GPEM
GPEM S.r.l. is an Italian distributor and integrator of motion capture and motion tracking technologies, serving life science, engineering, and entertainment clients with hardware, software, consulting, and rental services.
- Company typePrivate
- Founded2012
- HeadquartersLoreto Aprutino, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GPEM does
GPEM S.r.l. is an Italian motion capture and motion tracking technology distributor and integrator founded in 2012 by Gabriele Paolini and headquartered in Loreto Aprutino, with operational hubs in Genova (a 400 sqm demonstration laboratory and professional motion capture studio) and Alghero. The company distributes and integrates a portfolio of third-party hardware and software products—anchored by its exclusive Italian distribution partnership with Vicon held for over ten years—across three vertical sectors: Life Science (clinical gait analysis, rehabilitation, sports biomechanics, prosthetics), Engineering (structural monitoring, robotics, drones), and Entertainment (VFX, virtual production, gaming). The portfolio spans optoelectronic marker-based systems (Vicon), inertial sensor suits (Xsens, APDM), wireless EMG (Cometa), force platforms (AMTI), plantar pressure mapping (Xsensor), markerless tracking (The Captury, Theia3D), haptic gloves (Weart), and facial capture (Faceware), supplemented by GPEM's own KAOS RGB-D motion analysis system co-developed with the University of Sassari under POR FESR Sardegna 2014-2020 funding. Revenue is generated through hardware resale, software licensing, and professional services including pre/post-sales technical support, consulting, installation, commissioning, and rental/service offerings operated through its Omnicap entertainment division. Customers are primarily Italian universities, hospitals, rehabilitation centers, research institutes, sports organizations, and entertainment production companies, engaged via enterprise field sales with a WooCommerce e-commerce storefront for smaller transactions.
GPEM firmographics
Firmographics- Name
- GPEM
- Legal name
- GPEM S.r.l.
- Website
- https://gpem.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GPEM S.r.l. is an Italian distributor and integrator of motion capture and motion tracking technologies, serving life science, engineering, and entertainment clients with hardware, software, consulting, and rental services.
- Ownership category
- akta.pro rank
GPEM industry classification
Industry- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Industries (5121)
- SIC
- Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where GPEM is headquartered
LocationHeadquarters
- HQ city
- Loreto Aprutino
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
GPEM business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Motion Capture Hardware Sales: Sale of motion capture systems including Vicon cameras, marker-based and markerless tracking systems, inertial sensors, EMG systems, force platforms, and related equipment
- Software Licensing: Sale of software platforms including Vicon Nexus, Polygon, Shogun, Xsens Analyze, and other motion capture analysis software
- Technical Assistance and Support: Pre and post-sales technical support services for all products and solutions, including installation and commissioning
- Consulting and Data Analysis: Consulting services for design, installation, production commissioning, and ergonomics of motion capture systems
- Service and Rental: Specialized technical service and custom rental solutions for temporary projects and productions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2C/B2B E-commerce sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GPEM product offering
Product offeringCore offering
GPEM sells, installs, and supports motion capture and motion tracking systems for the Life Science, Engineering, and Entertainment sectors in Italy. The company is the exclusive Vicon distributor in Italy and integrates a portfolio of third-party hardware (Xsens, APDM, AMTI, Cometa, Xsensor, Weart, The Captury, Theia, Faceware) and software into turnkey solutions. GPEM also provides technical consulting, data analysis, on-site service, and rental through its Omnicap entertainment division.
Product overview
GPEM is a technology distributor and integrator specializing in motion capture and movement analysis solutions. Its portfolio consists of third-party hardware and software products — primarily distributed as an authorized reseller (notably Vicon's exclusive distributor in Italy for over 10 years) — organized across three vertical sectors: Life Science (biomechanics, clinical gait analysis, sports performance, rehabilitation), Engineering (structural monitoring, robotics, drone navigation), and Entertainment (VFX, gaming, virtual production, live performance). The product portfolio centers on Vicon motion capture systems (cameras and Nexus software), Xsens and APDM inertial sensor systems, Cometa wireless EMG systems, AMTI force platforms, Xsensor pressure mapping, The Captury and Theia3D markerless systems, Weart haptic gloves, and Faceware facial capture. Supporting software includes APDM Mobility Lab/Moveo Explorer, Cometa EMG & Motion Tools, Xsens Analyze/Humanoid, and Faceware Shepherd. GPEM also operates Omnicap, its service and rental division for the entertainment sector. Core services include technical consulting, data analysis, installation, and on-site/rental service.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Sub-millimeter accuracy with Vicon systems
- +2 more outcomes
Companies that use GPEM
Customer profileNamed customers12 records
Segments3 records
GPEM technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature5 records
GPEM partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- ViconflagshipVicon is the primary technology partner for GPEM, providing marker-based motion capture systems. GPEM has been the exclusive Vicon distributor in Italy for over 10 years, offering Vero, Valkyrie cameras, Nexus software, and integration services for Life Science, Engineering, and Entertainment applications.
- APTDMcoreAPTDM is a partner for motion analysis solutions, providing expertise in movement analysis technologies distributed by GPEM in Italy.
- AMTIcoreAMTI provides force platforms and dynamometry systems for biomechanical analysis. GPEM distributes AMTI products including OPTIMA series force platforms, AccuGait, AccuPower, and treadmill systems for the Italian biomechanics market.
- Movella (Xsens)coreMovella Xsens provides wearable inertial motion capture systems including Link, Awinda, DOT sensors, and Analyze software. GPEM distributes Xsens products for applications in sports, ergonomics, and clinical research.
- GaitBettercoreGaitBetter provides solutions for gait analysis and rehabilitation through virtual reality. GPEM distributes these products for neurorehabilitation applications in Italy.
- WeartcoreWeart provides haptic feedback gloves (TouchDIVER Pro, TouchDIVER G1) for VR/XR/AR applications. GPEM distributes Weart products for immersive experiences in rehabilitation, training, and entertainment.
- Cometa SystemscoreCometa is an Italian manufacturer of wireless EMG systems. GPEM distributes Cometa products including Wave Plus, Pico, Mini Wave, WaveX, and IMU sensors for electromyography and movement analysis.
- The CapturycoreThe Captury provides markerless motion capture with real-time multi-subject tracking (up to 4 subjects), including unique finger tracking capabilities. GPEM distributes The Captury products in Italy.
- XsensorcoreXsensor provides plantar pressure analysis systems including X4 Intelligent Insole System and Walkway sensors. GPEM distributes Xsensor products for clinical, sports, and rehabilitation applications.
- Theia MarkerlesscoreTheia provides scientifically validated markerless motion capture (Theia3D) for biomechanical research and clinical applications. GPEM distributes Theia products with Vicon integration in Italy.
- ManuscoreManus provides sensorized gloves for finger tracking using magnetic and inertial technology. GPEM distributes Manus products (Xsens Metagloves, Prime series) for accurate hand capture.
- Faceware TechnologiesflagshipFaceware provides professional facial capture systems including Mark IV wireless headcam and Shepherd software for synchronized face/body performance capture. GPEM is an official Faceware reseller in Italy.
- IIT Soft RoboticscoreIIT Soft Robotics (Istituto Italiano di Tecnologia) collaborates with GPEM for advanced robotics and biomechanics research. The JOiiNT LAB in Bergamo uses Vicon systems provided by GPEM for teleoperated robotics and human-robot interaction studies.
- Università degli Studi di SassaricoreUniversity of Sassari collaborated with GPEM as research partner for the KAOS project (funded by POR FESR Sardegna 2014-2020), developing RGB-D based human movement analysis technology.
- OmnicapflagshipOmnicap is a division of GPEM dedicated to service and rental of motion capture solutions for the gaming and entertainment sector. It provides professional services including on-site motion capture and live retargeting.
- Università degli Studi di PadovacoreUniversity of Padua partnered with GPEM for Progetto Olympia, providing Vicon motion capture and AMTI force platforms for biomechanical analysis of paralympic athletes.
- Velvet GroupcoreVelvet Group collaborated with GPEM for the Novo Nordisk 100th anniversary event, providing virtual environment design, avatar design, and Unreal Engine integration for live avatar performance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GPEM competitors and assessment
Company assessmentEmerging players
- OptiTrack (NaturalPoint): US-based motion capture camera and tracking manufacturer focused on price-performance for entertainment, VR and research. Comparable as a competing mocap OEM whose systems compete for the same Italian projects GPEM currently equips with Vicon.
- Theia Markerless (Theia3D): Canadian scientifically validated markerless motion capture vendor. Comparable as a GPEM partner whose technology competes with marker-based Vicon for biomechanics research budgets, and whose product roadmap could affect integrator demand.
- PhaseSpace: US-based markerless/active optical motion capture vendor serving entertainment, research and robotics. Comparable as an alternative mocap OEM whose systems could be substituted for the Vicon-led stack that GPEM currently integrates.
Direct peers
- Noraxon USA: US-based manufacturer and integrator of clinical biomechanics, EMG, pressure and 3D motion analysis systems. Direct peer because it bundles similar technologies (IMU, EMG, pressure, video) into integrated clinical/research offerings targeting gait and rehab labs.
- STT Systems: Spain-based motion capture distributor and integrator serving Life Science, Engineering and Entertainment customers across Europe. Direct peer because its business model — multi-vendor mocap integration with services and training — closely mirrors GPEM's across similar verticals.
- BTS Bioengineering: Italian maker and integrator of clinical gait, posture and motion analysis systems. Direct peer because it competes head-to-head with GPEM in the Italian Life Science segment (hospitals, rehabilitation centers, universities) and offers a comparable integrated hardware-plus-software-plus-services model.
- Cometa Systems: Italian manufacturer of wireless EMG and IMU systems. Direct peer and current GPEM partner; competes with GPEM in selling integrated biomechanics solutions to Italian research hospitals and could itself pursue direct end-customer relationships.
Broad incumbents
- Qualisys: Swedish manufacturer of high-end optical motion capture systems. Comparable as an established mocap vendor competing for the same Life Science and Entertainment budgets that GPEM serves, and an alternative OEM a customer could choose instead of Vicon.
- Vicon Motion Systems: UK-based global manufacturer of marker-based motion capture systems (Vero, Valkyrie, Nexus). GPEM's flagship OEM partner and the dominant mocap vendor worldwide; comparable because it both supplies and competes with regional distributors like GPEM in vertical sales coverage.
- Xsens (Movella): Dutch inertial motion capture and wearable sensor vendor (Link, Awinda, DOT, Humanoid). Comparable as a flagship OEM partner of GPEM whose systems are resold in Italy, while also potentially selling direct into the same accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GPEM social profiles
Digital presenceGPEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPEM leadership team
Management profileNumber of profiles
GPEM subsidiaries and ownership
Company hierarchySubsidiaries1 record
GPEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPEM
What does GPEM do?
GPEM sells, installs, and supports motion capture and motion tracking systems for the Life Science, Engineering, and Entertainment sectors in Italy. The company is the exclusive Vicon distributor in Italy and integrates a portfolio of third-party hardware (Xsens, APDM, AMTI, Cometa, Xsensor, Weart, The Captury, Theia, Faceware) and software into turnkey solutions. GPEM also provides technical consulting, data analysis, on-site service, and rental through its Omnicap entertainment division.
Is GPEM a public or private company?
GPEM is a private company. It is currently operating.
When was GPEM founded?
GPEM was founded in 2012. It employs 1 to 10 people.
Where is GPEM based?
GPEM is headquartered in Loreto Aprutino, Italy, in the Europe region.
How does GPEM make money?
Five revenue lines are on record. Motion Capture Hardware Sales are the primary driver. The others are software Licensing, technical Assistance and Support, consulting and Data Analysis and service and Rental.
Who are GPEM's main competitors?
Emerging players on record are OptiTrack (NaturalPoint), Theia Markerless (Theia3D) and PhaseSpace. Direct peers are Noraxon USA, STT Systems, BTS Bioengineering and Cometa Systems. Broad incumbents are Qualisys, Vicon Motion Systems and Xsens (Movella).
Does GPEM have an API?
No public API is recorded for GPEM.
What industry is GPEM in?
Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles). Its NAICS code is 51212 and its SIC code is 3861.