Projeto Albatroz
Projeto Albatroz is a Brazilian nonprofit founded in 1990 that conserves albatrosses and petrels through research, fishing-mitigation tools, environmental education programs, and visitor-center experiences across six Brazilian states, primarily funded by Petrobras.
- Company typePrivate
- Founded1990
- HeadquartersBoqueirão, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Projeto Albatroz does
Projeto Albatroz, legally constituted as Instituto Albatroz, is a Brazilian nonprofit civil association founded in 1990 in Santos, São Paulo, focused on the conservation of albatrosses and petrels that feed in Brazilian waters. The organization combines applied field research, policy advocacy, and environmental education to mitigate incidental seabird capture in longline fisheries, including development and dissemination of mitigation measures such as the Brazilian Toriline (a bird-scaring line) and the Hookpod Mini, both tested against Brazilian fishing-vessel configurations. It maintains a national biological samples bank (BAAP) and contributes to regulatory frameworks including Instrução Normativa Interministerial nº 07/2014 and international work through ACAP and COP15 CMS.
The organization's commercial surface is minimal by design. Its primary funding source is a long-running corporate sponsorship from Petrobras through the Programa Petrobras Socioambiental, supplemented by ticket revenue from the Centro de Visitação in Cabo Frio (R$15 full / R$7 reduced admission). Educational products include Albatroz na Escola (in-school environmental program reaching 30,000+ people and 2,500+ teachers), Coletivo Jovem Albatroz (a youth leadership collective), the Albatrupe animation series, the Jogo do Albatroz cooperative board game, the Maleta Albatroz physical educational kit, the Brincando com os Bichos do Mar mobile app for children aged 3-6, and the Albatroz e a Jornada Atlântica virtual exhibition. The organization operates across six Brazilian states with an advanced research base hosted at Universidade Veiga de Almeida in Cabo Frio, a recently opened base in Florianópolis (Santa Catarina), and partnerships with federal agencies (ICMBio, CEMAVE), municipalities, NGOs, and a Petrobras-funded network of marine projects (Rede BIOMAR, Rede Jovem Mar).
From a go-to-market perspective, Projeto Albatroz employs a community-led motion: direct school and youth-program engagement anchored on educator training, supplemented by visitor-center experiences in Cabo Frio, earned media through a dedicated press office, and broad-reach social and digital channels with 152,000+ followers. Its competitive position rests on three decades of accumulated institutional relationships, regulatory involvement, and proprietary biological samples data rather than proprietary technology; the technology stack is conventional multimedia and digital publishing with no disclosed AI/ML capabilities, and growth is structurally constrained by the single-sponsor funding model.
Projeto Albatroz firmographics
Firmographics- Name
- Projeto Albatroz
- Legal name
- Instituto Albatroz
- Website
- https://projetoalbatroz.org.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Projeto Albatroz is a Brazilian nonprofit founded in 1990 that conserves albatrosses and petrels through research, fishing-mitigation tools, environmental education programs, and visitor-center experiences across six Brazilian states, primarily funded by Petrobras.
- Ownership category
- akta.pro rank
Projeto Albatroz industry classification
Industry- Product category
- Marine Conservation and Environmental Education
- NAICS
- Zoos and Botanical Gardens (712130)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Marine & Freshwater Conservation (BPAGAGAE), Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)
Keywords
Where Projeto Albatroz is headquartered
LocationHeadquarters
- HQ city
- Boqueirão
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Projeto Albatroz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Sponsorship: Primary funding from corporate sponsorship, with Petrobras as the official sponsor since 2006 through the Petrobras Socioambiental Program. Sponsorship supports research, environmental education programs, and operational activities.
- Visitor Center Admissions: Revenue generated from ticket sales at the Centro de Visitação in Cabo Frio. Full tickets at R$15, reduced tickets at R$7, with free admission for children 0-3 years, local community residents, and Cadastro Único beneficiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full admission ticket to Centro de Visitação |
| Unit Pricing | Pay-as-you-go | Reduced admission ticket |
| Unit Pricing | Pay-as-you-go | Free admission |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Projeto Albatroz product offering
Product offeringCore offering
Projeto Albatroz (legally Instituto Albatroz) is a Brazilian nonprofit civil association founded in 1990 that conserves albatrosses and petrels through scientific research, environmental education, and the development and dissemination of fishing bycatch mitigation measures such as the Toriline bird-scaring line and Hookpod devices. It runs school and youth programs, a visitor center in Cabo Frio, virtual exhibitions, mobile apps, and educational games to sensitize students, teachers, fishermen, and the general public about marine conservation.
Differentiator
Problem solved
Functional benefit
Brands
- Programa Albatroz na Escola (PAE): Environmental education program created in 2011 to bring marine conservation teachings to schools, reaching over 30,000 people and more than 2,500 teachers.
- Coletivo Jovem Albatroz (CJA)
- Programa Albatroz em Casa (PAC)
- BAAP - Banco Nacional de Amostras Biológicas de Albatrozes e Petréis
- Albatrupe
- Rede Jovem Mar
Products and services
- Centro de Visitação (Visitor Center) Physical visitor center in Cabo Frio offering guided tours, bird observatory overlooking Lagoa de Araruama, mangrove trails, and ecosystem walkways. Open Thursday through Sunday. Tickets at R$15 full admission and R$7 reduced admission, with free admission for children 0-3 years, local community residents, and Cadastro Único beneficiaries. Designed for tourists, local residents, families, and students.
- Programa Albatroz em Casa (PAC) E-learning platform for environmental educators providing courses on marine and coastal environmental education. Created during the COVID-19 pandemic to deliver activities for teachers and students in virtual classrooms. First pilot engaged 20+ educators from Cabo Frio municipal schools.
- Programa Albatroz na Escola (PAE) School-based environmental education program created in 2011 to bring marine conservation teachings to schools, including workshops, lectures, games, and educator training. Reached over 30,000 people and more than 2,500 teachers from public and private schools over 10 years. Free to schools and sponsored by Petrobras.
- Maleta Albatroz (Educational Kit) Physical educational kit for teachers containing books, DVDs, games, maps, prototype albatroz egg in natural size, hook model, wingspan panel, Albatrupe DVD episodes, and other materials. Designed to enable teachers to conduct environmental education activities independently. Available for lending to partner schools for predetermined periods.
- Albatrupe Animation Series Ten one-minute animated episodes featuring characters (Téo, Fred, Alba, Judith, Tina, Tristão, Sophia) inspired by albatrosses and petrels. Topics include biological characteristics, fishing mitigation measures, and ocean pollution. Produced by LightStar Studios and available on YouTube for use in educational activities.
- Aplicativo Brincando com os Bichos do Mar Free mobile app for children ages 3-6 featuring memory games, puzzles, videos, and information about marine species. Part of Rede BIOMAR. Available on Apple Store and Google Play.
- Jogo do Albatroz (Board Game) Cooperative board game developed collaboratively by the Coletivo Jovem Albatroz. Players represent fishing vessels and use mitigation measures to avoid incidental capture of albatrosses, sensitizing players about albatross and petrel conservation through gameplay. Components include 1 folding board, 3 dice, 18 hexagonal tokens, 6 boats, 42 game cards, and 13 albatross figures.
- Albatroz e a Jornada Atlântica (Virtual Exhibition) Interactive virtual exhibition about the life cycle of albatrosses and petrels, featuring photos, videos, audio, and illustrations. Approximately 25 minutes of content. Available in Portuguese, English, and Spanish. Covers migration, reproduction, feeding, threats, and fishing interactions. Sponsored by Petrobras.
- Jogo de Palavras do Albatroz (Word Game) Web-based daily word puzzle game inspired by Wordle, featuring ocean conservation vocabulary. Players have 6 attempts to guess the daily word, with color-coded feedback indicating letter accuracy. Developed by VXM Tecnologia and idealized by Projeto Albatroz.
Quantifiable outcome
- Over 30,000 people educated through Albatroz na Escola program
- +3 more outcomes
Companies that use Projeto Albatroz
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Projeto Albatroz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Projeto Albatroz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Universidade Veiga de Almeida (UVA)coreUVA campus in Cabo Frio hosts the advanced research base since 2014. Provides academic infrastructure for seabird research and serves as a hub for conservation science activities.
- Prefeitura de Cabo FriocorePartnership to establish computer lab as online course hub with computers donated by Petrobras, serving enrolled students and community residents.
- Prefeitura de SaquaremamajorCollaboration on Bandeira Azul certification for Itaúna beach, with Projeto Albatroz providing environmental education activities to meet international certification criteria.
- ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade)coreGovernment agency partnership for conservation policies and protected area management. Collaboration with Resex Mar de Arraial do Cabo for environmental education activities.
- CEMAVE (Centro Nacional de Pesquisa e Conservação de Aves)corePartnership with government conservation center for bird research and population studies.
- Sea ShepherdminorMarine conservation NGO partnership for environmental education activities in Arraial do Cabo.
- R3 AnimalminorSupport partner listed on website footer as part of organizational network.
- NEMA (Núcleo de Estudos de Meio Ambiente)minorSupport partner from Rio Grande do Sul listed on website footer.
- IFES PiúmaminorInstituto Federal do Espírito Santo campus in Piúma listed as support partner.
- FURG (Universidade Federal do Rio Grande)minorFederal university from Rio Grande do Sul listed as support partner.
- Rede Jovem MarmajorNetwork of youth groups from marine conservation projects (Albatroz, Tamar, Golfinho Rotador, Baleia Jubarte, Coral Vivo) sponsored by Petrobras, promoting youth leadership in marine conservation.
- Rede BIOMARmajorNetwork of marine biodiversity conservation projects sponsored by Petrobras Socioambiental including Albatroz, Baleia Jubarte, Coral Vivo, Golfinho Rotador, and Tamar. Jointly developed the Brincando com os Bichos do Mar mobile app.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Projeto Albatroz competitors and assessment
Company assessmentDirect peers
- Projeto Tamar: Brazilian marine conservation NGO founded in 1980 focused on sea turtle conservation. Direct peer in the same Petrobras-funded Rede BIOMAR network, sharing sponsorship, governance model, and educational outreach playbook, with comparable visitor center operations and school-based environmental education programs.
- Projeto Golfinho Rotador: Brazilian marine conservation NGO focused on spinner dolphin conservation in Fernando de Noronha. Direct peer via Rede BIOMAR partnership, with shared Petrobras sponsorship and identical nonprofit operating model targeting a specific marine species through research and education.
- Instituto Baleia Jubarte: Brazilian marine conservation NGO focused on humpback whale conservation along the Bahia coast. Direct peer through Rede BIOMAR, sharing Petrobras Socioambiental funding, community education methodology, and a comparable small-team operating model across a regional geography.
- Projeto Coral Vivo: Brazilian marine conservation NGO focused on coral reef ecosystems and biodiversity, also a Rede BIOMAR member with Petrobras funding. Shares the marine species conservation focus, environmental education methodology, and small-operations structure with Projeto Albatroz.
Broad incumbents
- Sea Shepherd Brasil: International marine conservation organization with active Brazil operations (and an existing partnership with Projeto Albatroz in Arraial do Cabo). Operates broadly across marine wildlife protection rather than specializing in seabirds, but shares the conservation education and Brazilian-coastal geography.
- Royal Society for the Protection of Birds (RSPB): UK-based global bird conservation charity with seabird bycatch as a stated priority area. Broad incumbent that shares the seabird conservation mandate and visitor-center-plus-education revenue model, but operates at much greater scale with millions of members and UK government partnership.
- WWF-Brasil: Largest Brazilian environmental NGO with broad biodiversity and ocean conservation programs. Larger incumbent that overlaps with Projeto Albatroz on marine ecosystem protection and corporate-engagement funding, but operates across all species and habitats rather than specializing in seabirds.
- American Bird Conservancy: US-based bird conservation nonprofit with global seabird bycatch mitigation programs. Comparable in species focus (Procellariiformes) and mitigation technology deployment, but operates from a much larger donor base and engages with North Pacific and Atlantic fisheries rather than Brazilian longline fleets.
- BirdLife International: Global partnership of bird conservation organizations active in more than 100 countries. Broad incumbent in seabird conservation with overlapping focus on albatross and petrel species, providing international policy frameworks (including ACAP linkages) under which Projeto Albatroz operates.
Others
- ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade): Brazilian federal agency responsible for biodiversity conservation and protected areas, including seabird nesting sites. Not a peer competitor but a partner/regulator; Projeto Albatroz collaborates with ICMBio on environmental education at RESEX Arraial do Cabo and national conservation policy implementation (PLANACAP, INI 07/2014).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Projeto Albatroz social profiles
Digital presenceProjeto Albatroz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Projeto Albatroz leadership team
Management profileNumber of profiles
Profiles9 records
Projeto Albatroz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Projeto Albatroz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Projeto Albatroz
What does Projeto Albatroz do?
Projeto Albatroz (legally Instituto Albatroz) is a Brazilian nonprofit civil association founded in 1990 that conserves albatrosses and petrels through scientific research, environmental education, and the development and dissemination of fishing bycatch mitigation measures such as the Toriline bird-scaring line and Hookpod devices. It runs school and youth programs, a visitor center in Cabo Frio, virtual exhibitions, mobile apps, and educational games to sensitize students, teachers, fishermen, and the general public about marine conservation.
Is Projeto Albatroz a public or private company?
Projeto Albatroz is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Projeto Albatroz founded?
Projeto Albatroz was founded in 1990. It employs 11 to 50 people.
Where is Projeto Albatroz based?
Projeto Albatroz is headquartered in Boqueirão, Brazil, in the Latin America region.
How does Projeto Albatroz make money?
Two revenue lines are on record. Corporate Sponsorship is the primary driver. The others are visitor Center Admissions.
Who are Projeto Albatroz's main competitors?
Direct peers on record are Projeto Tamar, Projeto Golfinho Rotador, Instituto Baleia Jubarte and Projeto Coral Vivo. Broad incumbents are Sea Shepherd Brasil, Royal Society for the Protection of Birds (RSPB), WWF-Brasil, American Bird Conservancy and BirdLife International. ICMBio (Instituto Chico Mendes de Conservação da Biodiversidade) is listed as an others.
Does Projeto Albatroz have an API?
No public API is recorded for Projeto Albatroz.
What industry is Projeto Albatroz in?
Projeto Albatroz's product category is Marine Conservation and Environmental Education. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAGAE, Marine & Freshwater Conservation. Its NAICS code is 712130.