Supplement Station

What Supplement Station does

Supplement Station is a privately-held, Mumbai-based multi-channel retailer of nutritional supplements founded in 2016 and operating under the trade name "Supplement Station – Premium Protein Shop." The company sells authentic protein powders, gainers, weight management products, pre-workouts, micronutrients, recovery supplements, and health foods drawn from a portfolio of more than ten premium brands, including Optimum Nutrition, GNC, MuscleBlaze, Labrada, BigFlex, AVVATAR, Dymatize, Isopure, MuscleTech, and QNT. Its distribution combines a nationwide direct-to-consumer e-commerce website (supplementstation.in) with eight physical retail showrooms spread across the Mumbai metropolitan region (Hajiali, Bandra, Santacruz, Colaba, Vashi, Ghatkopar, and Mulund). Headcount is in the 11–50 range and ownership is not publicly disclosed; no institutional funding rounds have been recorded in the available data, suggesting a bootstrapped, founder-led operating model.

The underlying technology is a standard WordPress-based e-commerce storefront augmented by a proprietary SMS-based product authentication ("Authenticity Check") service in which customers verify each unit's unique code to confirm genuineness — a feature specifically targeted at counterfeiting, which is a known issue in Indian sports nutrition. Authentication, brand-side certifications (Labdoor USA, Informed Choice UK, ICMR Clinical Trials Registry, ISO 22000/14001, NSF, FSSC 22000, FDA-approved facility), and SMS verification together are positioned as the company's key trust differentiators rather than any AI or advanced platform capability.

Commercial mechanics are straightforward: unit-priced retail with each transaction treated as a one-time license/sale, free shipping on orders above ₹999, price points broadly ranging from roughly ₹500 to ₹13,000 (with most protein SKUs clustered around ₹1,000–₹4,000), heavy discounting (4%–50% off promotional offers), 24/7 phone and email support, and marketing concentrated on organic social channels (Facebook, Instagram, LinkedIn, Twitter, Tumblr) plus an email newsletter. The company targets three customer personas — fitness enthusiasts and gym-goers (primary), weight management seekers, and health-conscious consumers — without disclosed enterprise or B2B contracts, making it a pure retail play with no named institutional customers.

Name

Supplement Station

Legal name

Supplement Station

Website

https://supplementstation.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Supplement Station is a Mumbai-based, multi-channel retailer of authentic nutritional supplements, operating eight physical showrooms across the Mumbai metropolitan region and the supplementstation.in e-commerce site serving fitness enthusiasts across India.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Whey protein retail
• Fitness supplements ecommerce
• Weight gainer products
• Premium protein shop

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Supplement Sales: Revenue generated from selling nutritional supplements including proteins, gainers, weight management products, micronutrients, and health foods through physical retail stores and e-commerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Supplement Station is a Mumbai-based multi-channel retailer of premium sports nutrition and fitness supplements, operating both 8 physical retail stores across the Mumbai metropolitan region and an e-commerce website (supplementstation.in). It sells authenticated protein powders, gainers, weight management, pre-workout, recovery, micronutrient, and health food products from international and domestic brands including Optimum Nutrition, GNC, MuscleBlaze, BigFlex, Labrada, Dymatize, Isopure, MuscleTech, QNT, and Avvatar. The company differentiates via an SMS-based product authenticity verification service and free shipping on orders above ₹999.

Product overview

Supplement Station is a premium protein and fitness supplement e-commerce platform operating in India, offering a comprehensive portfolio of sports nutrition products. The platform features multiple product categories including Proteins (Whey Protein, Whey Isolate, Casein, Plant Protein), Gainers (Lean Mass, High Calorie), Weight Management (Fat Burners, Carnitine, Meal Replacements), Energy & Endurance (Pre-Workouts, BCAAs, Electrolytes), Micronutrients (Vitamins, Fish Oil, Immunity Boosters), Strength & Recovery (Creatine, Glutamine, Amino Acids), and Health Foods (Protein Bars, Peanut Butter). The store carries multiple brands including MuscleBlaze (with sub-lines like Biozyme and Whey Gold), Optimum Nutrition (ON), BigFlex, AVVATAR, Labrada, GNC, and MuscleTech. Top products include MuscleBlaze Biozyme Performance Whey (clinically tested for 50% higher protein absorption with US patent filed), MuscleBlaze Whey Gold (Labdoor USA certified), and Optimum Nutrition Gold Standard 100% Whey Protein. The company operates multiple retail store locations across Mumbai including Hajiali, Bandra, Santacruz, Colaba, Vashi, Ghatkopar, and Mulund.

Differentiator

Problem solved

Functional benefit

Products and services

• Proteins Protein supplements including Whey Protein, Whey Isolate, Muscle Builder, Fat Burning Protein, Plant Protein, Casein Protein, Multi Blend, and Raw Whey for muscle building and recovery, targeted at fitness enthusiasts and gym-goers.
• Gainers Weight gain supplements including Lean Mass Gainer, High Calorie Gainer, and Carb Blends for muscle mass building, targeted at customers seeking to gain body mass.
• Weight Management Weight management products including Meal Replacements, Fat Loss Support, Fat Burners, Carnitine, CLA, and Green Tea supplements for customers managing body composition.
• Energy & Endurance Energy and endurance products including Pre Workouts, Hydration Drinks, Natural Energy Boosters, and Electrolytes Formula for athletic performance enhancement.
• Micronutrients Micronutrient supplements including Bone & Joints, Immunity Boosters, Heart Health, Fish Oil & Omegas, Herbal Supplements, Vitamins & Minerals, Specialty Supplements, Beauty & Skincare, Antioxidants, and Prebiotics & Probiotics for general wellness.
• Strength & Recovery Strength and recovery supplements including Glutamine, Testoboosters, BCAAs, Amino Acids, Nitric Oxide, Creatine, and Deep Sleep products for post-workout recovery.
• Health Foods Health food products including Protein Bars, Protein Snacks, and Peanut Butter for nutrition supplementation.
• Fitness Accessories Fitness and supplement accessories available alongside nutritional supplements at the store.
• Product Authenticity Verification Service SMS-based verification service allowing customers to authenticate nutritional supplements via unique codes printed on packaging, ensuring purchase of genuine products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Optimum NutritioncoreOthersAuthorized retailer selling Optimum Nutrition products including Gold Standard 100% Whey Protein and Serious Mass weight gainer. Products are sourced with authenticity verification through SMS codes.
• GNCcoreOthersAuthorized retailer of GNC supplements including AMP series, Pro Performance, Mega Men multivitamins, and Triple Strength Fish Oil. GNC is described as having over 85 years of scientific expertise and 100+ stores globally.
• MuscleBlazecoreOthersMajor Indian supplement brand partnership. Products include Biozyme Performance Whey Protein (clinically tested for 50% higher absorption), Whey Gold, BCAA supplements, and multivitamins. MuscleBlaze Biozyme won Product of the Year at NutraIngredients Award 2021 in Singapore.
• BigFlexcoreOthersPartnership for BigFlex brand supplements including EAA (Essential Amino Acids), BCAA products, and L-Glutamine. Products sold include BigFlex Prime BCAA and BigFlex EAA in multiple flavors.
• LabradacoreOthersAuthorized seller of Labrada nutrition products including 100% Casein, 100% Whey Protein, Diet Whey, Turbo Whey, and Marine Collagen Peptides.
• AvvatarcoreOthersIndian supplement brand partnership featuring Avvatar Whey Protein (Malai Kulfi flavor, Belgian Chocolate), ISORICH Whey Protein isolate, and Muscle Gainer products.
• Dymatize NutritionminorOthersAuthorized retailer of Dymatize Elite 100% Whey Protein products.
• IsopureminorOthersAuthorized seller of Isopure Low Carb Whey Protein Isolate with authenticity verification stickers.
• MuscleTechminorOthersPartnership for MuscleTech Nitrotech Whey Protein products designed for muscle building and strength enhancement.
• QNTminorOthersPartnership for QNT brand products including Prime Whey Protein, Muscle Mass 3000 weight gainer, Carnipump liquid pre-workout, and L-Carnitine supplements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bold Care: Indian D2C men's wellness and supplement brand selling directly to consumers online. Comparable as it competes for the same fitness- and health-conscious Indian consumer wallet, though via own-brand D2C rather than multi-brand retail.
• Man Matters: Indian D2C men's health and wellness brand covering supplements, hair care, and fitness nutrition. Comparable Indian health/fitness consumer segment, competing through D2C subscription rather than multi-brand retail.
• Wellbeing Nutrition: Indian D2C nutrition and supplement brand offering vitamins, proteins, and functional supplements online. Comparable target customer (urban Indian health/fitness consumer) but competing through proprietary brands and own e-commerce.

Broad incumbents

• Flipkart: India's leading horizontal e-commerce marketplace selling supplements, fitness nutrition, and health products from multiple sellers. Comparable broad assortment of supplement SKUs and price-driven competition, but not a specialist retailer.
• Netmeds / Tata 1mg: Large online pharmacy and health product platforms in India selling vitamins, supplements, and wellness products alongside pharmaceuticals. Comparable as a multi-channel health-product retailer in India, though with a broader OTC/pharmacy focus.
• Amazon India: India's largest e-commerce marketplace carrying sports nutrition, vitamins, and supplements from multiple authorized and third-party sellers. Comparable assortment category and price competition, though not a specialist in sports nutrition.

Direct peers

• HealthKart: India's largest online health and supplement retailer, selling proteins, vitamins, and sports nutrition from multiple authorized brands across India. Directly comparable as a multi-brand supplement retailer serving fitness consumers with both e-commerce and (formerly) offline presence.
• MuscleXP: Indian sports nutrition brand with both own-brand manufacturing and authorized multi-brand online/offline retail of supplements. Comparable multi-brand supplement e-commerce and retail operator focused on Indian fitness consumers.
• GNC India: International supplement brand operating its own retail stores in India selling vitamins, proteins, and sports nutrition. Comparable as a multi-channel branded supplement retailer in the same Indian market.

Others

• MuscleBlaze (Bright Lifecare): India's largest homegrown sports nutrition brand, which is also a key supplier/partner for Supplement Station. Comparable as a competitor in the Indian sports nutrition market and a brand whose D2C push could disintermediate multi-brand resellers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TeamSSMumbai
• Facebookfacebook.com/teamsupplementstation
• LinkedInlinkedin.com/company/teamsupplementstation
• Instagraminstagram.com/teamsupplementstation

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supplement Station