Hackett
Hackett is a privately held British luxury menswear brand founded in 1983, serving affluent male professionals through its direct-to-consumer e-commerce platform and the Hackett Sport sub-brand's Formula E partnership. The company is wholly owned by Madrid-based strategic operator AWWG.
- Company typePrivate
- Founded1983
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hackett does
Hackett is a privately held British luxury menswear brand founded in 1983 and headquartered in London, operating in the premium tailored apparel segment. The company serves affluent male professionals seeking premium tailored clothing for professional and formal occasions, and it distributes primarily through its direct-to-consumer e-commerce platform at hackett.com, which supports international delivery via a country-selector, multi-currency, and multi-language interface. The company also operates the Hackett Sport sub-brand, which holds a multi-season apparel partnership with Formula E as the official apparel provider for championship staff across a global race calendar.
Hackett's business model is centered on direct-to-consumer sales of premium tailored menswear and accessories, with brand visibility amplified through strategic sports and lifestyle partnerships. The company is wholly owned by AWWG, a strategic operating company headquartered in Madrid, positioning Hackett as a portfolio brand within a larger multi-brand operator. Specific product portfolio detail, pricing mechanics, and revenue figures are not disclosed in the available sources, and no proprietary technology stack or AI/ML capabilities are documented. Strategic positioning relies on British menswear heritage, the Formula E affiliation, and co-branded collaborations with luxury lifestyle brands such as Carl Friedrik and Williams Racing to extend brand reach across adjacent categories.
Hackett firmographics
Firmographics- Name
- Hackett
- Legal name
- Hackett
- Website
- https://hackett.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hackett is a privately held British luxury menswear brand founded in 1983, serving affluent male professionals through its direct-to-consumer e-commerce platform and the Hackett Sport sub-brand's Formula E partnership. The company is wholly owned by Madrid-based strategic operator AWWG.
- Ownership category
- akta.pro rank
Hackett industry classification
Industry- Product category
- Luxury Menswear & Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industries
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Hackett is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hackett business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Distribution channels1 record
Marketing channels1 record
Hackett product offering
Product offeringCore offering
Hackett designs, produces and sells premium British menswear — including tailored suits, shirts, jackets, trousers, and accessories — directly to consumers through its brand website. Through its Hackett Sport sub-brand, it also produces official apparel for Formula E racing staff, extending the brand into motorsport-linked sportswear.
Product overview
Hackett is a luxury British fashion brand offering tailored clothing and accessories. Based on the limited source data available from the official website, specific product details and portfolio structure cannot be fully extracted.
Differentiator
Problem solved
Functional benefit
Brands
- Hackett Sport: Premium sportswear sub-brand providing official apparel for Formula E staff across the championship's global race calendar.
Products and services
- Hackett Menswear Collection Core product line of premium British tailored menswear (suits, shirts, jackets, trousers) and accessories designed for affluent male professionals and consumers seeking formal and smart-casual clothing.
- Hackett Sport (Formula E Apparel) Sub-brand line of premium sportswear producing official apparel worn by Formula E championship staff across the global race calendar, extending Hackett's brand into motorsport-linked performance and casual sportswear.
Companies that use Hackett
Customer profileSegments1 record
Ideal customer profiles1 record
Hackett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hackett partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Formula EcoreFormula E has extended its partnership with Hackett Sport for a third consecutive season, maintaining Hackett Sport's role as the official apparel provider for Formula E staff across the championship's global race calendar. The extension aligns with Formula E's expanding calendar including Monaco, Tokyo, Shanghai, London, and Madrid E-Prix. Financial terms were not disclosed.
- Carl FriedrikminorCarl Friedrik, a British luxury luggage brand, has expanded into collaborations with Hackett London and Williams Racing, indicating a collaborative partnership between luxury lifestyle brands.
Recent moves3 records
Expansion highlights3 records
Hackett competitors and assessment
Company assessmentBroad incumbents
- Burberry: Burberry is a British heritage luxury fashion house with a substantial menswear offering, including tailored suiting and outerwear. It is the most natural benchmark for Hackett's British luxury menswear positioning and DTC-led global retail model.
- Hugo Boss: Hugo Boss is a global premium menswear specialist with deep formalwear and tailored product lines plus a strong DTC and wholesale distribution footprint. Comparable in tailored menswear focus, premium positioning, and reliance on professional occasion dressing.
- Dunhill: Dunhill is a British luxury menswear and accessories house emphasising tailoring, leather goods, and refined formalwear. Comparable heritage and category with Hackett, though operated as part of a broader luxury group portfolio.
- Ralph Lauren: Ralph Lauren is an American luxury lifestyle and menswear house with tailored and formalwear offerings plus premium sportswear positioning. Comparable in premium menswear, lifestyle brand extensions, and access to international sporting sponsorships.
- Tommy Hilfiger: Tommy Hilfiger is a global premium casualwear and menswear brand with motorsport sponsorship heritage. Comparable in menswear premium positioning, global DTC distribution, and motorsport-linked brand activation relevant to Hackett Sport.
Direct peers
- Paul Smith: Paul Smith is a British designer-led luxury menswear brand combining tailored clothing with colourful, lifestyle-led positioning. Direct peer on British heritage, tailored menswear DNA, and premium price positioning.
- Ted Baker: Ted Baker is a British premium fashion brand focused on tailored menswear, smart casual clothing, and accessories with significant DTC and international presence. Comparable in tailored menswear category, British heritage, and customer demographic.
- Reiss: Reiss is a British premium menswear and womenswear brand known for formal and tailored occasion wear, with a strong DTC platform. Comparable in British heritage, premium occasion-led positioning, and DTC-led distribution model.
- Charles Tyrwhitt: Charles Tyrwhitt is a British shirt-led menswear brand with strong tailored suiting, formalwear, and digital-first DTC operations. Comparable in tailored menswear emphasis, British heritage, and channel mix leaning on e-commerce.
- Gieves & Hawkes: Gieves & Hawkes is a heritage British menswear house on Savile Row focused on bespoke and ready-to-wear tailored suits. Direct comparable for British luxury menswear heritage and tailored suiting positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hackett social profiles
Digital presenceHackett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hackett leadership team
Management profileNumber of profiles
Profiles1 record
Hackett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hackett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hackett
What does Hackett do?
Hackett designs, produces and sells premium British menswear — including tailored suits, shirts, jackets, trousers, and accessories — directly to consumers through its brand website. Through its Hackett Sport sub-brand, it also produces official apparel for Formula E racing staff, extending the brand into motorsport-linked sportswear.
Is Hackett a public or private company?
Hackett is a private company. It is classified as corporate owned and is currently operating.
When was Hackett founded?
Hackett was founded in 1983. It employs 251 to 500 people.
Where is Hackett based?
Hackett is headquartered in London, United Kingdom, in the Europe region.
Who are Hackett's main competitors?
Broad incumbents on record are Burberry, Hugo Boss, Dunhill, Ralph Lauren and Tommy Hilfiger. Direct peers are Paul Smith, Ted Baker, Reiss, Charles Tyrwhitt and Gieves & Hawkes.
Does Hackett have an API?
No public API is recorded for Hackett.
What industry is Hackett in?
Hackett's product category is Luxury Menswear & Apparel. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew. Its NAICS code is 315 and its SIC code is 5600.