Amsterdam Nightlife

What Amsterdam Nightlife does

Amsterdam Nightlife (legal entity: The New Event) is a private Amsterdam-based ticketing company that has operated since 2015 under the registered trademark Amsterdam Nightlife Ticket®. The company's core product is a multi-day access pass that grants holders unlimited entry to a network of 30+ partner clubs, bars, special events, and experiences across Amsterdam, priced at €10 for one day, €12 for two days, and €20 for three to seven days. Beyond venue access, the pass bundles free welcome shots, 2-for-1 drinks, one complimentary special event per day, and ancillary extras such as Uber/Bolt ride credits, Douglas makeup touch-ups, Pathé popcorn, and discounts at Holland Casino, House of Bols, and AMAZE. An optional insurance add-on allows cancellation up to four hours before the start date.

The technology platform is a direct-to-consumer e-commerce booking site (amsterdamnightlifeticket.com) supporting six languages (EN, DE, FR, NL, IT, ES), with instant digital ticket delivery, optional guest checkout, and a special events calendar. Distribution is primarily organic and SEO-driven, supported by an extensive blog covering Amsterdam districts and events, plus referral arrangements with partner venues and complementary brands. The company also operates a Destination Management Company (DMC) service that delivers bespoke nightlife programming for corporate groups, incentives, and conferences, citing Booking.com and international corporate groups as customers.

Revenue is generated almost entirely through transaction-based ticket sales to individual consumers and small groups, with a smaller corporate-services stream through DMC engagements. The business is operated by a small team of 1–10 people, has not raised disclosed outside funding, and is not a mobile-app-first product. The operating geography is exclusively Amsterdam (Netherlands), with international demand captured only through cross-border tourism.

Name

Amsterdam Nightlife

Legal name

The New Event (Amsterdam Nightlife)

Website

https://amsterdamnightlifeticket.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsterdam Nightlife sells a multi-day (€10–€20) pass providing unlimited access to 30+ Amsterdam clubs, bars, and special events, plus bundled perks, serving individual tourists, small groups, and corporate DMC clients.

Ownership category

akta.pro rank

Product category

Nightlife Ticketing

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Nightlife Events & Club Tickets (THAJAFAK)

akta.pro secondary industries

Nightlife & Club Guest List / Table Reservations (HSACALAG), Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

Keywords

• Nightlife ticketing platform
• Multi-day venue passes
• Club access passes
• Event ticketing services
• Destination management services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Nightlife Ticket Sales: Direct ticket sales to consumers for access to Amsterdam nightlife venues. Tickets are sold in tiers: 1 day (€10), 2 days (€12), and 3-7 days (€20). Revenue is transaction-based with one-time ticket purchases. Optional upsells include VIP upgrades, dinners, bottles, canal cruises, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amsterdam Nightlife sells the Amsterdam Nightlife Ticket®, a unified nightlife experience pass providing unlimited access to 30+ nightclubs, bars, and special events across Amsterdam for 1, 2, or 3-7 days at €10–€20. The pass includes free welcome shots, 2-for-1 drinks at participating venues, and one complimentary special event per day, plus add-on extras such as rideshare credits and partner perks. The company also operates a Destination Management Company (DMC) service providing bespoke corporate event planning, group travel, and incentive trip experiences.

Product overview

Amsterdam Nightlife Ticket® is a single unified product—a nightlife experience pass that provides unlimited access to 30+ clubs, bars, special events, experiences, and extras across Amsterdam. The core offering includes: the Amsterdam Nightlife Ticket® (access pass for 1-7 days at €10-€20), Nightlife Experiences (included benefits like Holland Casino, AMAZE, The All Out Arcade, Bols Cocktail Experience, Pong, Boom Chicago), Nightlife Ticket Extras (Uber credits, Douglas makeup, Bolt taxi, Pathé popcorn), and an optional Nightlife Ticket Insurance add-on. For corporate clients, the company also offers Destination Management Company (DMC) Services for group events and corporate gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• Amsterdam Nightlife Ticket® A unified nightlife experience pass providing unlimited access to 30+ nightclubs, bars, and special events across Amsterdam for 1, 2, or 3-7 days, starting at €10. Includes free welcome shots, 2-for-1 drinks, and one complimentary special event per day. Sold direct-to-consumer via the company's e-commerce website to international and domestic tourists.
• Destination Management Company (DMC) Services Corporate event and group travel services for incentives, congresses, team building, and tailored nightlife programs. Includes event organization, marketing support, and bespoke nightlife experiences for corporate clients such as Booking.com and international groups.
• Nightlife Ticket Insurance Optional add-on insurance allowing ticket cancellation up to 4 hours before the start date without reason, with full refund of the purchase price (excluding insurance costs).

Quantifiable outcome

• Save 80% on entrance fees compared to individual club covers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• MelkwegcoreStrategic or Co-development PartnerMelkweg is one of Amsterdam's most iconic nightlife venues, offering Drum & Bass, House, Techno, Electronic, Hip-Hop, Reggae, and RnB. Located at Leidseplein. Included in the Amsterdam Nightlife Ticket with free entrance and welcome shot.
• Jimmy WoocoreStrategic or Co-development PartnerUpscale club featuring Eclectic, Urban, RnB, and House music with a strict 'Sexy & Classy' dress code. Located at Leidseplein. Special events include MUSE (Thursdays) and Please Don't Tell (Fridays).
• Club PrimecoreStrategic or Co-development PartnerPopular EDM, Dance, Hip-Hop, and RnB club at Leidseplein with free entrance for ticket holders. Known for NEON Party and Essentials nights. Open 11 PM to 4 AM daily.
• Club PanamacoreStrategic or Co-development PartnerIconic Amsterdam nightclub in a 100+ year old warehouse near Amsterdam Central. Features Techno, House, and Old School Hip-Hop. Has hosted international artists like Alicia Keys and Fatboy Slim. Offers VIP table service.
• Club John DoecoreStrategic or Co-development PartnerMysterious, unconventional club featuring Tech-house, Techno, and Hard Techno. Located at Rembrandtplein. Known for events like Techno Sessions, HARD MONDAYS, and Amsterdam Nights. Strict dress code.
• Club NoircoreStrategic or Co-development PartnerAfrobeats and Amapiano focused club at Leidseplein. Hosts events like Afro Turn Up, Love Afrobeats, and Amapiano Sunset. Party Chic dress code.
• Club EscapecoreStrategic or Co-development PartnerBiggest club at Rembrandt Square with multiple floors playing different music genres. Features Therapy Thursdays, HOTSPOT Wednesdays, and Mondays Are Epic. Known for electro, house, R&B, and Afro music.
• Supperclub AmsterdamcoreStrategic or Co-development PartnerUnique venue combining restaurant, gallery, and nightclub. Hosts Source (House/Disco) nights and The Sun events. Located at Singel 460. Strict Party Chic dress code.
• Club OutcoreStrategic or Co-development PartnerLatin venue at Leidseplein featuring Latin, Reggaeton, Salsa, and Bachata. Events include Latin Night (Fridays) and Rumba Latina. Open Wednesday through Sunday.
• Hard Rock Cafe AmsterdamminorStrategic or Co-development PartnerGlobal brand cafe/bar near Leidseplein with Rock and Country music. Offers unlimited Happy Hour for ticket holders. Casual dress code, open Monday through Sunday.
• The Bulldog PalaceminorStrategic or Co-development PartnerMulti-entertainment venue at Leidseplein featuring Dance, Live music, and Karaoke. Party Chic dress code. Included in ticket with free entrance.
• BitterzoetcoreStrategic or Co-development PartnerUrban club featuring Urban, R&B, Rock, Afro, and Amapiano. Hosts events like All The Way Up and TRIBE. Located at Spuistraat 2 HS.
• Holland CasinominorStrategic or Co-development PartnerMajor Amsterdam casino offering free welcome drink for ticket holders. Part of the included experiences with the Amsterdam Nightlife Ticket.
• House of BolsminorStrategic or Co-development PartnerCocktail experience and old distillery offering 2-for-1 entrance for ticket holders. Unique museum experience included with the ticket.
• Boom Chicago Comedy ClubminorStrategic or Co-development PartnerComedy club offering 2-for-1 entrance to comedy shows. 25-year history of improv and comedy performances.
• AMAZE AmsterdamminorStrategic or Co-development PartnerImmersive audiovisual experience in Amsterdam. Ticket holders receive 2-for-1 access to the 90-minute light and sound show experience.
• Aloha AmsterdamminorStrategic or Co-development PartnerAdult playground with glow mini-golf, laser tag, and LED bowling. Ticket holders get 2 hours of LED bowling for price of 1 and 2 games of laser tag for price of 1.
• UberminorGTM or Marketing PartnerTransportation partner providing €10 in ride credits on first ride and €10 in Eats credits for food delivery. Uses promo code from ticket.
• Bolt TaximinorGTM or Marketing PartnerTransportation partner providing €10 credits for 1st and 2nd rides with Bolt. Promo code included on ticket.
• Pathé City AmsterdamminorGTM or Marketing PartnerMovie theater partner offering free popcorn for ticket holders. Located near Leidseplein at Kleine Gartmansplantsoen.
• Douglas AmsterdamminorGTM or Marketing PartnerBeauty partner providing free makeup touch-up for ladies with the ticket. Beauty Advisors create evening make-up looks.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fever: Madrid-headquartered experiences marketplace that lists nightlife events, club tickets, and immersive experiences across major cities including Amsterdam. Closest direct competitor on the 'curated nightlife/experiences ticketing' axis.
• DesignMyNight: UK nightlife discovery and ticketing platform with multi-venue passes and club listings. Operates an analogous 'nightlife aggregator + ticketing' model in London — useful comparable for unit economics and expansion playbook.
• Tiqets: Amsterdam-based ticketing platform for museums, attractions and experiences. While more attraction-focused, Tiqets is the closest geographic and category peer and a potential strategic acquirer or competitor for nightlife inventory.
• Resident Advisor: Global electronic-music event discovery and ticketing platform with deep Amsterdam penetration (ADE). Overlaps directly with Amsterdam Nightlife's special-events booking for techno/house clubs.
• Go City: Multi-attraction city pass product (all-inclusive passes for major cities). Closest comparable product architecture to the Amsterdam Nightlife Ticket's multi-day, multi-venue unlimited-access pass model — useful pricing and partner-economics benchmark.

Broad incumbents

• Viator (Tripadvisor): Large-scale tours-and-activities marketplace owned by Tripadvisor. Lists Amsterdam nightlife tickets and experiences and competes directly for tourist search demand, while also offering the brand and distribution scale Amsterdam Nightlife cannot match.
• GetYourGuide: Global OTA for tours, activities and experiences. Sells individual Amsterdam nightclub and nightlife tickets as part of a massive inventory — a direct competitive substitute for Amsterdam Nightlife's individual-venue offering, with vastly larger SEO and paid-acquisition budgets.
• Klook: Asia-headquartered experiences marketplace with growing European inventory including Amsterdam nightlife. Competes on inbound tourist discovery and bundling, especially for Asian and American visitors.
• Airbnb Experiences: Hosts bookable local experiences including nightlife tours and club access. Competes for tourist discovery and spend, particularly from younger international visitors who form Amsterdam Nightlife's core audience.
• Time Out: Global media and experiences brand with Amsterdam nightlife listings, ticketing links and editorial content. Competes for the same top-of-funnel tourist 'what to do in Amsterdam tonight' search traffic that drives Amsterdam Nightlife's organic traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amsterdam-nightlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdam Nightlife