Groupe Cercle Vert

What Groupe Cercle Vert does

Groupe Cercle Vert is a privately-held French B2B online wholesaler founded in 1985 and headquartered in Beaumont-sur-Oise, France. It sells groceries and non-food supplies exclusively to professional foodservice buyers — restaurants, catering companies, hotels, and professional kitchens — operating with 101-250 employees and a horizontally segmented go-to-market.

The company runs four distinct sub-brand portfolios under a unified platform: Cercle Vert (food products spanning entrées, soups, meats, fish, vegetables, breakfast items, cooking ingredients, spices, sauces, desserts, fruits, beverages, and biscuits), M.R.NET (non-food supplies including protective equipment, kitchen equipment, disposable tableware, cleaning, and hygiene products), Roussel (large professional kitchen solutions), and Roussel 3D (pest control services). Distribution is carried out through a B2B e-commerce portal that requires professional account registration and is complemented by dedicated iOS and Android mobile applications, enabling 24/7 self-service ordering. The assortment aggregates products from a broad base of branded manufacturers including Ecolab, Tork, Nestlé, Unilever/Knorr, Panzani, Barilla, Mutti, Kikkoman, and Bledina, and carries certifications including European Organic, HVE, AOP/PDO, Fairtrade, EGAlim Selection 2024, and European Vegan/Vegetarian labels.

Revenue is generated through transaction-based wholesale product sales to registered professional customers at market pricing, which is gated behind the login wall. The company holds no disclosed parent company, funding rounds, or institutional investors, and operates exclusively within France.

Name

Groupe Cercle Vert

Legal name

Groupe Cercle Vert

Website

https://groupe-cerclevert.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Cercle Vert is a French B2B online wholesaler founded in 1985 that sells food and non-food products exclusively to professional foodservice buyers — restaurants, caterers, hotels, and kitchens — across France via a web platform and mobile app.

Ownership category

akta.pro rank

Product category

Foodservice Wholesale Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• B2B food distribution
• Professional catering supplies
• Wholesale food service
• Non-food kitchen supplies
• Online food wholesaler

Headquarters

HQ city

Beaumont-sur-oise

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Distribution: Groupe Cercle Vert operates as an online wholesaler for professional buyers in the food service and non-food sectors. They aggregate products from multiple brands (Cercle Vert for food, M.R.NET for non-food) and distribute them through their e-commerce platform. Revenue is generated through product sales at wholesale/market pricing to registered professional customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Groupe Cercle Vert is an online wholesaler (grossiste en ligne) selling groceries and non-food products to catering professionals in France. Through its e-commerce platform and mobile applications, the company distributes food products under the Cercle Vert brand and professional non-food supplies under the M.R.NET brand, with additional offerings in large kitchen equipment (Roussel) and pest control (Roussel 3D). Orders can be placed 24/7 and are delivered to registered professional accounts across the foodservice industry.

Product overview

Groupe Cercle Vert operates as a multi-brand online wholesaler (grossiste en ligne) serving professional clients in the French foodservice industry. The company distributes four distinct brand portfolios: Cercle Vert (food products covering entries, soups, meats, fish, vegetables, breakfast items, cooking ingredients, spices, sauces, desserts, fruits, beverages, and biscuits), M.R.NET (non-food products including protective equipment, kitchen equipment, disposable tableware, cleaning supplies, and hygiene products), Roussel (large professional kitchen solutions), and Roussel 3D (pest control services). The platform serves as a B2B e-commerce portal with an associated mobile application, offering 24/24 ordering capabilities and delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Cercle Vert: Food products division offering grocery, produce, dairy, spices, sauces, desserts, beverages, and breakfast items
• M.R.NET
• Roussel
• Roussel 3D

Products and services

• Cercle Vert (food products) Core food products brand offering a comprehensive range of professional food items including entrées, soups, meats, fish, vegetables, breakfast products, cooking ingredients, spices, sauces, desserts, fruits, beverages, biscuits, antipasti, salads, pastries, and confectionery. Designed for restaurants, caterers, hotels, and collective kitchens in France.
• M.R.NET (non-food products) Non-food products brand offering professional equipment and supplies including protective clothing and equipment, kitchen equipment, general services supplies, disposable tableware, food safety products, tableware, cleaning and maintenance, and personal hygiene products. Designed for professional kitchens and foodservice operators.
• Roussel (large professional kitchen solutions) Large professional kitchen solutions brand providing equipment, products, and services specifically designed for professional kitchen environments and large-scale foodservice operations.
• Roussel 3D (pest control solutions) Pest control solutions brand offering anti-nuisibles (pest control) products and services for professional foodservice operators and kitchen environments in France.
• B2B e-commerce wholesale platform Online B2B wholesale platform reserved for professional buyers, enabling 24/7 ordering of food and non-food products with delivery across France, supported by native mobile applications for iOS and Android.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• EcolabminorOthersBrand partner whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' (Our Partners) section of the website.
• AmphoraminorOthersBrand partner whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• TorkminorOthersBrand partner whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• Charles et AliceminorOthersBrand partner whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• Nestlé (Chef)minorOthersBrand partner (Chef brand) whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• Unilever (Knorr)minorOthersBrand partner (Knorr brand) whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• PanzaniminorOthersBrand partner whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• D'AucyminorOthersBrand partner whose products are distributed through the Groupe Cercle Vert platform. Located in the 'Nos partenaires' section of the website.
• MUTTIminorOthersBrand partner (Italian tomato products) whose products are distributed through the Groupe Cercle Vert platform. Products include tomato concentrates, pelati, and sauces.
• KIKKOMANminorOthersBrand partner (Japanese sauces) whose products are distributed through the Groupe Cercle Vert platform.
• BARILLAminorOthersBrand partner whose products (pasta, sauces) are distributed through the Groupe Cercle Vert platform.
• BLEDINAminorOthersBrand partner (infant food products) whose products are distributed through the Groupe Cercle Vert platform.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Groupe Pomona: France's largest family-owned foodservice distributor (TerraFood, PassionFroid, etc.), serving restaurants, catering, and retail with multi-temperature distribution and broad assortment — direct competitive overlap with Cercle Vert's professional food and non-food supply proposition, but at materially larger national scale.
• Transgourmet France: Wholesale and foodservice distribution subsidiary of Coop Group, serving restaurants, caterers, and collective kitchens across France; competes with Cercle Vert in delivering broad food and non-food ranges to professional buyers.
• METRO France: Cash-and-carry and B2B foodservice distributor serving HoReCa professionals across France; overlaps with Cercle Vert's target customers (restaurants, caterers, hotels) and offers a similar broad assortment of branded and own-label products.
• Sysco France: French subsidiary of the global foodservice distribution leader Sysco, providing broad food and non-food assortment to restaurants and institutional caterers; competes head-to-head with Cercle Vert for chain accounts and large hotel/restaurant groups in France.

Direct peers

• Pro à Pro (Groupe Casino): French B2B foodservice distributor serving independent restaurants and caterers with multi-temperature delivery and broad assortment — directly comparable customer base and product mix to Cercle Vert, operating through a dedicated B2B platform.
• Brake France (Brake Group): Major French foodservice distributor serving restaurants, hotels, and collective catering with branded and own-label products, offering single-source supply similar to Cercle Vert's value proposition; comparable B2B distribution model targeting professional buyers.

Regional players

• Relais d'Or / Mouriès (part of coopératives): Regional French B2B foodservice distributor; comparable business model targeting independent restaurants and caterers with delivery logistics, though operating at more limited geographic scope than Cercle Vert.

Emerging players

• Aliantis (ex-Ekis): French B2B foodservice platform consolidating independent distributors; comparable digital-first distribution thesis and customer base, illustrating competitive pressure from digitally-native aggregators in the same addressable market.
• Distrimed / Distripro (medical/catering crossover): Digital-first French B2B distributor focusing on selected professional segments with online ordering; relevant as a comparable digital-only distribution model targeting professional buyers, though narrower in category.

Others

• Ecolab (France): Global leader in food safety, hygiene, and cleaning solutions for foodservice operators; an existing Cercle Vert partner (distributed via M.R.NET), listed here to highlight the supplier-side ecosystem in which the company competes with dedicated cleaning/safety specialists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GroupeCercleVert
• LinkedInlinkedin.com/company/groupe-cercle-vert

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Cercle Vert