Health Care At Home

What Health Care At Home does

Health Care At Home is a privately held, non-medical in-home care agency headquartered at 4455 Doerr Road, Suite 1, Cass City, Michigan, serving Michigan's Thumb region. The company employs between 11 and 50 staff, including nurses, CNAs, and home health aides who deliver personal care, companionship, housekeeping, meal preparation, medication reminders, transportation, respite care, dementia and Alzheimer's care, catastrophic care, and end-of-life/palliative support in clients' homes on shifts ranging from 4 to 24 hours per day. Its primary customer segment is seniors and elderly adults seeking to age in place, supplemented by families seeking caregiver support, Medicaid waiver participants in Huron, Tuscola, Sanilac, Bay and Saginaw counties, and individuals recovering from work-related injuries.

The company has no proprietary technology platform; the service is entirely human-labor-based, differentiated by locally recruited caregivers who are positioned as community members familiar with regional needs. Revenue derives from five payer streams: private pay (cash, check, ACH with a 1% fee, or credit card with a 3% fee), Michigan Medicaid MI Choice Waiver administered through Region VII Area Agency on Aging, A&D Waiver, long-term care insurance, workers' compensation insurance, and private insurance. Pricing is quote-based and not publicly disclosed, with billing on a pay-as-you-go basis. The go-to-market motion is direct-to-consumer via phone (989-872-2793), website inquiries, and a Family Designated Caregiver Program that enables family members to be paid through Medicaid waivers. Marketing is content-driven through a blog (authored by Misty DeLong) covering senior care topics, complemented by a Bark.com Pro Badge for lead generation. The company displays no certifications, patents, or external investment. There is a discrepancy between the 2016 copyright date on the website and the "over two decades of experience" claim on the About Us page, which the available data does not resolve.

Name

Health Care At Home

Legal name

Health Care At Home

Website

https://gethealthcareathome.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Care At Home is a privately held, non-medical in-home care agency in Cass City, Michigan, providing personal care, companionship, dementia support, and respite services to seniors and Medicaid waiver participants across Michigan's Thumb region.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• In-home care services
• Home health aides
• Senior care
• Personal care assistance
• Medicaid waiver services

Headquarters

HQ city

Cass City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Pay: Out-of-pocket payment for in-home care services including personal care, companionship, housekeeping, meal preparation, transportation, and medication management. Services available from 4 to 24 hours per day.
2. Medicaid MI Choice Waiver: Services provided through Region VII Area on Aging and A&D Waiver, offering personalized home care services to eligible individuals allowing them to maintain independence at home.
3. Long-Term Care Insurance: Acceptance of wide range of long-term care insurance plans for coverage of non-medical home care services.
4. Workers Compensation Insurance: Acceptance of workers' compensation insurance for non-medical home care services following work-related injuries.
5. Private Insurance: Acceptance of wide range of private insurance plans for non-medical home care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Health Care At Home is a locally owned and operated non-medical in-home care agency that provides personalized home care services to seniors and adults with disabilities in Michigan's Thumb region. Services include personal care, companionship, housekeeping, meal preparation, medication reminders, transportation, and specialized Alzheimer's/dementia, catastrophic, and end-of-life/palliative care, delivered by nurses, CNAs, and home health aides for 4 to 24 hours per day.

Product overview

Health Care At Home is a locally owned and operated non-medical in-home care agency providing personalized care services throughout Michigan's Thumb region. The company operates as a single, unified service offering rather than a platform with modular components. Its core portfolio centers on Activities of Daily Living (ADL) support delivered through home health aides for 4 to 24 hours per day, encompassing personal care, companionship, housekeeping, meal preparation, medication reminders, transportation, and specialized care for Alzheimer's/dementia, catastrophic conditions, and end-of-life/palliative needs. The company also operates a Family Designated Caregiver Program and accepts Medicaid Waiver, MI Choice Waiver, long-term care insurance, workers compensation, and private pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services
• Alzheimer's and Dementia Care
• Companionship Services
• Meal Preparation
• Housekeeping
• Transportation Services
• Medication Reminders
• Errands and Shopping
• Respite Care for Family
• Catastrophic Care
• End of Life/Palliative Care
• Family Designated Caregiver Program
• Medicaid Waiver Services

Quantifiable outcome

• Care from familiar local faces who understand community needs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Region VII Area Agency on AgingcoreStrategic or Co-development PartnerCollaboration with Region VII Area Agency on Aging to provide MI Choice Waiver services to eligible seniors in Huron, Tuscola, and Sanilac Counties. Agency assists families with assessment, eligibility determination, application process, and ongoing support for waiver program participants.
• A&D WaivercoreStrategic or Co-development PartnerPartnership with A&D Waiver to deliver Medicaid waiver services enabling family caregivers to receive compensation while providing care to loved ones in Huron, Tuscola, Sanilac, Bay and Saginaw counties.
• Human Development Commission (HDC)minorStrategic or Co-development PartnerLocal area resource partnership providing caregiver connection support groups, home-delivered meals, and services supporting aging in place for local seniors.
• Bark.comminorGTM or Marketing PartnerThird-party lead generation platform displaying Pro Badge for the company, facilitating referral connections for home care services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Right at Home: International franchised provider of in-home companionship and personal care services for seniors and adults with disabilities, including specialized dementia and Parkinson's care programs. Closely aligned service portfolio and locally owned franchise operating model.
• BrightStar Care: Franchised home care provider offering both medical and non-medical in-home services, including personal care, skilled nursing, dementia care, and 24/7 support. Comparable in scope and shift-based pricing model though typically larger franchise units.
• Visiting Angels: Franchised non-medical home care agency offering personal care, companion care, dementia care, respite, and flexible scheduling. Highly comparable in service scope, locally owned franchise model, and rural/small-market coverage to Health Care At Home.
• Senior Helpers: National franchised provider of senior in-home care with dedicated Alzheimer's and dementia programs (Senior Gems), personal care, and respite services. Comparable service mix with strong emphasis on memory care specialization.
• Comfort Keepers: National franchised provider of in-home care services including personal care, companionship, specialized dementia and end-of-life care, and transportation. Closely aligned service portfolio targeting the same elderly aging-in-place segment in local markets.
• Home Instead: National franchise specializing in personal care, companionship, dementia care, and respite services for seniors aging at home. Most direct non-medical home care comparable in service mix and target customer, though Home Instead operates through franchised territories rather than a single locally owned agency.
• Help at Home: Large provider of personal care services in the home under Medicaid waiver and managed care programs, serving seniors and adults with disabilities. Comparable in heavy reliance on Medicaid waiver funding streams and shift-based caregiver delivery, though operating at substantially larger scale.

Broad incumbents

• Interim HealthCare: Established national franchised provider of home health, hospice, and personal care services with a broad service portfolio spanning skilled nursing and non-medical support. Adjacent incumbent competing in the same geography with overlapping personal care offerings.
• Amedisys: Large publicly traded home health, hospice, and high-acuity care provider. Adjacent incumbent with overlapping home-based care delivery though primarily focused on skilled clinical services rather than non-medical personal care.
• Addus HomeCare Corporation: Public company providing personal care and home health services primarily through Medicaid programs across multiple states. Broad incumbent with similar Medicaid waiver-driven revenue model, operating at much larger scale with publicly disclosed financials.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks9 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HCAHMichigan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Care At Home