Raye

Brand Strategy & Creative Servicesraye.agency

Company typePrivate
Founded2004
HeadquartersChicago, United States
Headcount51–100
GTM typeB2B
OfferingServices

Raye firmographics

Firmographics

Name: Raye
Legal name: Gertrude, Inc.
Website: https://raye.agency
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Raye industry classification

Industry

Product category: Brand Strategy & Creative Services
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Creative Boutique Agencies (MPAAAAAB)
akta.pro secondary industry: Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

Brand development
Creative agency services
Innovation strategy
Brand strategy consulting
Advertising services

Where Raye is headquartered

Location

Headquarters

HQ city: Chicago
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Raye business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Raye product offering

Product offering

Core offering

GERTRUDE, INC. is a brand development, innovation, and strategy agency that delivers creative services to brands. The agency operates as a unified service offering focused on brand development, innovation strategy, and creative consulting. It maintains offices in Chicago, London, and New York City, serving as an independent creative partner for consumer and entertainment brands (with portfolio work including Barbie and Barney visible).

Product overview

GERTRUDE, INC.™ is a brand development, innovation, and strategy agency offering creative services. The company operates as a single unified service offering focused on brand development, innovation, and strategic consulting rather than a platform with discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Companies that use Raye

Customer profile

Ideal customer profiles1 record

Raye technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Raye partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Raye competitors and assessment

Company assessment

Broad incumbents

Droga5: Acquired by Accenture Song but retains an independent-culture creative brand agency model — overlapping premium creative/brief work, but now backed by a global consultancy.
Leo Burnett: Major Publicis-network full-service agency headquartered in Chicago — overlapping with Gertrude's brand-strategy focus and Chicago footprint, but offers full holding-company scale.
BBDO Worldwide: Large Omnicom full-service advertising network with deep brand-development practice — competes head-to-head with Gertrude for major brand briefs but operates at network scale.

Direct peers

72andSunny: Independent creative agency focused on brand-building and campaign innovation for global consumer brands — directly comparable boutique-creative model with global brand ambitions.
Translation: Independent creative and brand-strategy agency led by principals, serving major consumer and culture brands — comparable independent boutique structure.
Pereira O'Dell: Independently owned creative and brand-innovation agency — closely comparable boutique-scale, brand-development first offering.
Goodby Silverstein & Partners: Independently minded creative agency (within Omnicom) with strong brand-strategy heritage — comparable creative-first, brand-development proposition.
Anomaly: Independently owned creative agency with offices in NYC and London offering brand strategy, innovation, and campaign work — directly comparable business model and category focus.
Mother: Independent creative/advertising boutique with sister offices in London and New York — near-identical independent positioning and multi-city footprint to Gertrude's CHI/LDN/NYC presence.
Wieden+Kennedy: Privately held independent creative agency built around brand development and major consumer-brand work — the gold-standard archetype for long-running independent shops, comparable in longevity and indie stance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Raye financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Raye leadership team

Management profile

Number of profiles

Raye funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Raye M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raye

What does Raye do?

Is Raye a public or private company?

Raye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Raye founded?

Raye was founded in 2004. It employs 51 to 100 people.

Where is Raye based?

Raye is headquartered in Chicago, United States, in the North America region.

Who are Raye's main competitors?

Broad incumbents on record are Droga5, Leo Burnett and BBDO Worldwide. Direct peers are 72andSunny, Translation, Pereira O'Dell, Goodby Silverstein & Partners, Anomaly, Mother and Wieden+Kennedy.

Does Raye have an API?

No public API is recorded for Raye.

What industry is Raye in?

Raye's product category is Brand Strategy & Creative Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its SIC code is 7311.