SuperSafe
SuperSafe is a Coimbatore, India-based designer and manufacturer of GPS tracking devices and security systems serving Indian consumers, fleet operators, and industrial clients with two-wheeler and four-wheeler trackers, fleet management, personal trackers, home security, and industry-specific IoT solutions distributed via direct e-commerce and a pan-India dealer network.
- Company typePrivate
- Founded2010
- HeadquartersCoimbatore, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SuperSafe does
SuperSafe is a Coimbatore, India-based designer, manufacturer, and supplier of GPS tracking devices and security systems, founded in 2010 and operating with 51-100 employees. Its core product portfolio spans five lines: two-wheeler anti-theft trackers with SMS alerts and remote engine cutoff, four-wheeler car trackers with geofencing and route playback, the FleetTrack system for heavy vehicle fleet management with fuel, temperature, RFID, and hydraulic sensors, a personal/child GPS tracker with up to 48-hour battery backup and two-way communication, and a wireless GSM-based home security system with a 5-day battery backup. The company has also extended into a broad set of industry-specific IoT solutions covering school buses, frozen materials transport, gensets, excavators, jewellery assets, fleet fuel monitoring, LED boards, tower-based location, textile inventory, and ECG monitoring.
The underlying technology is built on GPS/GPRS/GSM modules with remote data transmission, paired with an Android mobile application (distributed as PT.apk) and a web portal for fleet and asset monitoring. SuperSafe operates an integrated in-house hardware and software design lab and claims full in-house manufacturing, positioning customization for industry clients as a core competency. Revenue is generated through one-time hardware sales (e.g., Rs. 3,993 for an entry-level two-wheeler tracker, excluding tax and SIM), 1-year and 5-year subscription plans for tracking services, customized IoT solutions, and white labeling. Go-to-market combines direct-to-consumer e-commerce (shop.supersafeworld.com) with a pan-India dealer network spanning Haryana, Gujarat, Rajasthan, Maharashtra, Karnataka, Kerala, Tamil Nadu, Odisha and other states, plus direct enterprise sales for customized solutions.
SuperSafe firmographics
Firmographics- Name
- SuperSafe
- Legal name
- SuperSafe
- Website
- https://supersafeworld.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SuperSafe is a Coimbatore, India-based designer and manufacturer of GPS tracking devices and security systems serving Indian consumers, fleet operators, and industrial clients with two-wheeler and four-wheeler trackers, fleet management, personal trackers, home security, and industry-specific IoT solutions distributed via direct e-commerce and a pan-India dealer network.
- Ownership category
- akta.pro rank
SuperSafe industry classification
Industry- Product category
- GPS Tracking Devices
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- GNSS/GPS Navigation & Augmentation Systems (IMABAFAC)
Keywords
Where SuperSafe is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SuperSafe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- GPS Hardware Devices Sales: Sale of GPS tracking hardware including two-wheeler trackers, four-wheeler trackers, fleet tracking devices, personal GPS trackers, and home security systems. Hardware is sold with one-time purchase pricing.
- Subscription Services: GPS tracking systems offered with subscription options for 1 year or 5 years. Pricing varies depending on subscription duration. SIM costs are separate (customer-sourced with national roaming GPRS+SMS).
- Customized IoT Solutions: Tailor-made GSM/GPS hardware and software solutions for various industries. Customization services for specific customer requirements.
- White Labeling: The company offers white labeling options for their security systems, allowing other businesses to rebadge their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Two Wheeler GPS Tracker |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SuperSafe product offering
Product offeringCore offering
SuperSafe designs, manufactures, and supplies GPS-based tracking devices and security systems for two-wheelers, four-wheelers, commercial fleets, personal/child tracking, and home security. The company also delivers customized GSM/GPS hardware and software IoT solutions for diverse industry applications, supported by an Android mobile application for real-time monitoring, alerts, and remote engine control.
Product overview
SuperSafe is a GPS tracking device designer, manufacturer, and supplier based in India. The company offers a comprehensive portfolio of GPS-based tracking and security solutions comprising five core product lines: Two Wheeler GPS Tracking Device, Four Wheeler GPS Tracking Device, FleetTrack for heavy vehicle fleet management, Personal GPS Tracking Device for child/elderly monitoring, and a Home Security System. Additionally, SuperSafe provides an extensive range of IoT solutions including school bus tracking, frozen materials monitoring, bio-metric car tracking, genset tracking, excavator tracking, jewellery and general asset tracking, fleet fuel monitoring, LED board tracking, tower-based location tracking, weight database with location, borewell tracking, textile industry tracking, and ECG tracking. The product ecosystem is complemented by a mobile tracking application for Android devices that enables real-time monitoring and control of all tracking devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Two Wheeler GPS Tracking Device Anti-theft GPS tracking device for motorcycles and scooters featuring live GPS tracking, engine on/off control via mobile, SMS alerts on theft, ignition and vibration detection, and real-time location updates every 5 minutes.
- Four Wheeler GPS Tracking Device Car security and tracking system with live route playback, dynamic reports, waypoint fencing, multiple SMS and email alerts, multi-map view, and fleet management capabilities.
- FleetTrack (Fleet Tracking and Management System) Fleet tracking and management system for trucks, buses, lorries and heavy vehicles featuring GPS/GPRS positioning, real-time monitoring, fuel level sensors, temperature sensors, RFID integration, hydraulic pressure sensors, and dynamic reports.
- Personal GPS Tracking Device Personal/child GPS tracker providing real-time location monitoring via mobile app or web with up to 48-hour battery backup, two-way communication via SMS and calls, movement detection alerts, and up to 30 days of route history.
- Home Security System
Quantifiable outcome
- Reduces insurance premiums through proper vehicle tracking
- +2 more outcomes
Companies that use SuperSafe
Customer profileSegments6 records
Ideal customer profiles5 records
SuperSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SuperSafe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- DP Security SystemminorDP Security System operates as a dealer for SuperSafe products in Vadodara, Gujarat. Contact: Suresh Gandhi.M, 90810 09997. Located at 104, D Tower Central Park, B/H. Panchvati Society, Nr. Stella Marry School, Opp. Eva Mall, Manjalpur, Vadodara - 390011.
- Regional Dealers (Pan-India)coreSuperSafe has established a dealer network across multiple Indian states including Haryana, Gujarat, Rajasthan, Maharashtra (Mumbai, Bandra), Karnataka (Bangalore), Kerala, Tamil Nadu (Coimbatore, Chennai, Kangeyam, Madurai, Thiruchapali, Vellore), Odisha, Satara, and Gulberga.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
SuperSafe competitors and assessment
Company assessmentBroad incumbents
- Samsara: US-listed IoT and fleet telematics company offering GPS hardware, sensors, and cloud software for fleet and asset operations; comparable as a broad incumbent defining the modern fleet telematics playbook that SuperSafe's IoT vertical solutions target.
- Geotab: Large global fleet telematics platform with GPS hardware and a deep data/analytics software layer; comparable as a broad incumbent whose product architecture (GPS device + cloud + analytics) mirrors SuperSafe's stack at much greater scale.
- Cartrack Holdings: Global fleet management and vehicle tracking company operating across Africa, Asia, and Europe; comparable as a broader incumbent offering integrated GPS hardware, software, and subscription telematics at scale.
Direct peers
- Concox Information Technology: Chinese OEM/ODM of GPS tracking devices and IoT terminals for vehicle and asset tracking globally; directly comparable as a competing hardware supplier in the same GPS tracker category as SuperSafe.
- Teltonika Telematics: European designer and manufacturer of GPS tracking devices and telematics hardware for vehicle and asset tracking; directly comparable in product scope (vehicle, personal, asset trackers) to SuperSafe's portfolio.
- LocoNav: India-headquartered fleet telematics and GPS tracking company serving commercial vehicle operators with hardware and software, directly comparable to SuperSafe's FleetTrack and four-wheeler tracking offerings.
- ATrack Technology: Taiwan-based designer and manufacturer of GPS/GLONASS tracking hardware and telematics devices for fleet and asset applications; competes in the same GPS tracker OEM/ODM space as SuperSafe.
- Queclink Wireless Solutions: Global manufacturer of GSM/GPRS/LTE GPS tracking hardware for vehicles, assets, and personal tracking; competes with SuperSafe on the same core GPS device category across Indian and international channels.
Regional players
- CE Info Systems (Mappls / MapmyIndia): India's leading digital mapping, navigation, and location-based services company; comparable as a regional player addressing the same Indian telematics and GPS-based use cases as SuperSafe, though more software/navigation-led.
Emerging players
- TrackPro GPS India: India-focused GPS vehicle and fleet tracking solutions provider; comparable as an emerging regional player in the same Indian GPS tracker category as SuperSafe, with similar D2C and B2B channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperSafe social profiles
Digital presenceSuperSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperSafe leadership team
Management profileNumber of profiles
Profiles1 record
SuperSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperSafe
What does SuperSafe do?
SuperSafe designs, manufactures, and supplies GPS-based tracking devices and security systems for two-wheelers, four-wheelers, commercial fleets, personal/child tracking, and home security. The company also delivers customized GSM/GPS hardware and software IoT solutions for diverse industry applications, supported by an Android mobile application for real-time monitoring, alerts, and remote engine control.
Is SuperSafe a public or private company?
SuperSafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SuperSafe founded?
SuperSafe was founded in 2010. It employs 51 to 100 people.
Where is SuperSafe based?
SuperSafe is headquartered in Coimbatore, India, in the Asia region.
How does SuperSafe make money?
Four revenue lines are on record. GPS Hardware Devices Sales are the primary driver. The others are subscription Services, customized IoT Solutions and white Labeling.
Who are SuperSafe's main competitors?
Broad incumbents on record are Samsara, Geotab and Cartrack Holdings. Direct peers are Concox Information Technology, Teltonika Telematics, LocoNav, ATrack Technology and Queclink Wireless Solutions. CE Info Systems (Mappls / MapmyIndia) is listed as a regional player. TrackPro GPS India is listed as an emerging player.
Does SuperSafe have an API?
No public API is recorded for SuperSafe.
What industry is SuperSafe in?
SuperSafe's product category is GPS Tracking Devices. Its primary akta.pro industry code is IMABAFAC, GNSS/GPS Navigation & Augmentation Systems. Its NAICS code is 33451 and its SIC code is 3829.