Crisis Cover

What Crisis Cover does

Crisis Cover is a privately held company founded in 2019 that operates a subscription-based geolocation tracking, travel security, and evacuation membership platform aimed at leisure travellers and international students. Its core offering consists of two annual membership tiers — Crisis Secure (security-focused) and Crisis Defend (adds medical advisory, evacuation, and repatriation) — sold direct-to-consumer through crisiscover.co.uk and through channel partners, most notably Student Parachute (a sister sub-brand) distributed via the StudentRoomStay global student accommodation platform.

The technology stack is built around the CAPAdvantage (formerly MyTrac) mobile platform, which provides 24/7 real-time geolocation monitoring, an alert button for emergency response, and incident management, paired with the MyPortal member portal that delivers pre-trip destination intelligence, country risk ratings, and real-time alerts. The service is delivered in partnership with FocusPoint International, whose 5,000+ vetted crisis response specialists across 600+ locations in 120 countries provide the on-the-ground evacuation and security response layer; FocusPoint's Crisis Response Centres in Florida and Cape Town staff the 24/7 monitoring operations. The product portfolio was extended in 2020 with the Student Parachute sub-brand for international students and the integration of the Thrive Therapeutic Software mental wellbeing app.

Crisis Cover generates revenue through annual membership subscriptions (pricing is quote-based and not publicly disclosed) and operates with 1-10 employees, no disclosed institutional funding, and an asset-light distribution model. The company is led by Founder Carole Tokody (former Allianz Global Assistance and Cover-More Group executive) and CEO Gowri Reddy, with a governance/compliance lead and a partnerships director focused on Asia and the Middle East. Its primary dependence on a single channel partner (StudentRoomStay) for the student segment and reliance on FocusPoint's infrastructure for the core response capability shape its risk profile.

Name

Crisis Cover

Legal name

Crisis Cover Pty Ltd

Website

https://crisiscover.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Security Services

NAICS

Security Guards and Patrol Services (561612), Emergency and Other Relief Services (624230)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Emergency Response Operations Centers & Case Management Platforms (THACANAM)

akta.pro secondary industries

Security Assistance & Executive Protection (THACANAF), Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)

Keywords

• Travel security membership
• Emergency evacuation services
• Geolocation tracking platform
• Travel risk management
• Crisis response services

Headquarters

HQ city

Brockhampton

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Membership Subscriptions: Crisis Cover generates revenue through subscription-based membership fees. Members pay for access to geolocation tracking, travel security, and evacuation services. Two tiers are offered: Crisis Secure (security-focused) and Crisis Defend (adds medical advisory services). The membership model eliminates claims processes - services are provided directly when needed with no additional fees for emergency response, evacuation costs, or on-the-ground assistance.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Crisis Cover is a subscription-based travel security and evacuation membership that provides 24/7 geolocation tracking, real-time crisis alerts, and immediate on-the-ground response for travellers. Members access the CAPAdvantage mobile platform for tracking and an emergency alert button, supported by a network of 5,000+ vetted crisis response specialists across 120 countries. Two membership tiers are offered: Crisis Secure (security-focused) and Crisis Defend (adds medical advisory and repatriation services).

Product overview

Crisis Cover is a geolocation tracking, travel security and evacuation membership platform. The core offering is the Crisis Cover Membership, built on the CAPAdvantage (MyTrac) 24/7 global tracking and incident response platform available as a mobile app on iOS and Android. Members also access the Member Portal (MyPortal) for pre-trip intelligence, travel guides, country risk ratings, and real-time alerts. Two membership tiers are offered: Crisis Secure (base security and crisis response) and Crisis Defend (adds medical advisory, transportation, and repatriation services). The company also operates a sub-brand, Student Parachute, for international students with its own app, and partners with Thrive Therapeutic Software to provide the Thrive Wellbeing App — a mental health and CBT app — as part of the membership portfolio. The Crisis Response Centre, staffed 24/7 by security and medical professionals, coordinates with a network of over 5,000 vetted on-the-ground crisis response specialists to deliver evacuation and emergency assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Student Parachute: A geolocation tracking, student protection and assistance membership that fills the gaps of other traditional international student health products. Student Parachute is a proactive 24/7 worldwide assistance service designed to protect students and their wellbeing.

Products and services

• Crisis Cover Membership A subscription-based travel security and evacuation membership for individual leisure travellers, providing geolocation tracking, real-time alerts, 24/7 access to security and crisis response specialists, and evacuation services. Offered in two annual subscription tiers: Crisis Secure (security-focused) and Crisis Defend (adds medical advisory, emergency medical transport, and repatriation).
• Student Parachute A geolocation tracking, student protection and assistance membership designed specifically for international students studying abroad, filling gaps in traditional international student health products. Provides 24/7 worldwide assistance, real-time alerts, on-the-ground security response, pandemic support, and contact tracing. Distributed via partnership with StudentRoomStay and other educational channels.

Quantifiable outcome

• Real-time alerts issued before major news networks, providing early warning for crisis events
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• StudentRoomStaycoreChannel Partner/ Reseller/ Distributor · 19 June 2020StudentRoomStay (SRS) is a global student accommodation provider. The partnership provides all international students automatic access to Crisis Cover's Student Parachute membership through the StudentRoomStay platform, covering gaps in traditional international student health products.
• FocusPoint International InccoreStrategic or Co-development PartnerFocusPoint International is the primary strategic partner for Crisis Cover, providing security and risk management expertise, 24/7 Crisis Response Centres, and access to over 5,000 vetted on-the-ground crisis response specialists across 600+ locations in 120 countries. FocusPoint is a global risk consultancy specializing in travel risk management, business resiliency, and crisis response solutions. Headquartered in the United States with offices worldwide. ISO 9001:2015 certified and UN Global Compact member.
• Student ParachutecoreOEM/ Whitelabel/ Licensing PartnerStudent Parachute is a sister brand offering geolocation tracking, student protection and assistance membership. Crisis Cover powers Student Parachute services, providing the technology platform and crisis response capabilities for international students.
• Healix InternationalcoreTechnology or IntegrationHealix International powers Student Sentinel services for Student Parachute, providing medical, security and travel assistance services. With 40 years of experience, Healix operates on behalf of multinational corporations, governments, universities, NGOs, and insurers. Offices in UK, USA, New Zealand, Kenya, Singapore, and Spain.
• Cummins&PartnersminorGTM or Marketing PartnerIndependent full-service branding agency providing integrated communications solutions for Crisis Cover.
• SpeedwellcoreTechnology or IntegrationDigital partner providing business analysis, digital strategy, and enterprise-grade web & mobile development. Collaborated closely with Crisis Cover to develop the customer-centric global solution.
• Altr.DesignminorGTM or Marketing PartnerDesign agency that forms partnerships with clients like Crisis Cover to deliver brand messaging through in-house teams, partners, or preferred suppliers.
• ReinventuresminorStrategic or Co-development PartnerReinventures specializes in creating customer-centric enterprises, providing training and tools for customer-centric growth and value transformation.
• Masters CommunicationminorGTM or Marketing PartnerCreative, strategic and integrated marketing and communication agency that builds, protects and enhances brands and reputations.
• Virtual Project ManagementminorOthersVirtual project services provider with experienced Project Managers, Program Managers and Product Managers spanning IT, Health, Finance, Travel and Insurance industries.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Assist Card: Travel assistance company offering emergency medical, travel security, and concierge services to consumers and corporates across Latin America and globally. Comparable consumer-facing membership model with similar incident-response focus.
• Healix International: Medical, security, and travel assistance provider with 40+ years of experience serving multinationals, governments, universities, NGOs, and insurers. Powers Student Parachute for Crisis Cover and is therefore an integrator and a peer in the broader market.
• Drum Cussac: Travel risk management and crisis-response consultancy for corporate and high-net-worth clients. Comparable membership-style service offerings (e.g., Crisis24 partner network) and similar reliance on a deployed responder network.
• FocusPoint International: Crisis Cover's primary infrastructure partner—also operates its own crisis-response memberships and competes in the same category. Comparable as the underlying service provider Crisis Cover white-labels; relevant as both partner and potential direct competitor.
• International SOS: The global market leader in travel security and medical assistance services for multinationals, governments, and travellers. Directly comparable as Crisis Cover targets the same duty-of-care and emergency-response use case, albeit with a predominantly consumer and SME lens.
• Global Rescue: Provides travel risk management, evacuation, and security advisory memberships to individuals, families, and enterprises. Closest direct comparison to Crisis Cover given its consumer + corporate membership model covering security and medical evacuation.
• Crisis24 (formerly iJET International): Travel risk management and crisis response platform with 24/7 operations centres, intelligence, and on-the-ground response teams. Comparable to Crisis Cover's CAPAdvantage operating model and FocusPoint-backed delivery.

Broad incumbents

• Control Risks: Global risk consultancy offering security assistance, evacuation, and embedded international risk services to multinational clients. Comparable crisis-response value proposition aimed at a primarily corporate buyer rather than consumer travellers.
• Everbridge: Critical event management and mass-notification platform serving enterprise and government for travel risk, duty of care, and crisis communications. Broader, more enterprise-skewed than Crisis Cover but overlapping in the crisis-alerting and travel-risk categories.

Emerging players

• Solace Global Security: Boutique travel security and crisis-response provider with a global response network. Comparable in service scope but smaller scale than Crisis24 or International SOS, and a closer analog to Crisis Cover in being a focused, technology-led challenger.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crisiscover

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisis Cover