Renegade Roofing Co.

What Renegade Roofing Co. does

Renegade Roofing Co. is a privately held, founder-owned roofing contractor headquartered at 37 NE 1st Terrace, Unit E, Deerfield Beach, Florida. Founded in 2004 by William Roberts in the aftermath of Hurricanes Jeanne and Frances, the company initially operated as a storm damage restoration business, was rebranded to America's Choice Contractors in 2007 to broaden service scope, and was rebranded again in 2020 to its current name with a sharpened focus on roofing. It is dually licensed as a Florida State Certified Roofing Contractor (CCC1328895) and State Certified General Contractor (CGC1514572) and serves Broward, Palm Beach, and Miami-Dade counties from a single location.

The company delivers full-service roofing across residential and commercial end markets, covering roof replacement, repair, tile (concrete and clay), metal (standing seam and panels), shingle (architectural and impact-resistant), and flat/commercial systems (TPO, EPDM, modified bitumen). All work is performed by in-house crews rather than subcontractors and is backed by a 10-year workmanship warranty. Specialized offerings include 24/7 emergency storm damage response, insurance claim navigation, certified commercial installation with No Dollar Limit (NDL) warranty registration, heat-welded TPO seam technology, and wind mitigation inspections for insurance premium discounts. Differentiation centers on installation methodology, dual licensure, and direct owner oversight rather than software or proprietary IP.

The business operates a direct-to-consumer go-to-market through phone-based inquiry handling (954-533-0707), a website lead capture form at renegaderoofingco.com, and a referral program offering $300 to consumer referrers and $500 to property managers, realtors, and HOA boards. Pricing is project-based, with roof replacement typically ranging from $12,000 to $50,000+ depending on size, slope, and material; financing is offered from $99/month through a third-party provider. Revenue is generated primarily through one-time installation projects supplemented by repair services and financing-enabled replacement jobs. Marketing channels rely on SEO content, Google Business presence, referrals, and promotional offers ($500 off new projects). The owner, William Roberts, remains the principal point of contact and personally oversees projects.

Name

Renegade Roofing Co.

Legal name

Renegade Roofing Co.

Website

https://renegaderoofingco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Renegade Roofing Co. is a privately held, founder-owned Florida roofing contractor headquartered in Deerfield Beach, serving Broward, Palm Beach, and Miami-Dade counties with residential and commercial installation, repair, storm damage response, and wind mitigation services backed by a 10-year workmanship warranty.

Ownership category

akta.pro rank

Product category

Roofing Construction Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816), Specialty Trade Contractors (238)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYHSAPAKAA

Roof Installation & Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAB

Roof Repair & Leak Remediation

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage repair
• Roof replacement services
• Roofing contractor services

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Installation Services: One-time service revenue from full roof replacement including tile, metal, shingle, and flat commercial systems. Revenue is generated per project with pricing based on roof size, material selection, and complexity. The company handles permits and inspections as part of the service.
2. Roof Repair Services: Revenue from leak detection, storm damage repair, flashing replacement, tile/shingle repair, and emergency tarping services. Repair costs range from hundreds to several thousand dollars depending on scope.
3. Financing Revenue: Partnership with financing providers to offer payment plans starting at $99/month, enabling customers to afford roof replacement. The company earns revenue through projects that might not proceed without financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Renegade Roofing Co. is a licensed roofing contractor providing full roof replacement, repair, and storm damage restoration services for residential and commercial properties across South Florida. The company installs and services tile, metal, shingle, and flat/commercial roofing systems (TPO, EPDM, modified bitumen), handles permits and inspections, coordinates insurance claim documentation, and backs every project with a 10-year workmanship warranty performed by in-house crews.

Product overview

Renegade Roofing Co. is a residential and commercial roofing contractor offering a comprehensive suite of roofing services across South Florida. The company provides five core roofing product categories: Tile Roofing (concrete and clay), Metal Roofing (standing seam and panels), Shingle Roofing (architectural and impact-resistant), Flat & Commercial Roofing (TPO, EPDM, modified bitumen), and general Roof Replacement and Repair services. These core services are supported by specialized offerings including Storm Damage Repair with 24/7 emergency response, Wind Mitigation Inspections for insurance documentation, and financing options from $99/month. All services are backed by a 10-year workmanship warranty and performed by in-house crews using licensed inspectors and manufacturer-approved installation methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement

Quantifiable outcome

• Metal roofs can withstand winds exceeding 140 mph
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Beach KeepersminorOthersRenegade Roofing Co. supports the Beach Keepers organization in Deerfield Beach, FL, which organizes monthly and bi-monthly beach cleanup events. The partnership demonstrates the company's community involvement and environmental commitment to keeping South Florida beaches clean and safe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tecta America Corporation: Large national commercial roofing platform with significant Florida presence, offering installation, repair, and maintenance across all major roof systems. Comparable on commercial capability but at much larger scale.
• Roofing Corp of America: PE-backed commercial roofing roll-up with national footprint focused on TPO, EPDM, and metal commercial systems. Represents the type of scaled commercial roofing platform Renegade could compete with or be acquired by.
• CentiMark Corporation: One of the largest commercial roofing contractors in North America, offering TPO, EPDM, metal, and steep-slope systems nationally. Represents the upper scale of commercial roofing that Renegade's commercial segment could grow into.

Emerging players

• Bone Dry Roofing: Multi-state roofing franchise focusing on residential roofing, repair, and gutter services. Comparable mid-market positioning and direct-to-consumer model, though distributed via franchise rather than direct ownership.
• Klaus Roofing Systems: Regional franchise network of residential roofing contractors offering replacement, repair, and gutter services. Comparable mid-market positioning with similar direct-to-consumer GTM motion.
• Mighty Dog Roofing: National residential roofing franchise with strong regional operator model targeting homeowners. Overlaps on residential replacement, repair, and storm damage services in similar homeowner segments.

Direct peers

• All Condition Roofing & Waterproofing: South Florida roofing contractor offering residential and commercial roofing, repairs, and waterproofing across the same geographies. Mirrors Renegade's combined residential/commercial positioning.
• Royal Roofing & Contracting: South Florida residential and commercial roofing contractor serving similar Broward/Palm Beach counties with comparable tile, shingle, and flat roofing services. Closest direct competitor geographically and in service mix.

Regional players

• Deer Park Roofing: Regional Midwest and Southeast roofing contractor offering residential and commercial roofing with similar dual track (tile/metal/shingle/flat). Comparable operational scope but operates primarily in different states.
• Baker Roofing Company: Mid-Atlantic and Southeast US residential and commercial roofing contractor with multi-state operations. Comparable service model and regional scaling trajectory to where Renegade could grow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renegade-roofing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renegade Roofing Co.