The Artisan Drinks Company

Name

The Artisan Drinks Company

Legal name

Artisan Drinks Company Limited

Website

https://artisandrinks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Mixers and Craft Sodas

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Premium mixers
• Craft tonics
• Craft sodas
• Beverage manufacturing
• Mixer brand

Headquarters

HQ city

Alnwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (B2C E-commerce): Direct-to-consumer sales through Shopify e-commerce storefront. One-time product purchases across mixer, tonic, and soda ranges with per-unit pricing.
2. Wholesale & Trade Distribution: Supply to retail partners (Amazon, Ocado, Nisbets) and on-trade establishments (bars, restaurants) via wholesale distribution.
3. International Export: Export sales to over 20 different countries worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Artisan Drinks Company manufactures and sells a premium range of mixers, flavoured tonics, craft sodas, and sparkling water sold in 200ml 'perfect serve' bottles and cans. The portfolio is designed to complement craft spirits for cocktails, G&Ts, highballs, and mocktails, and includes a Feel Good Sodas sub-range fortified with vitamins and electrolytes. Products are sold direct-to-consumer via Shopify e-commerce, through online marketplaces, and to on-trade hospitality venues.

Product overview

The Artisan Drinks Company offers a portfolio of premium mixers and craft sodas designed to complement fine spirits. The core mixer range includes ten flavoured tonics and mixers (Classic London Tonic, Skinny London Tonic, Pink Citrus Tonic, Violet Blossom Tonic, Agave Lemon Tonic, Yuzu Tokyo Tonic, Fiery Ginger Mixer, Barrel Smoked Cola, Smooth Ginger Ale, and Tailor Made Lemonade) plus the charitable J'adore Emily Tonic, all in 200ml 'perfect serve' bottles and cans. The Feel Good Sodas line features three craft sodas with added vitamins and electrolytes (Pink Grapefruit, Cloudy Lemon, and Spicy Ginger). The company also offers variety packs for sampling and distribution through retail and on-trade channels.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Good Sodas: A range of craft sodas with vitamins and electrolytes, including Pink Grapefruit, Cloudy Lemon, and Spicy Ginger variants, designed for hydration and daytime drinking moments.

Products and services

• Classic London Tonic Premium tonic water made with a blend of three citrus flavours, low on quinine, designed to complement craft spirits. Sold in 200ml bottles and cans as part of the core mixer range.
• Skinny London Tonic Low-calorie tonic with aromatic botanicals and orange and lemon essences, featuring a crisp, clean aftertaste, designed as a low-sugar mixer for craft spirits.
• Pink Citrus Tonic Elegant pink-hued tonic with fresh pink grapefruit, blood orange, and lemon with a hint of basil. Great Taste Award winner.
• Violet Blossom Tonic Flavoured tonic combining elderflower, violet blossom, and apple with refreshing citrus notes.
• Agave Lemon Tonic Lightly clouded bitter lemon tonic with chilli and rock salt, providing a new twist on a classic, designed to pair with tequila.
• Yuzu Tokyo Tonic Oriental blend of yuzu, aromatic black pepper, and warming notes of coriander, inspired by Tokyo.
• Fiery Ginger Mixer Ginger mixer combining cloudy lemon flavours with a fiery finale of chilli.
• Barrel Smoked Cola Premium cola with classic cola taste, cinnamon, smoked oakwood notes, and vanilla and citrus finish.
• Smooth Ginger Ale Smooth-drinking ginger ale positioned as the perfect partner for dark spirits, made with 100% natural ingredients, launched in 2024.
• Tailor Made Lemonade Sophisticated lemonade with crisp lemon, aromatic bergamot, rosemary, and fragrant lemongrass.
• J'adore Emily Tonic Charitable tonic created to raise funds for artist Alan Walsh's wife Emily's visit to the Mayo Clinic for ALS treatment.
• Pink Grapefruit Soda with Vitamins & Electrolytes Craft soda with zesty pink grapefruit and blood orange, containing electrolytes, zinc, magnesium, and vitamin D3 to support hydration and energy. Sweetened with stevia.
• Cloudy Lemon Soda with Vitamins & Electrolytes Craft soda featuring cloudy lemon and bergamot with aromatic rosemary, fortified with electrolytes and essential vitamins.
• Spicy Ginger Soda with Vitamins & Electrolytes Craft soda combining spicy ginger and tangy lime with cooling mint notes, containing electrolytes and vitamins for hydration.
• Bubbly Soda Water Light and refreshing sparkling water with a pinch of bicarbonate of soda, zero calories per serving, designed to mix with or drink alongside spirits.
• Feel Good Hydration Mix Pack Mixed pack of craft sodas featuring lemon, pink grapefruit, and ginger flavours with added electrolytes and vitamins, approximately 50 calories per can.
• Tonic Taster Pack Sampler pack containing six 200ml bottles of tonic varieties including Classic London, Skinny London, Agave Lemon, Pink Citrus, Violet Blossom, and Yuzu Tokyo tonics.
• Pink Grapefruit Soda Mixer Zesty pink grapefruit soda mixer with hints of lime, designed to elevate premium spirits.

Quantifiable outcome

• 140,000 Craft Gin Club Members rated Artisan Drinks as Top 2 flavoured tonics and No.1 Classic/Unflavoured Tonic
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• ZeverocoreStrategic or Co-development PartnerCarbon accounting partner working with Artisan Drinks to measure, manage and reduce carbon emissions. Zevero provides the carbon emissions data platform and helps track environmental impact across the business and supply chain.
• B LabcoreStrategic or Co-development PartnerB Lab is the non-profit network that certifies B Corps. Artisan Drinks is a B Corp certified business, independently assessed across governance, workers, community, environment and customers.
• Grocery AidminorStrategic or Co-development PartnerSupporting the wellbeing of people across the grocery industry through Grocery Aid's welfare services.
• Living Wage FoundationcoreStrategic or Co-development PartnerChampioning fair pay and Artisan Drinks' commitment to being a Living Wage employer. Partnership demonstrates commitment to eradicating in-work poverty.
• Better Business ActminorStrategic or Co-development PartnerArtisan Drinks supports the Better Business Act to drive systemic change and embed purpose into UK business law. Part of collective impact advocacy.
• Amazon UKcoreChannel Partner/ Reseller/ DistributorAmazon UK marketplace listing for direct-to-consumer product sales, making Artisan Drinks products accessible to a broad online shopping audience.
• OcadocoreChannel Partner/ Reseller/ DistributorOnline grocery platform listing Artisan Drinks products for home delivery.
• NisbetscoreChannel Partner/ Reseller/ DistributorProfessional catering and hospitality supplier serving on-trade establishments with Artisan Drinks mixer products.
• Reflex (Label Supplier)coreStrategic or Co-development PartnerLabel supplier whose mission is to 'become the world's most sustainable packaging company'. Partnership supports Artisan Drinks' sustainability objectives in packaging.
• Mermaid Gin (Isle of Wight Distillery)coreGTM or Marketing PartnerFeatured gin partner with cocktail recipe co-development. Artisan Drinks creates signature serves pairing Mermaid Gin with Skinny London Tonic and Bubbly Soda Water.
• Brockmans GincoreGTM or Marketing PartnerFeatured gin partner with signature 'Properly Improper G&T' recipe pairing with Classic London Tonic.
• Cygnet 22 GinminorGTM or Marketing PartnerAward-winning gin crafted by Katherine Jenkins OBE. Featured cocktail pairing with Tailor Made Lemonade.
• Don Papa RumcoreGTM or Marketing PartnerPremium rum from the Philippines aged in ex-Bourbon and ex-Rioja American Oak casks. Featured with Fiery Ginger Beer in 'Hot Rum Symphony' recipe.
• Mermaid Spiced RumcoreGTM or Marketing PartnerCraft spiced rum from Isle of Wight Distillery. Featured with Fiery Ginger Beer in 'Fire n Spice Mojito' recipe.
• The Kraken (Black Spiced Rum)coreGTM or Marketing PartnerCaribbean black spiced rum. Featured with Fiery Ginger Beer in 'Dark n Stormy n Spicy' signature serve.
• Vivir Tequila BlancocoreGTM or Marketing PartnerAward-winning 100% Agave Tequila Blanco. Featured with Agave Lemon Tonic in Agave Margarita recipe.
• KAH Tequila BlancocoreGTM or Marketing PartnerDouble distilled 100% blue agave tequila from Jalisco. Featured with Pink Citrus Tonic in Pink Citrus Paloma recipe.
• Neurita TequilaminorGTM or Marketing PartnerAward-winning, fruit-infused tequilas from Jalisco. Co-branded Margarita Spritz Starter Kits using Pink Citrus Tonic and Agave Lemon Tonic.
• 1800 Silver TequilaminorGTM or Marketing Partner100% blue agave tequila from highland ranches in Jalisco. Referenced for Paloma serves with Pink Citrus Tonic.
• Jose Cuervo Especial SilvercoreGTM or Marketing PartnerMexico's largest agave holder producing clean, crisp tequila. Featured with Yuzu Tokyo Tonic in Yuzu Margarita recipe.
• Mermaid Salt VodkacoreGTM or Marketing PartnerHand-crafted contemporary vodka with locally sourced Isle of Wight sea salt. Featured with Fiery Ginger Beer in 'Artisan Mule' signature serve.
• The Sexton Single Malt Irish WhiskeycoreGTM or Marketing Partner100% Irish malted barley, triple distilled single malt. Featured with Bubbly Soda Water for classic highball and 'Bubbly Whiskey Julep' recipe.
• Suntory Toki WhiskycoreGTM or Marketing PartnerSilky Japanese whisky with subtle sweet and spicy finish. Featured with Yuzu Tokyo Tonic in Yuzu Highball recipe.
• Reverend Hubert Summer CupminorGTM or Marketing PartnerAward-winning all-natural liqueur from the Cotswolds with plums, pomegranates, rhubarb and cranberries. Featured with Skinny London Tonic and Bubbly Soda Water in 'London Summer Cup' recipe.

Scale indicators4 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Fever-Tree: Fever-Tree is the dominant premium tonic and mixer brand globally, with deep UK and international on-trade penetration. Most directly comparable competitor to Artisan Drinks in craft/premium mixers, though at substantially larger scale.
• Fentimans: Fentimans is a UK heritage premium mixer brand offering botanical mixers, tonics, and ginger beer with a similar craft and natural-ingredient positioning. Comparable target market and product overlap.
• Q Mixers: Q Mixers is a US premium tonic and mixer brand emphasizing real ingredients, less sugar, and craft cocktail positioning. Closely comparable business model and consumer base to Artisan Drinks.
• Thomas Henry: Thomas Henry is a German premium mixer brand offering tonics, ginger beer, and other mixers with a strong on-trade presence. Comparable craft positioning and bar/restaurant customer base.
• East Imperial: East Imperial is a New Zealand-origin premium mixer brand targeting craft cocktail bars and on-trade globally. Highly comparable positioning to Artisan Drinks, particularly in craft spirit partnerships.

Emerging players

• Double Dutch Drinks: Double Dutch is a UK-based premium mixer startup offering unique flavor combinations to complement craft spirits. Smaller scale but directly overlapping product concept and target consumer.
• Cawston Press: Cawston Press is a UK-based premium and functional soft drinks brand offering pressed juices and sparkling drinks in retail and foodservice. Comparable craft beverage positioning and UK distribution channels.

Broad incumbents

• Britvic: Britvic is a major UK and international soft drinks manufacturer and distributor with mixer brands (e.g., own-label and branded mixers). Broad incumbent with overlapping channels and customer base though focused on mass-market rather than premium craft.
• Schweppes (Keurig Dr Pepper): Schweppes is a global legacy mixer brand owned by Keurig Dr Pepper, dominating mass-market tonic and ginger ale. Broad incumbent in the same product category serving on-trade and retail, though lacking Artisan Drinks' craft positioning.

Regional players

• Aqua Monaco: Aqua Monaco is a German premium mixer brand with a craft and natural-ingredient positioning, primarily serving the German and European on-trade market. Comparable product range and brand ethos, with regional scope difference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artisandrinksco
• Facebookfacebook.com/artisandrinksco
• LinkedInlinkedin.com/company/artisandrinksco
• Instagraminstagram.com/artisandrinksco
• TikToktiktok.com/@artisandrinksco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Artisan Drinks Company