Chirello Advertising
Chirello Advertising is a founder-owned, full-service marketing and public relations agency in Fulton, New York, serving small and mid-size businesses, municipalities, non-profits, and financial institutions across Central New York with creative design, video, web, social media, direct mail, and PR services on a project and retainer basis.
- Company typePrivate
- Founded1996
- HeadquartersFulton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Chirello Advertising firmographics
Firmographics- Name
- Chirello Advertising
- Legal name
- Chirello Advertising
- Website
- https://chirello.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chirello Advertising is a founder-owned, full-service marketing and public relations agency in Fulton, New York, serving small and mid-size businesses, municipalities, non-profits, and financial institutions across Central New York with creative design, video, web, social media, direct mail, and PR services on a project and retainer basis.
- Ownership category
- akta.pro rank
Chirello Advertising industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Paid Social Advertising Management (MPAAACAC), Paid Social Media Buying (BPAFABAD)
Keywords
Where Chirello Advertising is headquartered
LocationHeadquarters
- HQ city
- Fulton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chirello Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Marketing and Advertising Services: Full-service marketing and public relations firm generating revenue through project-based and retainer-style engagements for creative design, video production, media planning, website design, social media advertising, and public relations services. The company maintains long-term client relationships with many clients for over 10 years.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Chirello Advertising product offering
Product offeringCore offering
Chirello Advertising is a full-service marketing and public relations firm that delivers complete creative production from design and photography through final format, including media planning, market research, video production, graphic design, website design, social media advertising, direct mail, print collateral, TV commercials, and public relations. The agency serves businesses, municipalities, non-profits, and financial institutions in the Central New York region through project-based and retainer engagements.
Product overview
Chirello Advertising is an award-winning, full-service marketing and public relations firm founded in 1996, offering a comprehensive suite of creative services. The agency provides Logo Design, Marketing Materials Design, Website Design & Social Media, and Video/TV Production as its core service pillars. These services are supported by specialized offerings including Video Marketing, Social Media Advertising, TV Commercials, Print Collateral, Direct Mail, Public Relations, Media Planning & Research, and Custom Signage & Trade Show Displays. The agency handles complete production from creative design and photography through final format delivery, serving diverse sectors including non-profits, banks, credit unions, restaurants, and industrial organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Design Professional logo design services creating visual identities for businesses and organizations, including portfolio examples of completed designs. Intended for businesses, non-profits, and organizations needing brand identity creation.
- Marketing Materials Design Design and production of print collateral including brochures, posters, flyers, rack cards, newspaper and magazine ads, point-of-sale materials, and direct mail pieces. Intended for businesses, financial institutions, non-profits, and special events.
- Website Design & Social Media Website design and development services for various sectors including non-profits, banks, credit unions, restaurants, and industrial parks, with over 20 years of experience. Also covers analysis and refresh of existing sites.
- Video/TV Production Video production services including TV commercials, streaming web video, educational video, social media videos, tutorial videos, behind-the-scenes content, and promotional profiles shot in HD with crystal clear audio.
- Video Marketing Strategic video marketing services targeting audiences on Facebook, Twitter, Instagram, websites and blogs, including social media videos, tutorial videos, behind-the-scenes content, and entertaining profiles.
- Social Media Advertising Targeted advertising services on Facebook, Instagram, YouTube, TikTok and other social platforms to reach specific audiences.
- TV Commercials Creation and production of TV spots including testimonials, location announcements, product and service features, with recruitment of television spokespeople and full campaign development.
- Print Collateral Design and production of brochures, posters, flyers, and rack cards for special events, financial services, college programs, and economic development.
- Direct Mail Direct mail campaign services including political campaigns, physician recruitment, school district referenda, new business openings, utilizing Every Door Direct Mail (EDDM).
- Public Relations Strategic public relations services leveraging social media, news releases, online promotion, and television, including public information programs for school district capital project referenda.
- Media Planning & Research Media planning, market research conducted in partnership with a national market research firm, and media buying services.
- Custom Signage & Trade Show Displays Production of custom signage and trade show displays for events and exhibitions.
Quantifiable outcome
- Nearly 100% conversion rate on video marketing for Thompson Consulting Group
- +1 more outcomes
Companies that use Chirello Advertising
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Chirello Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chirello Advertising partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Market Research FirmsupportingThe agency partners with a national market research firm to provide comprehensive market research services to clients. This partnership extends the agency's capabilities beyond local market knowledge to include national research data and insights.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Chirello Advertising competitors and assessment
Company assessmentDirect peers
- Gelia: Buffalo, NY-based independent full-service advertising agency serving B2B and consumer clients across creative, digital, and media. Comparable in structure and service mix as a mid-size independent agency outside a major metro.
- Eric Mower + Associates (Mower): Syracuse-based full-service marketing and advertising agency serving regional and national clients across creative, PR, digital, and media. Most directly comparable peer in the same Central NY market with a similar cross-channel full-service model.
- Handprint Marketing: Smaller full-service regional marketing agency serving SMB and institutional clients with creative, web, video, and PR services. Highly comparable in size, service scope, and client profile to Chirello Advertising.
- Crowley Webb: Buffalo, NY-based independent full-service agency providing advertising, media, digital, and PR services. Comparable mid-size independent full-service peer operating in the same broader Upstate New York region.
- Roberts Communications: Syracuse-based independent full-service advertising and PR firm with comparable service breadth across broadcast, digital, print, and direct response. Directly comparable in size, geography, and service model.
- Pinckney Hugo Group: Syracuse, NY-based full-service advertising agency offering creative, digital, media, and PR services to regional and national brands. Same Upstate New York geography and similar SMB/institutional client mix.
- The Martin Group: Buffalo, NY-based full-service advertising and marketing agency with creative, media, digital, and PR offerings serving regional and national brands. Comparable New York State upmarket full-service peer.
Broad incumbents
- Brownstein Group: Philadelphia-based independent advertising, PR, and digital agency offering full-service capabilities across brand, creative, media, and social. Comparable full-service positioning with greater scale and geographic reach.
- Marcus Thomas LLC: Cleveland-based independent full-service advertising and marketing agency with broader geographic reach and deeper digital capabilities. Comparable full-service model but at significantly larger scale.
Regional players
- J.S. Wexner & Associates (J.W. Huntington): Advertising and brand strategy firm based in the broader New York market with full-service creative and digital capabilities. Comparable in scope but typically serves larger clients outside Chirello's Central NY footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chirello Advertising social profiles
Digital presenceChirello Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chirello Advertising leadership team
Management profileNumber of profiles
Profiles1 record
Chirello Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chirello Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chirello Advertising
What does Chirello Advertising do?
Chirello Advertising is a full-service marketing and public relations firm that delivers complete creative production from design and photography through final format, including media planning, market research, video production, graphic design, website design, social media advertising, direct mail, print collateral, TV commercials, and public relations. The agency serves businesses, municipalities, non-profits, and financial institutions in the Central New York region through project-based and retainer engagements.
Is Chirello Advertising a public or private company?
Chirello Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chirello Advertising founded?
Chirello Advertising was founded in 1996. It employs 1 to 10 people.
Where is Chirello Advertising based?
Chirello Advertising is headquartered in Fulton, United States, in the North America region.
How does Chirello Advertising make money?
One revenue line is on record: marketing and Advertising Services.
Who are Chirello Advertising's main competitors?
Direct peers on record are Gelia, Eric Mower + Associates (Mower), Handprint Marketing, Crowley Webb, Roberts Communications, Pinckney Hugo Group and The Martin Group. Broad incumbents are Brownstein Group and Marcus Thomas LLC. J.S. Wexner & Associates (J.W. Huntington) is listed as a regional player.
Does Chirello Advertising have an API?
No public API is recorded for Chirello Advertising.
What industry is Chirello Advertising in?
Chirello Advertising's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPADAEAA, Brand Advertising (Broadcast/Online Commercials). Its NAICS code is 541810 and its SIC code is 7311.