Stade Pierre Mauroy
Stade Pierre Mauroy is a 50,000+ seat multi-purpose arena in Villeneuve-d'Ascq, France, operated by ELISA and home to LOSC Lille, hosting football, international rugby (Six Nations, Top 14, RWC 2023), concerts, and corporate events under the Decathlon Arena naming rights.
- Company typePrivate
- Founded2008
- HeadquartersVilleneuve, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Stade Pierre Mauroy does
Stade Pierre Mauroy is a multi-purpose stadium located in Villeneuve-d'Ascq in the Lille metropolitan area (Hauts-de-France, France), opened in 2012 and operated by ELISA, a private SAS established in 2008 with €4.84M of capital. The venue has a capacity of more than 50,000 for sport events and more than 40,000 in concert configuration, and features a retractable roof and an integrated metro station with approximately 5,000 parking spaces. It is the home ground of LOSC Lille and has hosted marquee events including UEFA Euro 2012, Rugby World Cup 2023 fixtures, Six Nations matches, and Top 14 rugby semi-finals.
The venue's commercial activity spans three streams. First, sport and entertainment ticketing through football (LOSC Ligue 1 residency), recurring international rugby (Six Nations, Top 14), and touring concerts (e.g., The Weeknd in July 2026). Second, corporate and B2B offerings including meetings, conventions, and team-building programmes priced at €75–€165 per person, plus dedicated vehicle-launch (vehicle presentation) operations leveraging the parking and access infrastructure. Third, sponsorship and partnership income, including the 2024 Decathlon Arena naming-rights deal, with named partners Decathlon, Coca-Cola (official supplier), Crédit Mutuel Nord Europe, Lecoq (catering), Taittinger, and institutional partner MEL.
The company employs between 11 and 50 people and is led by President Olivier Baudry. Revenue is not publicly disclosed. The asset is differentiated by its scale, transit integration, and international event pedigree rather than by technology; the business model is classic venue exploitation: rental/box-office income, premium hospitality, sponsorship, and ancillary food-and-beverage, with no disclosed AI, software, or recurring subscription layer.
Stade Pierre Mauroy firmographics
Firmographics- Name
- Stade Pierre Mauroy
- Legal name
- ELISA
- Website
- https://stade-pierre-mauroy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stade Pierre Mauroy is a 50,000+ seat multi-purpose arena in Villeneuve-d'Ascq, France, operated by ELISA and home to LOSC Lille, hosting football, international rugby (Six Nations, Top 14, RWC 2023), concerts, and corporate events under the Decathlon Arena naming rights.
- Ownership category
- akta.pro rank
Stade Pierre Mauroy industry classification
Industry- Product category
- Sports & Entertainment Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)
Keywords
Where Stade Pierre Mauroy is headquartered
LocationHeadquarters
- HQ city
- Villeneuve
- HQ country
- France
- HQ region
- Europe
Markets served
Stade Pierre Mauroy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Team building package at €130 per person |
| Unit Pricing | Pay-as-you-go | Corporate evening package at €110 per person |
| Unit Pricing | Pay-as-you-go | Meeting room rental at €100 per person (loges prestige, 40 people) |
| Unit Pricing | Pay-as-you-go | Meeting in locker room at €165 per person (60 people) |
| Unit Pricing | Pay-as-you-go | Half-day convention package at €75 per person |
| Other | Pay-as-you-go | Vehicle launch - pricing on request |
Distribution channels3 records
Marketing channels5 records
Stade Pierre Mauroy product offering
Product offeringCore offering
Stade Pierre Mauroy (commercially branded as Decathlon Arena Stade Pierre Mauroy) is a multi-purpose stadium in Villeneuve-d'Ascq, France that hosts football matches (home of LOSC), rugby events (Top 14, Six Nations), international concerts, and corporate events. The venue offers modular bookable spaces (auditorium, salons, loges, pitchside, rooftop, LOSC locker room) and turnkey event packages including conventions, team-building, product launches, and business evenings for groups of 40 to 500+ attendees.
Product overview
Decathlon Arena Stade Pierre Mauroy is a multi-purpose arena and stadium complex in Villeneuve-d'Ascq, France, serving as the home venue for LOSC football club. The venue offers a comprehensive portfolio of event spaces and services organized around a core venue rental model supplemented by modular spaces and turnkey event formulas. The product portfolio includes configurable indoor spaces (Espace Rencontre 650 m², Auditorium 224 seats, Salon Panoramique 356 m², Salons Sud-Ouest 500 m²), VIP loges (Prestige and Présidentielles), specialty spaces (Vestiaire LOSC locker room, Salon Visiteurs, Bord Terrain pitchside, Rooftop), and comprehensive corporate event services including team building, escape games, workshops, conventions, and vehicle launches. The venue integrates Ticketmaster for ticketing and partners with Lecoq for exclusive catering services.
Differentiator
Problem solved
Functional benefit
Products and services
- Decathlon Arena Stade Pierre Mauroy Venue Rental A multi-purpose arena and stadium located in Villeneuve-d'Ascq, France, serving as the home venue for LOSC football club and hosting concerts, conferences, and corporate events with capacities ranging from 40 to 50,000+ attendees. The venue offers a convertible pitch system allowing transformation between football matches and concerts.
- Espace Rencontre The largest salon at the stadium with 650 m² of modular space, accommodating up to 450 people in theater configuration, 600 for cocktails, or 350 for seated dinners. Features large bay windows, professional sound and lighting systems, high-speed Wi-Fi, and audiovisual equipment.
- Auditorium A fully equipped auditorium with 224 seats plus 4 wheelchair-accessible spaces, featuring seats with writing tablets, professional audio systems, and projection solutions. Ideal for conventions, conferences, product launches, and training sessions.
- Salon Panoramique (Salon Taittinger) A 356 m² elegant salon renovated in partnership with Maison Taittinger, accommodating up to 300 people in cocktail configuration or 90-180 for seated meals. Located near the auditorium with panoramic views of the field.
- Loges Prestige Exclusive meeting spaces with direct views of the field, suitable for committee meetings, small group workshops following plenary sessions in the auditorium. Accessible via 62 m² North Hall.
- Loges Présidentielles Presidential loges with sophisticated design and unobstructed views of the pitch, located above the players' tunnel. Designed for meetings, cocktail events, or business dinners. Typically occupied by public figures during major events.
- Bord Terrain (Pitchside) Pitchside space for hosting clients, prospects, and collaborators for lunches or dinners, combining work and relaxation. Also suitable for vehicle exhibitions (cars, motorcycles, trucks, tractors), XXL conventions, and team-building seminars.
- Vestiaire du LOSC The LOSC locker room located in the stadium's backstage area, offering a unique dimension for meetings configured in theater or U-shape, as well as team-building activities.
- Rooftop du Stade The stadium terrace offering optimal sunlight exposure during fine weather for business lunches and evenings. Allows guests to enjoy a convivial moment following meetings or conventions.
- Team Building Package Corporate team-building package priced at €130 per person. Includes auditorium up to 230 places, panoramic salon with view of the stadium for dining, dedicated team, welcome coffee, seated meal or 14-piece cocktail, and sweet break. Options include secure parking, additional catering, DJ, dancing evening, and photo booth animations.
- Corporate Evening Package Corporate evening package priced at €110 per person for up to 500 people. Includes private space with stadium view, sound system, Taittinger champagne coupe and 2 cocktail pieces per person, 18-piece cocktail with wines, beers and softs, continuous drink service, and lighting design.
- Meeting Room Rental Meeting room rental packages including Loges Prestige at €100 per person (40 people) configured in U-shape or theater layout, and LOSC locker room at €165 per person (60 people). Both include dedicated dining area, video projector, screen, sound system, dedicated team, seated meal or cocktail, stadium tour, teambuilding, and animations.
- Half-Day Convention Package Half-day convention package priced at €75 per person. Includes fully equipped auditorium for plenary session, panoramic salon with stadium view, high-end catering in one of the stadium's finest salons, technical equipment and technical assistant, customized catering, stadium tours, teambuilding, and animations, sub-committee rooms for workshops.
- Vehicle Launch Package Vehicle launches and expositions for cars, motorcycles, trucks, and tractors on the pitch-side, parvis, or underground space. Pricing on request. Formula includes exhibition space, sound system, welcome coupe, cocktail pieces, and continuous drink service.
- Escape Game An immersive escape game experience at the stadium, available for corporate team-building and group visits.
- Stadium Visits Guided and group visits of the stadium facilities, including immersive tours of the stadium and its backstage areas.
Quantifiable outcome
- Up to 500 people capacity for corporate events
- +3 more outcomes
Companies that use Stade Pierre Mauroy
Customer profileSegments2 records
Ideal customer profiles2 records
Stade Pierre Mauroy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Stade Pierre Mauroy partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Stade Pierre Mauroy competitors and assessment
Company assessmentDirect peers
- Groupama Stadium: Home of Olympique Lyonnais in Lyon (~59,000 capacity). Comparable modern multi-purpose stadium hosting Ligue 1 football, Europa League, concerts, and corporate events — directly competes for premium touring acts and event bookings.
- Stade de la Beaujoire: Home of FC Nantes (~35,000 capacity). French multi-purpose stadium hosting Ligue 1 football, concerts, and corporate events; comparable mid-sized regional venue competing for similar event programming in western France.
- Stade Vélodrome: Home of Olympique de Marseille (~67,000 capacity). Comparable multi-purpose French stadium hosting Ligue 1, concerts, and rugby events; competes with SPM for headline concert tours and major French sports fixtures.
- Accor Arena (Bercy): Paris indoor arena (~20,000 capacity). Comparable French multi-purpose venue hosting concerts, tennis, basketball, and corporate events; competes with SPM for touring artists whose tours might otherwise stop in the Paris region.
- Stade de France: National stadium of France in Saint-Denis (~80,000 capacity). Directly comparable multi-purpose venue hosting French national team matches, rugby, concerts, and corporate events; competing for the same top-tier French event calendar.
- Matmut Atlantique: Home of Girondins de Bordeaux (~42,000 capacity). Comparable modern French multi-purpose stadium hosting Ligue 1 football, concerts, and corporate events; competes with SPM for regional event share.
- LDLC Arena (OL Vallée): New indoor arena in Lyon (~16,000 capacity). Comparable multi-purpose French venue hosting basketball, handball, concerts, and corporate events; directly competes for mid-sized touring acts and corporate bookings outside Paris.
Broad incumbents
- Wembley Stadium: National stadium of England (~90,000 capacity). Comparable multi-purpose venue hosting football, rugby, concerts, and corporate events; benchmark for stadium commercial monetization at the top of the European market.
- The O2 Arena (London): Major London indoor arena (~20,000 capacity). Comparable multi-purpose European venue hosting concerts, basketball, tennis, and corporate events; benchmark for diversified non-sport revenue streams beyond a single anchor tenant.
- Allianz Arena: Home of Bayern Munich (~75,000 capacity). Comparable large-capacity multi-purpose European stadium hosting Bundesliga football, concerts, and corporate events; benchmark for European stadium operations and commercial monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stade Pierre Mauroy social profiles
Digital presenceStade Pierre Mauroy compliance and trust
Trust signalCompliance1 record
Stade Pierre Mauroy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stade Pierre Mauroy leadership team
Management profileNumber of profiles
Profiles1 record
Stade Pierre Mauroy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stade Pierre Mauroy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stade Pierre Mauroy
What does Stade Pierre Mauroy do?
Stade Pierre Mauroy (commercially branded as Decathlon Arena Stade Pierre Mauroy) is a multi-purpose stadium in Villeneuve-d'Ascq, France that hosts football matches (home of LOSC), rugby events (Top 14, Six Nations), international concerts, and corporate events. The venue offers modular bookable spaces (auditorium, salons, loges, pitchside, rooftop, LOSC locker room) and turnkey event packages including conventions, team-building, product launches, and business evenings for groups of 40 to 500+ attendees.
Is Stade Pierre Mauroy a public or private company?
Stade Pierre Mauroy is a private company. It is classified as unknown and is currently operating.
When was Stade Pierre Mauroy founded?
Stade Pierre Mauroy was founded in 2008. It employs 11 to 50 people.
Where is Stade Pierre Mauroy based?
Stade Pierre Mauroy is headquartered in Villeneuve, France, in the Europe region.
Who are Stade Pierre Mauroy's main competitors?
Direct peers on record are Groupama Stadium, Stade de la Beaujoire, Stade Vélodrome, Accor Arena (Bercy), Stade de France, Matmut Atlantique and LDLC Arena (OL Vallée). Broad incumbents are Wembley Stadium, The O2 Arena (London) and Allianz Arena.
Does Stade Pierre Mauroy have an API?
No public API is recorded for Stade Pierre Mauroy.
What industry is Stade Pierre Mauroy in?
Stade Pierre Mauroy's product category is Sports & Entertainment Venue Services. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.