What Berrys Technologies does

Berrys Technologies Ltd, founded in 1966 and headquartered in Birmingham, UK, is a privately held designer, fabricator, and supplier of integrated fuel transfer infrastructure and forecourt equipment serving oil companies, supermarket fuel retailers, fuel logistics operators, and industrial fuel users. Its product portfolio spans composite access covers (Fibrelite), welded steel tank chambers (Mono Gen 2, Retro Mono), specialist polyethylene pipework (PLX, PLX+ with One-Weld fittings), above-ground fill and vent systems (Fill Master, Vent Master), under-pump sumps, ATEX-certified above-ground pump systems, fluid separators (Kingspan Klargester), and the proprietary Midas misfuel prevention line (Elbow, Compact, Hybrid, Fixed, Side Clip, Link). The Easy Riser collapsible vent system alone is deployed across more than 7,000 petrol stations on seven continents, while the Midas system has recorded over 10 million successful fuel deliveries with zero cross-contamination incidents.

The company operates an in-house design team using 3D CAD modelling combined with a state-of-the-art fabrication facility in Birmingham that supports bespoke manufacturing, coatings, galvanizing, and testing. Midas Elbow carries UL (UL1203, UL429), ATEX, and IECEx certifications; PLX pipework is EN14125 approved; the company holds ISO 9001 certification (BAB Certificate July 2025). The 2024 launch of Midas Link extended the portfolio into IoT-enabled fleet telemetry, providing real-time cross-drop notifications and delivery analytics to operators. Berrys holds US patents on Midas Elbow technology and operates Berrys Technologies US LLC out of Naples, Florida, serving North American markets.

Revenue is generated through three streams: direct hardware sales of standard catalog products via the berrys.com e-commerce storefront and direct sales team; bespoke manufacturing of custom-designed solutions; and turnkey forecourt project delivery covering design, supply, and installation. Distribution combines direct UK sales, the online storefront, an expanding international distributor network spanning Europe, the Middle East, Russia, South Africa, Thailand, Malaysia, and Australia, and exclusive US distribution agreements with Hart Industries and Littlejohn. The company is family-controlled, with Martin Berry as CEO and Jacque Williams as Managing Director; no venture capital, private equity, or institutional investment is identified in the available sources.

Name

Berrys Technologies

Legal name

Berrys Technologies Ltd

Website

https://berrys.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Berrys Technologies, founded 1966 in Birmingham, UK, designs, fabricates, and supplies proprietary fuel transfer infrastructure—including RFID-based Midas misfuel prevention systems, PLX pipework, and welded tank chambers—serving oil majors, supermarket fuel retailers, and fuel logistics operators globally.

Ownership category

akta.pro rank

Product category

Fuel Transfer Equipment and Forecourt Infrastructure

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Fuel transfer equipment
• Forecourt infrastructure systems
• Misfuel prevention devices
• Petroleum pipework systems
• Tank chamber solutions

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Equipment Sales: Direct sales of petroleum industry equipment including Fibrelite covers, tank chambers, pipework, valves, adaptors, signs and labels. Products sold through e-commerce storefront and direct sales team.
2. Bespoke Manufacturing: Custom fabrication services for unique customer requirements. In-house design team creates 3D CAD models followed by fabrication and assembly. Coatings and galvanizing finishes applied before final testing.
3. Turnkey Forecourt Projects: End-to-end fuel infrastructure delivery including design, supply, and installation. Custom manufacturing, specialist design, and turnkey installation for complete forecourt systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Berrys Technologies designs, manufactures, and supplies specialist fuel transfer equipment and petroleum industry infrastructure systems. The portfolio includes composite covers (Fibrelite), tank chambers (Mono Gen 2, Retro Mono), welded polyethylene pipework (PLX/PLX+), fill and vent systems, misfuel prevention devices (Midas Elbow family), collapsible vent systems (Easy Riser), under pump sumps, and ATEX-certified above-ground systems. Products are sold individually, as integrated packages, or as fully turnkey forecourt installations with bespoke manufacturing.

Product overview

Berrys Technologies is a leading forecourt equipment supplier offering an integrated portfolio of fuel transfer solutions for retail, commercial, and industrial applications. The product ecosystem centers on the ATLAS chamber system (Mono Gen 2, Retro Mono), the MIDAS misfuel prevention line (Elbow, Compact, Hybrid, Fixed, Side Clip, Link), PLX pipework systems, Fill & Vent Master systems, Fibrelite composite covers, Easy Riser collapsible vents, and Kingspan Klargester separation systems. Products are available as standalone components or as integrated packages with bespoke manufacturing capabilities for customized solutions. The company serves oil companies, supermarkets, and industrial customers across the UK, Europe, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Fibrelite Covers & Entries

Quantifiable outcome

• Over 8 million successful fuel deliveries with zero cross-contamination incidents using Midas technology
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Durapipe (Aliaxis)coreTechnology or Integration · 1 January 2018Long-standing strategic partnership for PLX pipework systems. Berrys supplies complete fuel systems packages incorporating Durapipe PLX and PLX+ conductive pipework. Joint projects include Birmingham service station with 522,000-litre capacity using secondary contained Close Fit PLX+.
• FibrelitecoreTechnology or IntegrationFibrelite composite covers are a core product line offered by Berrys. Industry standard in retail fuelling, specified by all major oil companies. Provides lightweight, durable access solutions for forecourts.
• Kingspan KlargestercoreTechnology or IntegrationSpecialist in underground forecourt fluid separation systems including silt traps, stage one separators, and washdown separators for environmental protection.
• Hart IndustriescoreChannel Partner/ Reseller/ DistributorExclusive US distributor for Berrys Technologies' Midas Elbow products. CEO Kip Hart leads distribution efforts with contact at 407-413-1020.
• LittlejohncoreChannel Partner/ Reseller/ DistributorExclusive US distributor partnership for Midas Elbow technology serving the American fuel logistics market.
• Shipman King Pty LtdcoreChannel Partner/ Reseller/ DistributorMelbourne-based service station equipment supplier with 12+ year partnership distributing Midas system throughout Australia and New Zealand. Operations manager Peter Saxon supports market adaptation.
• Ledbury Welding & Engineering LtdstrategicStrategic or Co-development PartnerEngineering partnership for modular Flexi forecourt development. Berrys acts as engineering partner delivering customized solutions including non-standard chambers, compact valve assemblies, and bespoke pipework for space-constrained environments.
• GreenergyminorChannel Partner/ Reseller/ DistributorOne of Europe's largest fuel suppliers has outfitted all 150 trucks in its fleet with Midas Elbow technology for cross-contamination prevention.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Husky Corporation: Husky produces fuel nozzles, fittings, and forecourt accessories used by the same oil major and supermarket customers as Berrys; its nozzle and vapor recovery lines are direct alternatives to Berrys' Midas and forecourt equipment lines.
• Franklin Fueling Systems: Franklin Fueling Systems manufactures forecourt and tank equipment including pipework, sumps, dispensers, and tank monitoring — overlapping directly with Berrys' ATLAS chambers, PLX pipework, and under pump sumps.
• Bennett Pump Company: Bennett Pump manufactures fuel dispensers and pump components for retail fuel sites — directly competing with Berrys' ATEX-approved above-ground pump systems and forecourt equipment packages.
• Fibrelite: Fibrelite manufactures composite manhole covers for fuel forecourts and is both a direct competitor to and a strategic partner of Berrys, which distributes Fibrelite covers as a core product line.
• Kingspan Klargester: Kingspan's Klargester division produces underground forecourt fluid separation systems including silt traps and washdown separators — both a competitor to and supply partner of Berrys for environmental containment on forecourts.
• Morrison Bros Co. Morrison Bros manufactures tank fittings, vapor recovery equipment, and overfill prevention devices for the petroleum industry — directly comparable to Berrys' Fill Master, Vent Master, and tank chamber products.
• OPW Fueling Components: OPW is a global leader in fuel handling equipment including nozzles, fittings, vapor recovery, and tank hardware — directly competing with Berrys' forecourt equipment portfolio across the same retail fuel customer base.

Broad incumbents

• Dover Fueling Solutions: Dover Fueling Solutions (including Wayne and Tokheim brands) is a broad incumbent in retail fuel dispensers and forecourt automation — overlapping with Berrys at the dispenser and forecourt systems level but operating at much greater scale.
• Gilbarco Veeder-Root: Gilbarco Veeder-Root is a broad incumbent in retail fuel systems offering dispensers, payment systems, and tank gauging — serving the same forecourt customers as Berrys but as a much larger portfolio player rather than a specialist forecourt equipment supplier.

Regional players

• Tuffa Tanks: Tuffa is a UK-based manufacturer of fuel storage tanks and forecourt containment equipment — a regional peer operating in the same UK fuel infrastructure market as Berrys but with a more concentrated product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/berrystech
• YouTubeyoutube.com/watch?v=knFeMl5CZ8A&ab_channel=BerrysTechnologies
• Facebookfacebook.com/berrystechnologies
• LinkedInlinkedin.com/company/berrys-technologies-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berrys Technologies