Avery Boardman
- Company typePrivate
- Founded1968
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Avery Boardman firmographics
Firmographics- Name
- Avery Boardman
- Legal name
- Avery Boardman
- Website
- https://averyboardman.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Avery Boardman is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Avery Boardman business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Upholstered Furniture: Bespoke upholstered furniture manufactured to order, including sofas, sectionals, chairs, chaise lounges, beds, and ottomans. Each piece is handcrafted based on customer specifications.
- Custom Casegoods: Custom casegoods including cocktail tables and end tables built to order with various wood finishes.
- Reupholstery Services: Reupholstery services for existing furniture pieces, bringing new fabric and craftsmanship to vintage or well-built used furniture.
- Mattresses and Components: Replacement mattresses and components for sofa beds, including various mattress technologies and adjustable bases.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Avery Boardman product offering
Product offeringCore offering
Avery Boardman manufactures and sells custom, handcrafted upholstered furniture—upholstered seating (sofas, sofa beds, sectionals, chairs, chaises, ottomans, recliners, benches, daybeds, dining chairs), beds and headboards, casegoods (cocktail and end tables), and sleeper mattresses—built to order in High Point, North Carolina using an eight-way hand tying construction method. Products are configured to client specifications (dimensions, cushion density, upholstery, nailheads, legs, wood finishes) and sold primarily through company showrooms across major US cities to interior designers, hospitality projects, and direct consumers. A reupholstery service for existing furniture pieces extends the offering.
Product overview
Avery Boardman is a handcrafted upholstered furniture manufacturer based in High Point, North Carolina. The company produces a unified portfolio centered on custom upholstery furniture, which includes the Upholstery Collection (sofas, sofa beds, chairs, sectionals, chaise lounges, and ottomans), Beds & Headboards, Casegoods (tables), and Sleeper Mattresses. Custom Capabilities is a core service that allows customers to customize virtually every aspect of their furniture. The offering is a single integrated collection where the same handcrafted construction techniques (eight-way hand tying, coil springs in foam casings) are applied across all products, with customization options extending from the base upholstered furniture through specialized offerings like Reupholstery Service. Design Partners (Ferrell Mittman, Grant Trick Furniture) collaborate on additional collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Upholstered Furniture Collection (Sofas, Sofa Beds, Sectionals, Chairs, Chaises, Ottomans, Recliners, Benches, Daybeds, Dining Chairs) Handcrafted upholstered seating furniture including sofas, sofa beds, sectionals, chairs, chaise lounges, ottomans, recliners, benches, hi-risers/daybeds, and dining chairs, built to order with eight-way hand tying construction and customizable cushion options for residential and hospitality interiors.
- Casegoods Collection (Cocktail Tables and End Tables) Handcrafted wood furniture including cocktail tables and end tables built to order in High Point, NC, using solid hardwoods with optional premium veneers and customizable wood finishes to complement upholstered seating pieces.
- Beds and Headboards Customizable upholstered headboards and beds available in multiple sizes (twin, full, queen, king, cal king) with various upholstery options, sold as standalone pieces for residential bedrooms.
- Sleeper Mattresses (Comforcool, Memory Flex, Airlux) Sofa bed replacement mattresses offered in three technologies—Comforcool (36", 53", 60"), Memory Flex (36", 53", 60", 65"), and 11-inch Airlux (36", 53", 60")—designed to fit Avery Boardman sofa beds and other compatible frames.
- Reupholstery Service Professional reupholstery service for existing furniture pieces, applying the same handcrafted craftsmanship as new builds with customizable fabric, leather, cushion, and finish options, targeted at owners of vintage or well-built used furniture.
Companies that use Avery Boardman
Customer profileSegments3 records
Ideal customer profiles3 records
Avery Boardman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Avery Boardman partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and regional.
- Ferrell MittmancoreFerrell Mittman is a design partner that creates furniture designs for Avery Boardman. They are listed alongside Grant Trick Furniture as Design Partners on the company website, indicating an ongoing creative collaboration where these design firms develop furniture collections for Avery Boardman to manufacture.
- Grant Trick FurniturecoreGrant Trick Furniture is a design partner that creates furniture designs for Avery Boardman. Listed alongside Ferrell Mittman as Design Partners, they contribute to the design portfolio of the company through collaborative furniture design collections.
- Ainsworth Noah & Associates Inc.regionalAinsworth Noah & Associates Inc. operates the Atlanta showroom for Avery Boardman, representing the brand in the southeastern US market.
- Egg & DartregionalEgg & Dart operates the Denver showroom for Avery Boardman, representing the brand in the Colorado market.
- Design and DetailregionalDesign and Detail operates both the Kansas City and St. Louis showrooms for Avery Boardman, representing the brand in the Midwest.
- Design Alliance LAregionalDesign Alliance LA operates the Los Angeles showroom for Avery Boardman, representing the brand in the southern California market.
- Hirshfield's Design ResourceregionalHirshfield's Design Resource operates the Minneapolis showroom for Avery Boardman, representing the brand in the upper Midwest market.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Avery Boardman competitors and assessment
Company assessmentDirect peers
- Henredon: Henredon is a heritage US premium furniture brand offering custom upholstery and casegoods primarily through designer and specialty retail channels. Comparable in long-standing brand heritage, premium positioning, and custom furniture manufacturing approach.
- Lee Industries: Lee Industries is a family-owned custom upholstered furniture manufacturer in North Carolina, offering made-to-order seating with extensive fabric and finish options. Directly comparable in product, custom manufacturing model, and designer-channel distribution.
- Hancock & Moore: Hancock & Moore is a US-based custom upholstered furniture manufacturer producing handmade sofas, chairs, and sectionals targeting the same designer and premium residential customer base as Avery Boardman. Highly comparable in product category, construction techniques, and go-to-market through designer showrooms.
- Wesley Hall: Wesley Hall is a US custom upholstered furniture maker specializing in eight-way hand-tied construction, premium fabrics, and designer-channel distribution. Most directly comparable peer in terms of construction technique and target market.
- Drexel Heritage: Drexel Heritage is a long-established US furniture brand producing custom and semi-custom upholstered furniture and casegoods for residential and designer customers. Comparable in custom manufacturing heritage and designer-channel distribution, though at a broader product breadth.
- Century Furniture: Century Furniture is a North Carolina-based manufacturer of custom upholstered furniture and casegoods, serving interior designers and hospitality customers with made-to-order products. Comparable in custom manufacturing approach and designer/hospitality channel focus.
- Baker Furniture: Baker is a high-end custom furniture manufacturer offering upholstered seating and casegoods, sold primarily through designer channels and to luxury residential and hospitality clients. Comparable in premium positioning, custom manufacturing, and designer/hospitality GTM.
- Bradington-Young: Bradington-Young is a US manufacturer of premium custom upholstered furniture, offering motion and stationary seating to designer and retail channels. Comparable in premium positioning and custom manufacturing model, with overlap in designer showroom distribution.
- Sherrill Furniture: Sherrill Furniture is a North Carolina-based custom upholstery manufacturer offering made-to-order sofas, sectionals, and chairs via designer showrooms. Direct competitor in the custom upholstered furniture category with similar trade-channel distribution.
Broad incumbents
- Restoration Hardware (RH): RH is a broad premium home furnishings retailer and brand with a growing custom upholstery and made-to-order program, serving the same affluent residential customer base. A larger incumbent with overlapping capabilities in custom premium furniture but a much broader portfolio and different GTM scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avery Boardman social profiles
Digital presenceAvery Boardman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avery Boardman leadership team
Management profileNumber of profiles
Avery Boardman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avery Boardman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avery Boardman
What does Avery Boardman do?
Avery Boardman manufactures and sells custom, handcrafted upholstered furniture—upholstered seating (sofas, sofa beds, sectionals, chairs, chaises, ottomans, recliners, benches, daybeds, dining chairs), beds and headboards, casegoods (cocktail and end tables), and sleeper mattresses—built to order in High Point, North Carolina using an eight-way hand tying construction method. Products are configured to client specifications (dimensions, cushion density, upholstery, nailheads, legs, wood finishes) and sold primarily through company showrooms across major US cities to interior designers, hospitality projects, and direct consumers. A reupholstery service for existing furniture pieces extends the offering.
Is Avery Boardman a public or private company?
Avery Boardman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avery Boardman founded?
Avery Boardman was founded in 1968. It employs 11 to 50 people.
Where is Avery Boardman based?
Avery Boardman is headquartered in New York, United States, in the North America region.
How does Avery Boardman make money?
Four revenue lines are on record. Custom Upholstered Furniture is the primary driver. The others are custom Casegoods, reupholstery Services and mattresses and Components.
Who are Avery Boardman's main competitors?
Direct peers on record are Henredon, Lee Industries, Hancock & Moore, Wesley Hall, Drexel Heritage, Century Furniture, Baker Furniture, Bradington-Young and Sherrill Furniture. Restoration Hardware (RH) is listed as a broad incumbent.
Does Avery Boardman have an API?
No public API is recorded for Avery Boardman.