Tulevaisuuden Kasvupolut

What Tulevaisuuden Kasvupolut does

Tulevaisuuden Kasvupolut Oy is a Finnish business coaching and consulting firm, founded in 1983, that helps growth-oriented small and medium-sized enterprises improve sales, productivity, and competitiveness through structured coaching engagements. The firm targets SME founders, owners, CEOs, and management teams across Finland, addressing challenges including unprofitable growth, weak sales processes, leadership gaps, generational transitions, internationalization, and missing management systems. Operations run through a parent entity headquartered in Kempele and three wholly-owned regional subsidiaries — Kasvupolut PK-seutu Oy (Espoo/Helsinki metropolitan area), Kasvupolut Tampere Oy, and Kasvupolut Oulu Oy — with recently extended operations into Sweden.

The company's service portfolio centers on KasvuApp, a proprietary digital management system and shared digital workspace hosted on Microsoft Azure infrastructure (managed by Primanet Oy) that delivers strategy structuring, business development, and daily-management tooling to SMEs. The offering is anchored by the Kannattavan Kasvun Porrasmalli™ (Profitable Growth Step Model), a registered, research-based six-step methodology co-developed with future-studies academics and published in a peer-reviewed journal (Vilnius Tech, February 2025). Supporting services include Kasvupaja (growth workshops), Kasvuohjelmat (customized long-form coaching programs), Kasvupalvelut (targeted short-form coaching), Starttipaja (initial mapping session), paid seminars/webinars, downloadable guides (oppaat), and Rekrytointipalvelut (recruitment).

Revenue is generated primarily through professional-services engagements with SME clients (project-based and subscription), supplemented by KasvuApp subscription revenue, fee-based training (€1,500 per participant for 3-day programs; €1,590 per participant list price for 10+2-day ELY-subsidized programs), paid B2B sales seminars (€395 per participant), and free Starttipaja mapping sessions currently waived during summer campaigns. Go-to-market combines regional field sales with digital lead capture and an event-driven seminar funnel (Kannattavan Kasvun Porrastreenit) co-organized with partners including Nasdaq, PwC, Investors House, Talenom, Nordea, Finnvera, Team Finland, and Business Lempäälä. FY2024 revenue was reported at €2.2M with approximately 20 growth coaches across the group.

Name

Tulevaisuuden Kasvupolut

Legal name

Tulevaisuuden Kasvupolut Oy

Website

https://kasvupolut.fi

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Tulevaisuuden Kasvupolut Oy is a Finnish consulting firm that helps growth-oriented SMEs achieve profitable growth via structured coaching programs, the KasvuApp digital management platform, and the Kannattavan Kasvun Porrasmalli™ methodology.

Ownership category

akta.pro rank

Product category

Business Consulting & Coaching Services

NAICS

Other Management Consulting Services (541618), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Sales Leadership & Revenue Executive Coaching (EDABANAL), Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• SME growth coaching
• Business consulting services
• Management development programs
• Leadership coaching
• Business management software

Headquarters

HQ city

Kempele

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Kasvuohjelmat (Growth Programs): Company-specific, tailored coaching programs targeting numerical and operational business goals. Revenue is generated through program fees, typically structured as project-based or subscription engagements. The primary revenue driver.
2. Kasvupalvelut (Growth Services): Quick, targeted coaching and assistance for specific business problems such as sales, financial management, or internationalization. Billed per engagement or short program.
3. KasvuApp Subscription: SaaS-based digital workspace and management tool for SMEs. Recurring subscription model providing access to the platform and its business management tools.
4. Training Programs / Koulutus: Fee-based 3-day training programs such as 'Johda kannattavaa liiketoiminnan kasvua' (Lead Profitable Business Growth) at 1500 € + VAT per participant. Also co-organized training programs with ELY-keskus and Intotalo at 1590 € + VAT per participant.
5. Starttipaja / Kasvukartoitus: Initial consultation and mapping session (approx. 1.5 hours) at 480 € + VAT. Currently offered free during summer campaign (normally 480 € + VAT). Serves as entry point for broader program sales.
6. Myyntiseminaari (Sales Seminars): Paid B2B sales seminars at 395 € + VAT 24% per participant, with parts 1-3 covering different topics (idea selling, customer acquisition, self-leadership). Includes remote participation options.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Tulevaisuuden Kasvupolut Oy delivers structured business growth coaching and consulting services to Finnish SMEs, anchored by the proprietary KasvuApp digital management platform and the research-based Kannattavan Kasvun Porrasmalli (Profitable Growth Step Model). Its portfolio spans an initial free Starttipaja mapping session, the Kasvupaja diagnostic workshop, tailored Kasvuohjelmat coaching programs, targeted Kasvupalvelut engagements, paid seminars/trainings, and recruitment services, all delivered by 20 growth coaches across regional offices in Espoo, Oulu, Tampere, and Sweden.

Product overview

Tulevaisuuden Kasvupolut is a coaching and business development consultancy whose offering centers on the KasvuApp digital management system (a shared workspace for strategy, business development, and daily management) supplemented by structured consulting services. The core service portfolio consists of Kasvupaja (growth workshop), Kasvuohjelmat (customized coaching programs), Kasvupalvelut (targeted quick-start coaching), Starttipaja (free initial mapping session), and Rekrytointipalvelut (recruitment). These are complemented by Seminaarit/Webinaarit (training events) and Oppaat (downloadable guides). The company also promotes a research-based six-step growth model called the 'Kannattavan Kasvun Portaat' (Porrasmalli) as its proprietary methodology framework.

Differentiator

Problem solved

Functional benefit

Brands

• KasvuApp: Digital management system and shared workspace for SMEs that provides tools for strategy structuring, business development, and daily leadership - previously only available to large enterprises.
• Kannattavan Kasvun Porrasmalli
• Kasvupaja
• Starttipaja

Products and services

• KasvuApp A digital management system and shared workspace that brings large-enterprise-style strategy structuring, business development, and daily management tools to SMEs, offered on a recurring subscription basis and used as the collaborative workspace for coaching engagements.
• Kasvuohjelmat (Growth Programs)

Quantifiable outcome

• Nearly every company achieves profitable growth in 2-3 years with systematic process (Kasvuvalmentaja Jani Kanerva's stated promise)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered flagship, minor and core.

• NasdaqflagshipGTM or Marketing Partner · 27 August 2026Nasdaq co-organizes the Kannattavan Kasvun Porrastreenit seminar series in Espoo (2026). Provides expertise on IPO readiness and listing. Kasvupolut is listed as a Nasdaq collaboration partner for companies considering listing.
• PwC (PricewaterhouseCoopers Oy)flagshipGTM or Marketing Partner · 27 August 2026PwC co-organizes the Kannattavan Kasvun Porrastreenit seminar in Espoo (2026), contributing expertise on IPO-readiness and financial advisory for growth companies.
• Investors House OyjminorGTM or Marketing Partner · 27 August 2026Co-organizer of the Espoo seminar event (2026). CEO Petri Roininen delivers opening remarks on future growth entrepreneurship.
• Talenom OyjminorGTM or Marketing Partner · 27 August 2026Co-organizer of the Espoo seminar (2026). CEO Juho Ahosola speaks on reports, metrics, and their role in management.
• Toivo Group OyjminorGTM or Marketing Partner · 27 August 2026Co-organizer and venue provider for the Espoo seminar (2026). Hosted at Gransinmäki 6, Espoo. Markus Myllymäki (Kasvupolut coach) also serves as CEO of Toivo Group.
• Kare Group OyminorGTM or Marketing Partner · 27 August 2026Co-organizer of the Espoo seminar (2026).
• Cityvarasto OyjminorGTM or Marketing Partner · 27 August 2026Co-organizer of the Espoo seminar (2026). CEO Ville Stenroos presents a case study on profitable growth steps.
• Pohjois-Pohjanmaan yrittäjät RyminorGTM or Marketing Partner · 19 May 2026Co-organizer of the Oulu seminar (May 2026). Expert Essi Kangasniemi presents on sustainability as competitive advantage.
• Business LempääläminorGTM or Marketing Partner · 30 April 2026Co-organizer of the Tampere (Lempäälä) Wappu event (April 2026). CEO Ahti Laakso opens the event.
• Op PirkanmaaminorGTM or Marketing Partner · 30 April 2026Co-organizer of the Tampere (Lempäälä) Wappu event (April 2026). Presents on growth financing.
• Brang OyminorGTM or Marketing Partner · 30 April 2026Co-organizer of the Tampere (Lempäälä) Wappu event (April 2026). Presents on cash flow management.
• Tekova OyjminorGTM or Marketing Partner · 19 March 2026Co-organizer of the Nivala seminar (March 2026). Provides venue (Nitek, Pajatie 5, Nivala) and expertise on investments and facilities.
• NordeaminorGTM or Marketing Partner · 19 March 2026Co-organizer of the Nivala seminar (2026). Presents economic outlook and SME barometer for the northern region.
• FinnveraminorGTM or Marketing Partner · 19 March 2026Co-organizer of the Nivala seminar (2026). Presents financing options for growth companies: reform, growth, and internationalization.
• Team FinlandminorGTM or Marketing Partner · 19 March 2026Co-organizer of the Nivala seminar (2026). Presents financing paths for growth and internationalization.
• ELY-keskus (Employment and Economic Development Centre)coreGTM or Marketing Partner · 21 November 2023Co-organizer of the Marketing and Customer Management Training Program (10 training days) in Oulu. Provides 70% subsidy for participant fees, enabling 1590 € + VAT participation cost.
• Intotalo OycoreImplementation/ SI/ Consulting Partner · 21 November 2023Primary training delivery partner for the Marketing and Customer Management Training Program in Oulu (2023-2024). Provides 10 training days plus 2 company-specific development days. Trainers include Jari Junkkari and Olli Leppänen, with guest expert Petri Matero (Diili TV).
• Primanet OycoreTechnology or IntegrationPrimanet Oy serves as the technical provider and administrator of the KasvuApp platform. They are responsible for the technical implementation and maintenance of the GrowthApp digital service. A data processing agreement is in place between the companies.
• Microsoft CorporationcoreTechnology or IntegrationMicrosoft Corporation serves as the technical platform provider for KasvuApp (as sub-processor in relation to Primanet). KasvuApp is hosted on Microsoft Azure infrastructure.
• Suomen Yrittäjät (Federation of Finnish Enterprises)minorOthersDisplayed as partner logo on the website footer. Affiliation indicates alignment with Finnish SME advocacy and support ecosystem.
• Bisnode (now Verdia)minorOthersKasvupolut holds Bisnode AAA credit rating certification, displayed on the website. Indicates strong financial stability and business reliability.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Visma: Nordic provider of business software and accounting/ERP services to SMEs. Overlaps with Kasvupolut in serving Finnish/Nordic SMEs with management tooling (e.g., competes conceptually with KasvuApp), though Visma's portfolio is far broader.
• Accountor (Aarsleff Group): Nordic accounting, payroll, and business services platform serving SMEs. Comparable in Finnish SME customer base and operational management focus, but offers outsourced back-office services rather than growth coaching.
• Alma Talent: Finnish business media, training, and professional development company (part of Alma Media). Overlaps with Kasvupolut's training and content offerings for SMEs/business leaders, with a much larger media and education portfolio.

Direct peers

• Boardman: Finnish board advisory and growth consulting firm focused on owner-led SMEs and mid-market companies. Comparable in client segment (SME founders/owners), advisory style, and Nordic geographic footprint.
• Hanken Executive Education: Executive education arm of Hanken School of Economics offering management, leadership, and growth programs for SMEs and executives in Finland. Comparable in audience (Finnish business leaders), training/coaching mix, and academic credibility.
• Aalto EE (Aalto University Executive Education): Executive education provider at Aalto University delivering leadership, strategy, and management development programs to Finnish executives and SMEs. Comparable offering (executive training and coaching) and target audience, with academic brand backing.
• HPJ Oy (Hallituspartnerit): Finnish board work, leadership, and growth coaching firm serving SMEs and growth companies. Highly comparable in target customer (SME owners/boards), service mix (board development + growth coaching), and Finnish operating geography.
• Trainers' House: Finnish publicly listed training, coaching, and management consulting firm serving SMEs and mid-market with leadership, sales, and growth programs. Closely comparable in offering (coaching-led SME growth services) and geography, though larger and listed.

Regional players

• SSE Executive Education (Stockholm School of Economics): Executive education provider at SSE delivering leadership and growth programs to Nordic executives. Comparable offering and target audience, but based in Sweden rather than Finland; relevant for Kasvupolut's Sweden expansion.

Others

• Suomen Yrittäjät (Federation of Finnish Enterprises): Finland's main SME/entrepreneur association, displayed as a Kasvupolut partner. Not a direct competitor but a key ecosystem player influencing Finnish SME training, advisory, and policy that shapes the addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kasvupolut
• Facebookfacebook.com/kasvupolut
• LinkedInlinkedin.com/company/tulevaisuuden-kasvupolut-oy
• Instagraminstagram.com/kasvupolut

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulevaisuuden Kasvupolut