Make Do
MKDO Ltd trades as Make Do, a UK B2B WordPress development agency that builds, migrates, integrates and supports complex WordPress platforms and connected systems for enterprises across healthcare, property, education, technology and high-traffic publishing.
- Company typePrivate
- Founded2013
- HeadquartersBarnsley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Make Do does
Make Do (legal entity: MKDO LTD.) is a UK-based B2B WordPress development agency founded in 2013 by Kimb Jones and Matt Watson, headquartered in Barnsley with a fully remote delivery team of approximately 7 designers, developers and marketers. The company targets organizations running complex, business-critical websites — including NHS trusts, global enterprises (Colt, Palram), universities, property firms and high-traffic publishers — that require WordPress builds, integrations, hosting and long-term support beyond what typical brochure-site agencies provide. Its technology stack centers on WordPress with modern front-end tooling (React, JavaScript, Gutenberg block development, Full Site Editing using the Ollie boilerplate), extended through API integrations with HubSpot, Salesforce, RightMove, OnTheMarket, Mailchimp and Gravity Forms, and supported by a standalone decoupled React web application capability demonstrated in the Colt Connect lead-generation system.
The company's commercial model is a mix of recurring and project-based revenue. Recurring streams include monthly SLA packages (4 to 50+ hours) and pre-paid flexible hour banks of 40–200+ hours with no expiry, plus fully managed WordPress hosting. Project-based revenue comes from fixed-price Builds & Custom Development, Site Takeover & Rescue engagements, and the packaged WordPress 5-Day Reliability Sprint. More recent additions — Revenue Operations (RevOps) services, multi-platform migrations from 17+ source CMSs, and formalized Hosting & Stewardship — broaden the revenue surface from web build toward systems integration and recurring infrastructure.
Go-to-market is consultative direct sales via the website, phone (+44 01143 606660) and email ([email protected]), supported by content marketing (insights, guides, case studies) and organic social (LinkedIn, X, Facebook, Instagram, Pinterest, Threads) under the 'makedoers' brand. The company is bootstrapped and founder-owned, with no external funding or parent entity disclosed, serving clients across the UK, Europe and the United States under a horizontal segmentation model that prioritizes technical complexity over industry specialization.
Make Do firmographics
Firmographics- Name
- Make Do
- Legal name
- MKDO LTD.
- Website
- https://makedo.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MKDO Ltd trades as Make Do, a UK B2B WordPress development agency that builds, migrates, integrates and supports complex WordPress platforms and connected systems for enterprises across healthcare, property, education, technology and high-traffic publishing.
- Ownership category
- akta.pro rank
Make Do industry classification
Industry- Product category
- Web Development Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Make Do is headquartered
LocationHeadquarters
- HQ city
- Barnsley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Make Do business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly SLA Packages: Recurring monthly service level agreements providing guaranteed hours for maintenance, support, improvements, and priority 24/7 and 365 support options. Packages range from 4 to 50+ hours per month with fixed pricing for smaller packages and discounted rates for larger packages.
- Flexible Hourly Packages: Pre-purchased blocks of support hours (40, 80, 120, 200+ hours) with variable per-hour rates that decrease with larger purchases. Hours never expire until fully utilized. No contract required.
- Fixed-Price Projects: Fixed-price delivery for clearly defined project scopes with agreed milestones, deliverables, timelines, and budgets. Suitable for new builds, rebuilds, and well-defined requirements.
- Managed WordPress Hosting: Fully managed WordPress hosting with server provisioning, optimization, security hardening, daily backups, and ongoing monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flexible Package - 40 hours |
| Unit Pricing | Pay-as-you-go | Flexible Package - 80 hours |
| Unit Pricing | Pay-as-you-go | Flexible Package - 120 hours |
| Unit Pricing | Pay-as-you-go | Flexible Package - 200 hours |
| Subscription | Monthly | Monthly SLA - Basic (4 hours) |
| Subscription | Monthly | Monthly SLA - BasicPLUS (8 hours) |
| Subscription | Monthly | Monthly SLA - Small Business & SME (16 hours) |
| Subscription | Monthly | Monthly SLA - Hands On (30+ hours) |
| Subscription | Monthly | Monthly SLA - Fully Bespoke (50+ hours) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Make Do product offering
Product offeringCore offering
Make Do is a B2B WordPress development agency that builds, connects, and improves complex, business-critical digital platforms. Its core offerings include custom website and web application development, site takeover and rescue for unstable or inherited WordPress sites, managed WordPress hosting, design and UX services, CRM and revenue operations integration, and ongoing support delivered through monthly SLA packages and flexible pre-paid hour banks.
Product overview
Make Do is a B2B WordPress development agency offering a portfolio of interconnected services centered on WordPress. The core offerings include Builds & Custom Development (new websites, web apps, intranets), Site Takeover & Rescue (adoption and stabilization of existing sites), Hosting & Stewardship (managed WordPress hosting), Design, UX & Conversion (UX audits and interface design), and Revenue Operations (CRM integrations and automation). These are supported by Support & Growth Plans with Flexible Packages (hour banks with no expiry) and Monthly SLA Packages (recurring plans with guaranteed response times), plus the WordPress 5-Day Reliability Sprint for initial assessments. The company extends WordPress with modern tech including React and JavaScript, and integrates with CRM platforms like HubSpot and Salesforce, property platforms like RightMove and OnTheMarket, and marketing tools like Mailchimp and Gravity Forms.
Differentiator
Problem solved
Functional benefit
Products and services
- Builds & Custom Development Design and build of new WordPress websites, web applications, intranets, and connected digital platforms for organisations needing stable, scalable systems. Delivered using WordPress Block editing, Full Site Editing, custom Gutenberg blocks, React, and JavaScript.
- Site Takeover & Rescue Takeover, stabilisation, and improvement of unstable, slow, or hard-to-manage existing WordPress sites, including rescue, migration, and modernisation. For organisations that have inherited or been abandoned by previous developers.
- WordPress 5-Day Reliability Sprint Five-day focused engagement that audits, contains, cleans, patches, optimises, secures, and produces a practical improvement plan for problematic WordPress sites. Designed as an entry point for organisations needing to assess whether to rescue, migrate, improve, or rebuild.
- Platform Migration Services Migration of websites and digital platforms to WordPress from Squarespace, Wix, Webflow, Drupal, Joomla, Shopify, Magento, Blogger, Weebly, TYPO3, HubSpot CMS, SharePoint, Ghost, Craft CMS, ExpressionEngine, Umbraco, and NextJS.
- Support & Growth Plans Recurring monthly SLA packages and Flexible Package hour banks for ongoing WordPress support, maintenance, technical fixes, security updates, and planned improvements. SLAs range from 4 to 50+ hours per month with guaranteed response times; Flexible Packages start at 40 hours with no expiry.
- Hosting & Stewardship Performance-focused managed WordPress hosting with server provisioning, WordPress-optimised environments, security hardening, performance optimisation, daily backups, and 24/7 monitoring. Includes review and optimisation of existing hosting on platforms such as WP Engine, Kinsta, and Pressable.
- Design, UX & Conversion UX audits, user journey reviews, website design, content restructuring, interface design, and practical conversion improvements for WordPress websites. Includes accessibility and form design enhancements.
- Revenue Operations (RevOps) Technical RevOps partner service connecting websites, CRM, sales, service, automation, and reporting for aligned revenue operations. Includes website-to-CRM integration (HubSpot, Salesforce), lead capture and routing, and automation and workflow engineering.
Quantifiable outcome
- Platform rebuilt and relaunched within 6-8 weeks for Rainbird
- +2 more outcomes
Companies that use Make Do
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Make Do technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Make Do partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HubSpotcoreCRM platform integrated with client WordPress sites for lead capture, routing, qualification, and sales workflow automation. Make Do implements HubSpot integrations for lead management and customer handover.
- SalesforcecoreCRM platform integrated with client platforms for enterprise sales workflows and customer data management. Make Do implements Salesforce integrations including for Colt Connect system.
- RightMovecoreProperty portal API integration for real estate clients. Make Do implements RightMove API connections for automatic property data synchronization on client websites.
- OnTheMarketcoreProperty portal API integration for real estate clients. Make Do implements OnTheMarket API connections for automatic property listing synchronization.
- React (Meta)coreJavaScript framework used for custom web application development, including decoupled React applications like Colt Connect that extend WordPress functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Make Do competitors and assessment
Company assessmentOthers
- Yoast: Yoast is a major WordPress ecosystem company providing SEO plugins and content tools, representing the broader WordPress professional services and tooling ecosystem adjacent to Make Do's services.
- Delicious Brains: Delicious Brains develops WordPress plugins and tools for developers, such as WP Migrate and SpinupWP, representing the ecosystem of WordPress-focused developer tooling that Make Do relies on.
Direct peers
- Human Made: Human Made is a UK-based WordPress agency specializing in enterprise WordPress builds, custom development, and platform engineering, very similar to Make Do's positioning and expertise.
- WebDevStudios: WebDevStudios is a WordPress design and development agency providing custom builds, ongoing support, and hosting services, overlapping significantly with Make Do's core service portfolio.
- 10up: 10up is a large WordPress agency offering design, development, and support services for enterprise clients, including custom Gutenberg blocks and full site editing, directly comparable to Make Do's offerings.
- Atomic Smash: Atomic Smash is a UK WordPress and web design agency with similar service offerings including custom development, hosting, and ongoing support, comparable in size and market to Make Do.
- Studio 24: Studio 24 is a UK-based WordPress agency focused on complex builds, accessibility, and ongoing support, similar in focus and geographic positioning to Make Do.
Broad incumbents
- Pantheon: Pantheon is a large WebOps platform for WordPress and Drupal sites offering hosting, development tools, and agency-style services, a broader incumbent overlapping with Make Do's hosting offering.
- WP Engine: WP Engine is a major managed WordPress hosting and digital experience platform valued over $2B, offering hosting plus agency services, representing a much larger incumbent in Make Do's space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Make Do social profiles
Digital presenceMake Do financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Do leadership team
Management profileNumber of profiles
Profiles5 records
Make Do funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Do M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Do
What does Make Do do?
Make Do is a B2B WordPress development agency that builds, connects, and improves complex, business-critical digital platforms. Its core offerings include custom website and web application development, site takeover and rescue for unstable or inherited WordPress sites, managed WordPress hosting, design and UX services, CRM and revenue operations integration, and ongoing support delivered through monthly SLA packages and flexible pre-paid hour banks.
Is Make Do a public or private company?
Make Do is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Do founded?
Make Do was founded in 2013. It employs 11 to 50 people.
Where is Make Do based?
Make Do is headquartered in Barnsley, United Kingdom, in the Europe region.
How does Make Do make money?
Four revenue lines are on record. Monthly SLA Packages are the primary driver. The others are flexible Hourly Packages, fixed-Price Projects and managed WordPress Hosting.
Who are Make Do's main competitors?
Others on record are Yoast and Delicious Brains. Direct peers are Human Made, WebDevStudios, 10up, Atomic Smash and Studio 24. Broad incumbents are Pantheon and WP Engine.
Does Make Do have an API?
No public API is recorded for Make Do.
What industry is Make Do in?
Make Do's product category is Web Development Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541430 and its SIC code is 7372.