Canottieri Olona 1894

What Canottieri Olona 1894 does

Canottieri Olona 1894 is a historic multi-sport club (polisportivo) founded in 1894 and headquartered on the banks of the Naviglio Grande in Milan, Italy. It operates as a private Italian sports club organized as a società sportiva dilettantistica a responsabilità limitata (SSD a r.l.). The club serves individual consumers and families across all age groups, plus corporate B2B clients and partner schools, delivering roughly 5,400 hours of sport programming per year to approximately 5,000 weekly visitors.

The physical asset base includes a 25-meter indoor swimming pool with 7 lanes, 4 regulation red clay tennis courts, a rowing basin and ergometer room, a 190 sqm functional training area branded as Olona Workout, a spa and solarium, meeting rooms accommodating up to 110 seats, an on-site restaurant and bar (The Rowing Club), and a garden. The club's core technology stack is light: Playtomic for tennis court booking, Google Analytics for website traffic, and internal rowing simulators (remoergometri) for dryland training; no proprietary software platforms are disclosed.

The business model is anchored on annual membership subscriptions across three tiers (Full, Morning, 1894Gym), with free admission for children under 14 of Full members. Revenue is diversified across sport instruction (rowing, swimming, tennis, fitness, aquafitness, apnea, triathlon, canoe), corporate B2B packages (events, team building, employee benefits via tessere aziendali/Jolly cards), F&B, school co-teaching programs with 11 named educational institutions, summer camps, and an integrated medicine studio operated by partner PURE WELLNESS. Distribution is direct-to-consumer via the club's website and physical site, with tennis bookings self-served through Playtomic and corporate sales handled through a dedicated B2B contact.

Name

Canottieri Olona 1894

Legal name

Olona 1894 SSD a r.l.

Website

https://olona1894.it

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Canottieri Olona 1894 is a historic Milan-based multi-sport club founded in 1894, offering rowing, swimming, tennis, fitness, and wellness programs to individual members, families, corporate clients, and partner schools through annual memberships and B2B packages.

Ownership category

akta.pro rank

Product category

Multi-Sport Athletic Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Multi-sport club
• Fitness center
• Swimming pool
• Tennis courts
• Rowing club

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Club Membership Subscriptions: Annual and periodic membership subscriptions granting access to sports facilities, fitness classes, swimming, rowing, tennis, spa, and club amenities. Multiple tiers are offered (Full, Morning, 1894Gym) to serve different usage needs and price points.
2. Corporate B2B Services: Meeting rooms, conference facilities (up to 110 seats), team building programs, rowing/canoeing experiences, corporate events, catering, and employee benefit packages (corporate cards / tessere aziendali / Jolly cards) sold to businesses.
3. Sport Courses and Instruction: Fee-based sport instruction across rowing, swimming, tennis, fitness, aquafitness, apnea, triathlon, canoe, and functional training taught by qualified professionals.
4. Summer Camp: Seasonal children's sports camp program (Summer Camp) offered annually during summer months with weekly sessions.
5. F&B and Hospitality: On-site bar and restaurant (The Rowing Club) generating food and beverage revenue. Restaurant hours Monday-Sunday with lunch and dinner service.
6. School Sport Programs: Co-teaching sport programs for schools delivered during school hours and after school, including swimming, rowing, canoeing, and tennis courses.
7. Integrated Medicine Services: On-site integrated medicine studio offering physiotherapy, osteopathy, nutritional counseling, psychological therapy, sports massage, and orthopedic consultations provided by independent professional practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Canottieri Olona 1894 operates a historic multi-sport club in Milan offering access to sports and wellness facilities including a 25-meter swimming pool, 4 red-clay tennis courts, rowing basin, and a 190 sqm functional training area. The club sells annual membership subscriptions (Full, Morning, 1894Gym tiers) covering rowing, swimming, tennis, fitness, canoeing, Pilates, indoor cycling, apnea, triathlon, wellness/spa, and integrated medicine services, plus B2B corporate event hosting and school sport programs.

Product overview

Canottieri Olona 1894 is a multi-sport club (polisportivo) offering a comprehensive range of sports and wellness facilities and programs. The core offerings include a 25m indoor swimming pool with 7 lanes, 4 red clay tennis courts, rowing and canoeing activities on the Naviglio Grande canal, and a 190 sqm functional training/fitness area (Olona Workout). Additional offerings include Pilates, indoor cycling, water polo, apnea training, triathlon programs, and wellness/spa facilities. The club also provides integrated medicine services (physiotherapy, osteopathy, nutrition), a restaurant/bar (The Rowing Club), meeting rooms for corporate events (up to 110 seats), school programs, summer camps for children, and official branded merchandise through Tecnowear. The club operates on a membership model with Full, Morning, and 1894Gym subscription tiers, and offers corporate packages for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Swimming Pool (25m, 7 lanes) 25-meter indoor swimming pool with 7 lanes offering courses and free swim for children, adults, and seniors at the Milan club.
• Tennis Courts (4 red-clay) Four regulation red-clay tennis courts available for booking and courses for adults and children, with court reservation managed through the Playtomic platform.
• Rowing (Canottaggio) Rowing activities including rowing courses, vasca voga (rowing tank), a dedicated indoor ergometer room, and boats for rowing on the Naviglio Grande canal, with para-rowing programs.
• Olona Workout (Functional Training Area, 190 sqm) 190 sqm dedicated area for functional training, cross training, sport conditioning, and functional rehabilitation with certified instructors and Lacertosus equipment.
• Canoeing (Canoa/Kayak) Canoe and kayak courses for all ages, offering complete body conditioning and outdoor water activities on the Navigli canals.
• Summer Camp Multi-sport children's summer camp including swimming, tennis, rowing, athletics, dragon boat, and recreational activities, delivered in weekly sessions during summer months.
• Meeting Rooms and Corporate Events Equipped meeting rooms accommodating up to 110 seated guests, used for conferences, training, team building, and corporate events; supported by catering and team building programs.
• School Sport Programs (Olona for School) Multi-sport educational programs for schools in co-teaching with institutional partners, delivered during school hours and after school (swimming, rowing, canoeing, tennis).
• Integrated Medicine Studio (Medicina Integrata) On-site integrated medicine service offering physiotherapy, osteopathy, sports massage, dietitian, dermatologist, psychologist, nutritional counseling, and orthopedic consultations from independent professional practitioners.
• Restaurant and Bar (The Rowing Club) On-site bar and restaurant branded as The Rowing Club, operating Monday-Sunday with lunch and dinner service, available for members, visitors, and corporate catering.
• Corporate Membership (Tessere Aziendali / Jolly) Customized corporate membership cards (tessere aziendali/Jolly) providing access to club facilities and services as part of employee benefit and incentive programs.
• Apnea / Scuba Diving Courses Apnea competition training (DYN/DNF) and scuba diving certification courses (including PADI) delivered by affiliated instructors and partner diving clubs at the club's pool facility.
• Triathlon Training Programs Triathlon training for youth and adults integrating swimming, cycling (indoor cycling), and running under qualified trainers.

Quantifiable outcome

• 5,000 weekly visitors to the club's sports and wellness facilities
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Bioclin Laboratorio Dermonaturale (Istituto Ganassini)minorGTM or Marketing Partner · 6 November 2019Dermocosmetics brand Bioclin offers club members exclusive beauty and skincare products through the club's dedicated locker area. Part of the Istituto Ganassini group, Bioclin combines dermatological research with sustainable practices.
• DiadoracoreGTM or Marketing Partner · 22 September 2017Italian sportswear brand Diadora (established 1948, Montebelluna) partnered with Canottieri Olona 1894 to supply and brand the club's staff uniforms. The partnership includes exclusive advantages and initiatives for club members and clients, and Diadora vests athlete Greta Muti for national and international competitions.
• BYmyCAR MilanominorGTM or Marketing PartnerAutomotive dealer offering exclusive conditions to club members on vehicle purchases and services.
• JakedminorGTM or Marketing PartnerSportswear and technical apparel brand offering exclusive deals to club members.
• Generali – Agenzia Milano Sant'AmbrogiominorGTM or Marketing PartnerInsurance company offering exclusive coverage conditions and financial services to club members.
• Navigli TowersminorGTM or Marketing PartnerReal estate partner offering exclusive property services or commercial relationships to club members.
• SagittaminorGTM or Marketing PartnerPartner offering exclusive conditions to club members (specific industry not disclosed).
• DilsminorGTM or Marketing PartnerPartner offering exclusive conditions to club members (specific industry not disclosed).
• GarminminorGTM or Marketing PartnerGlobal wearable technology and GPS brand offering exclusive conditions to club members on fitness trackers and sports technology products.
• Centro Diagnostico Italiano (CDI)minorGTM or Marketing PartnerDiagnostic medical center offering club members preferential access to medical diagnostic services and health check programs.
• LacertosusminorGTM or Marketing PartnerLeading brand in functional training equipment and high-quality accessories for specialized training centers. Partnered with Olona Workout to supply professional-grade training gear.
• Rowing FactoryminorStrategic or Co-development PartnerSports association specializing in indoor rowing promotion. Collaborates with Olona Workout for indoor rowing classes and coach development.
• Tecnowear Sports SystemminorGTM or Marketing PartnerTechnical apparel company collaborated with Canottieri Olona 1894 to create an official merchandise collection including official sweatshirts, T-shirts, and bodysuits for club members.
• Mizuno ItalyminorGTM or Marketing PartnerJapanese sports equipment brand Mizuno conducted an interview with its President Marc Kaiway and international designer Toshiyasu at the Canottieri Olona club, hosted by Running magazine and sportsmaker.
• PURE WELLNESScoreStrategic or Co-development PartnerPURE WELLNESS manages the integrated medicine studio operating within Canottieri Olona 1894, providing physiotherapy, osteopathy, nutritional counseling, psychological therapy, sports massage, and orthopedic services through affiliated professionals.
• Cooperativa Santa RitaminorStrategic or Co-development PartnerSocial cooperative providing inclusive sport programs for people with disabilities. Partners with Canottieri Olona 1894 for year-round rowing, swimming, and fitness programs tailored to disabled individuals.
• Fondazione Don GnocchiminorStrategic or Co-development PartnerLeading rehabilitation foundation offering sport programs for people with disabilities. Collaborates with Canottieri Olona 1894 on specific rowing programs at their own facility, integrating sport into rehabilitation therapy.
• Apnea Academy Competition (Umberto Pellizzari)minorStrategic or Co-development PartnerApnea Academy Competition, founded by Umberto Pellizzari, organizes apnea competitions in partnership with Canottieri Olona 1894. The club hosted its first apnea dynamic competition (DYN and DNF) in collaboration with this organization.
• Club Subacqueo iVagamondominorStrategic or Co-development PartnerUnderwater diving club partnering with Canottieri Olona 1894 to deliver scuba diving courses and certification programs (PADI and other recognized didactics) at the club's pool facility.
• L22minorStrategic or Co-development PartnerArchitecture and design firm L22 curated the comprehensive renovation and requalification project (Olona 4.0) at Canottieri Olona 1894, overseeing the new rowing simulator room, meeting room, and functional training area upgrades.
• Sartoria RealeminorGTM or Marketing PartnerMore than a century-old Neapolitan-tailored menswear brand offering made-to-measure suits and exclusive discounts to club members. Also provides at-home tailoring services.
• Hackett London (Boutique Milano Via Manzoni 38)minorGTM or Marketing PartnerBritish luxury menswear brand offering club members 15% discount on collections and exclusive in-store events and promotions. Boutique located at Via Manzoni 38, Milan.
• Alta Luce TeatrominorGTM or Marketing PartnerTheater company offering club members exclusive ticket prices for the 2016/17 theatrical season and 15% discount on acting courses. Season presentation held at the club's venue.

Scale indicators7 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Virgin Active Italy: International premium health and fitness club chain with a meaningful Italian footprint, offering group fitness, swimming, wellness and family programming. Comparable as a premium urban multi-discipline subscription operator.
• Equinox: U.S.-headquartered ultra-premium fitness and lifestyle club operator offering group fitness, personal training, spa and culinary amenities. Comparable as a benchmark for premium subscription positioning in competitive urban markets.
• Holmes Place: European premium fitness and wellness club chain with luxury club design and integrated spa/nutrition offerings. Comparable as an upscale urban subscription-based multi-service club operating in mature European leisure markets.
• David Lloyd Leisure: Pan-European premium multi-sport and racquet club chain with tennis, swimming, fitness, spa, kids and F&B. Comparable as a scaled multi-sport/family premium club operator targeting urban affluent members.
• Life Time Fitness (Life Time Inc.): U.S. premium lifestyle fitness operator offering multi-sport clubs with aquatics, tennis, family programming, spa and F&B under a membership model. Comparable in depth of programming per location and premium member targeting.

Direct peers

• Sporting Club Milano: Milan-based multi-sport membership club providing tennis, swimming, fitness and social club facilities to an urban Milan audience. Directly comparable geographic and product overlap with Canottieri Olona in the same city.
• Canottieri Aniene: Historic Italian multi-sport club founded 1892 in Rome, operating rowing, swimming, tennis, fitness and social member amenities. Closest Italian analog to Canottieri Olona's heritage multi-sport membership model under SSD/associative structure.
• Canottieri Roma: Historic Roman rowing and multi-sport club on the Tiber, offering subscription-based access to rowing, swimming and ancillary sports. Comparable in heritage breadth and membership-based Italian sports club structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Olona1894
• Facebookfacebook.com/Olona1894
• Instagraminstagram.com/canottieriolona1894
• Pinterestit.pinterest.com/canottieriolona
• LinkedInlinkedin.com/company/canottieri-olona-1894

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canottieri Olona 1894