Murray PHN
Murray PHN is a not-for-profit, federally funded Primary Health Network coordinating and commissioning primary healthcare services across rural and regional Victoria, Australia. It serves 660,000 people via four regional offices, supporting general practices, allied health, ACCHOs, pharmacies, and aged care with digital health tools and commissioned programmes.
- Company typePrivate
- Founded2015
- HeadquartersBendigo, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Murray PHN does
Murray PHN is a not-for-profit Primary Health Network (PHN) established in 2015 and headquartered in Bendigo, Australia, operating one of 29 federally mandated PHNs (and one of six in Victoria). It serves a catchment of approximately 660,000 people across roughly 100,000 square kilometres, organised into four sub-regions (Central Victoria, Goulburn Valley, North East Victoria, and North West Victoria) with regional offices in Bendigo, Shepparton, Mildura, and Albury. The organisation functions as a coordinator, capacity builder, and commissioner of primary healthcare services rather than a direct clinical provider.
Its core offerings comprise commissioned health service programmes (notably the new Health Connection and Chronic Condition Management Program launching 1 July 2026 for COPD, diabetes, and chronic heart failure), digital health enablement tools (HealthPathways, BPAC SeNT eReferral, My Health Record integration, ePrescribing/Active Script Lists, telehealth infrastructure via healthdirect Video Call, ePathology/eRequesting, and Provider Connect Australia), the PHN Exchange integrated data platform, Digital Health Maturity Assessments delivered with Semantic Consulting, and community engagement through the Health Voices platform. Population Health Reports and a triennial Health Needs Assessment underpin its strategic commissioning decisions.
The business model is government-funded: Murray PHN is an unlisted public company limited by guarantee and a registered health promotion charity, receiving funding from the Australian Government Department of Health, Disability and Ageing to implement national health policy at the local level. It does not charge healthcare providers or community members for its services, tools, education, or commissioned programmes. Revenue flows are diversified across multiple government funding schedules but originate from a single federal department, with governance provided by an independent Board chaired by former Victorian State Minister Bob Cameron, plus Clinical and Community Advisory Councils. It holds ISO 27001 information security accreditation and operates under inaugural CEO Matt Jones, who has led the organisation since its establishment.
Murray PHN firmographics
Firmographics- Name
- Murray PHN
- Legal name
- Murray PHN
- Website
- https://murrayphn.org.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Murray PHN is a not-for-profit, federally funded Primary Health Network coordinating and commissioning primary healthcare services across rural and regional Victoria, Australia. It serves 660,000 people via four regional offices, supporting general practices, allied health, ACCHOs, pharmacies, and aged care with digital health tools and commissioned programmes.
- Ownership category
- akta.pro rank
Murray PHN industry classification
Industry- Product category
- Primary Healthcare Coordination and Commissioning
- NAICS
- Health Care and Social Assistance (62), Individual and Family Services (6241), Voluntary Health Organizations (813212)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Public Health Financing, Budgeting & Grants Management (HLAJAMAC)
- akta.pro secondary industries
- Government Public Health Grantmaking & Program Offices (HLAJALAA), Health Research Funding Agencies (Public/Quasi-Public) (HLAJALAB), Local Public Health & Human Services Administration (BPAIACAK)
Keywords
Where Murray PHN is headquartered
LocationHeadquarters
- HQ city
- Bendigo
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Murray PHN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funding: Murray PHN receives funding from the Australian Government Department of Health, Disability and Ageing to implement national health policy initiatives at the local level, support primary healthcare reform, and commission targeted primary healthcare services.
- Commissioning Services: The organization commissions and funds primary healthcare services from providers including general practices, allied health professionals, and health services to address community health needs identified through Health Needs Assessments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Murray PHN product offering
Product offeringCore offering
Murray PHN is a not-for-profit Primary Health Network that commissions and funds primary healthcare services across rural and regional Victoria, Australia. It coordinates general practices, allied health providers, pharmacies, aged care facilities, and Aboriginal Community Controlled Health Organisations, and supports them with digital health tools (HealthPathways, eReferral, ePrescribing, My Health Record), workforce education, and population health planning. Services are funded by the Australian Government Department of Health, Disability and Ageing and delivered at no cost to healthcare providers or community members.
Product overview
Murray PHN is a not-for-profit Primary Health Network that operates as a coordination, capacity building, and commissioning organization rather than a traditional product company. The organization supports primary healthcare services and clinicians through various digital health tools (SeNT eReferral Module, Murray HealthPathways, Digital Health Maturity Assessments) and commissioned service programs (Health Connection and Chronic Condition Management Program). Key offerings include Population Health Reports, Health Needs Assessments, and community engagement programs like Health Voices. Murray PHN also supports healthcare providers with PHN Exchange, an integrated data platform for planning and decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Connection and Chronic Condition Management Program (HCCCM) A commissioned program providing ongoing clinical support for people with chronic conditions (COPD, diabetes, chronic heart failure) in specified local government areas. Delivered through 12 commissioned service providers and includes direct clinical services plus Regional Health Navigator services to help consumers navigate the health system.
Quantifiable outcome
- 66.1 average digital health maturity score across the region (2023 assessment)
- +2 more outcomes
Companies that use Murray PHN
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Murray PHN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Feature4 records
Murray PHN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Australian Government Department of Health, Disability and AgeingcorePrimary funder and policy partner. Murray PHN receives government funding to implement national health policy initiatives at the local level, with funding schedules outlining specific obligations, deliverables, and reporting accountabilities. The organization works within national frameworks while adapting implementation to local community needs.
- Aboriginal Community Controlled Health Organisations (ACCHOs)coreMurray PHN works closely with ACCHOs in its catchment to deliver culturally responsive and safe services. The organization is committed to authentic engagement with First Nations communities and has developed a Cultural Humility Framework and First Nations Health and Healing Strategy to guide partnership work.
- Health Services and Hospitals (including GV Health, Bendigo Health, Alpine Health)corePartnership with public and private health services across the catchment including GV Health, Bendigo Health, and Alpine Health. These partnerships support coordinated care, integrated models of care, and joint initiatives to improve health outcomes in regional communities.
- General PracticescoreMurray PHN supports general practices through digital health tools, education, workforce incentive programs, and quality improvement initiatives. General practices are key delivery partners for primary healthcare services commissioned by Murray PHN.
- Peak Bodies and Professional OrganizationsminorCollaboration with national and state peak bodies and professional organizations to support health workforce development, implement best practices, and align with national health priorities.
- La Trobe UniversityminorPartnership with La Trobe University Shepparton Campus and Rural Clinical School for health professional education and training, contributing to workforce development in regional areas.
- University of Melbourne Department of Rural HealthminorCollaboration with University of Melbourne's Department of Rural Health for rural clinical education and training programs, including management of the Shepparton Medical Centre.
- Other PHNs (Victorian and National)minorCollaboration with other PHNs across Victoria and Australia through the PHN Cooperative, including joint submissions to government reviews and development of national frameworks such as the Homelessness Health Framework and Multicultural Health Framework.
- Training OrganizationsminorPartnership with training organizations to deliver workforce development programs, professional education, and skills uplift initiatives for healthcare professionals across the region.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Murray PHN competitors and assessment
Company assessmentDirect peers
- North Western Melbourne PHN: A metropolitan Victorian PHN that commissions primary healthcare services in Melbourne's north and west. Direct peer sharing the same national PHN mandate, federal funding stream, and focus on commissioning mental health, chronic disease, and digital health programs, though operating in a denser urban context.
- Western Victoria PHN: The other major Victorian Primary Health Network, also operating as a government-funded commissioning body for primary healthcare services across rural and regional western Victoria. Direct peer because it shares the same PHN mandate, federal funding model, catchment-based governance structure, and similar portfolio of programs (chronic disease, mental health, digital health).
- South Eastern Melbourne PHN: Victorian Primary Health Network covering Melbourne's south east. Direct peer sharing federal PHN funding, commissioning model, and program structure, though serving a more urban population than Murray PHN.
- Eastern Melbourne PHN: Another Victorian Primary Health Network commissioning services across Melbourne's east. Direct peer operating under identical federal PHN funding framework and program portfolio (chronic disease, mental health, digital health, workforce development).
- Brisbane North PHN: A large Queensland Primary Health Network operating under the same national PHN mandate. Direct peer sharing the federal funding model, commissioning approach, and portfolio of digital health, chronic disease, and mental health programs, but in a different state jurisdiction.
- Gippsland PHN: A rural Victorian Primary Health Network operating under the same federal mandate as Murray PHN. Particularly close peer given both serve rural/regional catchments with comparable workforce challenges and dispersed populations, running parallel programs in chronic disease, mental health, and digital health adoption.
- Central and Eastern Sydney PHN: A metropolitan Primary Health Network in Sydney operating under the same national PHN framework. Direct peer sharing federal funding, commissioning model, and core programs (chronic disease, mental health, digital health) but serving an urban catchment.
- Country SA PHN: A rural South Australian Primary Health Network. Direct peer operating under the same federal PHN funding mandate and serving a rural/regional catchment, with comparable workforce challenges and dispersed service delivery model.
Emerging players
- headspace: A national youth mental health foundation funded by the Australian Government and operating centres across Australia. Emerging player because Murray PHN directly funds headspace services in its catchment as part of its mental health commissioning portfolio; the two are simultaneously partners and overlapping service providers.
Broad incumbents
- Australian Digital Health Agency: A Commonwealth statutory authority that operates the national digital health infrastructure (My Health Record, ePrescribing, Provider Connect Australia) that Murray PHN supports and integrates with. Broad incumbent because it sets the national digital health agenda that Murray PHN implements locally; not a direct competitor but a critical ecosystem partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Murray PHN social profiles
Digital presenceMurray PHN compliance and trust
Trust signalCompliance1 record
Murray PHN financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murray PHN leadership team
Management profileNumber of profiles
Profiles12 records
Murray PHN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murray PHN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murray PHN
What does Murray PHN do?
Murray PHN is a not-for-profit Primary Health Network that commissions and funds primary healthcare services across rural and regional Victoria, Australia. It coordinates general practices, allied health providers, pharmacies, aged care facilities, and Aboriginal Community Controlled Health Organisations, and supports them with digital health tools (HealthPathways, eReferral, ePrescribing, My Health Record), workforce education, and population health planning. Services are funded by the Australian Government Department of Health, Disability and Ageing and delivered at no cost to healthcare providers or community members.
Is Murray PHN a public or private company?
Murray PHN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Murray PHN founded?
Murray PHN was founded in 2015. It employs 101 to 250 people.
Where is Murray PHN based?
Murray PHN is headquartered in Bendigo, Australia, in the Oceania region.
How does Murray PHN make money?
Two revenue lines are on record. Government Funding is the primary driver. The others are commissioning Services.
Who are Murray PHN's main competitors?
Direct peers on record are North Western Melbourne PHN, Western Victoria PHN, South Eastern Melbourne PHN, Eastern Melbourne PHN, Brisbane North PHN, Gippsland PHN, Central and Eastern Sydney PHN and Country SA PHN. headspace is listed as an emerging player. Australian Digital Health Agency is listed as a broad incumbent.
Does Murray PHN have an API?
No public API is recorded for Murray PHN.
What industry is Murray PHN in?
Murray PHN's product category is Primary Healthcare Coordination and Commissioning. Its primary akta.pro industry code is HLAJAMAC, Public Health Financing, Budgeting & Grants Management, with a secondary code of HLAJALAA, Government Public Health Grantmaking & Program Offices. Its NAICS code is 62 and its SIC code is 8090.