What Groupama Aréna does

Groupama Aréna is a 21,689-seat multi-purpose stadium in Budapest's 9th district (Üllői út 129), opened on 10 August 2014 and operated by SPORTFIVE Hungary Kft. on behalf of owner Ferencvárosi Torna Club (FTC), under a naming-rights agreement with Groupama Biztosító. The venue is the home ground of FTC — Hungary's record 36-time football champion with a claimed 2-million fan base and recurring UEFA participation — and is configured as a multi-functional facility hosting football matches, concerts (Depeche Mode, Robbie Williams, Iron Maiden), conferences, and corporate events for 10 to 1,400 guests across 3,000 m² of event space.

The commercial platform integrates five VIP hospitality tiers (MBH Bank Skybox, 1899 Telekom Lounge, VIP Gold, Telekom and Coors sectors, VVK), a mandatory Fan Card system, season and individual ticket sales via meccsjegy.fradi.hu and on-site ticketing, experiential packages (Fradi Experience, Kickoff), and a Fradi mobile app on iOS and Android supporting ticketing and in-stadium food ordering. SPORTFIVE Hungary sells the sponsorship inventory end-to-end across perimeter LED, kit, sector naming, hospitality, and digital activation to brand partners including Midea, MBH Bank, Hankook, iFOREX, SUPERZ, Coors (Borsodi), Penny, HSA Group, Hisense, Telekom, Volkswagen/Porsche Hungária, and others.

The venue also operates the Zöld Aréna (Green Arena) sustainability programme: 1,350 solar panels (195–222 kW, island-mode operation), 360 m³ rainwater cisterns for pitch and toilet use, Re-pohár reusable cup system (~300,000 plastic cups saved annually), MOON EV chargers, Lime scooter parking zones, and a smoke-free arena partnership with Tritonlife. The 10-year operating mandate for the adjacent MVM Dome (effective Feb 2022) extends SPORTFIVE's management footprint to a second 20,000+ capacity hall, broadening revenue capture across sports, concerts, and conferences.

Name

Groupama Aréna

Legal name

Groupama Aréna

Website

https://groupamaarena.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupama Aréna is a 21,689-seat multi-purpose stadium in Budapest, operated by SPORTFIVE Hungary, serving as the home venue for Ferencvárosi Torna Club and hosting concerts, conferences, and corporate events.

Ownership category

akta.pro rank

Product category

Sports Venue Operations and Stadium Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Multi-purpose stadium operations
• Football match hosting
• VIP hospitality services
• Event venue rental
• Sports sponsorship management

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season tickets, and VIP tickets for Ferencváros home matches. Tickets sold through physical ticket office and online platform. Fan card required for regular tickets, not required for VIP.
2. Event Hosting and Venue Rental: Multi-functional venue hosting concerts, conferences, and private events. Capacity from 10 to 1,400 guests. Services include own kitchen, 100 surface parking spaces, 350-space underground garage, 220 LCD screens, free WiFi, stadium tours.
3. VIP Hospitality Services: Premium hospitality offerings including Skybox rentals, VIP Gold sector, Telekom sector, Coors terrace, VVK sector. Includes all-inclusive food and beverage, exclusive experiences, and premium seating.
4. Naming Rights: Stadium naming rights held by Groupama (insurance company). Revenue generation through brand association and exclusivity.
5. Sponsorship and Marketing Services: SPORTFIVE Hungary manages comprehensive sponsorship packages including kit sponsorship, pitch-side LED advertising, hospitality, and digital activations for partners. Multiple sponsors including Midea, iFOREX, Hankook, SUPERZ. Budapest, HSA Group, MBH Bank, PENNY Market, and others.
6. Experiential Packages: Fradi Experience packages offering museum visits, locker room access, dinners with football stars, unique jerseys, and VIP tickets. Kick-off experience packages allowing fans to perform ceremonial kickoffs.
7. Food and Beverage Concessions: Stadium food service with multiple vendors. Official beer partnership with Coors through Borsodi Sörgyár. Online food ordering through Fradi app with pickup at concession stands.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Groupama Aréna is a 21,689-seat multi-purpose sports and entertainment venue in Budapest that operates as the home stadium of Ferencvárosi Torna Club (FTC) and as a commercial venue for concerts, conferences, and corporate events. The venue sells individual match tickets, season passes, and VIP hospitality sectors (MBH Bank Sky Box, 1899 Telekom Lounge, VIP Gold, Telekom Sector, Coors Terrace, VVK Sector), offers premium fan experiences such as the Fradi Élmény and Kezdőrúgás kickoff packages, rents event space for functions of 10 to 1,400 guests, and runs a sponsorship program managed by SPORTFIVE Hungary.

Product overview

Groupama Aréna is a 21,689-seat multi-functional sports and entertainment venue in Budapest, operated by SPORTFIVE Hungary Kft. as the home of Ferencvárosi Torna Club. The offering comprises match-day ticketing (tickets and season passes), VIP hospitality sectors (MBH Bank Sky Box, Telekom Lounge, VIP Gold, Telekom Sector, Coors Terrace, VVK Sector), the Fradi App with integrated food ordering, premium fan experiences (Fradi Élmény, Kezdőrúgás kickoff), event venue rental for corporate and private functions, stadium tours, and sponsorship packages. The venue also operates under the Zöld Aréna Program for sustainability. Beyond football, the stadium hosts concerts, conferences, and events across its 3,000 m² of event space with capacities from 10 to 1,400 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Fradi App Official Ferencváros mobile application that enables ticket purchasing, in-stadium food and beverage ordering with pickup at concession stands, and fan engagement for Ferencvárosi TC matches at Groupama Aréna. Available on iOS and Android.
• Match Tickets and Season Passes (Jegyek és Bérletek) Ticket and season pass sales for Ferencvárosi TC home football matches at Groupama Aréna. Sold online via meccsjegy.fradi.hu and at the on-site ticket office. Includes regular sectors (Ultra B1-B2-B3-MVM C1, Family D1-D2), child tickets (0-7 years at 1,000 HUF), and student/senior discounts. Fan card (1,500 HUF) required for regular tickets.
• VIP Sectors (VIP Szektorok) Five premium VIP hospitality sectors at Groupama Aréna — MBH Bank Sky Box (13–16 guests), 1899 Telekom Lounge, VIP Gold, Telekom Sector, Coors Terrace, and VVK Sector — offering premium seating, all-inclusive food and beverage, exclusive entry, and dedicated service. Prices range from 12,000 HUF (VVK) to 55,000 HUF (VIP Gold) per match.
• Kickoff Experience (Kezdőrúgás) Premium fan experience package that allows supporters to perform the ceremonial kickoff at Ferencváros home matches, including VIP tickets, an official Fradi jersey, and photo documentation.
• Fradi Experience (Fradi Élmény) Premium match-day experience package offering museum visit, exclusive locker-room access before the team enters, dinner with Ferencváros legends, an exclusive jersey, and two VIP Gold tickets for the match.
• Event Venue Rental (Rendezvényhelyszínek) Multi-functional event venue rental at Groupama Aréna accommodating 10 to 1,400 guests for corporate events, conferences, private functions, and concerts. Includes own kitchen, 100 surface parking spaces, 350-space underground garage, 220 LCD screens, free WiFi, and 3,000 m² of event space.
• Stadium Tour (Stadiontúra) Guided behind-the-scenes tours of Groupama Aréna offering fans access to typically restricted areas including the pitch and locker rooms.
• Sponsorship Packages (Szponzorációs Együttműködések) Sponsorship and marketing partnership packages for brands targeting Ferencváros fans, including pitch-side LED advertising, digital exposure, hospitality, kit sponsorship, and integrated marketing solutions managed by SPORTFIVE Hungary.
• Green Arena Program (Zöld Aréna Program) Comprehensive sustainability program encompassing solar energy (1,350 panels), rainwater harvesting (360 m³), reusable cup systems (eliminating 300,000 plastic cups annually), electric vehicle charging, smoke-free policies, and micromobility parking. Targets Central Europe's most sustainable stadium status.
• In-Stadium Food Ordering (Ételrendelés) In-stadium food and beverage ordering feature within the Fradi App, allowing fans to order from concession stands and pick up at designated points without queuing.

Quantifiable outcome

• Zero single-use plastic cups: 300,000 plastic cups saved annually through Re-pohár system
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• iFOREX EuropecoreGTM or Marketing Partner · 1 July 2025iFOREX Europe, a leading global fintech company operating its own developed electronic trading platform, became the official kit sponsor for Ferencvárosi TC. Following collaborations with Dutch and Polish top teams (PSV Eindhoven, Lech Poznań), iFOREX joined as kit sponsor. The partnership officially begins July 2025, representing iFOREX's strategic move to strengthen presence in Central Europe.
• MideacoreGTM or Marketing Partner · 1 January 2025Midea, the world's leading climate technology manufacturer, is a key sponsor supporting Ferencvárosi Torna Club - both the 36-time record champion football team and the Champions League winning water polo team. Strategic partnership involves Midea's Central European exclusive importer Planning & Trading Group and SPORTFIVE Hungary. The sponsorship connects Ferencváros with international clubs like Manchester City and Sevilla FC in Midea's global sports sponsorship portfolio.
• Lime Technology Kft.coreTechnology or Integration · 1 January 2023Lime is the micromobility partner providing shared electric scooter parking zones at 4 locations within the stadium. Approximately 100+ scooters available. Locations include: Family sector entrance (50 devices), Gate 2 area, Ticket office area (15-20 devices), Ticket office bike storage area (40 devices). Partnership aims to provide sustainable transportation options for fans. Contract extended for another year.
• DHL Express Hungary Kft.coreTechnology or Integration · 21 November 2021DHL serves as the official logistics partner and drone delivery provider for Groupama Aréna. Developed a custom drone to deliver official match balls to the center circle at Ferencváros home matches. Project preparation took 6 months with 2 months of drone construction. DHL branding appears prominently on the drone surface. The drone debuted at the Fradi vs MOL Fehérvár FC match on November 21, 2021.
• HusqvarnaminorGTM or Marketing PartnerTwo-year strategic partnership bringing Husqvarna's robotic lawnmowers to deliver match balls before Ferencváros home games. Husqvarna, a Swedish company founded in 1689, specializes in professional forestry, park and garden care products. The robotic lawnmower ball delivery debuted in the 2025 season opener on February 2, 2025 against MTK Budapest. Husqvarna is also an official partner of Liverpool FC.
• HankookcoreGTM or Marketing PartnerHankook Tire, Ferencvárosi TC's partner and official UEFA partner since 2012, extended their UEFA partnership for another 3 years through the 2023/24 season. The sponsorship now covers UEFA Europa League and UEFA Europa Conference League. Hankook's Laufenn brand appears on perimeter LED advertising during matches. Ferencváros fans see Hankook branding at both European cup and domestic league matches.
• Borsodi Sörgyár Kft. / CoorscoreGTM or Marketing PartnerThree-year partnership makes Coors the official beer of Groupama Aréna - the first such stadium partnership in continental Europe. Fans encounter Coors cold beer at matches starting July. Borsodi Sörgyár is Hungary's major brewery operating since 1973 in Bőcs. Partnership includes Coors Chill Zone activations and promotional events.
• MBH BankcoreGTM or Marketing PartnerMBH Bank became the naming sponsor for Skybox levels 3 and 4, as well as the 'MBH Fradi Élmény' (MBH Fradi Experience) program sponsor. The bank, Hungary's leading credit institution with approximately 2.5 million retail and corporate clients, already served as FTC's official bank and financial strategic partner since 2022. The bank also supports young FTC talents through scholarship programs.
• PENNY Market Kft.coreGTM or Marketing PartnerSix-year partnership extended for another three years. PENNY Market is the naming sponsor for the Penny Családi (Family) Sector (D1-D2). The discount retail chain operates extensively throughout Hungary.
• Caola Zrt.minorGTM or Marketing PartnerCaola Zrt. provides hygiene products and services including touchless dispensers, hand sanitizers, surface cleaning equipment, and hygiene consulting for the stadium. Partnership established during COVID-19 pandemic to ensure fan safety. 44 automatic dispensers installed with 140 liters of sanitizer used and 410 hand sanitizers distributed.
• HSA GroupcoreGTM or Marketing PartnerHSA Group, Hungary's largest HR services company with 16 offices nationwide, became Ferencváros FC's kit sponsor from July 2023. The company's HSA Kft. subsidiary (staff leasing and recruitment) appears on the team jersey. HSA previously sponsored the 'Hónap Játékosa' (Player of the Month) award. Partnership extends through the end of the 2023/24 season.
• SUPERZ. BudapestcoreGTM or Marketing PartnerSUPERZ. Budapest, Hungary's most popular perfume brand founded in 2021, became Ferencváros FC's kit sponsor for three years starting July 2024. The brand sources ingredients from 35+ countries across 5 continents. Their logo appears on the front of team jerseys. Founded by Szerencsés Szabolcs, the brand achieved rapid success and represented Hungary at Dubai's Cosmoprof cosmetics exhibition.
• HisenseminorGTM or Marketing PartnerHisense partnered with Ferencváros and SPORTFIVE to make home matches accessible for people with disabilities. The 'Korlátok nélkül' (Without Barriers) program provides noise-canceling headphones and dark glasses for autistic fans, audio narration devices for visually impaired fans, and accommodation for mobility-impaired attendees. 100 guests per match served.
• TritonlifeminorGTM or Marketing PartnerPartnership with Tritonlife supports the smoke-free arena initiative from the 2024/25 season. Joint efforts to inform fans that smoking is prohibited in public areas of the stadium (only allowed in designated areas). LED perimeter displays and scoreboards show anti-smoking messages.
• Provident FinancialminorGTM or Marketing PartnerProvident's ProviGreen environmental program partnered with Ferencváros to plant 100 trees and shrubs at Budakeszi Wildlife Park. Players including Botka Endre, Bogdán Ádám, Pászka Lóránd, and Vécsei Bálint participated along with 50 fans and Provident employees.
• Ariston Hungária Kft.minorGTM or Marketing PartnerAriston contributed 5 million HUF to support Groupama Aréna's sustainability initiatives. The company provides energy-efficient heating solutions including ELCO high-performance condensing boilers and heat pumps. Ariston also supports Chelsea FC stadium's heating and hot water systems internationally.
• Porsche Hungária / VolkswagenminorGTM or Marketing PartnerPartnership featuring Volkswagen ID.4 electric vehicles and defender Botka Endre. Volkswagen aims to connect with football fans regarding electromobility. The ID.4 offers up to 500 km range. Partnership supports sustainability goals as Volkswagen works toward carbon neutrality by 2050.
• Magyar Ökumenikus SegélyszervezetminorGTM or Marketing PartnerJoint CSR initiative with Ferencváros and SPORTFIVE to purchase and fully renovate an apartment in Budapest's 9th district for a disadvantaged family. Project partners include Henkel, Wellis Magyarország, and Poli-Farbe. The renovated apartment was completed before Christmas 2022.
• MVM (as MVM Dome operator)coreStrategic or Co-development PartnerSPORTFIVE Hungary took over operations of MVM Dome (20,000+ capacity arena) from February 2022 for 10 years under asset management by FTC. The same successful model applied at Groupama Aréna for 8 years ensures profitable operations. The multifunctional hall hosts cultural, entertainment, business, and sports events.
• FőtaximinorGTM or Marketing PartnerOfficial taxi partner of Groupama Aréna. Phone: +36 1 222 2222. Provides transportation services for stadium visitors.
• 1899 TelekomcoreGTM or Marketing PartnerTelekom is Ferencváros FC's main sponsor and naming sponsor of the 1899 Telekom Lounge VIP hospitality area. The lounge reflects the club's historic heritage and the arena's modern concept. Telekom sector tickets cost 30,000 HUF.
• Planning & Trading GroupcoreGTM or Marketing PartnerHungarian-owned Planning & Trading Kft. has distributed Midea residential and industrial climate solutions for over two decades as Central European exclusive importer. Present in Hungary, Slovakia, and Czech Republic. Arranged Midea's sponsorship with Ferencváros.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ernst-Happel-Stadion: Austria's national stadium in Vienna (~50,000 capacity), used for football matches, concerts and large-scale events. Comparable multi-purpose Central European venue competing for similar premium events.
• Arena Națională (Bucharest National Arena): Romania's national multi-purpose stadium (~55,000 capacity). Comparable multi-purpose Central/Eastern European stadium with similar football + concert + corporate event business model and sponsorship-driven revenue mix.
• Stadion Letná / Generali Arena (Sparta Prague): Czech football club stadium with naming rights (Generali Arena), VIP hospitality and event hosting. Comparable Central European club-anchored stadium with similar insurance-company naming rights partnership structure.
• PGE Narodowy (Warsaw National Stadium): Polish national stadium (~58,000 capacity) in Warsaw hosting football, concerts and corporate events. Comparable multi-purpose Central European venue competing for the same regional touring concert routes and corporate hospitality clients.

Broad incumbents

• Red Bull Arena (Leipzig): ~47,000-capacity modern football stadium in Germany with integrated hospitality, sponsorship activation, and event rental. Comparable modern European football-anchored multi-purpose venue model.
• Celtic Park (Parkhead): ~60,000-capacity football-specific stadium in Glasgow operated by Celtic FC. Comparable venue in scale-up ambition, season-ticket driven match-day revenue, and premium VIP hospitality structure.
• Allianz Arena (Munich): Bayern Munich's ~75,000-capacity stadium — a globally benchmark modern European football venue with naming rights, premium hospitality tiers, concerts, and tour operations. Larger incumbent illustrating a scaled version of the same business model.
• Estádio da Luz (Lisbon): Benfica's ~65,000-capacity multi-purpose stadium hosting football, concerts and corporate events. Comparable European club-anchored multi-purpose venue with similar sponsorship and VIP revenue architecture.

Direct peers

• MVM Dome: Budapest-based 20,000+ capacity multifunctional indoor arena, also operated by SPORTFIVE Hungary under a 10-year FTC asset-management mandate from 2022. Hosts handball, concerts, and corporate events — same operator, comparable venue economics.
• Puskás Aréna: Budapest's national stadium reopened in 2019 with 67,000+ capacity, hosting Ferencváros and Hungarian national team matches, major concerts, and corporate events. Directly competes for the same premium events and corporate hospitality budgets in Budapest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groupamaarena
• LinkedInlinkedin.com/company/groupamaarena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupama Aréna