Richard Allan Marketing

What Richard Allan Marketing does

Richard Allan Marketing, LLC is a privately held, full-service marketing agency founded in 2018 and headquartered in Peabody, Massachusetts. The firm operates with 11–50 employees and serves startups, growth-stage companies, and enterprises across verticals including healthcare, medical devices, pharmaceuticals, manufacturing, energy management, consumer electronics, software, and telecommunications. Its portfolio of services spans strategy consulting (Growth Solutions), execution (Solutions Marketing), and a broad marketing services suite covering advertising, branding, collateral, design, email, events, paid media, presentations, public relations, search/SEO (including AEO and GEO), social media, video/photo production, websites, and writing. The company also offers a tiered Fractional CMO model in three engagement formats: an 8-hour CMO for a Day intensive, a 90-Day Sprint, and a monthly retainer.

The firm's core technology stack is built on third-party marketing and AI platforms rather than proprietary technology. It positions AI as a distinct capability area ('AI for Marketing') spanning generative content creation, predictive analytics, AI-driven advertising optimization, chatbots, automated email/CRM campaigns, smart social scheduling, and SEO/AEO/GEO optimization across modalities including text, image, audio, video, and structured data. The company does not disclose any proprietary models, patents, or proprietary data flywheels, and its AI capability is best characterized as applied AI used to augment human-led creative and strategic work rather than a foundational technology platform.

Richard Allan Marketing generates revenue primarily through professional services engagements, with a mix of project-based, hourly, and recurring monthly retainers. Distribution is direct sales-led: prospects book free 30-minute consultations via Calendly, after which engagements are scoped and quoted. Customer concentration is moderate, with a handful of named enterprise and startup logos (Bardy Diagnostics, ENTOUCH, Vonco Products, Eden Park, Biome Analytics) anchoring recent case studies. The firm has no disclosed funding rounds, no parent company, no M&A activity, and no institutional investors, consistent with an independently operated, founder-led services business.

Name

Richard Allan Marketing

Legal name

Richard Allan Marketing, LLC

Website

https://richard-allan.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Richard Allan Marketing is a privately held, founder-led full-service marketing agency in Peabody, Massachusetts, offering strategy, execution, and Fractional CMO services across B2B verticals including healthcare, manufacturing, and technology, augmented by third-party AI tooling.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Customer, Marketing & Sales Consulting (BPAHACAG), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Marketing consulting services
• Fractional CMO services
• Brand strategy development
• Digital marketing agency
• Advertising and design

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Marketing Services: Revenue generated through professional marketing consulting and execution services including Fractional CMO engagements, marketing strategy, branding, advertising, digital marketing, and creative services. Service delivery model with flexible engagement structures including hourly, project-based, and retainer arrangements.
2. Fractional CMO Retainers: Monthly retainer arrangements for Fractional CMO services providing ongoing senior marketing leadership, strategy development, and marketing team guidance. Also includes one-time engagements such as CMO for a Day (8-hour intensive) and 90-Day Sprint programs for rapid marketing implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Richard Allan Marketing is a full-service B2B marketing agency that provides strategic marketing consulting and execution services to startups, growth-stage companies, and enterprises. Core offerings include Growth Solutions (strategy consulting), Solutions Marketing (hands-on execution), a complete Marketing Services suite (advertising, branding, design, email, SEO, social media, video, websites, PR, events, paid media), and tiered Fractional CMO engagements (one-day intensive, 90-day sprint, and monthly retainer). The agency layers AI-augmented capabilities on top of human-led strategy and creative work, positioning itself as an outsourced marketing department for clients that need senior marketing leadership without a full-time executive.

Product overview

Richard Allan Marketing is a full-service marketing agency offering a portfolio of interconnected marketing services rather than a unified software product. The core offerings include Growth Solutions (strategic consulting), Solutions Marketing (hands-on execution), and Marketing Services (full execution suite). Key service modules span advertising, branding, collateral, design, email, events, paid media, PowerPoint presentations, public relations, search/SEO, social media, video/photo production, websites, and writing. The agency also offers fractional CMO services in three engagement models: CMO for a Day (8-hour intensive), 90-Day Sprint (rapid implementation), and monthly retainer. AI for Marketing is a distinct capability area where the agency leverages AI tools to power customer insights, content creation, social media management, email automation, advertising optimization, predictive analytics, and SEO. All services are designed to work together as an integrated marketing ecosystem serving B2B clients across healthcare, technology, manufacturing, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Solutions Strategic consulting service that provides expertise and insight to guide client teams, shape strategies, and optimize execution. Ideal for growth strategy, go-to-market innovation, and brand-led business transformation.
• Solutions Marketing Hands-on marketing execution service that connects strategy to results by aligning business goals, brand vision, and marketing efforts. Ideal for building, launching, and growing brands, demand marketing, and brand marketing campaigns.
• Marketing Services Full suite of marketing execution services including advertising, branding, collateral, design, email, events, paid media, PowerPoint, public relations, search/SEO, social media, video/photo, websites, and writing.
• CMO for a Day Eight-hour intensive marketing audit and action plan providing tactical recommendations to spark immediate growth. One-time engagement designed to break through marketing chaos and level up strategy quickly.
• 90-Day Sprint Rapid implementation program that compresses 12 months of marketing into 90 days, including a strategy roadmap, quick-win campaigns, and ongoing performance tracking. Designed for businesses ready to break through stagnation.
• Fractional CMO (Monthly Retainer) Ongoing fractional Chief Marketing Officer engagement providing senior-level marketing leadership, strategy, and vision on a monthly retainer, delivering the full power of a CMO without the $500K+ full-time executive salary commitment.
• Advertising Services Strategic, data-backed digital and programmatic advertising campaigns including display, retargeting, and paid social on platforms such as LinkedIn, Facebook, and Instagram, with transparent reporting and ROI tracking.
• Branding Services Brand strategy, visual identity design, messaging and voice development, brand naming, brand refresh and repositioning, and comprehensive brand guidelines.
• Collateral Services Sales collateral creation including one-pagers, sell sheets, product brochures, catalogs, case studies, testimonials, and interactive digital collateral.
• Design Services Visual design services including brand and visual identity design, web and digital design, campaign and ad creative, sales and marketing collateral, and social media graphics.
• Email Marketing Services Email campaign strategy and execution, automated flows and lifecycle journeys, and marketing operations and platform management across HubSpot, Salesforce Marketing Cloud, Marketo, Eloqua, Mailchimp, and Pipedrive.
• Events Services Trade show and event marketing including booth design, event branding, pre-event strategy and promotion, on-site support, and post-event follow-up and lead nurturing.
• Paid Media Services Paid search campaigns, remarketing campaigns, landing page optimization, and conversion tracking and analytics using Google Tag Manager, GA4, and CRM integrations.
• PowerPoint Services Presentation design and development including custom designs, sales and pitch decks, executive and investor presentations, templates, and data visualization.
• Public Relations Services Media strategy and press outreach, thought leadership and executive visibility, product launches, crisis communications, and reputation management.
• Search/SEO Services Enterprise SEO and AI search optimization combining SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) for visibility across Google, AI answer engines, and generative platforms, including technical audits, keyword research, content optimization, and entity optimization.
• Social Media Services Social media strategy, content creation and scheduling, community management, and paid social campaigns across Meta, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest, and other platforms.
• Video/Photo Services Professional videography and photography including strategy and planning, scripting and storyboarding, production and filming, editing and post-production, animation and graphics, e-commerce product photography, and lifestyle content.
• Website Services Custom website design and development including e-commerce development on Shopify, WooCommerce, and Magento, CMS platforms such as WordPress, Wix, Drupal, and HubSpot, plus website optimization, integrations, hosting, and maintenance.
• Writing Services Strategic copywriting including SEO-smart writing, brand messaging, website content, content marketing, email campaigns, advertising copy, social media content, sales collateral, and technical or healthcare writing.
• AI for Marketing AI-powered marketing service layer applying generative AI, predictive analytics, AI chatbots, AI-driven advertising, automated email and CRM campaigns, smart social media management, content and SEO optimization, and visual and video branding to client marketing programs.

Quantifiable outcome

• Thousands of qualified leads generated for client
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flying V Group: Boutique digital marketing and branding agency serving healthcare, tech, and B2B clients with SEO, paid media, web, and content services. Closely comparable size, service mix, and verticals.
• SmartBug Media: Full-service B2B inbound marketing agency offering content, demand gen, branding, and design services to mid-market and enterprise clients. Comparable service portfolio and B2B SaaS/healthcare verticals.
• Ironpaper: B2B marketing agency focused on demand generation, ABM, content, and web development for technology, healthcare, and industrial companies. Similar mid-market/enterprise targeting and fractional-style strategic offerings.
• Chief Outsiders: One of the largest fractional CMO firms in the U.S., with hundreds of part-time CMOs serving mid-market and growth-stage companies. Directly comparable fractional CMO business model and customer segments.
• Traction (Traction Factory): Full-service B2B marketing and branding agency combining creative, brand strategy, and demand generation for technology and healthcare companies. Overlapping portfolio and enterprise/mid-market positioning.
• LYFE Marketing: Full-service digital marketing agency providing social media, SEO, paid media, and video services to SMB and mid-market clients. Comparable full-service engagement model and SMB/startup customer focus.

Emerging players

• MarketingProfs B2B Forum / MarketingProfs Consulting: B2B marketing training, consulting, and services firm with a fractional marketing leader community. Adjacent to Richard Allan on training and consulting but broader in scope than pure fractional CMO execution.
• Stirista (fka Leadgenix): B2B demand generation and marketing services firm combining data, AI, and campaign execution. Comparable AI-augmented marketing delivery for growth-stage and mid-market clients.

Broad incumbents

• HubSpot Solutions Partners: HubSpot's partner agency ecosystem including thousands of certified agencies delivering inbound marketing, CRM, and MarTech implementation. Overlapping service categories with much broader scale and brand recognition.
• Concentrix Marketing Services: Global CX and marketing services division of Concentrix, offering end-to-end digital marketing, analytics, and customer experience for enterprise. Broad incumbent with overlapping capabilities but enterprise scale and BPO delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/richard-allan-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richard Allan Marketing