BecomingX

What BecomingX does

BecomingX is a London-based private limited company (BecomingX Ventures Limited) founded in 2016 by Paul Gurney (CEO, former Senior Director at Accenture Strategy) and Bear Grylls OBE, operating across professional services, education technology, film production, and charitable initiatives. The company operates a deliberately small senior team (11-50 employees) combining strategy consulting, programme delivery, and people development for global enterprise clients including Accenture, Amazon, Deloitte, Ford, Google, KPMG, and Clifford Chance. Its proprietary X Model framework, built from interviews with high performers and 370+ academic references, underpins leadership development, team building, and organisational transformation work.

The company's technology platform centres on BecomingX Education, a cloud-based digital learning and content delivery platform offering over 200 evidence-informed lessons, assemblies, films, surveys, and virtual experiences for students aged 8-18. The platform supports tiered subscription pricing from free Lite tiers to £2,000/year Premium secondary school subscriptions, with self-serve sign-up and PLG mechanics. BecomingX also operates a film library featuring Presidents, Olympic champions, Nobel laureates, and entrepreneurs, distributed via global airlines and corporate channels. A specialised BecomingX Ukraine platform launched in May 2024, delivered in Ukrainian with Respeecher voice cloning technology, is licensed to DIIA Education, Ukraine's national education programme.

BecomingX generates revenue across four streams: (1) corporate consulting and professional services sold via direct enterprise sales; (2) education platform subscriptions with freemium and tiered annual pricing; (3) home edition subscriptions for parents and homeschoolers; and (4) film content licensing to airlines and other platforms. Distribution channels include direct enterprise engagement, self-serve digital subscription, global airline content licensing, and channel partnerships with DIIA Education. The company maintains the BecomingX Foundation as its charitable arm and has secured the highest B Corp certification score in the UK (third globally) as of 2024.

Name

BecomingX

Legal name

BecomingX Ventures Limited

Website

https://becomingx.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BecomingX is a London-based professional services and EdTech company combining strategy consulting, leadership development, and a digital education platform serving enterprise clients and students aged 8-18.

Ownership category

akta.pro rank

Product category

Leadership Development Services

NAICS

Professional and Management Development Training (611430), Educational Services (611), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Learning Technology & LMS/LXP Implementation (BPACANAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Leadership development services
• Corporate consulting services
• Educational content platform
• Personal development education
• Performance development training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Corporate Consulting and Professional Services: Strategy, delivery and people development services for global organisations. Helping companies define bold strategies, develop workforce capabilities, and deliver complex programmes.
2. Education Platform Subscriptions: Subscription-based digital platform for schools with tiered pricing (Free Lite, £600/year Primary Premium, £2000/year Secondary Premium). Delivers lessons, films, assemblies and surveys for students aged 8-18.
3. Home Edition Subscriptions: Subscription products for homeschoolers and parents delivering personal development content for home use.
4. Film Content and Licensing: Film series featuring extraordinary people licensed across platforms including global airlines. Content spans sport, business, science, arts and public life.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BecomingX is a professional services firm combining strategy, delivery, and people development to help global organisations achieve extraordinary outcomes, alongside BecomingX Education, a digital subscription platform delivering personal development lessons, films, surveys, and virtual experiences for students aged 8-18. The company also produces a library of films featuring Presidents, Olympic champions, Nobel laureates and other high performers, and licenses this content to airlines, schools, and corporate clients.

Product overview

BecomingX is a professional services and education technology company operating as a unified portfolio of services and digital platforms. The core offering combines strategy consulting, project delivery, and people development for corporate clients alongside BecomingX Education, a comprehensive digital platform for student personal development (ages 8-18). Key products include: BecomingX Core Services (consulting, expeditions, leadership development, film production); BecomingX Education (digital learning platform with over 200 lessons, films, surveys, and virtual experiences for schools); BecomingX Home Edition (home-schooling variant); BecomingX Ukraine (specialized Ukrainian platform); and BecomingX Films/Cinema (film series featuring extraordinary people). The X Model serves as proprietary intellectual property underpinning all offerings. The ecosystem also includes the BecomingX Foundation for charitable initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• BecomingX Education: Digital platform for schools delivering personal development for students aged 8-18, featuring ready-to-use lessons, films with extraordinary people, and practical tools.

Products and services

• BecomingX Core Services A professional services offering combining strategy consulting, project delivery, people development, leadership programmes, world-record expeditions, film production and global campaigns for corporate clients including Accenture, Deloitte, KPMG, Amazon, Google, Ford and Clifford Chance.
• BecomingX Education Subscription-based digital learning platform for UK and international schools delivering over 200 evidence-informed lessons, assemblies, films, surveys, and virtual experiences for students aged 8-18, presented by Bear Grylls.
• BecomingX Home Edition Subscription-based personal development platform for parents, carers and home educators providing ready-to-use lessons, films, discussions, and activities to lead meaningful learning at home.
• BecomingX Ukraine Free online learning platform launched in May 2024 in Kyiv for Ukrainian adults, educators, parents and students, providing interactive courses in career guidance, digital skills, and personal development in Ukrainian, with films featuring Ukrainian heroes.
• BecomingX Films Film series featuring interviews with Presidents, Olympic champions, astronauts, entrepreneurs, CEOs and Nobel laureates uncovering what it takes to perform at the highest level; content is licensed across platforms including global airlines, schools and corporate clients.

Quantifiable outcome

• 100,000+ young people equipped with skills for the future
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• ICMM (International Council on Mining and Metals)coreStrategic or Co-development Partner · 25 October 2025ICMM co-organised the World's Deepest Marathon with BecomingX. ICMM represents mining companies committed to safe, fair and sustainable mining practices.
• BolidencoreStrategic or Co-development Partner · 25 October 2025Boliden hosted the World's Deepest Marathon in their Garpenberg mine in Sweden, providing the venue and operational support for the event 1,120m below sea level.
• AccenturecoreStrategic or Co-development Partner · 30 May 2024Accenture provided funding, expertise and content for BecomingX Ukraine platform launch. Also a major corporate client for leadership development and workforce transformation programmes.
• AmazoncoreStrategic or Co-development Partner · 30 May 2024Amazon provided funding, expertise and content for BecomingX Ukraine platform launch. Supporting education initiative as part of UNITED24.
• Ford Motor CompanyflagshipStrategic or Co-development PartnerFord is headline sponsor for both the World's Highest Marathon (Ojos del Salado) and World's Deepest Marathon events. Ford vehicles including F-150 trucks, Transit vans, Ranger Raptor, Expedition Tremor and Everest support expedition logistics.
• UNITED24coreGTM or Marketing PartnerBecomingX Ukraine is part of UNITED24's education initiative. Bear Grylls serves as UNITED24 Ambassador. Platform aims to support Ukraine's education and rebuilding efforts.
• DIIA EducationcoreChannel Partner/ Reseller/ DistributorBecomingX Ukraine is being licensed to DIIA Education, Ukraine's national education programme, to help bring the platform to millions of Ukrainians.
• AWSminorStrategic or Co-development PartnerAmazon Web Services contributed IT skills training content to BecomingX Ukraine platform.
• BritannicaminorStrategic or Co-development PartnerBritannica contributed educational resources to BecomingX Ukraine, providing digital learning content for the platform.
• CENTURYminorStrategic or Co-development PartnerCENTURY contributed AI-powered learning content to BecomingX Ukraine for English, maths and science education.
• Da Vinci KidsminorStrategic or Co-development PartnerDa Vinci contributed educational TV content and documentaries to BecomingX Ukraine platform.
• Wild at Heart FoundationminorGTM or Marketing PartnerCharity beneficiary of World's Deepest Marathon. Over $500,000 raised for the foundation enabling them to continue making a difference to animals globally.
• BecomingX FoundationminorGTM or Marketing PartnerCharity arm of BecomingX. Over $500,000 raised for the foundation from World's Deepest Marathon to support people and animals across the globe.
• Rory ColemanminorStrategic or Co-development PartnerUK's leading ultra-marathon coach who offered training advice to all World's Deepest Marathon participants.
• ITSkills4UminorStrategic or Co-development PartnerFree IT skills training programme for Ukrainians contributed to BecomingX Ukraine platform for career development in tech.
• BabbuminorStrategic or Co-development PartnerAward-winning early childhood education app contributed to BecomingX Ukraine platform for children up to 5 years old.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coursera: Online learning platform offering courses from top universities and companies to individuals, enterprises and educational institutions. Comparable to BecomingX Education as a subscription-based digital learning platform serving schools and enterprises with curated content.
• CENTURY Tech: AI-powered learning platform providing personalised English, maths and science instruction in UK schools. Directly comparable as a UK EdTech subscription platform competing for the same secondary school personal development / PSHE budget that BecomingX Education targets.
• Dale Carnegie & Associates: Long-established corporate training and personal development organisation delivering leadership and high-performance programmes to enterprises worldwide. Directly comparable to BecomingX's enterprise leadership development and workforce transformation services.
• FranklinCovey: Global leadership and performance development firm selling enterprise training, content and consulting. Comparable to BecomingX's enterprise practice in both content framework (The 7 Habits vs X Model) and go-to-market (enterprise field sales to leadership teams).
• Center for Creative Leadership: Research-driven leadership development organisation offering programmes, assessments and coaching to global enterprises. Comparable to BecomingX's evidence-based leadership practice with similar academic framework (X Model vs CCL's leadership research).

Broad incumbents

• Korn Ferry: Global organisational consulting firm with significant leadership development and talent practice. Comparable as a broader incumbent offering overlapping leadership development, executive coaching, and workforce transformation services to enterprise clients.
• McKinsey & Company: Global management consulting firm with a deep organisational practice advising Fortune 500 clients on strategy and transformation. Comparable to BecomingX Core Services as a broader incumbent strategy and people development consultancy serving similar enterprise buyers.
• LinkedIn Learning: Enterprise-focused video learning platform owned by Microsoft, integrated into LinkedIn's professional network. Comparable as a broader incumbent in the corporate L&D and skills development space, with similar enterprise sales motion.

Emerging players

• TED-Ed: TED's educational content platform producing animated lessons and short videos featuring experts and thought leaders. Comparable to BecomingX Cinema as a premium video content library used in schools and educational contexts, though distributed free rather than via subscription.
• MasterClass: Subscription platform featuring video lessons from world-class practitioners across disciplines. Comparable to BecomingX Films/Cinema as a creator-led premium video learning platform, though MasterClass is consumer-direct rather than school/enterprise focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BecomingXteam
• YouTubeyoutube.com/channel/UC-5pP6eAe40EuCJYAVIOhew
• Facebookfacebook.com/BecomingX
• Instagraminstagram.com/becomingx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BecomingX