Scaling
Scaling.co is a founder-led CRO consultancy that runs performance-based conversion rate optimization engagements for DTC Shopify brands doing $1M+ per month, guaranteeing $1M in incremental revenue within 12 months or no payment.
- Company typePrivate
- Founded2019
- HeadquartersSeguin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Scaling firmographics
Firmographics- Name
- Scaling
- Legal name
- SCALING, LLC
- Website
- https://scaling.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scaling.co is a founder-led CRO consultancy that runs performance-based conversion rate optimization engagements for DTC Shopify brands doing $1M+ per month, guaranteeing $1M in incremental revenue within 12 months or no payment.
- Ownership category
- akta.pro rank
Scaling industry classification
Industry- Product category
- Ecommerce Conversion Rate Optimization Consulting
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where Scaling is headquartered
LocationHeadquarters
- HQ city
- Seguin
- HQ country
- United States
- HQ region
- North America
Markets served
Scaling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance-Based CRO Services: Outcome-based pricing model where the company guarantees $1M+ in incremental revenue within 12 months or the client doesn't pay. Works month-to-month after initial 90-day engagement. Revenue is generated through CRO consulting and optimization services, with fees tied directly to measurable revenue outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Enterprise CRO Partnership |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Scaling product offering
Product offeringCore offering
Scaling.co is a conversion rate optimization (CRO) consulting partner for 8-figure Shopify brands doing $1M or more per month in revenue. The company runs a structured four-phase engagement — Deep Dive Audit, Strategic Roadmap, Relentless A/B Testing, and Winner Implementation — guaranteeing $1M or more in incremental revenue within 12 months or the client does not pay. Services are sold through an application-based intake with a maximum of two new partners onboarded per month.
Product overview
Scaling.co is a revenue optimization partner offering a unified CRO service for Shopify brands doing $1M+/month. The core offering consists of four integrated phases: Deep Dive Audit (weeks 1-2), Strategic Roadmap (weeks 2-3), Relentless Testing (ongoing weekly tests), and Winner Implementation with revenue tracking. The company guarantees $1M+ in incremental revenue within 12 months or no payment. The service model is high-touch with a maximum of 2 new partners per month, a dedicated CRO strategist, and weekly updates. Revenue impact is tracked down to the dollar with 127% average ROI and 23% average conversion lift reported across 10+ 8-figure brands served.
Differentiator
Problem solved
Functional benefit
Products and services
- Revenue Optimization Partnership for 8-Figure Shopify Brands End-to-end CRO partnership targeting Shopify and Shopify Plus brands doing $1M+/month with 50K+ monthly visitors. The service bundles Deep Dive Audit, Strategic Roadmap, Relentless Testing, and Winner Implementation into a single revenue-guaranteed engagement with a dedicated CRO strategist. After an initial 90-day engagement, contracts transition to month-to-month.
- Deep Dive Audit Week 1-2 audit phase of the CRO engagement in which Scaling.co analyzes every aspect of the client's store, analytics, and customer data to identify revenue leakage points across the entire purchase funnel.
- Strategic Roadmap Week 2-3 deliverable providing a prioritized list of high-impact A/B tests ranked by revenue potential, built on data-driven analysis of the audit.
- Relentless Testing Program Ongoing A/B testing service in which Scaling.co designs, builds, and runs continuous conversion experiments with new tests launched every week to compound wins over time.
- Winner Implementation & Revenue Impact Tracking Permanent implementation of winning A/B test variations combined with revenue tracking down to the dollar for every change made across the funnel.
Quantifiable outcome
- 127% average ROI in first 12 months
- +5 more outcomes
Companies that use Scaling
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Scaling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Scaling partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Scaling competitors and assessment
Company assessmentDirect peers
- Speero: Conversion rate optimization agency offering experimentation, analytics, and personalization services to digital brands; competes head-to-head for CRO engagements.
- Conversion Sciences: CRO agency focused on ecommerce brands; delivers A/B testing, landing page optimization, and funnel audits similar to Scaling.co's methodology.
- CXL: Conversion optimization agency and education platform serving B2B and DTC brands; closest direct competitor given shared CRO focus and client profile.
- Widerfunnel: Established conversion rate optimization agency serving enterprise and DTC brands with experimentation and personalization services; directly competes with Scaling.co for the same CRO buyer.
- Invesp: Conversion rate optimization firm providing A/B testing, personalization, and CRO consulting to ecommerce and SaaS brands; comparable in service scope and target market.
- The Good: Conversion rate optimization and growth agency serving ecommerce and DTC brands; competes for similar Shopify and DTC clients with experimentation-led engagements.
Broad incumbents
- VWO (Visual Website Optimizer): A/B testing and CRO platform widely used by ecommerce and SaaS teams; competes for the same wallet share through in-house tooling rather than agency services.
- Optimizely: Enterprise experimentation and digital experience platform used by brands to run A/B tests; serves as both an enabling technology and indirect competitor via in-house experimentation capabilities.
Emerging players
- KlientBoost: Performance marketing agency offering paid media, landing page, and CRO services to DTC and B2B brands; overlaps with Scaling.co on conversion-focused engagements.
- Conversion Fanatics: Ecommerce conversion rate optimization agency serving Shopify and DTC brands; closely matches Scaling.co's vertical specialization and customer profile.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Scaling social profiles
Digital presenceScaling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scaling leadership team
Management profileNumber of profiles
Profiles1 record
Scaling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scaling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scaling
What does Scaling do?
Scaling.co is a conversion rate optimization (CRO) consulting partner for 8-figure Shopify brands doing $1M or more per month in revenue. The company runs a structured four-phase engagement — Deep Dive Audit, Strategic Roadmap, Relentless A/B Testing, and Winner Implementation — guaranteeing $1M or more in incremental revenue within 12 months or the client does not pay. Services are sold through an application-based intake with a maximum of two new partners onboarded per month.
Is Scaling a public or private company?
Scaling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scaling founded?
Scaling was founded in 2019. It employs 1 to 10 people.
Where is Scaling based?
Scaling is headquartered in Seguin, United States, in the North America region.
How does Scaling make money?
One revenue line is on record: performance-Based CRO Services.
Who are Scaling's main competitors?
Direct peers on record are Speero, Conversion Sciences, CXL, Widerfunnel, Invesp and The Good. Broad incumbents are VWO (Visual Website Optimizer) and Optimizely. Emerging players are KlientBoost and Conversion Fanatics.
Does Scaling have an API?
No public API is recorded for Scaling.
What industry is Scaling in?
Scaling's product category is Ecommerce Conversion Rate Optimization Consulting. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541613 and its SIC code is 7310.