Amaze Amsterdam

What Amaze Amsterdam does

Amaze Amsterdam operates a single immersive audiovisual attraction venue in a former industrial warehouse at Elementenstraat 25, Amsterdam, Netherlands. The core product is a roughly one-hour journey through 8 interactive rooms combining light installations, laser shows, projections, smoke effects, sound, and digital illusions, with each timeslot capped at 8 guests to control capacity and experience quality. The venue is positioned as an alternative to traditional museums, framing visitors as participants rather than observers. Supporting venue offerings include the AMAZE Lounge (cocktail bar), AMAZE The Club (private event space), and a Business Events venue (B2B rentals handled via [email protected]), plus a dedicated school outings program.

The business model is direct-to-consumer ticket sales, with proprietary timed ticketing through tickets.amaze-amsterdam.nl and a layered pricing architecture: Early Bird €19.50–19.75, Regular €23.95–€26.95, Duo €24.95/person, Friends €23.95/person (4-pack), Youth €15.50, Group €20.95 (8+), Flex €19.95–€34.95, and Entrance + Cocktail €33.50. Combi tickets bundle admission with partner attractions (e.g., Moco Museum) from €35.50. Distribution is also extended through nine authorized resellers (GetYourGuide, Tiqets, Booking.com, Musement, GVB, GoCity, ANWB, Priotickets, Headout) and local discount programs (City Card, Uitpas, Stadspas, CJP), supporting reach into both international tourists and Dutch residents.

Customer segments span leisure tourists, school groups, corporate clients, and local social groups, with marketing conducted through the company website, email newsletter, and organic social media (TikTok, Instagram, Facebook, YouTube). The company is privately held, with no disclosed funding, ownership, leadership, or financial information. No AI/ML capabilities, patents, awards, or regulatory actions are identified in the source material.

Name

Amaze Amsterdam

Legal name

Amaze Amsterdam

Website

https://amaze-amsterdam.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amaze Amsterdam operates a single immersive audiovisual attraction venue in Amsterdam, offering a one-hour journey through 8 interactive rooms of light, sound, lasers, and projections. It sells timed tickets directly and through nine resellers to tourists, locals, school groups, and corporate clients.

Ownership category

akta.pro rank

NAICS

Amusement Parks and Arcades (7131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Immersive experience venue
• Audiovisual installations
• Interactive digital art
• Laser and light shows
• Immersive entertainment attraction

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling entrance tickets to the immersive experience. Multiple ticket tiers available including regular, early bird, flex, duo, and group tickets. Additional revenue from combo tickets combining AMAZE with partner attractions, and ticket-and-cocktail packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amaze Amsterdam operates a single immersive audiovisual experience venue in Amsterdam featuring 8 interactive rooms with light installations, laser shows, projections, smoke effects, sound installations, and digital illusions. Visitors purchase timed-entry tickets to walk through a roughly one-hour journey becoming part of the artwork. The venue also offers a lounge and cocktail service, private club and event space hire, school group outings, and combo tickets bundled with partner Amsterdam attractions.

Product overview

AMAZE Amsterdam is a single immersive audiovisual experience venue located in a former industrial warehouse, offering visitors a one-hour journey through 8 interactive rooms featuring light shows, lasers, projections, smoke effects, and sound installations. The core product is the immersive experience itself, supported by venue amenities including a lounge (with cocktail service), event venue hire for business occasions, and a club space for private events. Ticket offerings include regular entrance (from €23.95), early bird discounts (from €19.75), and flexible Flex tickets (from €34.95). The venue also offers school group packages, discounted group bookings for 8+ persons, and combitickets bundling admission with other Amsterdam attractions. The experience is wheelchair accessible (with two exceptions) and recommends a minimum age of 10 years.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• GetYourGuideminorChannel Partner/ Reseller/ DistributorAuthorized ticket reseller allowing customers to purchase AMAZE tickets through the GetYourGuide platform.
• TiqetsminorChannel Partner/ Reseller/ DistributorAuthorized ticket reseller for AMAZE attraction tickets.
• Booking.comminorChannel Partner/ Reseller/ DistributorTicket distribution partner for AMAZE experiences.
• MusementminorChannel Partner/ Reseller/ DistributorAuthorized reseller for AMAZE ticket sales.
• GVB (Amsterdam Public Transport)minorGTM or Marketing PartnerTransit partner allowing easy booking of trips to AMAZE via GVB, with cross-promotion of the venue.
• GoCityminorChannel Partner/ Reseller/ DistributorPass partner allowing GoCity pass holders discounted or free entry to AMAZE.
• ANWBminorChannel Partner/ Reseller/ DistributorDutch automotive club offering AMAZE tickets to members.
• PrioticketsminorChannel Partner/ Reseller/ DistributorAuthorized ticket reseller for AMAZE attractions.
• HeadoutminorChannel Partner/ Reseller/ DistributorLast-minute ticket platform reseller for AMAZE.
• Moco MuseumminorGTM or Marketing PartnerCombined attraction partnership offering AMAZE + Moco Museum combo tickets from €39.95.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• teamLab: Japan-founded global collective operating immersive digital art installations (teamLab Planets, Borderless, etc.) using projections, lights, and interactive technology. Most direct global comparable to AMAZE's 8-room multi-sensory model.
• Meow Wolf: US-based immersive art company with permanent exhibition venues (Santa Fe, Las Vegas, Denver). Comparable in delivering walk-through interactive art installations with ticketed admission and ancillary F&B/retail.
• ARTECHOUSE: Operator of immersive, technology-driven art exhibitions in Washington DC, NYC, Miami, and Houston. Closely comparable business model: ticketed timed-entry immersive art installations in repurposed spaces.
• Moco Museum: Amsterdam-based contemporary art museum and AMAZE's combi-ticket partner. Direct local competitor for the same experiential-art tourist dollar in Amsterdam.
• Otherworld: Columbus, OH-based immersive art and VR experience venue combining interactive digital installations with bar/lounge. Highly comparable in combining immersive multi-room art with F&B monetization.
• Atelier des Lumières (Culturespaces): Paris-based immersive art center operated by Culturespaces, presenting large-scale projection-based shows inside former industrial spaces. Closely comparable venue format, target audience, and pricing tier.
• FRAMELESS: London's largest immersive art experience, presenting classic and contemporary works through projection and audio technology. Closely comparable format and ticketed timed-entry model to AMAZE.

Emerging players

• House of Digital Art (HODA): Luxembourg-based immersive digital art exhibition venue. Comparable offering at smaller scale, useful as a comparable for venue economics in secondary European cities.
• Wisdome LA: Los Angeles-based immersive dome experience combining projection art, music, and educational programming. Comparable immersive-format venue at a smaller scale, useful as a peer for venue economics.

Broad incumbents

• Van Gogh Museum: Amsterdam's flagship cultural attraction, drawing the same international tourist visitor that AMAZE targets. Represents the incumbent cultural-tourism benchmark for ticket pricing, dwell time, and repeat-visit dynamics in the city.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy6968lVmqCeT-VRyq25LrA
• Facebookfacebook.com/Amaze.Amsterdam
• Instagraminstagram.com/amaze_amsterdam
• TikToktiktok.com/@amaze_amsterdam?lang=en
• LinkedInlinkedin.com/company/amaze-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaze Amsterdam