What Melviri AG does

Melviri AG is a Swiss sensor-solutions provider headquartered in Basel, founded in 1987 as the Swiss representative of the German Schlüter Gruppe (Schlüter Automation & Sensor GmbH). The company sells a broad industrial-sensor portfolio spanning photoelectric sensors (including the proprietary U-System modular platform, special light barriers rated above +1,000°C, fork and frame light barriers), inductive sensors (standard, high-performance, high-temperature up to +250°C, and high-pressure up to 800 Bar), capacitive, ultrasonic, and magnetic-field sensors, plus glass and plastic fiber optics. A core capability is custom sensor design and modification — the company adapts existing units or engineers new sensors to customer specifications, in small to large batch sizes, for environments where standard sensors fail (extreme temperatures, high pressure, IP69k washdown, chemically aggressive media, vibration, dust/steam).

Commercially, Melviri operates a sales-led, quote-based model without public pricing. Revenue is generated from four streams: (1) catalog standard-sensor sales with rapid stock delivery, (2) custom/bespoke sensor development and manufacturing, (3) third-party standard-sensor distribution (including over 2,500 SKUs via Sensor-Discount.com Swiss distribution rights), and (4) IoT/LoRa tracker products (träck by SenseING) for asset and cold-chain monitoring. Distribution is primarily direct in Switzerland, supported by a technical hotline and contact form, and is extended regionally and globally through partnerships with Ing. Konrad Weinmann (DACH) and Wind Cluster (global wind energy). The customer base spans industrial manufacturing, automation and machine building, transportation and infrastructure, and IoT/asset tracking. Since February 2022, the company has refreshed its leadership with Felix Schlüter as Director and added advisory capacity (Daniel Stahl, StarVac GmbH) explicitly focused on international business development, signaling an intent to professionalize and scale beyond its historical local-distributor posture.

Name

Melviri AG

Legal name

Melviri AG

Website

https://melviri.ch

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Melviri AG is a Basel-based Swiss distributor and engineering partner for industrial sensors, acting as the Swiss arm of the Schlüter Gruppe. It sells optical, inductive, capacitive, ultrasonic, magnetic, and fiber-optic sensors — including extreme-environment and custom-designed units — to industrial, automation, transportation, and IoT-asset-tracking customers.

Ownership category

akta.pro rank

Product category

Industrial Sensors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)

akta.pro primary industry

Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO)

Keywords

• Industrial sensors
• Sensor technology
• Custom sensor solutions
• High temperature sensors
• IoT asset tracking

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Standard Sensor Product Sales: Sale of catalog industrial sensors including optical, inductive, capacitive, ultrasonic, magnetic field, and fiber optic sensors. Products are sold directly from stock and through custom configuration. The company stocks a range of standard sensors for rapid delivery.
2. Custom / Bespoke Sensor Development and Manufacturing: Design, development, and production of customer-specific sensors. Services include modifying existing sensor units or designing entirely new sensors to customer specifications. The company produces sensors in small to large batch sizes.
3. Distribution of Third-Party Standard Sensors: Distribution of standard sensors from affiliated Schlüter Gruppe companies and the Sensor-Discount.com online shop. The company acts as Swiss distributor for Sensor-Discount.com, adding over 2,500 additional standard sensor products to its portfolio.
4. IoT / LoRa Tracker Products: Sale of träck LoRa trackers manufactured by SenseING, distributed through Melviri AG in Switzerland. Pre-configured trackers for device monitoring, temperature logging, and supply chain visibility applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Melviri AG sells and customizes industrial sensors (optical/photoelectric, inductive, capacitive, ultrasonic, magnetic field, and fiber optic) sourced from the Schlüter Gruppe, with a focus on extreme-environment applications including high temperatures up to +250°C, high pressure up to 800 Bar, and IP69k hygienic washdown. The company also offers custom sensor design and modification services in small to large batch sizes, and distributes the träck LoRa IoT tracker from SenseING for asset monitoring and cold chain compliance.

Product overview

Melviri AG is a Swiss sensor solutions company offering a comprehensive portfolio of industrial sensors as part of the Schluter Group. The product lineup centers on optical sensors (U-System Fotosensoren, Speziallichtschranken, Gabellichtschranken, Rahmenlichtschranken), inductive sensors (standard, high-performance, high-temperature up to 250C, pressure-resistant up to 800 bar, and special versions), capacitive sensors (standard and high-temperature), ultrasonic sensors, magnetic field switches, and glass/plastic fiber optics. The company also offers the träck LoRa Tracker for IoT asset tracking applications. A key differentiator is the ability to customize sensors for specific applications with options for size, temperature range, protection class, and specialized features. The products are designed for challenging industrial environments including extreme temperatures, high pressure, dusty conditions, and chemical exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• Optische Sensoren und Lichtschranken (Photoelectric Sensors and Light Barriers) Photoelectric sensors and light barriers in cylindrical form factors from 4mm to M18, including reflective sensors with and without background suppression, retroreflective light barriers, through-beam sensors, and fiber optic sensors. Designed for industrial customers needing high switching speeds, large switching distances, robust construction, and dirt resistance. The range includes the U-System modular platform in M18 (SPM-18) and M30 (SPM-30) form factors with full silicone encapsulation for vibration, shock, and mechanical load resistance, and Speziallichtschranken (special light barriers) with high transmission energy and no optical focusing for environments exceeding 1,000°C.
• Gabellichtschranken (Fork Light Barriers) Fork light barriers with fork widths from 2 to 220mm, available in red light, infrared, and laser versions. Feature switching speeds up to 4kHz, robust metal housing, adjustable settings, LED function indicators, and fully potted construction with standard connectors. For industrial detection and counting applications.
• Rahmenlichtschranken (Frame Light Barriers) Frame light barriers ranging from 70 to 500mm for detecting small parts, ejection control, and counting applications. Feature robust metal housing, various adjustment options, fast versions up to 2kHz, multiple output variants, and plug-compatible connectors with fully potted construction.
• Induktive Sensoren (Inductive Proximity Sensors) Inductive proximity switches and sensors reacting exclusively to metal, in standard, sub-miniature (from Ø3mm), miniature, and high-performance versions from M4 to M80 form factors. Includes full-metal sensors (M12-M30), analog sensors, high-temperature models up to +250°C, pressure-resistant models up to 800 Bar, low-cost standard variants, and chemically resistant special sensors with PTFE cap, silicone cable, IP69k protection class, and vacuum resistance to less than 1mBar. For industrial automation and machine building applications.
• Kapazitive Sensoren (Capacitive Sensors) Capacitive sensors in cylindrical miniature design with and without external threads and as disc sensors, used as presence sensors, level sensors, or for position detection of metallic and non-metallic materials. Available with integrated amplifier from 6.5mm to M30 with stainless steel housing for food industry applications. High-temperature variants operate up to +250°C with temperature drift less than 10% and optional external amplifier placement for measurement accuracy in elevated temperature environments such as fat and water level detection.
• Magnetfeldschalter (Magnetic Field Switches) Magnetic field switches in M8 and T-Nut configurations, temperature resistant up to +110°C with chemically resistant materials. Used for positioning in 3D printers, resistant to corrosive chemicals, and for pneumatic cylinder positioning under difficult weather conditions in trains and high-speed trains operating at 300+ km/h.
• Ultraschall Sensoren (Ultrasonic Sensors) Ultrasonic sensors for versatile object detection unaffected by difficult environmental conditions and varying object properties. Available in cylindrical and cubic standard sensors, analog sensors, and special sensors for double arc control. Insensitive to dust, moisture, and extraneous light, independent of object gloss, color, or transparency.
• Glasfaseroptiken (Glass Fiber Optics) Glass fiber optics as part of the Schlüter U-System used for decades, also supplied for sensors from other manufacturers and special applications. Multimode fibers containing 50 to several thousand individual fibers per bundle, available in various diameters with special bundle sleeves, thread bundle sleeves, stainless steel bundle sleeves, and adapters for third-party sensors.
• Kunststofflichtleiter (Plastic Fiber Optic Light Conductors) Multimode plastic fiber optic light conductors in various diameters, can be equipped with adapters for all well-known fiber optic manufacturers. Used for barcode scanning with Pepperl+Fuchs sensors in strapping machines, enabling sensors to scan barcodes in difficult-to-access locations while facilitating maintenance access.
• träck LoRa Tracker LoRa-based IoT tracker from SenseING for monitoring equipment and goods. Pre-configured for simple installation, compact at 40x40mm, with sensor capabilities capturing motion and climate data. Battery life up to four years at 30-minute transmission intervals. Includes temperature registration device compliant with EN12830 standard for food retail, with automated temperature and humidity documentation and threshold alarm capabilities.
• Individuelle Sensoren (Custom Sensor Development) Custom sensor development service modifying existing sensors or designing completely new sensors to customer specifications. Sensors can be customized in size, switching distance, high-temperature capability, IP69k protection class for extreme applications, and cable length. Production available in small series to larger quantities. For industrial customers with application-specific requirements not addressable by standard catalog products.
• Sensor-Discount.com Standard Sensor Distribution (Swiss) Distribution of over 2,500 standard inductive, capacitive, and ultrasonic sensors from the Sensor-Discount.com online shop in Switzerland. Adds broad catalog depth at competitive prices, complementing the special-sensor portfolio with off-the-shelf products for general industrial applications and self-service online purchasing.

Quantifiable outcome

• High-performance light barriers operate through >100m range without optical focusing
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Ing. Konrad Weinmann GmbH + Co. KGminorChannel Partner/ Reseller/ Distributor · 1 January 2022Since January 2022, the Ing. Konrad Weinmann GmbH + Co. KG, based in Rottenburg am Neckar, Germany (founded 1953), actively supports the Schlüter Gruppe in sales in Germany and Switzerland. The company is managed by Philipp and Simon Weinmann and has 10 employees. They distribute innovative, high-quality electronics products for mechanical and plant engineering and process technology.
• Daniel Stahl / StarVac GmbHminorStrategic or Co-development Partner · 1 January 2022Daniel Stahl, Managing Director of StarVac GmbH, joined the Advisory Board of Melviri AG in 2022, alongside Michael Schlüter and Bernd Eichele. He will focus on international business development of the Schlüter Gruppe, leveraging his extensive contacts in the sensor and automation community to expand the Swiss market and acquire new customers.
• Schlüter Automation & Sensor GmbHcoreStrategic or Co-development PartnerMelviri AG is the Swiss representative of the Schlüter Gruppe (Schlüter Automation & Sensor GmbH). The group provides manufacturing and product development for the sensor product range, while Melviri handles Swiss sales, distribution, and technical support. Products include the full range of inductive, capacitive, optical, ultrasonic, and specialty sensors developed by the group over more than 50 years. Melviri AG is affiliated with Schlüter GmbH (Germany) and Melviri GmbH (Germany).
• Wind ClusterminorChannel Partner/ Reseller/ DistributorWind Cluster is a worldwide distributor of components and accessories for wind energy systems, founded October 2007. They serve as a channel partner for the Schlüter Gruppe (Schlüter Automation & Sensor GmbH and Melviri AG) for the global wind energy segment, covering manufacturers, operators, and energy companies in Europe, USA, Korea, Japan, China, and India. Wind Cluster operates offices in Denmark, USA, China, India, and Korea.
• TomTom-ToolsminorChannel Partner/ Reseller/ DistributorTomTom-Tools (tomtomtools.com) is a partner whose measuring wheel products for cement plants are featured in Melviri AG's solution portfolio. The measuring wheel is used to measure the diameter of slowly rotating cylinders in cement plants during operation, using Schlüter light barrier sensors for pulse generation.
• Sensor-Discount.comminorChannel Partner/ Reseller/ DistributorMelviri AG acquired the Swiss distribution rights for the Sensor-Discount.com online shop. The company now handles shipping and distribution for standard sensors in Switzerland, adding over 2,500 additional products (standard inductive, capacitive, and ultrasonic sensors) to its portfolio at competitive prices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IFM Electronic: Major German manufacturer of industrial sensors (inductive, capacitive, photoelectric, ultrasonic) and IO-Link connectivity. Closely comparable product range and DACH market focus to Melviri AG, with stronger global distribution scale.
• Pepperl+Fuchs: Global industrial sensor manufacturer with deep presence in inductive, capacitive, photoelectric, and ultrasonic sensors. Directly comparable to Melviri AG, and explicitly referenced in Melviri's integration materials where Melviri's plastic fiber optics are paired with Pepperl+Fuchs sensors in barcode scanning applications.
• SICK AG: German-headquartered global leader in industrial sensors, with broad portfolio across photoelectric, inductive, ultrasonic, and machine vision technologies. Comparable to Melviri AG as a direct competitor in factory automation sensing, with substantially larger scale.
• Turck: German industrial sensor and connectivity manufacturer with inductive, capacitive, photoelectric, and ultrasonic sensors. Comparable to Melviri AG in DACH industrial automation focus and custom-sensor heritage.
• Balluff: German industrial sensor specialist offering inductive, photoelectric, capacitive, and ultrasonic sensors, plus IO-Link and condition monitoring. Comparable core product overlap and German engineering heritage paralleling Melviri's Schlüter Gruppe lineage.
• Contrinex: Swiss-based sensor manufacturer specializing in inductive, photoelectric, capacitive, and ultrasonic sensors, with strong focus on extreme-environment and miniaturized designs. Closely comparable product positioning to Melviri AG, particularly in high-temperature and harsh-environment niches.
• Baumer Group: Swiss-headquartered global manufacturer of sensors including inductive, photoelectric, ultrasonic, and vision sensors. Strongly comparable to Melviri AG in Swiss industrial sensor DNA, with broader international presence.
• Wenglor Sensoric Group: German manufacturer of photoelectric, inductive, ultrasonic, and 3D vision sensors with strong DACH industrial customer base. Comparable to Melviri AG in industrial sensing product range and target customer profile.

Broad incumbents

• Keyence: Global Japanese-headquartered leader in sensors, measurement systems, and machine vision. Comparable to Melviri AG in industrial sensing applications, but with vastly broader catalog, direct-sales model, and global reach.

Emerging players

• Sensopart: German-based mid-sized manufacturer of photoelectric, inductive, capacitive, and ultrasonic sensors with focus on compact and high-performance designs. Comparable to Melviri AG as a smaller specialized sensor vendor competing against the global majors in the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/melviri-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melviri AG