Brandominus

What Brandominus does

Brandominus S.L. is a Madrid-headquartered digital marketing agency and Creative Intelligence consultancy that delivers Customer Experience Marketing services to enterprise and mid-market clients in Spain and Europe. The firm is organized around a four-pillar activation framework: Customer Activation (omnichannel experience design and execution), Data Activation (Data Analytics, Data Science, and Data Management), Ad Activation (AI-optimized creative campaign delivery), and Web Activation (data-driven personalization for websites and eCommerce). The company's stated approach integrates Big Data analytics, artificial intelligence for ad delivery optimization, and artisanal human creativity under what it calls the "Mad Men and Math Men" hybrid model. Its enterprise client roster spans automotive (Jaguar, Land Rover, Hyundai, Carglass, Beefeater, Poli), telecommunications (Orange), technology (Samsung), insurance (Caser), healthcare (Merck), beauty (Revlon), security (Securitas Direct), nonprofit (UNICEF), and retail/consumer goods, with services delivered through direct sales-led engagement.

The firm acquired the BrandTelling narrative methodology and the brand-content capability of La Redacci\u00f3n through a March 2017 merger, after which the leadership was consolidated under co-Directores Creativos V\u00edctor Guerra and Sergio Serrano with Elena Dom\u00ednguez as Content Manager. BRANDOMINUS S.L. is registered as a private limited company (Sociedad Limitada) at Paseo de la Castellana 194 in Madrid, with no disclosed external investors, parent company, or funding rounds. The firm holds no patents, registered trademarks, certifications, or industry awards in the available record, and reports no regulatory actions or compliance frameworks.

Brandominus operates a sales-led B2B professional services model, generating revenue from custom-scoped digital marketing, creative, analytics, and web development engagements on a project and retainer basis; no public pricing or productized tiers are disclosed. GTM is direct-to-client with supplementary content marketing via a Spanish-language blog covering topics such as branded content, creativity, data analytics, and digital transformation, and organic social presence on LinkedIn, Facebook, and Instagram. The firm reports no app, no public API, and no disclosed software product beyond its service methodology.

Name

Brandominus

Legal name

BRANDOMINUS S.L.

Website

https://brandominus.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandominus is a Madrid-based Creative Intelligence consultancy that delivers Customer Experience Marketing through a four-pillar framework (Customer, Data, Ad, and Web Activation) to enterprise and mid-market brands in Spain and Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Brand Strategy & Identity Systems (MPAAAEAA), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Digital marketing services
• Customer experience marketing
• Creative intelligence consultancy
• Data-driven advertising
• Omnichannel marketing strategy

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue from delivering Customer Experience Marketing, digital strategy, creative services, data analytics, advertising campaign management, and web development/maintenance to enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brandominus is a Creative Intelligence consultancy that delivers Customer Experience Marketing services for enterprise and mid-market brands. Its offering is organized into four interconnected activation pillars — Customer Activation (omnichannel experience design), Data Activation (analytics, data science, data management), Ad Activation (AI-optimized creative campaigns), and Web Activation (website/eCommerce personalization) — combined under its Creative Intelligence methodology and BrandTelling narrative approach.

Product overview

Brandominus is a Creative Intelligence and digital creativity consultancy that operates as a unified service offering rather than a modular platform. The company provides Customer Experience Marketing services organized around four interconnected activation areas: Customer Activation (omnichannel experience design and execution), Data Activation (data analytics, science, and management), Ad Activation (AI-optimized creative campaign delivery), and Web Activation (website/eCommerce personalization). These services are unified under the company's Creative Intelligence methodology and BrandTelling approach (acquired from La Redacción in 2017), combining technology, Big Data, and genuine creativity to help clients develop effective audience strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Activation Designing, creating, and executing measurable customer experiences focused on the customer and message. Implements technology to obtain relevant data and execute omnichannel strategies that connect with audience preferences, reaching the right customer with the right message at the right time through the right channel.
• Data Activation
• Ad Activation
• Web Activation

Quantifiable outcome

• Application of Pareto principle to achieve 80% of results focusing on 20% of most important actions
• +1 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• La RedaccióncoreStrategic or Co-development Partner · 1 March 2017Strategic merger with La Redacción, an advertising agency specialized in brand content, completed in March 2017. The merger integrated brand content and digital communication expertise under the Brandominus name, expanding service offerings and establishing brandtelling methodology as a core capability. The combined leadership includes Víctor Guerra and Sergio Serrano as shared directors, with Elena Domínguez as Content Manager.
• Asesorus S.L.minorImplementation/ SI/ Consulting PartnerAccounting and tax advisory service provider for Brandominus.
• Sortlist S.A.minorGTM or Marketing PartnerCommercial prospecting service provider helping Brandominus identify and reach potential clients.
• Clica Comunicación OnlineminorGTM or Marketing PartnerDigital advertising campaign management service provider for Brandominus's client campaigns.
• Roatán SLminorStrategic or Co-development PartnerCommunication agency partner for Brandominus's communication activities.

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• The Cocktail: Spanish digital transformation and customer experience consultancy combining strategy, data, design, and technology — competes for the same enterprise CX marketing mandates as Brandominus.
• Good Rebels: Spanish digital agency focused on customer experience, data, and creative campaigns for large brands — directly comparable mid-sized Spanish competitor with similar full-funnel digital offering.
• Elogia: Madrid-based digital marketing and e-commerce agency serving enterprise clients in Spain and LATAM with data-driven performance, content, and CX services — directly comparable in scope and geography to Brandominus.
• Mediaplus Spain: Madrid-based media agency within the Serviceplan Group, offering media strategy, digital activation, and content for major brands — competes for similar enterprise digital budgets in Spain.
• T2O media: Spain-based digital performance and media agency serving enterprise advertisers with data-driven campaigns — overlaps Brandominus's Ad Activation and Data Activation pillars.
• Making Science: Madrid-headquartered digital marketing and adtech consultancy offering data, programmatic, e-commerce, and creative services to enterprise clients across Europe and LATAM — closely overlaps Brandominus's data-plus-creative positioning.

Broad incumbents

• Havas Spain: Global advertising and communications network with a substantial Madrid operation offering creative, media, and CX services — broader portfolio competitor for the same enterprise client set.
• Ogilvy Spain: WPP-owned global creative network with a Madrid hub providing brand strategy, advertising, and digital services — incumbent competitor for large brand accounts in Spain.
• VMLY&R Spain: WPP-owned global creative and customer experience agency with Madrid presence — broader incumbent offering competing for enterprise brand and CX work in Spain.
• Accenture Song (formerly Shackleton): Global experience and creative network with a strong Spanish footprint (originating from Shackleton) — competes for integrated CX and brand storytelling mandates of the kind Brandominus services.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrandominusMKO
• LinkedInes.linkedin.com/company/brandominus
• Instagraminstagram.com/brandominusmko/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandominus