Clearer Twist
Clearer Twist is a Northern Ireland-based premium mixer brand under Clearer Group, producing low-sugar Tonic Water, Ginger Ale and French Pink mixers made with pH 9.4 alkaline spring water from Türkiye, sold via DTC e-commerce and trade supply to UK and Ireland hospitality venues.
- Company typePrivate
- Founded-
- HeadquartersLarne, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Clearer Twist does
Clearer Twist is a Northern Ireland-based premium mixer brand operating as a subsidiary of Clearer Group, headquartered in Larne. The company produces three flavoured mixers — Tonic Water, Ginger Ale, and French Pink — all built on a single technical foundation: naturally high pH 9.4 alkaline spring water sourced from Türkiye. This water base is the company's central differentiator, claimed to deliver a smoother, cleaner taste that allows reduced sugar content (Tonic at 19 kcal/100ml, Ginger Ale at 28 kcal/100ml) compared with conventional mixers. Each variant is finished with botanical extracts — quinine for tonic, ginger for ginger ale, and raspberry, rose and hibiscus for French Pink — and packaged in 200ml bottles with a signature twist-off cap.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through clearertwist.com with B2B trade supply to bars, restaurants, hotels, event venues and distilleries, primarily across Northern Ireland and the Republic of Ireland. Distribution is supported by foodservice partner SYSCO and hospitality suppliers including Pan & Pour/Hospitality Belfast and Hendersons, alongside stockists such as OYE Supermarket. A prominent eight-year naming rights partnership with the Irish Football Association for Windsor Park National Stadium (now branded the Clearer Twist National Stadium) provides sustained brand visibility at Northern Irish national football events.
Revenue derives from unit-priced product sales — £17.99 per 24-pack of 200ml bottles on the DTC storefront, with promotional launch discounting — plus quote-based trade pricing to hospitality accounts. The company has accumulated trade recognition through multiple silver medals (The Spirits Business 2025, International Spirits Challenge 2024) and an International Taste Institute award, while parent Clearer Group holds a top ethical rating from the Good Shopping Guide. Leadership is led by Ross Lazaroo-Hood (also referenced as Ross Hood), Global CEO and Co-Chairman of Clearer Group.
Clearer Twist firmographics
Firmographics- Name
- Clearer Twist
- Legal name
- Clearer Twist
- Website
- https://clearertwist.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clearer Twist is a Northern Ireland-based premium mixer brand under Clearer Group, producing low-sugar Tonic Water, Ginger Ale and French Pink mixers made with pH 9.4 alkaline spring water from Türkiye, sold via DTC e-commerce and trade supply to UK and Ireland hospitality venues.
- Ownership category
- akta.pro rank
Clearer Twist industry classification
Industry- Product category
- Premium Mixers
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industry
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Clearer Twist is headquartered
LocationHeadquarters
- HQ city
- Larne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Clearer Twist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Consumer Product Sales: Clearer Twist generates revenue through direct-to-consumer e-commerce sales of its premium mixer products via its online shop. Products are sold in multi-pack formats (24 x 200ml bottles) at unit pricing. The company offers promotional pricing (e.g., 25% launch discount) and standard retail pricing.
- Trade and Hospitality Sales: Revenue from supplying bars, restaurants, hotels, and hospitality venues. Stockists include SYSCO (foodservice distributor), Hendersons, Pan & Pour/Hospitality Belfast, various hotels and event venues. The company maintains a trade enquiries form for business account inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tonic Water - 24 x 200ml pack |
| Unit Pricing | Pay-as-you-go | Ginger Ale - Standard pricing |
| Unit Pricing | Pay-as-you-go | French Pink - Standard pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Clearer Twist product offering
Product offeringCore offering
Clearer Twist manufactures and sells three premium mixer products—Tonic Water, Ginger Ale, and French Pink—each made with naturally high pH 9.4 alkaline spring water sourced from Türkiye and infused with botanical extracts. The company sells these mixers direct-to-consumer via its own online shop (24 x 200ml packs) and to hospitality venues (bars, restaurants, hotels, distilleries, event venues) through foodservice distributors and direct trade supply. Products are positioned as premium, low-sugar, low-calorie mixers and standalone soft drinks for adults.
Product overview
Clearer Twist is a premium drink mixer brand offering three core flavored mixer products—Tonic Water, Ginger Ale, and French Pink—all crafted with naturally alkaline spring water at pH 9.4. The product line is unified by the company's core differentiator: high-pH water sourced from Türkiye that delivers a smoother, cleaner taste, allowing for reduced sugar and lower calories without compromising flavor. The products function both as premium mixers for spirits and as standalone soft drinks for adults, positioning the brand in the health-conscious and low-ABV/no-ABV beverage segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Tonic Water Premium classic tonic water made with naturally high pH 9.4 alkaline spring water and botanical extracts; designed as a low-sugar spirit mixer or standalone sparkling soft drink for adults.
- Ginger Ale Premium ginger ale mixer with light ginger tones and a crisp finish, crafted using high-alkaline pH 9.4 spring water for a cleaner taste and lower sugar content than standard ginger ales.
- French Pink Low-calorie sparkling mixer with delicate raspberry and rose notes and hibiscus extract, made with alkaline spring water as a sophisticated alternative to standard pink gin mixers or a standalone alcohol-free soft drink.
Quantifiable outcome
- Lower calorie content: Tonic Water 19 kcal per 100ml, Ginger Ale 28 kcal per 100ml, compared to typical mixers exceeding 30-40 kcal per 100ml
- +1 more outcomes
Companies that use Clearer Twist
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Clearer Twist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clearer Twist partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Irish Football AssociationflagshipEight-year naming rights agreement making Clearer Twist the official naming partner of Windsor Park National Stadium, now known as the Clearer Twist National Stadium. The partnership provides long-term funding that the Irish FA reinvests into football development, facilities and programmes across Northern Ireland. Ross Lazaroo-Hood serves as Global CEO and Co-Chairman of Clearer Group. The stadium remains home to Northern Ireland men's and women's national football teams.
- SYSCOcoreMajor foodservice distributor stocking Clearer Twist products for distribution to hospitality venues across the region.
- Pan & Pour / Hospitality BelfastcoreHospitality supplier serving Belfast establishments with Clearer Twist premium mixer products.
- HendersonscoreFoodservice company offering Clearer Twist products to hospitality businesses.
- Clearline DistributionminorDistribution partner for Clearer Twist products.
- Hinch DistilleryminorNorthern Irish distillery venue offering Clearer Twist mixers alongside their own spirits.
- Titanic DistillersminorDistillery venue in Belfast offering Clearer Twist products as mixers.
- OYE SupermarketminorSupermarket chain stockist for consumer retail purchases of Clearer Twist products.
- Waterfront HallminorMajor Belfast events venue serving Clearer Twist products at events and hospitality areas.
- ICC BelfastminorConference and events venue stocking Clearer Twist mixers for conferences and events.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Clearer Twist competitors and assessment
Company assessmentBroad incumbents
- The London Essence Company: Premium mixer brand owned by Britvic offering a broad flavoured mixer range and significant UK on-trade distribution. Larger incumbent in the same premium mixer category with greater scale, broader SKU portfolio, and parent-company distribution leverage.
- Schweppes (Coca-Cola Company): Mass-market mixer and carbonated soft drink brand owned by Coca-Cola. Large incumbent in the same mixer category that Clearer Twist's premium positioning is differentiated against, with vastly greater distribution and marketing scale.
Direct peers
- East Imperial: Premium mixer brand from New Zealand focused on tonic water, ginger ale and soda with a craft, low-sugar positioning. Directly comparable premium-mixer category competitor with overlapping SKU family and on-trade sales motion.
- Q Mixers: US premium mixer brand emphasising real ingredients, less sugar, and better carbonation. Direct comparable on premium mixer positioning, low-sugar formulation emphasis, and mixers-as-standalone-soft-drink use case.
- Thomas Henry: German premium mixer brand offering tonic, ginger ale, bitter lemon and flavoured sodas. Comparable craft premium mixer positioning with on-trade and DTC channels across European markets.
- Fentimans: Premium botanically brewed mixers and soft drinks (tonic, ginger beer, rose lemonade) sold across UK and international on-trade and retail. Closely comparable positioning as a craft premium mixer brand emphasising quality ingredients and distinctive flavour profiles.
- Fever-Tree: Global premium mixer market leader offering tonic water, ginger ale, ginger beer and flavoured mixers for spirits. Direct head-to-head competitor in the premium mixer category with which Clearer Twist competes for on-trade listings and DTC premium positioning.
- Double Dutch: UK-based premium mixer brand offering tonic and flavoured mixers targeting the on-trade and premium retail. Comparable craft premium positioning and overlapping SKU range with Clearer Twist.
- Three Cents: Greek premium mixer brand with a craft positioning and broad flavoured mixer range. Comparable in the European premium mixer category with similar on-trade and DTC distribution model.
Emerging players
- Artisan Drinks Co: UK small-batch mixer brand with a craft positioning and DTC plus trade sales motion. Comparable emerging premium-mixer player at a similar small-scale stage to Clearer Twist, targeting overlapping health-conscious and on-trade customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Clearer Twist social profiles
Digital presenceClearer Twist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clearer Twist leadership team
Management profileNumber of profiles
Profiles1 record
Clearer Twist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clearer Twist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clearer Twist
What does Clearer Twist do?
Clearer Twist manufactures and sells three premium mixer products—Tonic Water, Ginger Ale, and French Pink—each made with naturally high pH 9.4 alkaline spring water sourced from Türkiye and infused with botanical extracts. The company sells these mixers direct-to-consumer via its own online shop (24 x 200ml packs) and to hospitality venues (bars, restaurants, hotels, distilleries, event venues) through foodservice distributors and direct trade supply. Products are positioned as premium, low-sugar, low-calorie mixers and standalone soft drinks for adults.
Is Clearer Twist a public or private company?
Clearer Twist is a private company. It is classified as corporate owned and is currently operating.
When was Clearer Twist founded?
Clearer Twist was founded in -1. It employs 1 to 10 people.
Where is Clearer Twist based?
Clearer Twist is headquartered in Larne, United Kingdom, in the Europe region.
How does Clearer Twist make money?
Two revenue lines are on record. Direct Consumer Product Sales are the primary driver. The others are trade and Hospitality Sales.
Who are Clearer Twist's main competitors?
Broad incumbents on record are The London Essence Company and Schweppes (Coca-Cola Company). Direct peers are East Imperial, Q Mixers, Thomas Henry, Fentimans, Fever-Tree, Double Dutch and Three Cents. Artisan Drinks Co is listed as an emerging player.
Does Clearer Twist have an API?
No public API is recorded for Clearer Twist.
What industry is Clearer Twist in?
Clearer Twist's product category is Premium Mixers. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale. Its NAICS code is 312111 and its SIC code is 2080.