Plymouth Albion

What Plymouth Albion does

Plymouth Albion RFC is a professional rugby football club founded in 1876 in Plymouth, United Kingdom, currently competing in National League 1 — the third tier of English rugby union. The club operates from Brickfields Recreation Ground (25 Damerel Close, Plymouth PL1 4NE), a 1,500-capacity venue that includes the Stormforce Hospitality Marquee, Arborcure Suite, MEC Supporters' Marquee, Eric Johns Stand, and an on-site sports centre. After entering administration in March 2016, the club was rescued by former players David Venables and Bruce Priday; it has subsequently rebuilt into a competitive side, recording top-four finishes in each of the past two seasons and an 11-game winning run during 2025/26 that led to a National League 1 promotion play-off. The club is privately held through the legal entity Plymouth Albion Rugby Football Club (2016) Limited (Companies House registration 09987495), with no parent company or subsidiaries and a leadership team anchored by Managing Director Max Venables and Commercial Director James Greenacre.

The club's product portfolio is built around matchday experiences at Brickfields. Core consumer offerings include digital match tickets (via FIXR with QR-code delivery) and tiered season tickets ranging from £65 (Teen, ages 13-19) to £190 (Adult) to £350 (Vice Presidents with lounge access and seat reservation). VIP hospitality in the Stormforce Marquee is priced at £600 per table of ten (£700 for festive fixtures), with a discounted £540 pre-season package for the Cornish Pirates fixture. Beyond rugby, Plymouth Albion operates the annual RUCKUS Festival — a two-day music, food, and entertainment event in its third edition for July 2027 — and non-matchday venue hire of its marquees and suites for conferences, meetings, and parties. Official merchandise is distributed through The Terrace Store partnership, and the club runs the Albion Youth Section for ages 6-12 alongside the Vospers Programme, which delivers professional coaching to 14 primary schools across PL1 and PL2 areas (three coaches, 90+ hours per month, 300+ children weekly).

Revenue is generated through a hybrid direct-to-consumer and B2B sales-led motion. Consumer channels centre on FIXR-powered digital ticketing (with new flexible monthly payment plans) and merchandise via The Terrace Store. The B2B side is driven by a commercial team using the 2026/27 Commercial Brochure for outreach; the club added 30+ new business partners last season and reports sold-out hospitality on 85% of fixtures. Named corporate partners include Nash & Co Solicitors (playing shorts sponsor), GA Solicitors (pitchside board and hospitality), Tamar Fresh, TM Auto Solutions, Motortronics, Agile Comms, and Security Management South West — predominantly local and regional SMBs rather than national brands. The club is actively operating with a full 2026/27 squad (Huw Taylor named captain), a refreshed VP package, new FIXR ticketing infrastructure, and continued community outreach into Plymouth schools.

Name

Plymouth Albion

Legal name

Plymouth Albion Rugby Football Club (2016) Limited

Website

https://plymouthalbion.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Plymouth Albion RFC is a 150-year-old professional rugby football club in Plymouth, UK, competing in National League 1 and operating Brickfields Stadium with matchday ticketing, VIP hospitality, community youth programs, and the annual RUCKUS Festival event.

Ownership category

akta.pro rank

Product category

Professional Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industries

Athletics Events, Game Operations & Ticketing (EDALAIAK), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional rugby club
• Matchday hospitality
• Rugby season tickets
• Rugby merchandise retail
• Sports venue hire

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets sold to spectators for home games at Brickfields Stadium in National League 1.
2. Season Tickets: Annual season tickets providing access to all home league fixtures. Prices range from £65 (Teen) to £350 (Vice Presidents), with Adults at £190.
3. Commercial Partnerships & Sponsorship: Corporate partnerships, ground board sponsorships, pitchside advertising, kit branding (playing shorts), and official club partner arrangements with local and regional businesses.
4. Matchday Hospitality: VIP hospitality packages in Stormforce Hospitality Marquee including table of 10, three-course meal, match tickets, pre-match insights, and post-match entertainment. Priced at £600 per table of 10 for regular fixtures.
5. Merchandise Sales: Sale of official merchandise including clothing, accessories, and fan apparel through The Terrace Store online partnership.
6. Events & Festival Revenue: Ruckus Festival generates revenue from music event tickets (£12.50+ for day tickets), food, beverage, and entertainment at Brickfields.
7. Venue Hire & Conferences: Non-matchday venue hire including Stormforce Marquee, Arborcure Suite, and Supporters' Marquee for conferences, meetings, parties, and community events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Plymouth Albion is a National League 1 rugby football club operating from Brickfields Stadium in Plymouth. It sells match tickets and season tickets to fans, premium matchday hospitality packages in the Stormforce Marquee, official merchandise via The Terrace Store, and non-matchday venue hire for conferences and events. It also runs the annual RUCKUS music/food festival and delivers community and youth rugby development programmes through local schools.

Product overview

Plymouth Albion RFC operates as a National League 1 rugby club at Brickfields Stadium, offering a portfolio of products centered on matchday experiences and community engagement. The core offerings include match tickets and season tickets (via FIXR), premium matchday hospitality in the Stormforce Marquee, and venue hire for conferences and events. The club runs the annual RUCKUS Festival music event and supports youth development through the Albion Youth Section and community programs including the Vospers Programme in schools. Merchandise is available through The Terrace Store partnership. The product portfolio is unified around live sports entertainment and community rugby development, with digital services for ticketing, hospitality bookings, and member communications forming the operational backbone.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Day Hospitality VIP hospitality packages for home matchdays held in the Stormforce Hospitality Marquee, offering tables of 10 with three-course meals, match tickets, pre-match insights, private viewing areas and post-match 'Third Half' entertainment. Priced at £600 (+VAT) per table for standard fixtures and £700 (+VAT) for festive/final fixtures; targeted at corporate clients and premium individual supporters.
• Season Tickets Annual season tickets providing access to all home league fixtures at Brickfields, sold through FIXR with tiered pricing for Vice Presidents (£350), Adults (£190), Concessions (£160), Teens aged 13-19 (£65) and Under 13s (free with paying adult). Includes 10% shop discount, Season Launch Event invitation and optional First XV shirt purchase at a discounted rate.
• RUCKUS Festival Annual two-day music, food and entertainment festival held at Brickfields Stadium, featuring live acts, street food, bars and family activities. Adult day tickets from £12.50, weekend tickets from £20, Under 18 tickets £10; operated as a third-edition recurring event in 2027.
• Conference & Meeting Venue Hire Non-matchday hire of the Stormforce Marquee, Arborcure Suite and Supporters' Marquee at Brickfields for conferences, meetings, parties and community events. Includes AV equipment, parking and catering options for corporate and private clients.
• Official Merchandise Official Plymouth Albion merchandise sold online through The Terrace Store partnership, covering clothing, drinkware, accessories and lifestyle products. Season Ticket holders can purchase First XV shirts at discounted rates via FIXR.
• Community Rugby Programmes Community engagement initiatives including the Vospers Programme delivering rugby coaching into primary schools, Super Saturdays at Brickfields, holiday camps and community events. Three community coaches deliver over 90 hours of coaching per month to 300+ children weekly across 14 primary schools in PL1 and PL2.
• Albion Youth Section Youth rugby membership programme for boys and girls aged 6-12 with age grades from Under 6s through Under 12s, training on Friday evenings and Sunday mornings at Brickfields. Two free trial sessions offered; membership includes training kit and complimentary senior match tickets for parents.
• The 200 Club Enhanced support membership programme offering exclusive benefits beyond standard Season Tickets for dedicated supporters of Plymouth Albion RFC.
• Match Tickets Individual match tickets for home fixtures at Brickfields in National League 1, sold as digital tickets through the FIXR platform and delivered via QR code. Available on a per-fixture basis to fans and walk-up spectators.
• Commercial Sponsorship Packages B2B commercial offerings including Official Club Partner packages, ground board sponsorships, pitchside advertising boards, kit branding (e.g. playing shorts), and corporate hospitality presence, sold to local and regional businesses for brand visibility and client entertainment.
• Cornish Pirates Pre-Season Hospitality One-off discounted hospitality package for the pre-season Cornish Pirates fixture at a table-of-10 rate of £540 (£54 per person), including hospitality access from 12:00 and pre-match dining from 13:00.

Quantifiable outcome

• 85% attendance growth year-over-year
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Tamar FreshminorGTM or Marketing Partner · 28 July 2026Ground board sponsor for the 2026/27 season. Family-run food supplier providing fresh, high-quality produce to homes, businesses, and communities across Devon and Cornwall. Tamar Fresh branding displayed around Brickfields throughout the new campaign.
• GA SolicitorscoreGTM or Marketing Partner · 15 July 2026Corporate Partner for the 2026/27 season with pitchside advertising board at Brickfields and increased matchday hospitality presence. Founded in 1876, GA Solicitors has over 200 years of heritage. Both organizations share commitment to making positive contributions to the city beyond core services.
• Nash & Co SolicitorscoreGTM or Marketing Partner · 13 July 2026Official Club Partner for the 2025/26 season. Nash & Co Solicitors logo features on the playing shorts of the Plymouth Albion senior team. Partnership reflects shared commitment to Plymouth and community support. Staff have opportunities to attend matches, participate in club events, and engage with the Albion community.
• TM Auto SolutionsminorGTM or Marketing Partner · 24 June 2026Renewed ground board sponsorship and playing shorts sponsorship for the 2025/26 season. Local automotive specialist specializing in Jaguar Land Rover vehicles, delivering main dealer experience with personal touch. Services include routine servicing, repairs, maintenance, and diagnostics.
• MotortronicsminorGTM or Marketing Partner · 10 June 2026Increased support for Plymouth Albion in 2026/27 season, expanding their sponsorship involvement with the club.
• Security Management South WestminorGTM or Marketing Partner · 9 June 2026Extended support for 2026/27 season.
• Agile CommsminorGTM or Marketing Partner · 8 June 2026Renewed ground board sponsorship for 2026/27 season.
• FIXRcoreTechnology or Integration · 18 May 2026New ticketing partner for 2026/27 season enabling flexible payment plans for season tickets and streamlined digital ticketing. FIXR offers supporters option to spread cost over several monthly payments.
• The Terrace StorecoreChannel Partner/ Reseller/ DistributorOfficial merchandise partnership making Plymouth Albion the first rugby club to join The Terrace Store platform. Supporters can browse growing range of official merchandise including clothing, drinkware, accessories, and gifts. The Terrace Store is a leading UK online retailer of retro-inspired sports merchandise.
• VosperscoreStrategic or Co-development PartnerJoint initiative to revitalize rugby in Plymouth's primary schools through professional coaching in PE lessons and after-school sessions. Programme has engaged 14 primary schools across PL1 and PL2 areas with three dedicated community coaches delivering over 90 hours per month to 300+ children weekly.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Cornish Pirates: Championship-tier rugby union club based in Penzance, Cornwall. Closest geographic peer to Plymouth Albion in the English rugby pyramid, sharing the South West region and serving a comparable semi-professional fan base with similar matchday, hospitality and sponsorship revenue streams; named explicitly as Plymouth Albion's pre-season opponent.
• Bishop's Stortford RFC: National League 1 rugby union club with a strong community and family-oriented matchday offering. Operates at the same tier as Plymouth Albion with similar reliance on season tickets, hospitality, and regional sponsorship.
• Moseley Rugby Club: Historic English rugby union club currently competing in National League 1 alongside Plymouth Albion. Operates a comparable semi-professional model with community-focused matchday, hospitality, and sponsorship revenue, making it a directly comparable tier peer.
• Blackheath FC: One of the oldest rugby union clubs in the world, currently competing in National League 1. Shares Plymouth Albion's heritage-driven community identity and operates a comparable semi-professional revenue model.
• Richmond FC: National League 1 rugby club with a strong community and corporate hospitality focus. Direct tier peer with similar attendance-driven matchday economics and reliance on London-region sponsorship.
• Cinderford RFC: National League 1 rugby union club based in Gloucestershire. Direct tier peer with similar semi-professional structure, Forest of Dean regional catchment, and comparable reliance on matchday and local sponsorship revenue.
• Caldy RFC: National League 1 rugby club on the Wirral peninsula. Direct tier peer operating with similar semi-professional cost base, community engagement focus, and matchday-plus-hospitality revenue mix.

Broad incumbents

• Exeter Chiefs: Premiership Rugby club also based in the South West region. Larger incumbent operating a similar rugby matchday, hospitality, and community model but at a higher tier, offering aspirational comparability for Plymouth Albion's promotion trajectory.

Regional players

• Plymouth Argyle: EFL football club based in Plymouth, operating a substantially larger matchday and corporate hospitality business in the same catchment. Not a direct competitor in rugby but competes for Plymouth's local sports entertainment and sponsorship spend.

Others

• Rugby Football Union: National governing body for rugby union in England, providing the league structure in which Plymouth Albion competes and distributing central funding to clubs. Relevant as the ecosystem sponsor and structural counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61583516787759
• Instagraminstagram.com/ruckus_festival?igsh=czdodWc5dXVheDE0
• Xx.com/AlbionRFC
• LinkedInlinkedin.com/company/plymouth-albion-rfc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plymouth Albion