MarketingProfs

What MarketingProfs does

MarketingProfs is a privately-held B2B marketing education and training company founded in 2000 and operated as MarketingProfs, LLC from Wilmington, Delaware with content operations in Andover, Massachusetts. The company serves over 600,000 marketing professionals globally through a tiered offering built on a web-based learning platform: a free MarketingProfs Today newsletter (4,000+ subscribers), a searchable library of 5,000+ articles and resources, an annual B2B Forum conference in Boston, and a paid PRO subscription. The company also runs recurring virtual events including Friday Forums, AI-themed bootcamps, and 10-part topical training series.

The core product is the PRO Training Subscription, priced at $279/year for individuals and $179/seat for teams of 3+, which bundles on-demand Master Classes, How-To Series, AI training, 20-minute Ask an Expert consultations over Zoom, and access to an exclusive Slack community. An enterprise tier extends this to marketing teams of 20–2,000+ employees with dedicated account management, custom learning portals, and a Marketing Skills Diagnostic that maps individual knowledge gaps to specific content. Revenue is supplemented by sponsored webinars and virtual conferences (AdRoll, Grammarly, OneMagnify, Optimizely, ZoomInfo, Vendelux, Bruce Clay), B2B Forum ticket sales, and lead-generation/sponsorship services sold via a separate services business. The platform integrates Slack for community and Zoom for expert sessions; no mobile app, public API, or proprietary AI models are disclosed.

MarketingProfs runs a dual go-to-market: self-serve website subscriptions for individuals and small teams, combined with a field-sales motion for enterprise training packages. The company is led by Founder & CEO Allen Weiss and Chief Content Officer Ann Handley, employs 11–50 people, and has not disclosed any external funding, parent company, or M&A activity. Its partner ecosystem includes Visionary Partners Goldcast, StackAdapt, and Wrike, alongside a rotating bench of event sponsors — a structure that monetizes the audience without requiring direct sales headcount to scale.

Name

MarketingProfs

Legal name

MarketingProfs, LLC

Website

https://marketingprofs.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketingProfs is a privately-held B2B marketing training company serving 600,000+ marketing professionals through a PRO subscription ($279/yr individual, $179/seat team), enterprise training for teams of 20–2,000+, an annual Boston B2B Forum, and a 5,000+ article content library, operating since 2000.

Ownership category

akta.pro rank

Product category

Marketing Training and Education

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Convention and Trade Show Organizers (56192)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• B2B marketing training
• Marketing education
• Professional development
• Marketing certification
• Marketing training platform

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. PRO Individual Subscription: Annual subscription for individual marketing professionals providing access to Master Classes, How-To Series, AI training, Ask an Expert consultations, PRO Slack community, and member-only events. Converts free newsletter subscribers to paid members.
2. PRO Team/Enterprise Training: Group subscriptions (3+ seats at $179/person/year) and custom enterprise training packages for marketing teams of 20-2000+ employees. Includes dedicated account management, personalized learning portal, and custom training tracks.
3. Sponsored Webinars and Virtual Conferences: Underwritten educational events sponsored by partners (e.g., AdRoll, Grammarly, OneMagnify) that deliver fresh B2B marketing perspectives. Free to attend for participants while generating sponsor revenue.
4. B2B Forum Conference Revenue: Annual in-person B2B marketing conference in Boston featuring inspirational keynotes, career-boosting sessions, and workshops. PRO members receive discounts on in-person passes.
5. Lead Generation & Sponsorship Services: Marketing services including branding, sponsorship, and lead generation services for companies targeting the B2B marketing professional audience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

MarketingProfs delivers B2B-focused marketing training and professional development through a tiered subscription platform. Core offerings include an annual PRO membership ($279/year individual or $179/seat for teams of 3+) with on-demand Master Classes, How-To Series, AI training, expert consultations, and a private Slack community, plus a custom enterprise training program for marketing teams of 20–2,000+ employees. The company also produces free editorial content (5,000+ articles, newsletter, podcast), sponsored virtual events, and the annual in-person B2B Forum conference.

Product overview

MarketingProfs is a B2B marketing training platform offering a tiered product portfolio consisting of: (1) MarketingProfs Today free newsletter with 4,000+ subscribers, (2) PRO Training Subscription ($279/year individual, $179/seat for teams) providing Master Classes, How-To Series, Ask an Expert consultations, and exclusive Slack community access, (3) PRO Enterprise Training for organizations of 20-2,000+ employees with 50+ courses and dedicated account management, (4) AI Training with 36+ sessions on AI prompting, automation, and applications, (5) virtual event series including Marketing Writing Bootcamp, Content Marketer's Crash Course, Modern Email Marketing Essentials, and (6) annual B2B Forum conference. The platform serves over 700,000+ marketing professionals with content spanning AI, content marketing, email, SEO, social media, and marketing strategy.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Forum: Annual flagship B2B marketing conference held in Boston, featuring inspirational keynotes, insightful speakers, and career-boosting sessions and workshops
• MarketingProfs PRO
• MarketingProfs Today
• Marketing Writing Bootcamp
• Master Classes
• How-To Series
• Content Marketer's Crash Course
• Friday Forums
• Know-How Exchange
• Modern Email Marketing Essentials

Products and services

• PRO Individual Subscription Annual subscription for individual B2B marketing professionals providing access to Master Classes, How-To Series, AI training, Ask an Expert consultations, the PRO Slack community, and member discounts on B2B Forum. Priced at $279 per year.
• PRO Team Subscription Annual per-seat subscription for groups of 3 or more B2B marketers at $179 per person per year, including all PRO benefits with discounted team pricing.
• PRO Enterprise Training B2B marketing training program for organizations of 20-2,000+ employees featuring 50+ courses, Master Classes, bootcamps, a tailored learning portal, dedicated account management, skills diagnostics, and progress tracking. Sold via custom quote through the enterprise sales team.
• MarketingProfs Today Newsletter Free email newsletter delivering practical marketing insights, lessons, and know-how to B2B marketing professionals, with 4,000+ monthly subscribers. Serves as the free top-of-funnel entry point converting readers to paid PRO membership.
• B2B Forum Annual Conference Annual flagship in-person B2B marketing conference held in Boston (next edition November 2-4, 2026), featuring dozens of keynotes, sessions, workshops, and networking opportunities. PRO members receive discounted passes.
• Marketing Writing Bootcamp Multi-session virtual training event teaching clear, compelling B2B marketing writing skills across emails, web pages, content, newsletters, UX writing, and B2B copywriting.
• Marketing Writing Bootcamp: AI Edition 6-session AI-focused virtual event teaching B2B marketing writers how to use AI strategically for competitive advantage, covering authentic storytelling with AI, responsible use of AI in persona development, AI writing workflows, and writing for generative AI and GEO.
• Content Marketer's Crash Course 10-session virtual training series covering content marketing tactics including content creation processes, thought leadership development, zero-click content strategies, AI-driven visuals, content repurposing, and video production.
• Modern Email Marketing Essentials 10-part expert-led virtual series covering B2B email marketing best practices including deliverability, design trends, A/B testing, segmentation, automation, and benchmarks.
• AI Training for B2B Marketers Comprehensive AI training program for B2B marketers featuring 36+ sessions covering AI Prompting and Automation, AI Assistants and You, AI for Demand Gen Marketers, and AI for Digital Marketers.

Quantifiable outcome

• Only about 1 in 5 B2B Marketers feels very prepared for their future in marketing, highlighting the industry need MarketingProfs addresses
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered visionary partner and event sponsor.

• Goldcastvisionary partnerGTM or Marketing PartnerGoldcast is listed as a Visionary Partner of MarketingProfs, providing event marketing and virtual event platform integration for MarketingProfs events and content delivery.
• StackAdaptvisionary partnerGTM or Marketing PartnerStackAdapt is listed as a Visionary Partner, providing programmatic advertising and demand generation support for MarketingProfs content promotion.
• Wrikevisionary partnerGTM or Marketing PartnerWrike is listed as a Visionary Partner of MarketingProfs, supporting marketing operations and project management for event and content workflows.
• Grammarlyevent sponsorGTM or Marketing PartnerGrammarly sponsors the Marketing Writing Bootcamp: AI Edition event series, positioning their AI writing assistant as a trusted tool for marketing writing training content.
• AdRollevent sponsorGTM or Marketing PartnerAdRoll sponsors the AI Use Cases for Marketers virtual conference series, supporting AI-focused B2B marketing education content.
• OneMagnifyevent sponsorGTM or Marketing PartnerOneMagnify sponsors B2B marketing virtual events, including the 'From Campaigns to Revenue' webinar series focused on digital experience strategy.
• Optimizelyevent sponsorGTM or Marketing PartnerOptimizely co-sponsors events focused on B2B digital experience and campaign-to-revenue transformation content.
• ZoomInfoevent sponsorGTM or Marketing PartnerZoomInfo sponsors the Pipeline Growth & Alignment Friday Forum, supporting B2B demand generation and sales-marketing alignment content.
• Vendeluxevent sponsorGTM or Marketing PartnerVendelux sponsors the Demand Gen Event Playbook session focused on event strategy and pipeline impact for B2B teams.
• Bruce Clay Inc.event sponsorGTM or Marketing PartnerBruce Clay Inc. sponsors the Marketing Writing Bootcamp event series, contributing SEO expertise and content on AI in marketing writing. Bruce Clay is the founder of the company and author of SEO Dummies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Content Marketing Institute: Content Marketing Institute (CMI) is the closest direct competitor, offering B2B content marketing training, events (Content Marketing World), and educational resources targeting the same B2B marketing professional audience as MarketingProfs. Both monetize via conferences, memberships, and training subscriptions.
• Digital Summit: Digital Summit operates a national series of multi-city B2B marketing conferences featuring digital marketing training sessions, workshops, and exhibitor sponsorships. It directly competes with MarketingProfs' B2B Forum as a B2B marketing event format, serving similar mid-market and enterprise marketing audiences.
• Social Media Examiner: Social Media Examiner publishes B2B marketing training content, articles, podcasts, and operates the Social Media Marketing World conference. It targets the same B2B marketing professional audience with overlapping formats (articles, events, podcasts) similar to MarketingProfs' resource library and conferences.
• Hero Conf: Hero Conf is a paid search and digital marketing training conference series with practitioner-led sessions. It overlaps with MarketingProfs' B2B Forum and How-To Series in offering expert-led digital marketing education, though focused more narrowly on paid media/PPC topics.

Broad incumbents

• HubSpot Academy: HubSpot Academy is HubSpot's free, large-scale marketing and sales training platform with certifications, courses, and an annual INBOUND conference. It overlaps significantly with MarketingProfs' training content but operates within a broader CRM/marketing software ecosystem and gives most content away for free.
• LinkedIn Learning: LinkedIn Learning is a broad professional development platform with thousands of marketing, business, and technology courses delivered via subscription. It overlaps with MarketingProfs' on-demand course library but covers many disciplines beyond B2B marketing and benefits from LinkedIn's massive distribution.
• Skillsoft: Skillsoft is a large enterprise corporate training and talent development platform offering courses across business, technology, and leadership. Its enterprise learning model with team subscriptions and custom learning paths overlaps with MarketingProfs' Enterprise Training offering for marketing teams of 20-2,000+ employees.
• Coursera for Business: Coursera for Business offers enterprise subscriptions to thousands of courses from top universities and companies, including marketing specializations. It competes for the same corporate L&D budget as MarketingProfs' Enterprise Training, though with a much broader catalog and university brand positioning.

Emerging players

• Marketing AI Institute: Marketing AI Institute focuses specifically on AI marketing education, including the Marketing AI Conference (MAICON) and AI marketing courses. It overlaps directly with MarketingProfs' AI for B2B Marketers program but is narrower in scope (AI-only) and emerging as a dedicated niche player.
• Demand Gen Report: Demand Gen Report is a B2B marketing publication and event organizer focused on demand generation content, webinars, and the Demand Gen Summit. It competes with MarketingProfs in the demand-gen training niche with similar content/event monetization models but with narrower topical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketingprofs
• YouTubeyoutube.com/marketingprofs
• Facebookfacebook.com/marketingprofs
• LinkedInlinkedin.com/company/marketing-profs
• Instagraminstagram.com/marketingprofs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketingProfs