Kellerkinder
Kellerkinder is a German Shopware consulting firm in Hockenheim (founded 2015); the associated data block describes Optimates, a founder-led DACH consultancy that builds custom automation, AI integration, and process optimization solutions for B2B service providers with 5-50 employees.
- Company typePrivate
- Founded2015
- HeadquartersHockenheim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kellerkinder does
The company described in the available data block is Optimates, a founder-led German consulting and services firm (associated firmographic metadata references Kellerkinder, a separate Shopware-focused consultancy based in Hockenheim, Germany founded in 2015). Optimates builds custom automation, AI implementation, and process optimization solutions for ambitious B2B service providers with 5-50 employees, with primary verticals in consulting/professional expertise firms, creative and service agencies, and coaching/training companies. Delivery is centered on Make.com and n8n automation platforms, custom API development, and integration of third-party AI tools including Claude, ChatGPT, Gemini, Copilot, and GitHub Copilot. The firm explicitly does not sell a unified software product; instead, services are scoped per use case (typically 2-6 weeks for automation, 8-12 weeks for tool implementation including onboarding).
Kellerkinder firmographics
Firmographics- Name
- Kellerkinder
- Legal name
- Optimates
- Website
- https://kellerkinder.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kellerkinder is a German Shopware consulting firm in Hockenheim (founded 2015); the associated data block describes Optimates, a founder-led DACH consultancy that builds custom automation, AI integration, and process optimization solutions for B2B service providers with 5-50 employees.
- Ownership category
- akta.pro rank
Where Kellerkinder is headquartered
LocationHeadquarters
- HQ city
- Hockenheim
- HQ country
- Germany
- HQ region
- Europe
Markets served
Kellerkinder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Project-based: Consulting and implementation services billed per project with defined scope and pricing. Projects typically run 2-6 weeks per use case for automation, 8-12 weeks for tool implementation including onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing - automation use cases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kellerkinder product offering
Product offeringCore offering
Kellerkinder offers consulting, conception, and development of complex and individual e-commerce solutions built on the Shopware platform. Based in Hockenheim, Germany, the firm delivers custom Shopware projects for businesses that require tailored online shop implementations and extensions.
Product overview
Optimates is a consulting and services firm — not a product company — offering automation, AI implementation, and process optimization services for ambitious B2B service providers. The company does not offer a unified software product or platform; instead, it delivers project-based services including custom automation building (using platforms like Make.com, n8n, or custom API development), tool implementation and customization (CRM, project management, AI tools), and hands-on team training. Services are scoped per use case with typical timelines of 2–6 weeks for automation and 8–12 weeks for tool implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopware Consulting Services Strategic consulting and conception of complex, individual e-commerce solutions built on the Shopware platform for business customers seeking tailored online shops.
- Shopware Development Services Custom development of complex and individual solutions on the Shopware platform, including tailored online shop implementations for business clients.
Quantifiable outcome
- 300+ hours of working time saved annually per client (Flow case study)
- +4 more outcomes
Companies that use Kellerkinder
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Kellerkinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kellerkinder partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Kellerkinder competitors and assessment
Company assessmentBroad incumbents
- UiPath: Global leader in RPA and business process automation with an extensive services partner ecosystem. Comparable as a broader-scope automation incumbent addressing overlapping automation and process-optimization use cases, but at enterprise scale.
- Workato: Enterprise iPaaS offering integration and workflow automation with an embedded consulting partner network. Comparable because it sits in the same process-automation category, although Workato targets larger enterprises than Optimates' 5–50 employee SMB segment.
- ServiceNow: Enterprise workflow and automation platform with deep consulting/implementation partner ecosystem. Comparable in addressing process automation and tool integration at scale, although ServiceNow operates in a fundamentally different (enterprise, ITSM-centric) segment.
- Tray.io: General-purpose iPaaS for integrating SaaS applications and orchestrating workflows. Relevant as a comparable automation-platform category peer, although Tray.io is product-led and enterprise-focused versus Optimates' SMB-services implementation model.
- Zapier: The dominant SMB-facing automation platform with thousands of pre-built integrations. Comparable to Optimates because it competes for the same SMB workflow-automation use case, though Zapier is self-service product while Optimates is hands-on implementation.
- Celonis: Munich-based process mining and execution platform. Comparable as a DACH-headquartered company addressing business process optimization through technology, although Celonis operates at much larger enterprise scale and with a software-product model.
Others
- n8n: Open-source workflow automation platform explicitly listed among Optimates' deployment tools. Comparable as an alternative technical foundation for the same automation engagements Optimates sells.
- Make.com (formerly Integromat): Visual automation platform and the primary tool stack Optimates deploys for client engagements. Relevant because Optimates' value proposition is built substantially on Make.com implementations, positioning Make as both an enabling ecosystem and a partial substitute for Optimates' services.
Emerging players
- Levity: AI workflow automation platform enabling non-technical teams to automate document, email, and classification tasks. Relevant as an emerging productized competitor that compresses the value proposition of bespoke automation consulting services like Optimates.
- Bardeen: AI-driven browser automation tool aimed at non-technical users. Comparable as an emerging AI-automation alternative targeting the same SMB productivity use case Optimates solves via consulting, though Bardeen competes by making self-service easier rather than delivering bespoke services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kellerkinder social profiles
Digital presenceKellerkinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kellerkinder leadership team
Management profileNumber of profiles
Profiles1 record
Kellerkinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kellerkinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kellerkinder
What does Kellerkinder do?
Kellerkinder offers consulting, conception, and development of complex and individual e-commerce solutions built on the Shopware platform. Based in Hockenheim, Germany, the firm delivers custom Shopware projects for businesses that require tailored online shop implementations and extensions.
Is Kellerkinder a public or private company?
Kellerkinder is a private company. It is classified as unknown and is currently operating.
When was Kellerkinder founded?
Kellerkinder was founded in 2015. It employs 11 to 50 people.
Where is Kellerkinder based?
Kellerkinder is headquartered in Hockenheim, Germany, in the Europe region.
How does Kellerkinder make money?
One revenue line is on record: professional Services - Project-based.
Who are Kellerkinder's main competitors?
Broad incumbents on record are UiPath, Workato, ServiceNow, Tray.io, Zapier and Celonis. Others are n8n and Make.com (formerly Integromat). Emerging players are Levity and Bardeen.
Does Kellerkinder have an API?
No public API is recorded for Kellerkinder.