FM media

What FM media does

FM media is a France-based experiential and relational marketing agency founded in 1994 by Frédéric Meiffret and headquartered in Wissous, near Paris. The agency designs and executes street marketing campaigns, mobile roadshows, sports event activations, and specialized child-and-family communications for brand owners across France. Its service portfolio is built around four core offerings — relational marketing, street marketing, roadshow management, and sports event marketing — with a dedicated sub-brand, COM la famille, focused on ethically-designed pedagogical activations for children aged 3–14 and their parents in schools, leisure centers, sports clubs, shopping centers, and events.

The agency's operational backbone is a 600 m² owned logistics platform in Wissous, which enables in-house conception and production of event materials (buses, kiosks, sample kits) without third-party dependency. A permanent team of 7 staff is complemented by a temporary workforce that scales up to 1,500 workers for large activations, supporting nationwide deployment across France including remote cities, ski resorts, beaches, shopping centers, and sports venues. Over 20 years of operation, FM media reports having worked with more than 150 brand clients (including Samsung, Nestlé/Nestea, BMW, Disney, Levi's, Colgate, RMC, Western Union, and Powerade) and distributed over 50 million samples hand-to-hand.

FM media earns revenue through project-based service contracts negotiated directly with client marketing teams and, in some cases, through subcontracting arrangements with larger agencies (e.g., Lagardère, Sopexa). The company operates as FM Media SAS, a private French Société par Actions Simplifiée, with no external funding recorded and no institutional or private equity ownership indicated. Customer acquisition relies on direct commercial outreach by an in-house chargé de clientèle team, supplemented by case-study-driven referral and content marketing through the company website, blog, Facebook, and Twitter. The company is not a technology platform — there is no proprietary software, AI/ML capability, or data product disclosed in the source material.

Name

FM media

Legal name

FM Media SAS

Website

https://fm-media.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

FM media is a French experiential marketing agency founded in 1994 that designs and executes street marketing, roadshows, sports event activations, and child-and-family communications for brand owners across France. It operates from a 600 m² logistics platform in Wissous with 7 permanent staff and has served 150+ brand clients over 20 years.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Experiential marketing services
• Street marketing campaigns
• Event roadshow management
• Sports event activation
• Family communication agency

Headquarters

HQ city

Wissous

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Experiential marketing campaign fees: FM media earns revenue by designing and executing experiential marketing campaigns (street marketing, roadshows, sporting events, child/family communication) on behalf of brands. Projects are billed as service contracts, with fees covering strategy, production, logistics, and field staffing.
2. Production and logistics services: The agency's own 600 m² logistics platform enables them to manage production and deployment of materials (buses, kiosks, promotional kits, samples) as part of their service offering, controlling costs and quality end-to-end.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

FM media is a French experiential marketing agency that designs, produces, and executes physical brand activation campaigns across France, including street marketing, roadshows, sports event activations, and child/family communication. The agency operates a 600 m² logistics platform enabling end-to-end production and deployment of event materials, and delivers campaigns nationwide through a permanent core team of 7 staff scaling to up to 1,500 temporary field workers.

Product overview

FM media is a French relational marketing agency founded in 1994, operating as a single unified service offering rather than a platform-plus-modules architecture. Its core services include street marketing, roadshow management, sports event marketing, and child/family communication — organized primarily under the COM la famille sub-brand dedicated to the children and family segment. The agency also deploys a 600 m² logistics platform enabling end-to-end conception and production of events, and has distributed over 50 million samples hand-to-hand over 20 years. Services are delivered through a permanent team of 7 and up to 1,500 temporary staff, covering the full operational chain from strategy to on-the-ground execution.

Differentiator

Problem solved

Functional benefit

Brands

• COM la famille: A specialized division of FM media dedicated to child and family communication, offering pedagogical and educational event solutions for establishments serving children and families.

Products and services

• Marketing relationnel (Relational Marketing) Core relational marketing service offering that creates emotional experiences with target audiences through events, sampling, and proximity marketing to build brand recall and drive sales, for brand clients across France.
• Street marketing Street marketing services including sampling, flyer distribution, event stunts, and network/point-of-sale animations, leveraging over 20 years of experience to create memorable brand experiences in public spaces, for brand clients and agencies in France.
• Roadshow Itinerant event management service covering promotional tours, mobile showrooms for professionals, beach and ski resort tours, city-center tours, and sampling/experience deployments across France, for B2C brands and B2B brands targeting professional buyers.
• Événementiel sportif (Sports Event Marketing) Sports event organization service including event management, sports partnerships, educational kit design and distribution for sports clubs, and pre/post surveys to connect brands with hundreds of thousands of athletes, for consumer brands and event sponsors in France.
• Communication enfant et famille (Child and Family Communication) Specialized communication service targeting children and families through pedagogical animations in schools, leisure centers, and sports clubs, designed with an ethical, educational approach, for brands, NGOs, and public-interest institutions.
• COM la famille Specialized subsidiary entity focused on child and family communication, using the city environment to reach children and families through ludo-pedagogical animations in childcare establishments, with deployment potential across more than 100,000 facilities in France.

Quantifiable outcome

• 10% sales increase on Nestea tour zones vs 10% decline on non-operated zones
• +10 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• LagardèrecoreGTM or Marketing Partner · 1 September 2014FM media's COM la famille department orchestrated the Gulli Days touring event for Lagardère's Gulli children's TV channel. FM media managed all event planning, animations, and deployment in shopping centers across France to promote Gulli's TV programs.
• EpadesaminorGTM or Marketing Partner · 1 September 2014Epadesa (Établissement Public d'Aménagement de La Défense et ses environs) partnered with FM media for the transport survey deployment at La Défense, deploying a 5×5 meter interactive cube with QR codes to attract and engage commuters in a satisfaction survey.
• DefactominorGTM or Marketing Partner · 1 September 2014Defacto (the public establishment managing La Défense) partnered with FM media for the transport survey deployment at La Défense, alongside Epadesa and MV2.
• MV2minorImplementation/ SI/ Consulting Partner · 1 September 2014MV2 (a research/consulting firm) partnered with FM media and Epadesa/Defacto to conduct the La Défense transport survey. FM media handled the event and creative portion while MV2 managed the survey methodology.
• Merci AlfredminorGTM or Marketing Partner · 1 September 2014Merci Alfred partnered with FM media for the Levi's Champs Elysées store customization event. Merci Alfred attracted participants through its online community, while FM media handled on-site event organization and deployment.
• PaniniminorGTM or Marketing Partner · 1 May 2014Panini partnered with FM media for the 'Coup de solidarité' CSR campaign organized for FM media's 20th anniversary. Panini enabled the action to take place during its sticker album distribution campaigns at children's football tournaments across France, reaching 8–13 year olds.
• Aide aux Jeunes Diabétiques (AJD)minorOthers · 1 May 2014The AJD association was the beneficiary of FM media's 'Coup de solidarité' CSR campaign. FM media raised and donated 2,000 euros to AJD through a solidarity challenge deployed at children's football tournaments across France.
• DisneyminorGTM or Marketing Partner · 1 May 2014Disney provided gifts for participants in the final day of the Coup de solidarité action organized by FM media's COM la famille department, supporting the charitable initiative with product donations.
• AquakidminorOthers · 1 May 2014Aquakid provided children's water bottles as gifts for the Coup de solidarité final event organized by FM media.
• SopexacoreStrategic or Co-development Partner · 1 January 2012Sopexa, a food and agriculture communication agency, entrusted FM media with developing and executing part of their action plan for 'Tomates et Concombres de France,' including the deployment of a full-scale educational greenhouse roadshow in shopping centers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency (part of IPG) delivering live events, experiential campaigns, roadshows and sports sponsorships for major brands. Directly comparable in service mix and client profile to FM media.
• MCI Group: Global meetings, events and association management group. Comparable in live event execution, sponsorship activation and large-scale field operations to FM media.
• MKTG: Global experiential marketing and activation agency (part of Dentsu) that plans and executes brand experiences, sampling, roadshows and sports activations — directly comparable service offering to FM media, but at much larger scale and with international reach.
• Amplify: Independent global brand experience agency delivering immersive events, sampling campaigns and sponsorship activations. Comparable service mix to FM media, with broader geographic reach.
• Sparks: Global experiential marketing agency (now part of House of Genius/Cheil) that designs and produces live brand experiences, roadshows and sampling programs. Direct comparable in execution model and end-client profile.
• VMLY&R Commerce (formerly Geometry Global): Global experiential commerce agency that designs and delivers brand activations, retail experiences and shopper marketing programs. Closely comparable to FM media's experiential activation model, with global footprint and data-driven execution.
• Auditoire: French brand experience agency (part of Publicis) specializing in live events, roadshows and experiential campaigns for premium brands. Most directly comparable French peer to FM media in terms of service offering and client base.

Regional players

• GL Events: Major French event services company providing event infrastructure, staging and venue management, with overlap in event production services similar to FM media's roadshow and logistics offering, but primarily operating in venue/event services rather than brand activation.

Broad incumbents

• Hopscotch: French communications group with event, experiential and public relations capabilities. Comparable French incumbent operating across event marketing and PR, offering broader services than FM media's experiential focus.
• Havas: Global communications group headquartered in France whose Havas Events / Havas Experiential units compete directly in street marketing, roadshows and brand activations, while the broader Havas network offers advertising, media and digital at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FM_media_event
• Facebookfacebook.com/pages/FM-MEDIA/216156348442951

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FM media