Circle & Square

What Circle & Square does

Circle & Square is a boutique buyer-experience design consultancy headquartered in Boston, Massachusetts, founded in 2022. The firm designs B2B buyer experiences for enterprise and growth-stage clients, applying neuroscience, behavioral psychology, and decision science to diagnose how buyers make purchasing decisions and to redesign the touchpoints that influence those decisions. Its core offering is the proprietary "Buyers to Yes" framework, which decodes buyer decision patterns and prescribes experience interventions intended to accelerate purchase conversion and reduce buyer friction. The methodology is delivered through fixed-scope engagements rather than as a software or platform product.

The company operates with a team of 1-10 employees comprising experience strategists, behavioral designers, and decision scientists, several of whom have prior agency and client-side experience. Service engagements run 8-12 weeks with custom, undisclosed pricing, and the firm sells through direct outreach including Outlook-based booking rather than through self-serve channels, marketplaces, or referral platforms. Named clients include Rocket Software, Peppercorn Solutions, reacHIRE, and IIN, spanning Fortune-tier enterprises and PE-backed growth-stage companies, with delivery described as global despite the single Boston headquarters.

Circle & Square's revenue mechanics are entirely service-based, with no disclosed software product, subscription, or platform component. The firm references "synthetic personas" as a research artifact, indicating a data-informed approach to buyer research, though no proprietary technology platform, model, or dataset has been disclosed. Circle & Square is privately held with no announced funding rounds, and the business is funded organically through client engagements.

Name

Circle & Square

Website

https://circleandsquare.design

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Circle & Square is a Boston-based boutique consultancy that designs B2B buyer experiences for Fortune 100 and PE-backed growth-stage companies, applying neuroscience, behavioral psychology, and decision science through its "Buyers to Yes" framework in 8-12 week engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting Engagements: Professional services engagements focused on buyer experience design. A focused engagement usually runs 8–12 weeks for a specific product, segment, or motion. Larger programs extend from there.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Circle & Square is a boutique buyer experience design consultancy that helps mid-enterprise B2B companies fix the gap between pipeline and closed revenue by designing the buyer journey across three phases — Buyer Visibility (discovery across search, AI, and peer networks), Buyer Alignment (champion-driven consensus building with finance, IT, operations, and security), and Buyer Commitment (executive narratives, proof frameworks, and decision tooling for CFOs, CISOs, and boards). Engagements are typically 8–12 weeks for a focused scope, extending into longer multi-year programs, and are grounded in applied neuroscience, behavioral psychology, and decision science.

Product overview

Circle & Square is a boutique buyer experience design consultancy offering a unified service portfolio centered on its 'Buyers to Yes' framework. The core offering applies neuroscience, behavioral psychology, and decision science to B2B buying experiences. It comprises three integrated service modules: Buyer Visibility (discovery experience design), Buyer Alignment (consensus-building content and experiences), and Buyer Commitment (executive narratives and decision tools). Supporting services include strategic working sessions (typically 8-12 weeks), brand identity development, executive discovery experience redesign, and synthetic persona research. The company positions itself as working alongside existing brand, creative, and performance marketing agencies rather than replacing them.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyers to Yes Framework The company's overarching buyer experience design methodology applied to B2B buying decisions, integrating three phases — Buyer Visibility (credibility across search, AI, and peer networks), Buyer Alignment (champion-driven consensus across buying-committee stakeholders), and Buyer Commitment (executive narratives and defensible proof frameworks for CFOs, CISOs, and boards).
• Strategic Working Sessions Focused consulting engagements (typically 8–12 weeks) targeting a specific product, segment, or motion, beginning with tightly defined scope to deliver quick impact and extendable into larger programs. Booked via the firm's Outlook calendar working-session link.
• Brand Identity Services Complete brand identity development including value proposition articulation, wireframes, synthetic personas, and brand identity design, delivered from blank page to finished product as part of broader buyer-experience engagements.
• Executive Discovery Experience Design Redesign of executive discovery experiences (used as the Rocket Software engagement showcase) to sharpen the narrative and organize proof for C-suite buyers across complex B2B deals.
• Synthetic Personas and User Research Behavioral research methodology that builds synthetic user personas to inform strategic decisions, support messaging testing, and accelerate client decision-making processes.

Quantifiable outcome

• Buyers do 70% of their research before talking to anyone on the sales team
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Velocity Partners: Velocity Partners is a B2B technology marketing agency specializing in content, ABM, and buyer journey programs for tech and SaaS companies. It overlaps with Circle & Square in mid-enterprise tech GTM engagements targeting complex buying committees.
• Force Management: Force Management is a sales methodology and customer success consultancy that helps B2B companies align go-to-market teams around value-based selling. Its focus on buyer engagement, deal coaching, and stakeholder consensus overlaps directly with Circle & Square's Buyer Alignment and Buyer Commitment modules.
• Ironpaper: Ironpaper is a B2B growth agency that combines creative, content, and ABM to drive measurable pipeline and revenue outcomes. It serves a similar mid-enterprise B2B segment and competes with Circle & Square on demand-to-revenue positioning.
• Square 2 Marketing: Square 2 Marketing is a B2B inbound and lifecycle marketing agency focused on mid-market and enterprise clients, with services spanning strategy, content, and sales enablement. It competes for the same CMO buyer Circle & Square targets with complex B2B buyer experience engagements.
• IMPACT: IMPACT is a B2B marketing agency and consultancy that helps companies implement The Frameworks — including They Ask, You Answer — to drive buyer trust and inbound growth. Its philosophy of designing content around buyer questions parallels Circle & Square's Buyer Visibility work for complex buying committees.
• Corporate Visions: Corporate Visions is a B2B sales effectiveness and buyer enablement consultancy that designs messaging, tools, and experiences to influence buying committee decisions. It competes most directly with Circle & Square in helping complex B2B sellers sharpen narrative, build consensus, and accelerate commitment.
• The Pedowitz Group: The Pedowitz Group is a B2B revenue marketing consultancy that designs strategy, technology, and process solutions for CMOs and marketing leaders. It serves the same mid-enterprise, PE-backed buyer with pipeline-to-revenue challenges that Circle & Square addresses.
• Heinz Marketing: Heinz Marketing is a B2B marketing consultancy that builds demand generation, sales enablement, and account-based marketing programs for mid-market and enterprise tech companies. Its client base, service orientation, and pipeline-conversion focus closely mirror Circle & Square's positioning.

Broad incumbents

• SmartBug Media: SmartBug Media is a larger, full-service B2B marketing agency offering inbound, ABM, sales enablement, and revenue operations services. It competes for similar mid-enterprise B2B marketing budgets but operates a broader portfolio model rather than Circle & Square's behavioral-science specialization.

Emerging players

• Sculpt: Sculpt is a B2B marketing agency focused on ABM and revenue marketing for SaaS and tech companies. Its mid-enterprise target buyer and complex-deal orientation place it in partial overlap with Circle & Square's buyer experience design engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/circleandsquare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle & Square