What Gippsland PHN does

Gippsland PHN (legal name: Gippsland Primary Health Network) is a federally-funded, not-for-profit Primary Health Network established in 2015 and headquartered at 11 Seymour Street, Traralgon, on Gunaikurnai Country, with regional offices in Wonthaggi (Bunurong Country) and Bairnsdale (Gunaikurnai Country). It is one of 31 PHNs operating across Australia under the Australian Department of Health, tasked with assessing regional health needs and commissioning primary health care services for the Gippsland region of Victoria, covering six local government areas.

The organization delivers a portfolio of approximately 20 clinical and support programs grouped into programs, primary care support, integrated health system support, health planning and research, and emergency preparedness. Core programs span after-hours services, aged care, alcohol and other drugs, mental health (including Head to Health, Medicare Mental Health, suicide prevention), palliative care, Indigenous health, homelessness access, endometriosis and pelvic pain, urgent care clinics, and school-based doctors. Underpinning technology includes digital health enablement for My Health Record, Provider Connect Australia, ePrescribing, telehealth, and POLAR population health analytics, alongside planning tools such as a Climate Change Vulnerability Map and a Health Needs Assessment framework. Education and event offerings (e.g., Applied Clinical Governance workshops at $999, Wound Debridement at $50, Advanced Wound Management courses from $150 to $500) complement a broader portfolio of free community programs.

Gippsland PHN's business model is government commissioning rather than commercial revenue generation. It receives federal and state funding to identify regional health needs and pay commissioned service providers who deliver care to community members. The majority of services for consumers are free at point of use under its publicly funded mandate, while fee-bearing professional development workshops for health professionals provide a marginal revenue stream. Distribution is regional and field-based through commissioned providers, direct general practice support, community programs, and partner-delivered training, with governance provided by a Board, Executive Team, Clinical Council, and Community Advisory Committee.

Name

Gippsland PHN

Legal name

Gippsland Primary Health Network

Website

https://gphn.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Gippsland Primary Health Network is a federally-funded, not-for-profit Primary Health Network established in 2015, one of 31 across Australia, that commissions and coordinates primary health care services across the Gippsland region of Victoria, supporting general practices, allied health professionals, community members, and aged care providers.

Ownership category

akta.pro rank

Product category

Primary Health Care Coordination

NAICS

Administration of Public Health Programs (92312), Public Administration (92)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industry

Government Public Health Grantmaking & Program Offices (HLAJALAA)

Keywords

• Primary health networks
• Health service commissioning
• Regional health coordination
• Mental health programs
• Digital health enablement

Headquarters

HQ city

Traralgon

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Commissioning: Gippsland PHN receives federal and state government funding to commission and coordinate health services across the Gippsland region. As one of 31 Primary Health Networks in Australia, the organization works with the Department of Health to identify health needs and fund appropriate service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gippsland PHN is a federally-funded Primary Health Network that commissions and coordinates primary health care services across the Gippsland region of Victoria. It supports general practices through digital health enablement, workforce training, and accreditation assistance, and delivers community programs covering mental health, aged care, alcohol and other drugs, palliative care, Indigenous health, and after-hours care.

Product overview

Gippsland PHN operates as a regional primary health network delivering a portfolio of health programs and support services rather than a single product. The organization functions as a commissioning and coordination body, managing clinical programs (including mental health, aged care, chronic disease, and emergency preparedness), digital health enablement services (My Health Record, ePrescribing, Provider Connect Australia), and population health planning initiatives. The core programs include approximately 20 clinical service streams covering mental health care, alcohol and other drugs, palliative care, Indigenous health, and urgent care clinics, complemented by regional planning, research, and community engagement services. Digital health services facilitate provider connectivity to national systems, while population health tools like the Climate Change Vulnerability Map and Health Needs Assessment support data-driven commissioning decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• After-hours Services Program
• Aged Care Program
• Alcohol and Other Drugs Program
• Endometriosis and Pelvic Pain Clinic
• Head to Health
• Indigenous Australian Health Programs
• Mental Health Care and Suicide Prevention Program
• Palliative Care Program
• Urgent Care Clinics
• Digital Health Enablement Service
• Gippsland Pathways
• Health Needs Assessment
• Population Health Planning
• Tell Gippsland PHN
• Climate Change Vulnerability Map
• Applied Clinical Governance Workshop
• Medicare Mental Health Centre - Gippsland

Quantifiable outcome

• Medicare Mental Health Centre opening in Sale by mid-2027 to provide free mental health care access
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Women with Disabilities VictoriacoreStrategic or Co-development PartnerPartnership to deliver cervical cancer screening education sessions for women and gender diverse people with disabilities, held at TAFE Gippsland Warragul Campus. Project funded by Cancer Council Victoria.
• Gippsland Women's HealthcoreStrategic or Co-development PartnerPartner in cervical cancer screening education sessions for women and gender diverse people with disabilities.
• Gippsland Disability Advocacy Inc.coreStrategic or Co-development PartnerPartner in cervical cancer screening education sessions for women and gender diverse people with disabilities.
• Cancer Council VictoriacoreStrategic or Co-development PartnerFunding partner for Nurse Ambassador Program and various cancer screening education initiatives. Provides free professional development for nurses on cancer screening programs.
• Lung Foundation AustraliacoreStrategic or Co-development PartnerPartner in National Lung Cancer Screening Program health workforce education for general practitioners and nurse practitioners.
• Australasian Institute of Clinical Governance (AICG)coreStrategic or Co-development PartnerDelivery partner for Applied Clinical Governance workshops. AICG programs are endorsed by RACGP and ACRRM for CPD points. Certificate in Clinical Governance flagship course.
• Regional Wounds Victoria - GippslandcoreStrategic or Co-development PartnerRegional Wounds Victoria Wound Management Clinical Nurse Consultants deliver wound management training programs including debridement workshops and advanced wound management courses.
• Monash UniversitycoreStrategic or Co-development PartnerMonash Rural Health and Monash University deliver Breakfast Bites education sessions for rural doctors, early medical abortion training, digital health education, and research interpretation workshops.
• Monash HealthcoreStrategic or Co-development PartnerPartner for Modern Prostate Cancer Care practical update sessions covering PSA screening, MRI, PSMA PET, and Monash Health shared-care pathways.
• Dementia Training AustraliacoreStrategic or Co-development PartnerProvider of online dementia training courses including Decoding Delirium, Walking Safely with Dementia, and Demystifying Dementia for primary care health professionals.
• Butterfly FoundationcoreStrategic or Co-development PartnerButterfly delivers Body Image and Eating Disorders education sessions for professionals working with young people, covering early identification and response.
• National Asthma Council AustraliacoreStrategic or Co-development PartnerPartner for Asthma and COPD webinar education, delivering training on Australian Asthma Handbook and COPD-X Guidelines for Victorian and Tasmanian PHNs.
• Victorian and Tasmanian PHN AlliancecoreStrategic or Co-development PartnerCollaborative alliance including Western Victoria PHN, North Western Melbourne PHN, Eastern Melbourne PHN, Murray PHN, South Eastern Melbourne PHN, and Gippsland PHN for joint education initiatives.
• Palliative Care Consultancy Gippsland - Latrobe Regional HealthcoreStrategic or Co-development PartnerPalliative Care Consultancy Gippsland, part of Latrobe Regional Health, delivers palliative care emergencies education for health professionals.
• Maryvale Private HospitalminorChannel Partner/ Reseller/ DistributorHost venue for ophthalmology and conscious sedation CPD education events, providing in-person and online attendance options.
• 3 Rivers TrainingminorChannel Partner/ Reseller/ DistributorProvider of Immunisation Emergencies training workshops delivered by a practising Nurse Immuniser, offering annual training dates throughout 2026.
• RACGPcoreStrategic or Co-development PartnerRoyal Australian College of General Practitioners provides endorsement for education events and CPD accreditation for Gippsland PHN training programs.
• Gippsland Regional Training HubcoreStrategic or Co-development PartnerHub delivering Breakfast Bites education sessions for doctors in Traralgon and Warragul, supporting rural medical workforce connection and networking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Victoria PHN: Western Victoria PHN is one of the 31 federally-funded Primary Health Networks in Australia, operating as a regional commissioning body for primary health services in western Victoria. It is the most direct peer to Gippsland PHN, sharing the same PHN model, federal funding framework, and commissioning mandate, with overlapping membership in the Victorian and Tasmanian PHN Alliance.
• South Eastern Melbourne PHN: South Eastern Melbourne PHN is a Primary Health Network covering Melbourne's south-eastern catchment and a fellow member of the Victorian and Tasmanian PHN Alliance. It is a direct peer in the PHN commissioning model, working with the same Department of Health and Victorian Department of Health to commission mental health, aged care, and digital health programs.
• Eastern Melbourne PHN: Eastern Melbourne PHN is one of 31 Australian Primary Health Networks and a Victorian and Tasmanian PHN Alliance member alongside Gippsland PHN. It commissions primary health, mental health, and aged care services for the eastern Melbourne catchment using the same federal framework, making it directly comparable in operating model and stakeholder relationships.
• North Western Melbourne PHN: North Western Melbourne PHN is a Primary Health Network covering Melbourne's north and western suburbs, part of the Victorian and Tasmanian PHN Alliance with Gippsland PHN. It runs the same federally-mandated PHN commissioning model and is the largest PHN in Victoria by catchment population, serving as a useful scale benchmark for Gippsland PHN's commissioning programs.
• Hunter New England and Central Coast PHN: Hunter New England and Central Coast PHN is one of the 31 Australian Primary Health Networks covering a large regional/rural NSW catchment. It is directly comparable to Gippsland PHN in operating a regional PHN model with significant rural footprint, mental health commissioning, and digital health enablement for general practices.
• Tasmania PHN: Tasmania PHN (Primary Health Tasmania) is the PHN for Tasmania and an Alliance partner with Gippsland PHN in the Victorian and Tasmanian PHN Alliance. Like Gippsland PHN, it serves a largely rural and regional catchment with comparable workforce and access challenges, making it a strong peer for rural health commissioning practice.
• Western NSW PHN: Western NSW PHN is a Primary Health Network serving far western NSW with a predominantly rural and Indigenous population. It is directly comparable to Gippsland PHN in regional/rural PHN commissioning, Indigenous health program delivery, and reliance on outreach models such as the equivalent of Gippsland's Outreach Healthcare Program.
• Murray PHN: Murray PHN is a Primary Health Network serving the Murray region of Victoria and parts of southern NSW, also a member of the Victorian and Tasmanian PHN Alliance alongside Gippsland PHN. It operates the same commissioning model for primary health services, mental health, aged care, and digital health enablement, making it a direct peer in mandate, scale, and operating geography.

Others

• Cancer Council Victoria: Cancer Council Victoria is a funding and program partner to Gippsland PHN, co-delivering cervical cancer screening education and the Nurse Ambassador Program. It is not a direct peer but is a thematically adjacent enabling organization that funds and shapes Gippsland PHN's cancer screening and prevention portfolio.

Regional players

• Latrobe Regional Health: Latrobe Regional Health is the main public hospital and health service in the Gippsland region and an active partner of Gippsland PHN (Palliative Care Consultancy Gippsland). While it delivers acute and subacute clinical services rather than commissioning, it is a comparable regional player in the same health ecosystem, sharing catchment and several joint programs.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gippslandphn
• Facebookfacebook.com/gippslandphn
• LinkedInlinkedin.com/company/gippsland-phn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gippsland PHN