What Bramley Elderly Action does

Bramley Elderly Action (BEA) is a UK-registered charity (No. 1043975) and private limited company (No. 3008194) founded in April 1994 with seed funding from Leeds City Council in response to the Community Care Act. The organisation provides weekly structured activities (e.g., Zumba, gentle exercise, craft group, line dancing, Eat Well Club, Moorside Lunch Club, Remember Thursdays dementia support, singing group, bereavement café), coach-based day trips, a volunteer-led befriending scheme, one-to-one help with technology, and a general information-and-advice service. Its primary constituents are adults aged 60+ residing in a tightly defined geographic catchment comprising Bramley, Swinnow and parts of Stanningley in Leeds, with sister organisation OWLS extending an adjacent model to Headingley, Burley, Hyde Park and parts of Kirkstall since 2011. The operational footprint is anchored by two custodied community venues — Bramley Community Centre (Waterloo Lane, LS13 2JB) and Bramley Lawn (Rossefield Approach, LS13 3TG) — supplemented by partner-venue delivery at Bramley Baths and Moorside TARA Centre, and a Department for Transport-funded Hackney Cab (the Happy Cab, launched July 2022) used for group transport.

The charity's technology stack is deliberately low-tech and consumer-grade: a Squarespace-hosted public website with online membership sign-up, a quarterly newsletter (BEAm), standard phone/email contact channels, a Twitter/X presence (@BramleyElderly since 2011), and a LocalGiving donation portal — there is no proprietary platform, no mobile app, no API and no disclosed AI/ML capability. Service delivery is predominantly in-person at community venues, supported by a wholly-owned social enterprise UpBEAt CIC (established 2006) which trades donated goods through Bramley Community Shop, and by a volunteer base that historically contributed more than 10,000 hours annually. The website offers GDPR-compliant data handling but no digital integration beyond online forms and newsletter signup.

BEA operates a diversified, grant-and-donation-led non-profit revenue model rather than a commercial GTM. Membership is free; activities are priced per session at £2–£7 with several offered on Pay-What-You-Can (PWYC) terms, day trips at £7–£22.50, and venue hire at undisclosed pricing to external hirers. Income streams comprise restricted grants (Leeds City Council, the National Lottery Community Fund, Leeds Community Foundation, Department for Transport), charitable donations and legacies processed via LocalGiving, corporate sponsorship (Addleshaw Goddard, First Leeds, GWF, Torque), per-session and per-trip user contributions, and trading surplus from UpBEAt CIC. No external parent, private equity owner or institutional shareholder is disclosed; governance rests with a 7-person Board of Trustees supported by an operational leadership team of approximately 10 paid staff.

Name

Bramley Elderly Action

Legal name

Bramley Elderly Action

Website

https://bramleyea.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bramley Elderly Action is a Leeds-based UK charity providing free-membership weekly activities, day trips, befriending, transport and advice services to people aged 60+ in Bramley, Swinnow and parts of Stanningley.

Ownership category

akta.pro rank

Product category

Elderly Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elderly care services
• Community activities
• Befriending services
• Social welfare charity
• Senior day programs

Headquarters

HQ city

Bramley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Grant funding: Funding from Leeds City Council (originating 1994 setup funding under the Community Care Act), the National Lottery Community Fund, Leeds Community Foundation, and the Department of Transport (for the Happy Cab).
2. Charitable donations: One-off and recurring monetary donations from individuals, processed via LocalGiving, plus legacy gifts (wills, gifts, funeral collections) and donations of goods.
3. Corporate sponsorship: Sponsorship and endorsement from local businesses including Addleshaw Goddard and First Leeds.
4. Activity and trip fees: Per-session fees for activities (£2–£7) and per-trip fees (£7–£22.50) charged to members; some sessions offered Pay-What-You-Can (PWYC).
5. Venue hire: Hire income from Bramley Community Centre and Bramley Lawn for external events.
6. Social enterprise trading (UpBEAt CIC): Trading surplus from Bramley Community Shop, run by sister social enterprise UpBEAt CIC, which sells donated clothes, goods and bric-a-brac.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Bramley Elderly Action (BEA) is a registered UK charity providing free membership and structured community services for people aged 60+ in Bramley, Swinnow and parts of Stanningley. Its offerings include a weekly programme of group activities (exercise classes, lunches, crafts, music, gardening), day trips, a volunteer-led befriending scheme, accessible group transport (Happy Cab), information and advice, and a dementia support programme.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Cab: Brand-new Department of Transport-funded Hackney Cab received July 2022 as part of the Leeds-wide Travel Connections project; used to transport BEA members to group activities, shopping trips and pub lunches.
• BEAm

Products and services

• Weekly Activities Programme Structured weekly timetable of member-facing activities for adults aged 60+, including Zumba, Eat Well Club, Gentle Exercise, Craft Group, Line Dancing, Shape Shifters (ukulele/singalong), Swimming Club, Wednesday Catch-up, Fun & Games, Moorside Lunch Club, Remember Thursdays (dementia support), Singing Group, Bereavement Cafe, Goodfellas (men's group) and a Gardening Group. Priced from free up to £7.00 per session with Pay-What-You-Can options.
• Befriending Scheme Telephone and in-person befriending service for older people in the community who may be socially isolated or unable to attend group activities. Volunteer befrienders commit roughly an hour per week to support a senior member.
• Day Trips Service Coach-based day trips for members, with home pick-ups and door-to-door options for those with mobility needs. Examples include Bury Market, Murgatroyd's, Boundary Mills (Colne), and Whitby, priced from £7 to £22.50 per trip.
• Happy Cab Department of Transport-funded Hackney Cab launched July 2022, used to reduce loneliness by taking groups of BEA members jointly to activities, shopping trips and pub lunches. Pre-booked group transport with on-arrival driver support.
• Help and Advice Service Information and advice service covering housing, benefits, winter warmth, bereavement, mobility aids, and signposting to statutory and local services for members.
• Dementia Support Programme Day-a-week activity and support for members experiencing memory impairment and their carers, including Remember Thursdays with light lunch, singing, trips out, and advice on accessing other services and equipment.
• BEAm Newsletter Quarterly newsletter distributed to members and online subscribers, providing updates on BEA activities, trips and charity news. Available as a downloadable PDF (e.g., Spring April–June 2026 edition).
• Bramley Community Centre Venue Hire Hire of BEA's primary venue at Waterloo Lane, Bramley, Leeds LS13 2JB, comprising a large hall, kitchen and accessible toilets. Available to external community groups and event organisers.

Quantifiable outcome

• Over 1,000 active members served
• +5 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Addleshaw GoddardcoreGTM or Marketing PartnerMajor UK law firm listed as a corporate sponsor in BEA's supporter logos.
• First LeedsminorGTM or Marketing PartnerLeeds bus operator displayed in BEA's supporter logo strip, likely providing sponsorship or in-kind support.
• Age Friendly LeedscoreStrategic or Co-development PartnerDisplayed as one of BEA's accreditation/affiliate logos; part of the wider Leeds age-friendly network.
• Dementia FriendscoreStrategic or Co-development PartnerAlzheimer's Society initiative displayed as a recognition/affiliation logo on BEA's homepage, supporting BEA's dementia-friendly work including Remember Thursdays.
• Older Wiser Local Seniors (OWLS)flagshipStrategic or Co-development PartnerBEA's sister Neighbourhood Network Scheme set up in 2011, covering Headingley, Burley, Hyde Park and parts of Kirkstall. Operationally and governance-wise linked to BEA, with shared job opportunities advertised.
• UpBEAt CIC / Bramley Community ShopcoreStrategic or Co-development PartnerBEA's social enterprise (UpBEAt CIC) which runs Bramley Community Shop at Bramley Shopping Centre, selling donated clothes, goods and bric-a-brac to support BEA's work.
• Bramley BathscoreChannel Partner/ Reseller/ DistributorLocal leisure venue at 414 Broad Lane, LS13 3DF hosting BEA's Zumba (booked via Bramley Baths on 0113 2560949) and Shape Shifters ukulele sessions.
• Moorside TARA CentrecoreChannel Partner/ Reseller/ DistributorCommunity partner venue at St Catherine Drive, LS13 2JY hosting BEA's weekly Moorside Lunch Club with home pick-up transport.
• LocalGivingcoreChannel Partner/ Reseller/ DistributorUK donation platform hosting BEA's charity page (localgiving.org/charity/bramleyelderlyaction) used to channel one-off and recurring donations.
• Doing Good LeedsminorGTM or Marketing PartnerLocal jobs platform (doinggoodleeds.org.uk) used by BEA to advertise job vacancies at BEA and sister organisation OWLS.
• BARCA-LeedsminorStrategic or Co-development PartnerLeeds charity with whom BEA jointly held a celebratory service at St Peter's Church in 2014 to mark 20 years of work.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Armley Helping Hands: Leeds Neighbourhood Network Scheme operating in the Armley area with a comparable over-60s membership model. BEA explicitly refers residents outside its catchment to Armley Helping Hands, evidencing direct peer equivalence in service mix and target population.
• Farsley Live at Home: Leeds Neighbourhood Network Scheme serving the Farsley area. Runs an over-60s activities, befriending and trips programme on the same NNS framework as BEA, and is named in BEA's catchment-exclusion referral list.
• Older Wiser Local Seniors (OWLS): BEA's sister Neighbourhood Network Scheme, established 2011 to serve Headingley, Burley, Hyde Park and parts of Kirkstall. Operates an identical model — weekly activities, befriending, trips and member services for over-60s — under the same Leeds NNS framework and linked governance.
• Independent Age: UK charity providing free advice, information and support on care, money, benefits and staying well for older people and their families. Comparable in the advice/information pillar of BEA's offering, though primarily advice-led rather than activities/trips-led.
• Re-engage: UK charity (formerly Contact the Elderly) focused on reducing loneliness among over-75s through group tea parties, befriending calls and activity programmes. Closely comparable on befriending and social-isolation outcomes, though operating nationally rather than at neighbourhood scale.

Broad incumbents

• MHA (Methodist Homes): Major UK charity providing care homes, retirement living and community-based Live at Home schemes for older people. Comparable on community activities, befriending and dementia support, but with a much larger residential-care footprint that BEA does not operate.
• Royal Voluntary Service: Long-established UK charity supporting older people through community transport, hospital volunteering, befriending and activity programmes. Wider national footprint and broader scope than BEA, but directly comparable on transport-for-older-people and befriending services.
• Age UK: National UK charity and the largest voluntary-sector organisation for older people. Provides a broad portfolio (advice, products, local branches, campaigns) that overlaps with BEA's information, advice and activity services but at national scale and brand strength.

Others

• BARCA-Leeds: Leeds-based community charity with which BEA jointly held a celebratory service in 2014. Comparable as a place-based Leeds charity serving disadvantaged communities, though its mission is broader (deprivation, health, education) rather than elderly-specific.

Regional players

• Age UK Leeds: Local branch of the national Age UK network serving older people in Leeds with information, advice, activities and befriending. Comparable target audience and partial service overlap, but operates as part of a national federation rather than as a neighbourhood-anchored community scheme.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bramleyelderly

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bramley Elderly Action