Park City Bike & Demo

What Park City Bike & Demo does

Park City Bike & Demo is a privately-held, locally-owned bicycle retail and service business operating from a single storefront at 1500 Kearns Blvd in Park City, Utah. Established in 2008 and under new ownership since 2018, the company serves Park City and Summit County residents and visitors with a full-stack cycling offering: new bicycle sales (mountain, electric mountain, hardtail, road, gravel, and children's categories), daily bike rentals, professional repair and maintenance, and guided mountain bike and e-bike tours. The shop is a core dealer for premium brands including Transition, Rocky Mountain, and Bianchi (the latter added in 2024), with additional accessories and components from Fox, Smith, Deity, and Dakine.

The business model combines four revenue streams: one-time new bicycle sales across price points from approximately $900 to $10,500; daily bike rentals with a try-before-you-buy credit (up to $300 applied toward a bike purchase within six months); tiered service and repair packages priced from $60 (Rail Trail basic tune-up) to $400 (Fire Swamp professional full rebuild), plus a la carte work and bike builds; and parts and accessories. A dedicated suspension lab launched in May 2025 extends service depth into advanced suspension tuning and rebuilds. Go-to-market is direct-to-consumer through the physical storefront, an e-commerce site with in-store pickup, and selective local delivery; marketing is community-first, leveraging Facebook, Instagram, the company blog, and earned local press. Customer segments are horizontal and tourist-inclusive, spanning mountain bikers (primary), road and gravel cyclists, families and children, and year-round local riders.

Operationally the shop is small (1-10 employees) and led by General Manager Ian Rugaber and Service Manager Kenneth Acklin, whose 50+ years of mechanic experience anchors the service reputation. The company has no disclosed external funding, no parent company, and no multi-location footprint, making it a focused, single-site specialty retailer whose economics are inherently tied to Park City's tourism and seasonal riding demand.

Name

Park City Bike & Demo

Legal name

Park City Bike & Demo

Website

https://parkcitybikedemos.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Park City Bike & Demo is a locally-owned, full-service bicycle shop in Park City, Utah, offering new bike sales, daily rentals with try-before-you-buy credit, professional repair and suspension services, and guided tours for tourists, mountain bikers, road and gravel cyclists, families, and local riders.

Ownership category

akta.pro rank

Product category

Bicycle Retail & Service

NAICS

Recreational Goods Rental (532284), Tour Operators (56152)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Bicycle retail
• Bike rentals
• Bike repair services
• Mountain bike shop
• Guided bike tours

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: New bicycle sales including mountain bikes, electric bikes, road bikes, gravel bikes, and children's bikes from brands like Transition, Rocky Mountain, and Bianchi.
2. Bike Rentals: Daily bike rentals for mountain, road, and children's bikes. Rental fees can be credited toward bike purchases.
3. Service and Repair: Professional bike repair and maintenance services including tune-up packages (Rail Trail $60, Holy Roller $120, Tidal Wave $185, Fire Swamp $400) and a la carte services.
4. Parts and Accessories: Gear, clothing, accessories, and components for cycling. Quick access to thousands of brands through distribution partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Park City Bike & Demo is a locally-owned full-service bicycle shop that sells new bikes (mountain, electric mountain, hardtail, road/gravel, and children's), rents bikes with try-before-you-buy credit toward purchase, performs professional repairs and tune-ups, operates a suspension lab, and offers guided mountain bike and e-bike tours. It carries premium brands such as Transition, Bianchi, Rocky Mountain, Fox, Smith, Deity, and Dakine and serves Park City visitors and Summit County locals from a single downtown storefront.

Product overview

Park City Bike & Demo is a full-service, locally-owned bike shop in Park City, Utah, offering a comprehensive range of cycling products and services. The product portfolio centers on bicycle sales across multiple categories including full suspension mountain bikes (Transition Patrol, Spire, Sentinel, Spur; Rocky Mountain Altitude), electric mountain bikes (Transition Relay, Repeater PT; Rocky Mountain Instinct Powerplay), hardtail mountain bikes (Rocky Mountain Fusion), road and gravel bikes (Bianchi Arcadex), and children's bikes (Transition Bandit). Services include professional bike repair and maintenance through tune-up packages ranging from $60 to $400, a dedicated suspension lab for advanced tuning, bike rentals with purchase credit, and guided tours for all skill levels. The shop carries premium brands including Transition, Bianchi, Rocky Mountain, Fox, Smith, Deity, Dakine, and ANIMA MERX, with access to thousands more through distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Suspension Mountain Bikes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TransitioncoreOthersPrimary mountain bike brand carried in-store. Offers full line of mountain bikes including Relay, Spire, Sentinel, Spur, and Patrol models.
• Rocky MountaincoreOthersCanadian mountain bike manufacturer. Products include Instinct Powerplay e-MTB and Altitude enduro bike.
• BianchicoreOthersItalian bicycle manufacturer (founded 1885). Park City Bike & Demo carries Bianchi road and gravel bikes including the Arcadex Comp GRX.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REI: U.S. outdoor recreation cooperative operating retail stores and e-commerce with a broad bike and outdoor gear assortment. Overlaps as a destination for cycling purchases, rentals, and outdoor apparel, though REI serves a much wider category footprint.
• Trek Bicycle: Global bike manufacturer and retailer with company-owned stores and an extensive dealer network. Comparable as a premium bike brand and retail channel, though Trek is also a brand supplier rather than purely a multi-brand shop.
• Backcountry: Large online outdoor recreation retailer selling bikes, components, apparel, and accessories. Comparable as an e-commerce competitor for premium cycling gear, though Backcountry's category span is significantly broader than a single bike shop.
• Specialized: Major bicycle manufacturer with direct-to-consumer stores and dealer network focused on premium road, mountain, and e-bikes. Overlaps on product category and premium positioning, though Specialized competes vertically as a brand plus retail.

Emerging players

• Pedego Electric Bikes: Franchised electric bike brand with a strong focus on e-bike retail and rentals, including town and tourism use cases. Comparable on the e-bike rental and guided tour side of PCBD's business, particularly the town e-bike tour offering.

Direct peers

• White Pine Touring: Park City-based bike and Nordic ski shop with rentals, tours, and retail. Directly comparable on geography (same local market), product mix (bike sales, rentals, tours), and customer base (Park City visitors and residents).
• Competitive Cyclist: Premium online bike retailer specializing in road, mountain, and gravel bikes with expert-led service. Comparable as a high-end multi-brand bike retailer targeting enthusiast and professional cyclists, overlapping with the premium brand portfolio PCBD carries.
• Jenson USA: Online-first bike retailer offering mountain, road, and gravel bike sales with aggressive pricing. Comparable as a multi-brand bike retailer serving enthusiast customers, though operating primarily through e-commerce rather than a storefront.

Regional players

• Evo: Outdoor recreation retailer with brick-and-mortar locations in ski destinations and an online store carrying bikes, ski, and outdoor gear. Comparable on category mix and action-sports customer base, with regional rather than national store coverage.
• Wasatch Bicycle: Salt Lake City / Park City area bike shop with sales, service, and rentals serving the Wasatch Front cycling community. Comparable as a regional bike retailer serving the same broader mountain biking market in Utah.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parkcitybikedemos
• Instagraminstagram.com/parkcitybikedemos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Bike & Demo