Sandcastle Homecare

Name

Sandcastle Homecare

Legal name

Sandcastle Homecare

Website

https://sandcastlehomecare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• In-home care services
• Senior homecare
• Personal care assistance
• Dementia care services
• Veteran homecare

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Hourly In-Home Care Services: Sandcastle generates revenue by charging clients for hourly in-home care services. Clients pay only for the services and hours they require. Billing occurs twice monthly with itemized invoices. The company is NOT a franchise and does not pay franchise fees, instead investing savings into caregiver pay and benefits.
2. Long-Term Care (LTC) Insurance: Revenue from LTC insurance claims. The company accepts Long-Term Care insurance as a form of payment for in-home care services, integrating with existing LTC insurance plans.
3. VA Aid and Attendance: Sandcastle is a contracted VA provider and generates revenue from VA-authorized home care services. Eligible veterans may receive care at little or no out-of-pocket cost through the U.S. VA Aid and Attendance benefit, which provides up to $25,000/year in financial support.
4. Medicaid LTC: Revenue from Medicaid LTC coverage, including plans from Aetna, Sunshine Health, UnitedHealth, Humana, Florida Community Care, Staywell, and Simply. Government-supported healthcare plan allows those with limited resources to access professional in-home care.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sandcastle Homecare provides in-home personal care services to seniors, disabled adults, and recently injured individuals across Florida. Services include assistance with Activities of Daily Living (ADLs) and Instrumental Activities of Daily Living (IADLs), delivered by W-2 employed caregivers who are background-checked, trained, and provided benefits. The company offers flexible scheduling from a few hours per week to 24/7 live-in care and accepts private pay, Long-Term Care insurance, VA Aid and Attendance benefits, and Medicaid LTC.

Product overview

Sandcastle Homecare is a Florida-based in-home care provider offering a comprehensive suite of personal care and support services. The company operates as a registry/direct-hire model with employed caregivers (not contractors) who are background-verified, trained, and provided with benefits. Core services include personalized care, light housekeeping, medication reminders, companionship, meal preparation, errand assistance, and 24/7 emergency support. The company also provides specialized care for dementia and veterans, supported by dedicated Case Managers and a Quality Assurance Department. Services are flexible with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Eligible veterans may receive up to $25,000/year in VA Aid and Attendance benefit coverage
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Aetna (Medicaid LTC)OthersAetna Medicaid LTC plan accepted for in-home care coverage. Sandcastle is an in-network provider for Medicaid LTC services under this plan.
• Sunshine HealthOthersSunshine Health Medicaid LTC plan accepted for in-home care coverage. Sandcastle provides services under this government-supported healthcare plan.
• UnitedHealth (Medicaid LTC)OthersUnitedHealth Medicaid LTC plan accepted for in-home care coverage.
• Humana (Medicaid LTC)OthersHumana Medicaid LTC plan accepted for in-home care coverage.
• Florida Community CareOthersFlorida Community Care Medicaid LTC plan accepted for in-home care coverage.
• Staywell (Medicaid LTC)OthersStayWell Medicaid LTC plan accepted for in-home care coverage.
• Simply (Medicaid LTC)OthersSimply Medicaid LTC plan accepted for in-home care coverage.
• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerSandcastle is a contracted VA provider, enabling eligible veterans to receive home care at little or no out-of-pocket cost through the VA Aid and Attendance benefit (up to $25,000/year). The company assists families with the VA benefit application process.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Senior Helpers: National in-home senior care franchise with dedicated dementia and Parkinson's programs; comparable to Sandcastle's dementia-care specialization and Florida footprint.
• Synergy HomeCare: Franchise homecare provider offering personal care, companionship, and specialty programs; competes in similar Florida markets with comparable non-medical service offerings.
• Home Instead Senior Care: Largest global franchise network of in-home senior care providers; competes head-to-head with Sandcastle across Florida and beyond with a similar personal-care, non-medical service model aimed at aging-in-place seniors.
• BrightStar Care: Franchise home health and personal care provider combining non-medical personal care with skilled nursing; overlaps with Sandcastle on the personal-care side and competes for the same private-pay and Medicaid-eligible families.
• Amada Senior Care: Franchise homecare provider with strong personal-care, dementia-care, and VA benefit navigation offerings — closely comparable to Sandcastle's positioning around veterans and dementia.
• Homewatch CareGivers: Franchise homecare brand delivering personal care, dementia care, and care for chronic conditions; highly comparable service model and customer segment to Sandcastle.
• Visiting Angels: National franchise homecare brand with strong Florida presence offering hourly and live-in personal care, dementia care, and respite care — closest direct competitor to Sandcastle's service portfolio and payor mix.
• Comfort Keepers: National franchise homecare provider offering personal care, companionship, and dementia support — directly comparable service mix and target customer (seniors seeking to age at home) as Sandcastle.

Broad incumbents

• Interim HealthCare: Established national home health and personal care provider with skilled nursing plus non-medical services; broader portfolio than Sandcastle but competes directly for Medicaid and private-pay in-home clients in Florida.
• Bayada Home Health Care: Large multi-state home health and personal care provider with significant Florida presence; overlaps with Sandcastle on private-duty personal care while also operating skilled nursing and hospice lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sandcastlecares
• Facebookfacebook.com/SandcastleCares
• LinkedInlinkedin.com/company/sandcastle-homecare
• Instagraminstagram.com/sandcastle_homecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandcastle Homecare