SideDish Media Restaurant Marketing Agency

What SideDish Media Restaurant Marketing Agency does

SideDish Media Restaurant Marketing Agency, legally SideDish Media Ltd, is a London-headquartered digital marketing agency founded in 2017 by Andrew Nicholas and Matt Goodfield. The company specializes exclusively in the hospitality vertical, serving restaurants, hotels, pubs, cafes, and bars across the UK with a particular concentration in London (Soho, Mayfair, Shoreditch). Its service portfolio spans local SEO, Google Ads, social advertising across Meta and TikTok, influencer marketing, social media management, storytelling and user-generated content, no-code website design and build, website maintenance, competitor and market analysis, branding, graphic design, and email newsletters, plus a dedicated hotel marketing vertical offering metasearch, PPC, SEO, CRO, and first-party data strategies aimed at reducing OTA dependency. Technology stack is built on no-code website builders, Google Ads, Meta Ads, SEO tooling, and analytics dashboards, with proprietary booking-attribution reporting integrated via ResDiary, SevenRooms, Google Analytics 4, and PMS connectors.

The agency's commercial model is a hybrid of recurring monthly marketing retainers and project-based fees for discrete deliverables such as website builds, branding, and competitor analysis. Hotel marketing services are publicly priced at £1,000 to £5,000+ per month. Distribution is sales-led through the company website (sidedishmedia.co.uk) with consultation booking, supplemented by direct phone and email contact for enterprise inquiries; the agency also benefits from credibility conferred by Certified Google Partner status. Named clients include Ikoyi, Frog by Adam Handling, Oriole, LIMA, Pastaio, HOP, Kolamba, Hall & Woodhouse, and others, and the agency claims to have driven 100,000+ bookings for clients and assisted over 100 restaurants with local SEO.

The firm is privately held with no disclosed institutional funding, no parent company, and a small team of 1-10 employees operating from 18 Soho Square, London W1D 3QL. Operating geographies are documented as London and the UK, with an aspirational "Worldwide" claim that is not yet substantiated by named non-UK clients in the source material. The competitive positioning rests on vertical specialization, transparent ROI tracking, and integrated booking-attribution reporting that converts marketing spend into measurable bookings rather than vanity metrics.

Name

SideDish Media Restaurant Marketing Agency

Legal name

SideDish Media Ltd

Website

https://sidedishmedia.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SideDish Media is a London-based digital marketing agency founded in 2017 that exclusively serves hospitality businesses (restaurants, hotels, pubs, cafes, bars) across the UK, offering SEO, paid media, social media management, website design, content creation, and a dedicated hotel marketing vertical on retainer and project-based engagements.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Restaurant marketing services
• Hospitality digital marketing
• Hotel marketing agency
• Local SEO services
• Social media advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Marketing Retainers: Ongoing monthly retainer contracts for continuous digital marketing services including SEO, Google Ads management, social media management, and content creation.
2. Project-Based Services: One-time project fees for website design and build, branding, competitor analysis, and other discrete deliverables.
3. Content Creation Services: Photography, videography, and content creation services for social media, ads, and websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SideDish Media is a London-based digital marketing agency that provides a bundled portfolio of hospitality-focused marketing services to restaurants, hotels, pubs, cafes, and bars across the UK. Core offerings include Local SEO, Google Ads management, Social Ads (Facebook, Instagram, TikTok), Influencer Marketing, Social Media Management, Website Design & Build, Website Maintenance, Storytelling & UGC content creation, Competitor & Market Analysis, Branding, Graphic Design, and Email/Newsletters, sold primarily as monthly retainers or one-off projects. Differentiated by a proprietary transparent ROI reporting system that ties campaign activity to confirmed bookings through integrations with platforms such as ResDiary and SevenRooms.

Product overview

SideDish Media is a restaurant and hospitality marketing agency offering a comprehensive suite of digital marketing services as a unified portfolio rather than a modular platform. The core offering includes Local SEO & SEO, Google Ads, Social Ads, Influencer Marketing, Social Media Management, Website Design & Build, Website Maintenance, Content Creation (Storytelling & UGC), Competitor & Market Analysis, Branding, Graphic Design, and Newsletters. Services are tailored specifically for restaurants, bars, cafes, pubs, and hotels. The agency emphasizes transparent, trackable ROI reporting with a real-time dashboard approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Local SEO & SEO Optimizes restaurant Google Business Profile and website to rank higher in local search results, targeting 'near me' and local-intent searches to drive calls, visits, and bookings for hospitality operators.
• Google Ads Pay-per-click campaigns on Google targeting diners searching for specific offerings such as brunch or private dining, with tracking of every click, call, and booking and full ROI reporting for restaurant clients.
• Storytelling & UGC Creates user-generated content and runs influencer-style storytelling to turn happy guests into storytellers, building social proof and appetite appeal for restaurants and hospitality brands.
• Social Ads Facebook, Instagram, and TikTok advertising campaigns using audience targeting and retargeting to reach nearby foodies and convert browsers into reservations for restaurants and hospitality venues.
• Influencer Marketing Partnerships with micro-influencers to reach new diners through word-of-mouth trust, including campaign strategy, content approval, and detailed ROI analysis for restaurant clients.
• Social Media Management

Quantifiable outcome

• Nearly half of Google searches have local intent and 80% of those searches turn into customers (Local SEO service claim)
• +9 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner listed in Google's partners directory, enabling specialized access to Google Ads tools, insights, and support for managing client campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TrustYou: Hospitality reputation and guest-feedback platform that influences booking decisions through review scores and survey data. Comparable to SideDish in addressing online visibility and conversion drivers in hotels and restaurants.
• Triptease: UK-headquartered hotel marketing platform specializing in direct booking conversion, metasearch, and on-site messaging. Closely comparable to SideDish in vertical focus (hotels), channel mix (paid + on-site), and booking-attribution emphasis.
• SevenRooms: Restaurant CRM, marketing, and booking platform used by premium hospitality operators. Comparable to SideDish as a restaurant-marketing solution and a direct integration partner, with overlapping customer base in upscale London restaurants.
• ResDiary: Restaurant reservation and table management platform with built-in marketing and guest data tools. Comparable to SideDish in restaurant-vertical focus and as a booking-platform integration partner.
• Hotelchamp: Hotel digital marketing and direct booking platform operating across Europe. Comparable to SideDish's hotel marketing service line in its focus on reducing OTA reliance and lifting direct revenue.
• The Hotels Network: Hotel-focused digital marketing platform offering personalization, conversion tools, and metasearch. Comparable to SideDish in hotel-only vertical and emphasis on driving direct bookings rather than OTA dependency.
• Oaky: Hotel upsell and personalization platform that drives ancillary revenue and direct-guest engagement. Comparable to SideDish's hotel marketing offering in its emphasis on monetization beyond the OTA channel.

Broad incumbents

• SiteMinder: Hotel commerce platform spanning distribution, booking engine, and guest acquisition. Comparable to SideDish's hotel marketing service line on the demand-generation side, though as a broader incumbent with platform-level capabilities.
• OpenTable: Largest restaurant reservation and marketing platform globally, with broad diner network effects and integrated CRM/marketing tools. Comparable to SideDish as a restaurant marketing and booking channel, though at vastly greater scale and with a different business model.
• Cloudbeds: Hospitality management suite combining PMS, booking engine, and distribution. Comparable to SideDish's hotel vertical exposure, with overlapping emphasis on driving direct bookings and reducing third-party dependence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SideDishMedia
• Facebookfacebook.com/mysidedishmedia
• LinkedInlinkedin.com/company/sidedishmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SideDish Media Restaurant Marketing Agency