BoatPoint
BoatPoint is the UK's largest used boat brokerage, operating nine offices at boatfolk marinas and a boatpoint.co.uk listing platform to facilitate pre-owned boat sales for individual buyers and sellers across the UK with full transaction, finance, and maintenance support.
- Company typePrivate
- Founded-
- HeadquartersSouthampton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BoatPoint does
BoatPoint is a UK-based used boat brokerage operating as a subsidiary of the privately-held Boatfolk Marina Group. The company facilitates the sale of pre-owned motorboats, sailing yachts, RIBs, and luxury vessels through a hybrid model combining nine physical offices at boatfolk marinas across the UK (Conwy, Bursledon, East Cowes, Haslar, Portishead, Portland, Royal Quays, Weymouth, and Penarth) with a digital listing platform at boatpoint.co.uk and syndicated distribution to third-party portals such as The Yacht Market, Rightboat, Apollo Duck, and Tack & Jibe. Supporting services include a bespoke Boat Finder service, finance and insurance introductions, surveying coordination, and cross-referrals to Boatcare maintenance workshops and boatfolk berthing, providing a full transaction-to-ownership service bundle.
BoatPoint generates revenue primarily through brokerage commissions on completed transactions, with boat prices ranging from under £10,000 to over £460,000 and most listings concentrated between £15,000 and £150,000. The company sells 300+ boats annually and maintains 335+ active listings, supported by a 65K+ client database used for targeted email and marketing campaigns. Customer segments span first-time boat buyers, individual sellers, experienced owners upgrading vessels, and pre-owned boat purchasers across budget and luxury price points. ABYA membership provides professional standards compliance and signal of credibility in the UK marine brokerage market.
The business is privately held with no disclosed funding events, and operates as part of the diversified Boatfolk group, which controls 22+ marinas across the UK. BoatPoint claims the position of the UK's largest boat brokerage by sales volume, leveraging 30+ years of operating history, exclusive access to industry comparable-sales data for valuation, and physical presence at key boating locations to support both walk-in and digital customer acquisition.
BoatPoint firmographics
Firmographics- Name
- BoatPoint
- Legal name
- Boatfolk Marina Group Ltd
- Website
- https://boatpoint.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BoatPoint is the UK's largest used boat brokerage, operating nine offices at boatfolk marinas and a boatpoint.co.uk listing platform to facilitate pre-owned boat sales for individual buyers and sellers across the UK with full transaction, finance, and maintenance support.
- Ownership category
- akta.pro rank
BoatPoint industry classification
Industry- Product category
- Boat Brokerage Services
- NAICS
- Boat Dealers (441222)
- akta.pro primary industry
- Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)
Keywords
Where BoatPoint is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
BoatPoint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commission: BoatPoint earns revenue by facilitating boat sales between buyers and sellers. They handle the entire sales process from valuation through to final handover, charging commission on completed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Used boats for sale - wide price range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
BoatPoint product offering
Product offeringCore offering
BoatPoint operates a national used boat brokerage service, listing over 335 pre-owned motorboats, sailing yachts, and RIBs across 9 UK marina-based offices. The service covers the full transaction lifecycle from valuation, professional photography, and multi-platform marketing through sea trial coordination, negotiation, paperwork, and secure fund handling, with affiliated support from Boatcare maintenance workshops and boatfolk marina berthing.
Product overview
BoatPoint operates as a national boat brokerage platform with offices at nine boatfolk marina locations across the UK. The core offering is the used boat brokerage service, facilitating the sale and purchase of pre-owned motorboats, sailing yachts, and RIBs through a network of professional brokers. Supporting services include a bespoke boat finder service, berthing access to 11 UK marinas, Boatcare maintenance workshops, and finance/insurance introductions. The platform lists over 400 boats from brands including Jeanneau, Beneteau, Sealine, Fairline, Princess, Sunseeker, and Trader, ranging from under £10,000 to luxury yachts.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Boat Brokerage National boat sales brokerage offering pre-owned powerboats, sailing yachts, and motorboats with professional broker services for buying and selling, including valuation, marketing, negotiation, sea trial coordination, paperwork, and secure fund handling.
- Boat Finder Service Bespoke boat-finding service that searches the market on behalf of buyers to locate specific vessels matching their criteria when no suitable boat is in current inventory.
- Surveying Services Professional marine survey coordination for pre-purchase inspections and condition assessments arranged through BoatPoint's brokerage service.
- Finance & Insurance Introduction Introduction to trusted marine finance providers and specialist marine insurance brokers to support financed purchases and appropriate coverage for vessels bought through BoatPoint.
- Berthing & Marina Services Access to 11 Boatfolk marinas across the UK coastline with berthing options for boats of all sizes, integrated with BoatPoint brokerage locations and backed by 22+ marina network.
- Boatcare Maintenance On-site Boatcare workshop and technical support at each location providing full maintenance, servicing, and repairs for boats listed or purchased through BoatPoint.
Quantifiable outcome
- 300+ boats sold in the last 12 months
- +2 more outcomes
Companies that use BoatPoint
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
BoatPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BoatPoint partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- BoatcarecoreBoatcare provides on-site workshop and technical support services at boatpoint locations. This partnership enables boatpoint to offer full maintenance and servicing for all listed boats, providing complete confidence for buyers and sellers throughout the ownership lifecycle.
- Boatfolk MarinasflagshipBoatfolk is the parent company and marina network partner, providing access to 11 marina locations across the UK coastline where boatpoint offices are situated. Boatfolk also offers berthing and storage solutions across their 22+ marina network, giving customers flexibility in boat placement.
- The Yacht MarketcoreLeading UK boat listing portal used by boatpoint to distribute boat listings beyond their own website, reaching additional buyer audiences searching on this platform.
- RightboatcoreMajor UK boat marketplace where boatpoint lists boats for extended reach to buyers searching for pre-owned vessels on this portal.
- Apollo DuckminorUK boat listing platform used by boatpoint for additional listing distribution to reach niche buyer segments.
- Tack & JibeminorBoat marketplace platform where boatpoint distributes selected listings for broader market coverage.
- Marine Finance ProviderscoreIntroduces buyers to trusted marine finance providers to help them get pre-qualified before negotiating boat purchases. Supports the sales process by enabling financed purchases.
- Marine Insurance BrokerscoreConnections with specialist marine insurance brokers who can provide appropriate coverage for vessels purchased through boatpoint, supporting the ownership transition.
- ABYA (Association of Broker Yacht Agents)coreBoatpoint brokers adhere to ABYA, the UK trade association for professional yacht brokers, dealers and boat sales professionals, ensuring all listings are accurate, compliant, and transparently represented. Membership ensures professional standards compliance.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
BoatPoint competitors and assessment
Company assessmentDirect peers
- Burton Waters: Marina-based boat sales operation in the UK Midlands offering new and brokerage across multiple brands—comparable broker-and-marina integration to BoatPoint's boatfolk alignment.
- Boats.co.uk: Large UK used boat retailer/broker with national reach and a multi-brand model. Closely comparable in serving buyers and sellers across price points from entry-level boats to luxury yachts.
- Williams & Smidth: Long-running UK full-service boat brokerage handling buying and selling of powerboats and sailing yachts—analogous model and customer segments to BoatPoint.
- Ancasta: One of the UK's largest multi-office new and used boat brokerages. Operates a similar marina-located office footprint and ABYA-style full-service brokerage model, making it the most direct UK peer to BoatPoint.
- Argo Yachting: UK yacht brokerage and new-boat agency with multi-brand inventory, competing in the same pre-owned powerboat and luxury yacht segments as BoatPoint.
- Bates Wharf Marine: Long-established UK multi-brand boat dealer and broker covering motorboats, sailing yachts, and RIBs—directly comparable to BoatPoint's product mix across powerboats, sailboats and motor yachts.
- Inspiration Marine Group: UK multi-brand broker and new-boat agent offering powerboats, sailboats and yachts across multiple offices—directly comparable in scope, supplier base, and full-service brokerage approach.
Broad incumbents
- Princess Motor Yacht Sales: Manufacturer direct sales arm for Princess yachts—one of the brands BoatPoint actively brokers—making it a comparable touchpoint in the same new/used luxury yacht value chain.
- Michael Schmidt & Partners: Long-established UK and international yacht brokerage focused on pre-owned sailing yachts and motor yachts—competes in the same upper end of BoatPoint's inventory and customer pool.
- Sunseeker London: Manufacturer-affiliated brokerage representing a major luxury yacht brand. Comparable at the higher end of BoatPoint's inventory where luxury yachts from Princess and Sunseeker are featured.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BoatPoint social profiles
Digital presenceBoatPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoatPoint leadership team
Management profileNumber of profiles
BoatPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoatPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoatPoint
What does BoatPoint do?
BoatPoint operates a national used boat brokerage service, listing over 335 pre-owned motorboats, sailing yachts, and RIBs across 9 UK marina-based offices. The service covers the full transaction lifecycle from valuation, professional photography, and multi-platform marketing through sea trial coordination, negotiation, paperwork, and secure fund handling, with affiliated support from Boatcare maintenance workshops and boatfolk marina berthing.
Is BoatPoint a public or private company?
BoatPoint is a private company. It is classified as corporate owned and is currently operating.
When was BoatPoint founded?
BoatPoint was founded in -1. It employs 51 to 100 people.
Where is BoatPoint based?
BoatPoint is headquartered in Southampton, United Kingdom, in the Europe region.
How does BoatPoint make money?
One revenue line is on record: brokerage Commission.
Who are BoatPoint's main competitors?
Direct peers on record are Burton Waters, Boats.co.uk, Williams & Smidth, Ancasta, Argo Yachting, Bates Wharf Marine and Inspiration Marine Group. Broad incumbents are Princess Motor Yacht Sales, Michael Schmidt & Partners and Sunseeker London.
Does BoatPoint have an API?
No public API is recorded for BoatPoint.
What industry is BoatPoint in?
BoatPoint's product category is Boat Brokerage Services. Its primary akta.pro industry code is CRAMAIAG, Sailing & Rigging Retail (Sailboats, Sails, Hardware). Its NAICS code is 441222.