 101, treatment options, funding information), a directory of fertility clinics and professionals, the Fertility in Focus podcast, and the annual Fertility Matters 6K fundraiser. The organization also runs the Fertility Benefits Matter workplace advocacy campaign and engages federal and provincial governments on equitable fertility care policy.
Is Fertility Matters Canada a public or private company?
Fertility Matters Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fertility Matters Canada founded?
Fertility Matters Canada was founded in 1983. It employs 11 to 50 people.
Where is Fertility Matters Canada based?
Fertility Matters Canada is headquartered in Moncton, Canada, in the North America region.
How does Fertility Matters Canada make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship & Partnerships and professional & Clinic Memberships.
Does Fertility Matters Canada have an API?
No public API is recorded for Fertility Matters Canada.
What industry is Fertility Matters Canada in?
Fertility Matters Canada's product category is Fertility Support and Advocacy. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its NAICS code is 6241.