Aproz

What Aproz does

Aproz Sources Minérales SA is a Swiss producer of mineral water and syrup products, founded in 1947 and headquartered in Aproz, Switzerland. The company is the market leader for mineral water and syrup within Switzerland, with its core product lines — Aproz Mineralwasser and Aproz Sirup — produced domestically for the Swiss consumer market.

Aproz operates as a subsidiary within the Fresh Food & Beverage Group AG (FFB-Group), one of the four companies consolidated under Migros Industrie. The FFB-Group is part of the broader Migros-Genossenschafts-Bund, Switzerland's largest retail cooperative. The FFB-Group collectively employs approximately 4,400 people across 150 Swiss locations (including 12 core production sites, in-house bakeries, and sushi corners) and manages a portfolio of roughly 6,000 products spanning beverages, baked goods, pasta, snacks, and convenience items. Aproz specifically contributes the mineral water and syrup categories to this portfolio.

The business model is B2C via the dominant Migros retail channel. Aproz benefits from the captive distribution network of its parent cooperative rather than operating as an independent open-market competitor. No public revenue, pricing, or financial disclosures are available, and the company has no app, API, or external technology integrations. Its competitive position is anchored on domestic Swiss production, brand association with the trusted Migros cooperative, and category leadership in mineral water and syrup.

Name

Aproz

Legal name

Aproz Sources Minérales SA

Website

https://aproz.ch

Company type

Private

Founded year

1947

Operating status

Operating

Short description

Aproz Sources Minérales SA, founded in 1947, is the Swiss market leader for mineral water and syrup. It operates as a subsidiary of the Fresh Food & Beverage Group within the Migros-Genossenschafts-Bund cooperative, producing Aproz Mineralwasser and Aproz Sirup for the domestic Swiss market.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water and Syrup Beverages

NAICS

Bottled Water Manufacturing (312112), Flavoring Syrup and Concentrate Manufacturing (31193), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

Keywords

• Mineral water production
• Syrup beverages
• Bottled water
• Swiss beverages
• Non-alcoholic drinks

Headquarters

HQ city

Aproz

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Aproz Sources Minérales SA produces and distributes bottled mineral water and syrup products under the Aproz brand in Switzerland. The company operates as the market leader for mineral water and syrup within Switzerland, producing its beverages domestically as part of the Fresh Food & Beverage Group of Migros Industrie.

Product overview

The Fresh Food & Beverage Group (FFB-Group) operates as a unified portfolio under Migros Industrie, producing food and beverage products across Switzerland. Aproz Sources Minérales SA is one of four companies within the group, serving as the market leader for mineral water and syrup products. The group collectively offers approximately 6,000 products including beverages (mineral water, syrup, ice tea), baked goods, pasta, snacks, and convenience products, with Aproz specifically contributing the mineral water and syrup product lines to this portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Aproz Mineralwasser

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Volvic: Danone-owned natural mineral water with broad European presence. Comparable to Aproz on the still mineral water proposition and competes for the same Swiss shelf space in larger-format retailers.
• San Pellegrino: Italian sparkling mineral water owned by Nestlé. Comparable as a premium sparkling mineral water in the same Swiss on-trade and retail channels as Aproz's sparkling variants.
• Evian: Global natural mineral water brand under Danone. Compares on product category (premium still mineral water) and competing for the same health-conscious hydration occasion, but with vastly broader international distribution.
• Perrier: Iconic French sparkling mineral water brand owned by Nestlé. Comparable to Aproz on sparkling mineral water category, premium positioning, and foodservice channel exposure.

Direct peers

• Henniez: Swiss natural mineral water brand owned by Nestlé Waters. Closely comparable to Aproz on geography (Switzerland), product (mineral water), and target consumer, making it the most direct competitor on shelf.
• Rivella: Iconic Swiss soft drink brand, family-owned and produced in Switzerland. Comparable to Aproz as a domestically produced, Switzerland-only beverage with strong national brand equity and similar retail channels.
• Valser: Swiss mineral water brand owned by Coca-Cola, sourced from Graubünden. Direct head-to-head competitor to Aproz in Swiss retail, including sparkling water variants and modern brand positioning.

Regional players

• Gerolsteiner: Germany's leading mineral water brand. Comparable to Aproz as a regionally dominant still/sparkling mineral water producer focused on a single national market with similar premium positioning.

Emerging players

• Teisseire: Leading French syrup brand. Directly comparable to Aproz Sirup as a dilutable syrup product, though with a different primary geography and consumer base.
• Mörelly Sirup: Swiss-produced fruit syrup brand. Comparable to Aproz Sirup on the dilutable syrup category, Swiss origin, and retail presence; a niche but direct competitor for shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aproz-sources-minerales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aproz