What Propellant Media, LLC does

Propellant Media, LLC is a privately held, full-service digital marketing agency headquartered in Atlanta, Georgia with a secondary office in Charlotte, North Carolina. The company was founded in 2015 and operates as a platform-plus-services business centered on geofencing marketing — a location-based targeting capability that reaches consumers based on physical presence within defined geographic boundaries, including building contours, competitor locations, and event venues — alongside addressable (household-level) targeting, programmatic display via 25+ ad exchanges, OTT/CTV advertising, paid search, paid social, and SEO.

The technology stack integrates first-party CRM retargeting, lookalike audience modeling, conversion zone tracking (foot traffic attribution), and a real-time analytics dashboard that aggregates performance across Google Ads, Meta, LinkedIn, programmatic, and call tracking channels. Propellant Media's go-to-market operates through two primary channels: direct enterprise and SMB client engagements (managed-service retainers and media spend management fees, pricing undisclosed and quote-based), and a white label / reseller program serving 500+ marketing agencies, digital publishers, TV/radio stations, and billboard companies that resell the platform under their own brand. A structured education layer — Propellant Media Academy (22 modules, 4+ hours) — supports partner enablement and is available via web and mobile apps.

Revenue is generated from agency retainers and media management fees, CPM-based programmatic spend pass-through, white label subscription/partner fees (with a $1,500/month minimum spend threshold for direct-brand Academy access and a $2,000 one-time fee for non-partner course access), and ancillary SEO services. The customer base spans healthcare, higher education, real estate, retail/franchise, financial services, automotive, government/military, and entertainment verticals, with named clients including AT&T, US Army, ABC, DraftKings, Coldwell Banker, Dairy Queen, Children's Healthcare of Atlanta, Texas Children's Hospital, and Douglas Elliman. The company holds Google Premier Partner and HubSpot Gold Certified Partner credentials, and was recognized on the Inc. 5000 list (#143 nationally, #12 in Georgia) in 2021 with reported 2,810% three-year growth, alongside an Inc. Best Places to Work award in 2020.

Name

Propellant Media, LLC

Legal name

Propellant Media, LLC

Website

https://propellant.media

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Propellant Media is an Atlanta-based, full-service digital marketing agency specializing in geofencing, programmatic display, and OTT/CTV advertising. It serves SMBs, enterprises, and 500+ white-label agency partners across verticals including healthcare, education, retail, and government.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Geofencing marketing
• Programmatic advertising
• Digital marketing agency
• Omnichannel media services
• Paid search marketing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising Management / Agency Retainer Fees: Monthly retainer or project-based fees for managing digital advertising campaigns across geofencing, programmatic display, paid search, paid social, OTT/CTV, and SEO for direct brand clients and white label agency partners. Pricing varies by channel, spend volume, and service tier.
2. Media Spend / CPM-based Programmatic Advertising: Revenue generated from managing programmatic ad spend on behalf of clients, with fees structured around CPM (cost per thousand impressions) and management fees applied to media budgets across programmatic exchanges, geofencing, and OTT campaigns.
3. White Label Partner Program Fees: One-time or recurring fees charged to white label partners and agencies for access to the platform, Propellant Media Academy course, and ongoing campaign management support. Partners must be current white label partners or spend at least $1,500/month; non-partners pay a one-time fee of $2,000 for course access.
4. SEO and Content Marketing Services: Fees for SEO services including free SEO audit, technical SEO, local SEO, content marketing strategy, and link building.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Propellant Media, LLC is a full-service digital marketing agency that plans, executes, and measures omnichannel advertising campaigns anchored on geofencing marketing and programmatic media buying. Its core sell is a managed-services bundle combining geofencing (including building-contour and household-level addressable targeting), programmatic display across 25+ ad exchanges, OTT/CTV, paid social, paid search, and SEO, delivered either as direct-to-brand engagements or as a white-label/reseller service for 500+ marketing agencies.

Product overview

Propellant Media, LLC is a full-service digital marketing agency and technology platform offering an integrated suite of location-based, programmatic, and omnichannel advertising services. The core offering centers on Geofencing Marketing — technology enabling precision targeting of users based on physical presence within defined geographic boundaries — complemented by a full stack of programmatic display, paid social, paid search (Google Ads/Microsoft Ads), SEO, and OTT/CTV advertising capabilities. The platform's data-driven layer includes Audience Curation, Lookalike Modeling, CRM Retargeting, Analytics & Reporting, and Conversion Zone Tracking, all unified under an Omnichannel Marketing approach that integrates multiple channels into a single customer journey strategy. The product portfolio is delivered through direct brand services, a white-label reseller program for agencies and media groups (including the Propellant Media Academy with 22+ training modules), and free analytical tools including SEO audits, Google AdWords audits, and CPM calculators. The architecture functions as a platform-plus-services model where geofencing and programmatic display serve as the foundational targeting layer, with paid search, paid social, and SEO providing additional reach and conversion points within a unified omnichannel attribution framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Geofencing Marketing Location-based managed advertising service that targets mobile device users within precise geographic boundaries (building contours, competitor locations, events, addresses) to drive foot traffic, lead generation, brand awareness, and conversions for direct brands and white-label agency partners.
• Programmatic Display Advertising Managed programmatic media buying across 25+ ad exchanges (Google, Microsoft, Meta, The Trade Desk, Hulu, Roku, Amazon Fire TV, Disney, LinkedIn, Snapchat, YouTube, Pandora, Bing) including display, native, video, audio, keyword contextual, and event targeting for direct brand clients and agency partners.
• OTT/CTV Advertising Connected TV and over-the-top video advertising service delivering targeted video ads to streaming audiences on Hulu, Roku, Amazon Fire TV, and Disney+, used by clients such as Kennesaw State University for full-funnel enrollment campaigns.
• Addressable (Household-Level) Geofencing Precision targeting service that ingests address lists or demographic/psychographic audience attributes to reach consumers at the individual household level, with conversion measurement across online and offline channels.
• Google Ads (PPC) / Paid Search Managed pay-per-click advertising on Google Ads and Microsoft/Bing Ads, including campaign strategy, keyword research, ad copy optimization, conversion tracking, and dedicated sub-services for Google Shopping, AdWords restructure, and conversion rate optimization.
• Paid Social Advertising Managed paid social campaigns across Facebook, Instagram, LinkedIn, and Snapchat, including lookalike audience modeling, CRM retargeting, and B2B job-title targeting for clients such as Douglas Elliman.
• Search Engine Optimization (SEO) Organic search optimization service including technical SEO, local SEO, content marketing strategy, and link building for direct clients such as attorneys seeking site-traffic growth (127% YoY in a documented case study).
• Omnichannel Marketing Integrated marketing service combining search, social, programmatic display, geofencing, OTT/CTV, email, and SEO into a unified customer journey with attribution and budget allocation across 16+ digital touchpoints.
• White Label / Reseller Program White-label program letting 500+ agencies, media groups, TV/radio stations, billboards, and digital publishers resell Propellant Media's geofencing, programmatic display, Google Ads, and analytics under their own brand, with partner dashboards, margin calculators, and Academy access.
• Propellant Media Academy Subscription-style online training program (web platform plus iOS and Android apps) with 22+ structured modules covering geofencing, programmatic display, OTT/CTV, conversion zone tracking, analytics, and sales strategy, used by white-label partners and direct brands for enablement.

Quantifiable outcome

• 2,810% growth over three years (Inc. 5000 ranking)
• +5 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot is used as Propellant Media's primary marketing automation and CRM platform. The company is a HubSpot Gold Certified Partner. HubSpot is leveraged for email automation, chatbot implementation, lead management, landing page creation, and sales pipeline tracking across client campaigns.
• CallRailcoreTechnology or IntegrationCallRail is Propellant Media's tool of choice for call tracking, measuring phone calls originating from digital advertising campaigns. CallRail is integrated with Google Tag Manager and the analytics dashboard to attribute phone leads to specific channels, campaigns, and keywords.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified expertise across Google Ads (Search, Display, YouTube), Google Display Network, Google Tag Manager, Google Analytics, and Google Keyword Planner. Services include paid search campaigns, programmatic display, and YouTube pre-roll video advertising.
• Meta (Facebook / Instagram)coreTechnology or IntegrationMeta advertising platform (Facebook and Instagram) is used for paid social campaigns, geofencing within Facebook/Instagram, lookalike audience modeling, and CRM retargeting. Meta is integrated into the omnichannel marketing strategy alongside programmatic and paid search.
• The Trade DeskcoreTechnology or IntegrationThe Trade Desk programmatic advertising platform is part of the 25+ ad exchange network used for programmatic display campaigns, audience targeting, and campaign execution across multiple publishers and devices.
• LinkedIncoreTechnology or IntegrationLinkedIn advertising platform is used for B2B targeting campaigns, targeting specific job titles, industries, and professional demographics for clients with longer purchase cycles. LinkedIn is part of the paid social channel mix alongside Facebook and Instagram.
• OTT / CTV Platforms (Roku, Hulu, Amazon Fire TV, Disney)coreTechnology or IntegrationConnected TV and over-the-top (OTT) advertising platforms including Roku, Hulu, Amazon Fire TV, and Disney+ are used for OTT/CTV advertising campaigns, reaching cord-cutting audiences with targeted video advertisements.
• White Label Agency Partners (500+)coreChannel Partner/ Reseller/ Distributor500+ marketing consultants and digital agencies white label Propellant Media's geofencing, programmatic, and digital advertising technology and services to serve their own client bases. Partners include digital agencies, TV/radio stations, newspaper publications, magazine/digital publications, billboard companies, and creative/PR firms.
• Microsoft Advertising (Bing)coreTechnology or IntegrationMicrosoft Advertising (Bing Ads) platform is used for paid search campaigns alongside Google Ads, extending reach across Microsoft's search network and audience base.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simpli.fi: Simpli.fi is a programmatic advertising platform with deep capabilities in geotargeting, household-level addressable, andCTV/OTT buying. It is one of the closest competitors to Propellant Media's geofencing + programmatic display + household targeting stack, serving agencies and brands with similar managed-services and self-serve offerings.
• Choozle: Choozle is a self-serve DSP specializing in programmatic display, video, and connected TV with strong geotargeting capabilities. It directly competes with Propellant Media for SMB and mid-market advertisers seeking programmatic buying across multiple ad exchanges without a full-service agency relationship.
• GroundTruth: GroundTruth is a location data and geofencing advertising platform serving brands and agencies with location-based audience targeting, foot-traffic measurement, and omnichannel media buying. It competes head-to-head in the same geofencing + attribution category that anchors Propellant Media's offering.
• Reveal Mobile: Reveal Mobile provides geofencing, location-based audience targeting, and foot-traffic attribution tools to agencies and brands. It is a direct competitor in the precision-location targeting and audience curation capabilities Propellant Media sells into the agency channel.
• Blis: Blis is a location-powered advertising platform specializing in geofencing, household-level targeting, and footfall measurement. It competes with Propellant Media for agency and brand budgets seeking advanced location-based programmatic capabilities across digital and CTV channels.
• Tinuiti: Tinuiti is a full-service performance marketing agency offering paid search, paid social, programmatic, and Amazon advertising with strong analytics and omnichannel attribution. It competes for the same direct-brand and white-label-style engagements with a comparable digital channel mix.
• Disruptive Advertising: Disruptive Advertising is a Utah-based PPC and digital advertising agency offering paid search, paid social, programmatic, and landing-page optimization. It is comparable to Propellant Media's direct-brand agency model with similar mid-market clientele and paid-channel-centric delivery.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and conversion rate optimization for B2B and SaaS clients. It competes with Propellant Media's paid search, paid social, and CRO offerings and serves a similar mid-market agency client base.

Broad incumbents

• AdRoll: AdRoll is an established programmatic display and retargeting platform with broader SMB focus, serving brands with self-serve and managed services across display, social, and email. While larger and more SMB-self-serve, it competes for the same retargeting and programmatic budgets that Propellant Media serves via its partner program.
• The Trade Desk: The Trade Desk is a leading global DSP for programmatic advertising across display, video, CTV, and audio. It is a key technology partner for Propellant Media's media buying and a broader incumbent competitor to agencies running programmatic campaigns in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PropellantMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propellant Media, LLC