Offerum
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Offerum does
Offerum S.L. is a Spanish group buying and daily deals platform headquartered in Barcelona that offers discounts of up to 90% on leisure activities, restaurants, beauty services, travel getaways, online courses, and consumer products across more than 50 Spanish cities. Founded around 2013 as a private limited company operating under Spanish travel-agency license (GCMD-000281), the platform serves a horizontal consumer base seeking value-priced leisure experiences while supplying local small businesses (restaurants, hotels, salons, course providers) with a customer-acquisition channel. The platform reports over 6 million registered users and covers major urban markets including Madrid, Barcelona, Valencia, Sevilla, Bilbao, San Sebastián, and Zaragoza.
The core technology is a web-based daily deals marketplace with a mobile app (iOS/Android), an email marketing system that delivers daily city-specific deal alerts, SEO-optimized per-city landing pages, cookie-based user tracking for personalization, and a points/rewards loyalty engine (500 points = €5, earned via referrals, valid for 6 months). The proprietary technology stack is light: integration with Facebook for social login and sharing, and a referral/affiliate system. The platform is offered in Spanish only and is geographically restricted to Spain.
Offerum generates revenue through two streams. The primary stream is transaction commissions: local merchants list discounted services or products, and Offerum takes a percentage of each voucher sold (vouchers valid for 12 months post-purchase). The secondary stream is a recurring monthly subscription called "Offerum Plus," a premium membership tier providing personalized and exclusive deals on top of standard discounts. Customer acquisition runs through daily email newsletters, SEO city pages, Facebook social integration, and a referral program (€5 credit per successful friend referral). The company has not publicly disclosed revenue, and its most recent disclosed funding event was an undisclosed investment from The Net street in 2015, following a $2 million Series 1 round in 2011 led by Bonsai Venture Capital SCR and Cabiedes & Partners.
Offerum firmographics
Firmographics- Name
- Offerum
- Legal name
- Offerum S.L.
- Website
- https://offerum.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Offerum is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Offerum business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Deal Commission: Offerum earns commission on each deal purchased by consumers. Local merchants offer discounted services/products through the platform, and Offerum takes a percentage of each transaction.
- Subscription Upsell (Offerum Plus): Premium membership tier offering additional personalized deals and exclusive offers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard deals with discounts up to 90% |
| Subscription | Monthly | Offerum Plus Premium Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Offerum product offering
Product offeringCore offering
Offerum is a Spanish daily deals/group buying marketplace that lists time-limited discounted offers (up to 90% off) from local merchants across 50+ Spanish cities, covering restaurants, beauty treatments, travel getaways, online courses, and consumer products. Consumers purchase vouchers on the platform and redeem them at physical merchant locations; Offerum earns a commission on each transaction and runs a premium membership (Offerum Plus) for exclusive personalized deals.
Differentiator
Problem solved
Functional benefit
Brands
- Offerum Plus: Personalized offers subscription service for registered users with exclusive deals
Products and services
- Offerum (Core Daily Deals Platform) Web and mobile marketplace offering time-limited discounts up to 90% on restaurants, beauty treatments, travel getaways, online courses, and consumer products across 50+ Spanish cities for individual consumers.
- Offerum Plus Monthly subscription tier offering registered users personalized exclusive deals on top of standard platform discounts.
- Escapadas y viajes (Travel & Getaways) Discounted travel packages including rural hotel stays, spa experiences, and getaway deals across Spain, offered under the platform's travel agency license.
- Zona productos (Products Section) Consumer products section featuring technology, home goods, fashion, health products, and gastronomy items at discounted prices.
- Restaurantes (Restaurant Deals) Restaurant reservation deals featuring menus, dining experiences, and culinary packages at partner establishments across Spanish cities.
- Cursos online (Online Courses) Online educational courses covering professional development, languages, technology, and personal growth offered at discounts up to 96% through partner providers such as Academia Informa.
- Programa de puntos (Loyalty Points Program) Referral-based loyalty program allowing users to earn 5 EUR (500 points) for each friend who makes a first purchase over 5 EUR, with points valid for 6 months and redeemable on purchases.
- Offerum Mobile App (iOS/Android) Mobile application for iOS and Android enabling on-the-go deal discovery, city-based browsing, and voucher purchase.
Quantifiable outcome
- Users save up to 90% on leisure purchases through discounted deals
- +1 more outcomes
Companies that use Offerum
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Offerum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Offerum partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Offerum competitors and assessment
Company assessmentDirect peers
- LivingSocial: US-based daily-deals platform (owned by Amazon for a period) offering discounted local experiences and consumer products; shares the same group-buying marketplace economics and merchant acquisition model.
- Groupon: The original global daily-deals platform; directly comparable marketplace model offering discounted local experiences, dining, and services to consumers via take-rate commissions from merchants.
- Wowcher: UK daily-deals platform offering discounted local services, dining, and travel; analogous marketplace model and SMB merchant relationship structure in a different geography.
- Groupalia: Former Spanish daily-deals competitor offering collective buying on leisure, restaurants, and beauty services; directly comparable offering and Spanish market focus, later absorbed by LivingSocial.
- LetsBonus: Spanish-headquartered daily-deals platform offering discounted leisure, dining, and travel experiences; closest direct Spanish-market competitor with similar category mix and SMB merchant base.
Regional players
- Pepper.pl: Poland-based deals and price-comparison community featuring promotional offers and discount codes; comparable B2C leisure/discount-discovery value proposition in a Central European market.
- HotUKDeals: UK community-driven deals platform aggregating discount offers across categories; comparable deal-discovery business model in a different European market, primarily community-curated.
Broad incumbents
- Yelp: Broad local-discovery platform with check-in offers and Yelp Deals; larger incumbent with overlapping local-merchant advertising value proposition, though not daily-deals specialized.
Emerging players
- Cuponation: Coupon and promo-code aggregator active in Spain; partial overlap with Offerum's discount-discovery proposition, focused on digital coupon codes rather than full voucher redemptions.
- Chollometro: Spanish community-driven deals aggregator surfacing e-commerce and leisure discounts; emerging player in Spanish discount discovery with community curation rather than merchant-direct deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Offerum social profiles
Digital presenceOfferum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offerum leadership team
Management profileNumber of profiles
Profiles1 record
Offerum funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offerum M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offerum
What does Offerum do?
Offerum is a Spanish daily deals/group buying marketplace that lists time-limited discounted offers (up to 90% off) from local merchants across 50+ Spanish cities, covering restaurants, beauty treatments, travel getaways, online courses, and consumer products. Consumers purchase vouchers on the platform and redeem them at physical merchant locations; Offerum earns a commission on each transaction and runs a premium membership (Offerum Plus) for exclusive personalized deals.
Is Offerum a public or private company?
Offerum is a private company. It is classified as venture growth investor backed and is currently operating.
When was Offerum founded?
Offerum was founded in 2013. It employs 101 to 250 people.
Where is Offerum based?
Offerum is headquartered in Barcelona, Spain, in the Europe region.
How does Offerum make money?
Two revenue lines are on record. Deal Commission is the primary driver. The others are subscription Upsell (Offerum Plus).
Who are Offerum's main competitors?
Direct peers on record are LivingSocial, Groupon, Wowcher, Groupalia and LetsBonus. Regional players are Pepper.pl and HotUKDeals. Yelp is listed as a broad incumbent. Emerging players are Cuponation and Chollometro.
Does Offerum have an API?
No public API is recorded for Offerum.